Tag Archives: flexible package manufacturing

Product Labeling In The Marketing Mix

When it comes to introducing a new product into the marketplace it is crucial to get off on the right foot marketing your good or service.  The product’s marketing team will work to create and execute a plan that takes into consideration all four aspects of effective product marketing.  When developing a marketing mix considered the following; product, promotion, price and place each offering a unique benefit to help move the goods and services that are offered.

Product

This goes almost without saying but if you are offering a good or service that is of little value to consumers than it is safe to speculate that there is a possibility of imminent failure.  It is near impossible to sell something that no one sees any value in.  Your product must be viable.  It must be something of quality that people can’t imagine themselves living without it.  The product needs to have value.  It is important that the products physical attributes are considered, what the product or service does, how it is different from what the competition offers and what benefit it offers to the purchaser.

Promotion

The promotion of your product is defined as anything used to communicate the features and benefits that your product or service provides to your target market.  This often includes aspects such as the products packaging as well as product advertising, sales promotions and public relation efforts.  Product packaging and labeling are important because they can be used to really grab the attention of your target consumer at the point of sale.  Shrink sleeves are a popular option in labeling as they offer a three hundred and sixty degree space to promote the product.  As far as a label being able to grab the attention of consumers shrink sleeves bring the ability to use an array of colors as well as a larger area of coverage to further assist in marketing the product.

When it comes to promoting services the number one method to increase awareness and get consumers to perceive value is word of mouth.  When people are talking about the service they have gotten from you in a positive light it is the best advertising a company providing services can wish for.

Price

The price at which you offer your good or service for also plays a large role in the marketing mix.  When determining your products price it is crucial as this is the driving factor in profit and therefore also determines the survival of your company.  When setting the price be sure that it compliments all the other aspects of the marketing mix.  Take into consideration the value that the product or services is perceived by consumers.  Consider the three basic pricing strategies as well: market skimming, market penetration and neutral pricing.

Place

Where you find your product or service also plays a huge role in the success or failure of your marketing plan.  Think about it; if you are selling cold water you will sell more if you make it available to people who it offers value to.  Cold water is of value to participants in street fairs when it is ninety degrees out however during forty degree whether hot cocoa and coffee make more sense.

It all comes down to having the right product, available at the right time, in the right place, promoted to the right market.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your label design, printing and packaging needs.

Creating A Product Identity

The identity of products comes from a variety of things including the packaging and labeling. Both aspects play a fundamental part when it comes to creating an image for your brand within your group of customers. Every detail is important when it comes to the design of your package and the product’s label. If you fail to consider this the reduction in sales can be devastating to your company and product.

When it comes to your products your package there are four separate elements that it brings to light. Not only does the package promote the product, it is useful to consumers, while enabling recycling and reducing damage to the environment. All four of these elements are essential in marketing your company’s product.

Labeling allows your products package to deliver several messages about your product. On your products label you can promote benefits that your product has over the competition. The label is used to create brand goodwill with proof that your product and company share the same values.

An example of this is an image of a happy, healthy athletic family used on the label to promote a new type of healthy, convenient, easy to pack snack. The label speaks to consumers that see themselves and their families in the family on the label. Adding nutritional information that adds to the appeal is also helpful when creating a label that speaks to your target market.

When creating a product package and/or label another element that speaks volume for your company and product is the logo and color scheme. How is your product packaged differently from your competitors? A package that is shaped differently than others or has a catchy color scheme is important in differentiating your product. If your competitors are all into vivid, bright, outspoken colors and logos go in the opposite direction. Standing out isn’t always about being wild and crazy it is about being different.

Not only should your product packaging and labeling attract consumers but it should also be practical. Practicality is an important part of creating a product and establishing a brand. You see this in the market place with easy to carry packages for on the go consumers including packages that allow you to reseal leftovers for later. When designing a flexible package remember to take into consideration your product as well as the most convenient way it can be used by your customers.

Along with all of the above your products package and labeling should be cohesive with other products that represent your brand. The packaging and labeling should match your line in order to create unification amongst your brand. When consumers see your products logo, package and label should work together to create brand consistency.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Product Labels Influence Purchasing Decisions

We all make choices when shopping.  What makes a consumer choose one product over another?  Many times it comes down to brand name loyalty but what about newly introduced products?  What draws your attention to new products?  The most common answer to that question is the packaging and label.  Your products label is the last marketing chance you have; below you will find a variety of tips on getting your product purchased.

Labels are created when introducing new products as well as when companies are looking to reintroduce a product.  Reintroduction of a product comes when companies see a drop in consumer purchases and wants to draw attention to their product again.  When creating a label, color is an important element.  Before any words are read colors are seen and attention is drawn.  This happens within a half a second.  Create a label with colors that speak to consumers and grab their attention.

Consistency should be maintained throughout your brand.  The colors that are used within your packaging and label design should be carried through to other areas of consumer communication including coupons, flyers, promotions and your website.  Customers will come to identify your product without reading a word.

Another common use of color is identifying between different flavors within a product line.  If you are offering a scent or taste that is often related to a certain color incorporate that within the label as well.  This helps consumers choose from a large variety of flavors without sifting through your entire product line.

Labels should also use images to convey their brand. An image, as is with colors conveys the brand without using any words at all.  Images are quick identifiers that communicate quickly.  They are catchy to the eye and are more interesting than a pile of text.

When it comes to the text be choosey with what font you select.  Choose a font that fits your product and contributes to the aesthetics of your labels colors and images.  Everything should work together to enhance the brand and product image.

Consider the size of your products package and match the size of the label to it.  A label that is too small or too large can either go unnoticed or noticed for the wrong reasons.  A large label can be wrinkly and over take the product whereas a label that is too small can fly under the radar and go without notice.

Don’t forget to add all the necessary information that is required on the label as well.  Mandatory information concerning the nutritional value of the product as well as company contact information should be easily found without taking away from the aesthetics of the label itself.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your label design, printing and packaging needs.