Category Archives: Industry News

Finding The Right Label For Your Product

Packaging labels in general are seen in the most simplistic manner as a way to distinguish between the vast array of product available in the marketplace.  In the most basic manner this is one of the roles the label plays however as a marketer the purpose of the products label goes much deeper.

Custom product labels are a significant tool used in marketing to help create brand awareness and loyalty amongst consumers.   A connection is created between the company’s product and the customer largely because of the visual presence of the products label.   Marketers use the label as a tool to help consumers gravitate towards visually familiar products and brands throughout the store.  The label itself is important as is the design and material used to create the label.  When it comes to selecting a label there are a wide variety of options to choose from.  Some of the most common choices available in packaging labels include:

Heat Shrink Sleeves:  Shrink sleeves also known as shrink wrap labels are made from a unique polymer plastic film that shrinks as heat is applied to it.  This particular label type is designed to take the shape of the container as it shrinks which makes it fit perfectly.  Another benefit to shrink sleeves is that it gives marketers a three hundred and sixty degree space to design.   With the extra space there is room to add important information and graphics.  Shrink sleeves are used a lot in beverages.

Pressure Sensitive Labels:   Pressure sensitive labels attach to the outside of a container once a slight pressure is applied.  The label is attached using a strong adhesive that allows it to stay securely in place as it travels from the manufacturer to the shelf.  One major benefit of pressure sensitive labels is that they are able to be cut into a variety of different shapes and sizes to ensure that it meets the constraints placed by the container.

When it comes to choosing a label for your product is important to understand what your marketing plan is.  Not every marketing plan or concept will match every label type.  It is essential that you consider all of your options when choosing a label type.  In order to best build brand awareness and loyalty for your product look at all of your options, consider all of the pros and cons of each type of label.  Choose the label material that is a best fit with your products marketing concept.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Designing A Label To Speak For Your Product

Every business is unique.  Each product under their brand is distinctive and is meant to draw people to make a purchase.  How does a brand, established or not, get you to purchase their products?  If you have never tasted or sampled the product how are you as a consumer supposed to know if the product is something that you will use and enjoy?  The answer is your not.

The products label is of utmost importance to your product.  Your label needs to be designed to draw attention to your product and prompt a purchase.  The product label remains one of the key pieces within the marketing mix.  Choose a label manufacturer that will help you get consumer to choose your product over the competition.  Below are some key elements to look for when selecting a labeling company to work with.

Experience

The company you choose to hire for your company’s label should have extensive knowledge in both layout and design.  A good label manufacturer will understand that different label options work better on certain products then others.  The material of the label used is important as is the way in which the design appears on the product.  An experienced label company will take into consideration temperature extremes that the product will go through, the surface material of the product and the shape of the package when creating your label.  An experienced label manufacturer will be able to quickly put out fires and resolve issues that may not be anticipated previously.  With experience the product label will exceed your expectations.

Visual Appeal

An eye catching label is so important to your products appeal.  The colors should be crisp and contrast well with one another.  Anything that distinguishes your brand should be emphasized so that they are prominent and stand out.  The text and images on the label should all properly align on each label.

Consistency

Each and every time you place an order for labels they should be consistent with the very first order ever placed.  The color and size of the label should match as well as the thickness of the label roll.  This allows your equipment to easily recognize the label and apply it as previously done.  The direction the labels come off the roll and how tight the label are wound on the core all should be consistent.  A reputable product label manufacturer will have consistency in all aspects of labeling.

Printing Options

Work with a product label manufacturer that offers a selection in printing options.  This means that they offer different coatings, die settings, sizes and a variety of label materials.  It also accounts for using a variety of adhesives and options such as foil stamping, embossing, lamination and thermal paper.  Having options ensures you will a unique label for your product.

Customer Service

Communication is important in order to satisfactorily complete a job.  Be sure the company that you are working with to design and manufacture your product label offers you excellent customer service.  You need to be kept in the loop of changes in manufacturing or design and above all deadlines should be consistently met.  When you need to talk with someone regarding your order you should be met with friendly, helpful customer service.

Your label markets your product when you aren’t there to speak for it.  Find a label firm that is truly devoted to working with you not just for you.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Hit The Jackpot With Flexible Packaging

All products need packaging and labels.  The package contains the product and the label markets the product; the combinations of both are needed to sell your goods to customers.  The jackpot is hit when you can combine both into one which is what you get with flexible packaging.  There are numerous benefits to combining packaging and labeling into one as is done with flexible packaging.  Below you will find a variety of reasons to look into flexible packaging when introducing or reinventing your company’s products.

Customization:  Flexible packaging is simple to customize depending on your needs or desires.  You can design the package to fit your product.  They can be customized to meet the needs of liquids, powders, solids and more.

Durability:  The longevity of your product depends in part on how durable the package is.  You want your product to be airtight to seal in the freshness.  Flexible packages are created using aluminum, high grade plastic or a combination of the two.  The sealing element of each product is durable as well from zip seals to screw top spouts.

Creativity:  One of the biggest benefits of flexible packages is the ability to be creative with your products labeling.  You want to stand out.   Your pouch allows for designs on both the front and back of the products package.  Creativity in flexible packaging allows you to design the front for grabbing attention and the back for all the required product information that is required.  This is especially beneficial on cleaners and products with special FDA label requirements.

Special Features: Flexible packages are reusable because of their special features.  They are equipped with zipper seals or screw top spouts that allow for the package to seal tightly and many to be reused.

Printed Labeling: Printed packages are super important and can be adjourned with any logo, colors and designs.  The printed package label is specifically designed to be engaging and attractive to your target market.

Size and Shape: With flexible packaging you can vary the size of the package to fit products on smaller and larger scales.  This element of flexible packaging is important as it works irrespective of the size.

Production: The production of flexible packages is perhaps one of its best qualities.  The production of the packaging doesn’t require an abundance of storage space like harder plastic and tin packages.  Flexible packaging, like cardboard lays flat.

Transportation: The benefit of flexible packaging over materials such as cardboard is the easy of transportation.  Consider how many more pouches of something can be packed into a shipping container over something like tin cans.

The benefits are numerous in choosing flexible packaging over more traditional packaging options.  With the increases in technology, flexible packaging will soon take over as a traditional method of packaging for a variety of products and industries.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Flexible Packaging Trend Changing The Package And Label Industry

There have been many different trends within the packaging and labeling industry.  Some crazes last while some get swept under the rug before they even catch on; flexible packaging is one trend that caught on and continues to develop.  There are so many reasons that flexible packaging has taken over and begun to shape the label printing and packaging industries.   Below are some things to watch for as flexible packaging and labeling begins to capture the industry.

Flexible packaging has come on like a storm because it combines the label and package into one convenient container that is simple to open and easy to close.  Flexible packages have a wide range of mechanisms that allow the package to continue to open and close on a regular basis.  With flexible packages you aren’t limited by one time usage requirements.

Manufactures are not limited to solid products either as liquids in flexible packages are become all the rage.  Flexible beverage pouches with screw on spouts that open and close with easy are taking over the packaging industry.

Package manufacturers have taken their intentions with flexible packaging to an all new level within several different products.  Flexible packages have moved into several markets that were originally dominated by cans, plastic containers, glass and more.  You can now find soup in flexible packages as well as your laundry detergent. Liquids are now easily stored in flexible packaging because of the changes in technology that allow openers that make sealing simpler.

Another benefit of using packages that are flexible instead of hard solid form packages is production and transportation.  The production of flexible packages is less cumbersome and requires less warehouse space then their metal or plastic counterparts.  The same is true when it comes to transporting them as well.  The less space the package takes up the more packages can be made therefore reducing cost and waste, reducing the carbon footprint that is left behind.

With improvements in technology, flexible packages will continue to storm a variety of different industries.  Increases in packaging and structural changes change what can be contained within each packaged.  By adding layers into the packages structure or splitting the layers into different barriers you are better able to package vulnerable substances.  Technology is allowing layers to be introduced into flexible packaging without limiting its functionality.

The product label and package industry continues to develop.  The sky is the limit as technology increases, allowing the flexible packing industry to grow into fields once monopolized by cans, plastic and cardboard.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Marketing Benefits of Shrink Sleeve Labeling

Effective marketing is what sells your product.  From small business to large corporations, millions of dollars is spent on marketing your company’s product to consumers.  One of the most successful ways a company can do this is through their company’s label.  Attaching pieces of your marketing plan directly to your product using shrink sleeve labels is a popular option today.

Shrink sleeves are a popular type of labeling option is because it offers a three hundred and sixty degree space to market your product.  This is three hundred and sixty degrees of space to design, print and place valuable product information.  The benefits that are had with shrink sleeve marketing is part of the reason you see soda bottles, laundry detergent, shampoos and more using this popular technology for labeling.

If you are looking for a label option that will fit over any product no matter the shape or size, shrink sleeves is your best choice.  Literally any shape, even princess shaped bubble bath can be covered using shrink sleeve labels.  Finding a quality manufacturer to create your label is important as well.  You want to make sure that the label when applied fits properly and that quality graphics are used to create the design.  The quality of your label will vary a great deal between vendors so choose wisely.

Another benefit that shrink sleeves offer to both producers and consumers is that it is environmentally friendly.  You will find that often shrink sleeves are partially made from recyclable materials and are recyclable themselves.

The color of the container is not important with shrink sleeves.  Whether you choose to use a colored bottle and a clear shrink sleeve or a clear bottle and colored shrink sleeve the contents of the product will be visible.

If your company or brand offers contests or likes to give away free samples with their products shrink sleeves are a widely used option.  The material used in shrink sleeves make it easy for the label to be tore off and turned in for a prize or discount.  Free samples are easily enclosed within the packaging because of the flexibility and stretch of the materials used.

One of the best benefits for producers and consumers is the cost savings.  It allows producers to offer their products at a lower cost, saving consumers money, while maintaining the level of profits needed to continue offering a successful product line.  Shrink sleeves have so many benefits over other options in labeling.  They offer protection, cost savings and a lot of room to market the benefits of your company’s products.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your label design, printing and packaging needs.

Make A Fabulous First Impression With Your Products Label

The first contact your customer has with your brand is the product label.  Their very first impression of your brand and product will come from what is designed and written on the label.  Your label is the face of your product and triggers loyalty to your brand.  When faced with the myriad of competitors your label will trigger their loyalty, reminding them of their previous purchase and the enjoyment that came with it.

Each person that buys your product will have an interaction with your label.  Some products are filled with information while others are detailed works of art and others practically disappear.  Your label will depend on the industry you’re are, your product and the packaging of the product.  Labels remain important to marketers as they are the visual and physical link between your product and consumers.

As a label design is being considered it is crucial that marketers take into consideration that fifty three percent of super market purchases are made based on consumer impulses.  Your label acts as your product salesperson.  The label shares information on the contents of the package; it tells consumers exactly what they are getting for spending their hard earned money on your product.

Every type of label available offers something unique to your product.  Shrink sleeves for instance are super cost effective.  Shrink sleeves are often used in industries where colored bottles were popular.  Colored bottles are costly and drive the expense of your product upward.  What is being done is that clear bottles are being used which are less expensive and then wrapped with colored shrink sleeve labels to give the appearance of a colored bottle.  You achieve the same look without the added cost of the colored containers.

Another benefit of with shrink sleeve labeling is that is provides tamper proof protection for your product.  This takes away the extra expense that comes along with providing neckbands along with a product label.  Shrink sleeves do both jobs. The shrink sleeve label also protects your product against any damage that can occur during shipping.  The wrap itself protects the product against damage and is resistant to sweat and moisture that can occur throughout the shipping process.

Shrink sleeves are one label option.  They are incredibly popular to marketers for the many benefits that they provide over more traditional labeling options.  Your product will always look sleek, high end and have a uniform appearance with the use of shrink sleeve labels.

Shrink sleeve labels offer three hundred and sixty degrees of room to design on.  This is a marketers dream.  There is plenty of room for both artistic expression and important product information.  When designing your label be sure to consider shrink sleeves to maximize your products shelf impact.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

The Growing Popularity Of Flexible Packaging

The packaging industry is one that is constantly evolving.  One of the biggest areas of growth is within flexible packaging.   Everyday major developments are happening with the materials, the manufacturing techniques and applications of flexible packages.  Check around the next time you are at the grocery store.  Can you spot the many uses of flexible packaging materials?  From frozen food to the deli counter, flexible packaging is becoming the most efficient, cost effective way to package.

When it comes to advances in packaging consider the last time you have seen a development in glass, aluminum or hard plastics.  The last time I remember a change in aluminum cans is with the development of pull tabs to avoid having to use a can opener.  With hard plastics the industry is always trying to create new ways to use more recyclable products and thinner shells.  The evolution of flexible packaging is seeing changes every day.  It isn’t just about the materials used to create the package but the functionality and cost effectiveness of using flexible packaging no matter what industry your product line falls into.

Flexible packaging is the result of using one or more layers of plastic film as the main material to package your product.  Simple flexible packaging is the result of using one layer of flexible film where as more advanced products may need several layers may be laminated together resulting in a co-extruded film. The number of layers needed for your products package will depend on a number of factors.  Consider the structural strength, resistant to tearing and air tight qualities the package needs to be to keep the air out and the flavors in when looking at the number of layers your package will need to be.

Flexible packaging is a preferred method by graphic designers as well.  When creating a product label on a flexible package the benefits are endless.  Label designers have a three hundred and sixty degree space to design and add additional product information.  This leaves them with endless design possibilities.  Print layers can be added directly to the flexible package when it is created.  This helps to save money. The package and label are created as one. In other traditional forms of packaging, such as glass and aluminum, the label is created separately and therefore needs an entire separate process to be added to the package.

The applications in which flexible packages are being designed are changing greatly every day.  It used to be that flexible packaging was used in combination with twist ties and zip lock fasteners.  Look around at different applications of flexible packaging the next time you are out and about.  You can find flexible pouches that have spouts to eat directly from, laundry detergent with on and off spouts and even easy to pour paint that is able to be resealed air tight.  Flexible packaging is taking over the product packaging industry.  It won’t be long until we see all of our favorite products in easy to use, less expensive flexible packages.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your label design, printing and packaging needs.

Industry Updates – Zip-Pak: Resealable flexible packaging innovations

Zip-Pak’s two new resealable flexible packaging innovations include PresSure Lok – which provides improved consumer convenience for liquid products such as shampoo, detergent, beverages and condiments, and Fragrance-Zip – which offers a unique zipper closure solution designed to emit a customized aroma upon initial and subsequent openings of a flexible resealable package.

PresSure Lok features Controlled-Chamber Technology which delivers a unique all-in-one solution that combines a flexible pouch with a flexible and self-contained fitment, eliminating the need for a separate dispensing component. The user simply squeezes the flexible pouch to open the seal, allowing liquid product to flow into the dispensing chamber. The package then automatically reseals itself for future use. This proprietary sealing mechanism is designed to allow the flexible package to lie on its side, or even upside down, without unintentional dispensing.

Consumers benefit from the light weight, easy-to-use package that offers controlled product dispensing. Sustainability goals are achieved through the use of far less materials required for production and transportation in comparison to rigid packaging. Marketers benefit from a brand differentiating product delivery system, as well as the high-impact graphics made possible with flexible packaging.

Fragrance-Zip, the latest in the company’s portfolio of Sensory Feedback Fasteners, is a new zipper closure solution: the scent is embedded in the reclosure during the manufacturing process. By working in close partnership with several fragrance companies, Zip-Pak can duplicate virtually any desired aroma, enabling a package to replicate a desired scent whenever opened. This versatile fragrance option can be incorporated into any style of resealable Zip-Pak closure.

Original Article Source: http://www.packworld.com/package-type/bagspouches/zip-pak-resealable-flexible-packaging-innovations