Tag Archives: shrink sleeve manufacturing

Advantages Found With Shrink Sleeve Labeling

There is nothing more important to a products success then providing consumers with a quality and proper marketing.  It’s reasonable, in fact, to suggest that a quality product is even less important than superior marketing.  Without effective marketing consumers are less likely to purchase a product in the first place; the quality of the product doesn’t matter if consumers aren’t buying it.

Knowing that marketing is such a crucial element in your products success is only half the battle; a successful plan of action is the other.  A good place to begin any successful marketing campaign is with your products label.  Attention-grabbing designs, intense colors, and simple slogans used on a products package and labeling works really well in marketing.  A solid product label is marketing that your consumer takes home with them.

Companies have an advantage over their competition when they use labeling to present their product in a way that is compatible with their marketing plan.  The product label is a significant tool to help attract customers and identify brands.  One option that is transforming the product label design and manufacturing industry is shrink sleeves.  They offer a number of benefits over other options in labeling.

One of the leading advantages of shrink sleeve labeling comes from its flexibility.  Shrink sleeves can be used on any container no matter what the size or shape.  Labeling your product with shrink sleeves increase the products shelf appeal by making it stand out over the competition.  This being one of the prime reasons that shrink sleeve labeling has become so popular.

Within the food, beverage and pharmaceutical industries shrink sleeves are used more than any other type of labeling.  This is because shrink sleeves allow consumers to easily recognize if a product has been tampered with.  If a product is noticeably tampered with the consumer can reject the product and report a complaint to the related authorities.

Additional Benefits of Using Shrink Sleeve Labeling

  • Containers used in packaging can be thinner than ever before because of the added strength shrink sleeves offer. With a decrease in the needed wall thickness less glass or plastic is needed therefore decreasing the cost of packaging.
  • Containers that are colored are no longer needed because of the ability to wrap the entire container, no matter what shape or size, in a label that is colored.
  • Shrink sleeves are flexible and are manufactured to cover anything from the cap to the entire body of a products container.
  • Shrink sleeves offer label designers a three hundred and sixty degree space to market the product. This is advantageous to brand owners because it offers additional space to grab consumers attention and increase the products overall appeal.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Choosing Cost Effective Labeling Within The Beverage Industry

Beverage labeling is an important marketing tool that will provide a way to differentiate your product from others within the marketplace.   Technology within the labeling industry has made tremendous growth.  This is especially true when it comes to labeling beverages.  The label is no longer seen as just a display of the products name; it is now seen as part of the entire package.  The product, the package and the label all become a part of the complicated marketing mix.

Within the beverage industry there are four main types of labels to choose from: cut and stack labels, roll-fed labels, full wrap hot melt or spot glued film labels or shrink sleeves.  When you are considering the type of label you need to think about the application method, how established the brand is and the expected production volume of the product.

Take bottled water for instance; the product is produced in high volume.  You will want to select a label for the product with the lowest cost and most efficient application method.  The most cost effective method for labeling water is cut and stack labels.  They are inexpensive, easy to apply and can be produced in a high volume quickly.  Fancy labeling doesn’t make sense because bulk products, such as water aren’t purchased based on the bottles label.

Consider labeling beer, wine or liquor on the other hand.  They are produced in large quantities but are not often sold in bulk like water.  This makes the label a necessary entity within the marketing mix.  The extra cost to design, produce and apply the label can be hidden in the costs of the product.  The additional costs accrued with the label will easily be generated with new sales.

A popular look with beverage labels is the clear, no color look.  This look can be achieved using the same application process with traditional labeling equipment using pressure sensitive, roll fed and full cut wrap cut and stack labels.  Clear full wrap cut and stack labels are popular because they produce the clear, no color look using traditional labeling equipment that is already owned.

The category that the beverage falls under will depend a lot on what type of label is used in the process.  Another factor is the brand influence the product has.  Consider sports drinks.  The clear bottle and colored product is what draws people in to make a purchase.  They recognize the brand of their favorite product and buy based on that.  The label doesn’t play as much of a role once a product is established. Introducing a new line of drinks from a popular brand doesn’t require a new label design.  Whereas introducing a new product with a brand not yet established will need a label that speaks volumes over established brands in the same category.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your label design, printing and packaging needs.

 

Influence Consumers Using Your Product’s Label

product label is an intricate part of what influences consumers to buy your product.  A label identifies your product from similar products that are selling in the marketplace.  It is crucial for business owners to have a label designed that is plentiful for marketing and promotions as well as complete product information.  The label on a product is meant to provide an accurate ingredient list as well as to highlight everything that distinguishes you from the competition.  The more attention your label is able to grab from consumers the more likely they are to make a purchase.

When you are marketing your product within foreign markets your product package design and label will separate you from others.  If the item that you are selling is edible it is important that your label clearly states all the ingredients as well as what ingredients your product is free from such as nuts, gluten, dairy or other allergy inducing things.  Allowing your customers to be knowledgeable about your product makes it easier for them to commit and make an educated purchase right away.  The label should engage the customer and allure them into committing to buy.

A label embellishes your product and is made to continually bring attention to your product.  Not only should it grab their attention but it should drive them to make a purchase.  What is the best way to do this?  Marketers work diligently to design a perfect product label.  The label design should be professional, unique and engaging.  When a product is visually interesting people tend to want what you are offering.  When consumers are stimulated, which can be done with an appealing label, they often make a purchase.

When looking to produce a label there are several different types of labels to consider that are of higher quality.  A higher quality label will speak high volumes for your product.   There are a variety of superior types of labels including cut & stack, pressure sensitive, roll-fed and shrink sleeve labels.  If you are looking for labels that are printed directly on the product consider the option of flexible packaging.  Flexible packages are good for products ranging from chemicals, beverages and nutritional supplements.

The products tag or label as it is more commonly referred to delivers information, grabs the attention of consumers and help to inspire a purchase.  With each of these features working together it is remarkably easy to persuade the buying decision of your customers.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your label design, printing and packaging needs.

Get A Better Understanding Of Your Product Label

When it comes to labeling there is no shortage of products in need of accurate, attractive product labels.  The market today is one in which labeling has never been more important. With food allergies and specific ingredient-free products on the rise labels are vital.  When a product is stored in a container that the contents cannot easily be identified, which most are now a days, the label is the only source of information on what is in there.  Labels come in a variety of forms and can be pasted or printed on the outside of the package.

The shape of your products package and the form the product comes in are all important marketing tools to help sell your product and company image.  Making your product easily recognized and remembered by consumers is what will differ between a product that succeeds or fails.  A combination of characteristics that make up your products exterior will help to give your product a boost over the competition.

There are two ways that product labels can be adhered onto a package; they can either be printed directly on the package or onto a label that is then placed on container.  Paper labels are less expensive and more vibrant in design but can easily come off if not attached to the container in a strong manner.  When a label is printed directly onto the container it is more expensive but also can be more easily read by consumers and less likely to wear off.

It is valuable to not only the company but also to the consumer to place relevant product information in a place that is constant and clearly visible location. Labels can come in a variety of shapes and sizes to fit all products and containers.  If a label that adheres directly onto the package is what you are looking for you can choose between cut & stack labelspressure sensitive labelsroll-fed labeling and shrink sleeves.  Flexible packaging is one way that labels can be printed directly onto the product.

One thing that is important to remember is that there needs to be enough space to not only includes the “important” product information there needs to be space to ensure the product is recognized.  This can be done with the use of a brand image or company graphic without over powering or over crowding the label.

If you choose to have a label printed and designed for your new product look into finding an experienced and reputable printing company.  Look for a company that is able to offer in house design services for your label as well as updated resources that cater to your specific product.   Finding a company that caters in industrial and commercial product label printing will be helpful as your brand further expands.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your label design, printing and packaging needs.

Getting The Most Out Of Your Product Label

When it comes to product labeling there are so many aspects that one little label needs to cover. This is why it is so important that products choose a label that allows the company the most bang for its buck. Options in labeling are plentiful. Some options offer up more product space to display important product information than others. Not every type of product label is suitable for your industry or product. It is important to look at the industry options, consider your product and the advantages and disadvantages of each product labeling option.

Your product label is used to display directions on proper use, storage and handling of the product. Along with this important information the label is used to promote the brand image which helps create permanent product identification. Different industries are forced to use different labeling options because of the volatility of their products. For instance, when automobile manufacturers are looking to label products that must be careful to select a product label that is both heat and oil resistant. Frozen foods must use labeling that is waterproof where as beverage companies are prone to use labeling that offers a sealed cap. The label you choose will need to be suitable to your product to withstand the conditions the product will go through in all stages of the marketing process.

When creating a product label it is important that your design takes into consideration the practical purpose of the label. Not only is it important to create brand and product awareness but the product packaging and label should be useful. Provide information on your label that allows your brand to stick out and offer something unique.

Labels are used in a variety of industries and for a vast array of applications. Labels must be of high quality, offer a useful design and be beneficial to both end users and you as the business owner. If you are working with products that have special requirements and need to meet rigid testing the label should clearly state how your product meets and exceeds all industry standards. Not only are you looking to create a label with a catchy design for consumers but also to convey a message of safety and industry responsibility.

The most common use of product labels today is to increase brand recognition and to enhance consumer recollection of your product. It is just as important that your label is convenient upon scanning consumers at check out as it is that your product stands out above the competition. Not only are your labels promoting your brand, attracting consumer attention but also allows the customer to gain insight into your company’s brand and manufacturing process.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.