Tag Archives: shrink sleeve labeling

Benefits of Using Flexible Pouches Verse Other Options in Packaging

Manufacturers spend a great deal of money investing on research and advertising on products within the market place seeking out ways to increase their sales.  Often times they accomplish this with new and innovative packaging.  One packaging option that is chosen over others is flexible packaging as it is known to attract customers based on the benefits it offers to users.

Stand up pouches are just one type of flexible packaging.  Pouches are produced using various layers and a variety of materials including plastic, aluminum, and more.  The pouch is produced to protect food products from environmental and physical hazards that will be encountered during transportation and storage.  Many advantages make manufacturers consider flexible packaging.  This article will explore just a few.

  • Tailored to Specific Needs:  Flexible packaging can be altered to meet extreme requirements thus meaning it can be designed to fit a manufacturers specific wants, needs, and desires.  Pouches can be produced in a variety of shapes and sizes adjusting to fit the product, brand, and unique business requirements.  This gives manufacturers an advantage over their competitors.  Whenever an option in packaging is compared to flexible packaging it is then realized that they do not compare.
  • Flexible packaging is created from the highest-quality materials.  Stand up pouches and bags use materials that are approved for use in foods.  These materials are completely safe and free of impurities.
  • Added creativity in packaging doesn’t ever hurt when it comes to package and label design.  Creativity draws consumers in thus making them more likely to make a purchase whether planned or impulsive.
  • Eco friendliness in packaging is incredibly important in order to appeal to users.  Flexible packaging is recyclable. Along with being environmentally friendly, flexible packaging offers many user friendly features such as zip locks, spouts, and re-sealable seals.  All of these features that flexible packaging offer customers make a product more desirable.

Flexible packaging offers a number of advantages over other types of more conventional packaging options.  Not only does it offer a number of options for user friendliness it gives manufacturers a million and ten ways to label their product in a fashion that gains attention from consumers.  Labeling and packaging can’t sell a product on its own however a quality product that offers a convenient, quality, package that can withstand consumer use while attracting consumers.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at www.anchorprinting.com.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Shrink Sleeves Verse Traditional Labeling

Shrink Sleeve marketing is one of the essential approaches to popularize your item without spending too much money. Whenever you visit the market you will see that every single item utilize this sort of labeling. There are various explanations behind this however here are the five primary reasons that this marketing works.

Five Reasons Marketing Works Well Using Shrink Sleeves

The sleeves can fit over all type of product shape. On the off chance that you are offering raisins that is molded like the sun with little points sticking out from it then you will think that it’s difficult to fit many labels on it. Shrivel Sleeves labeling are dependably a perfect option in light of the fact that that they can’t fit around the item then you can simply wrap the item inside the label. Shrink Sleeves Labeling can adjust to any shape that you can see in your mind’s eye.

Shrink sleeve labeling can give an unparalleled level of security from item altering. In the event that you utilize this kind of label to totally cover and comply with the state of an item as I specified before then it makes harder to alter. That is the reasons that a variety of food makers utilize that kind of shrink sleeve labeling on their items.

In the event that you utilize a standard mark then you will undoubtedly put it on the front of the package. This kind of labeling gives a 360 degree circular segment of prime attractive land and it can be seen from any way.

Traditional Labeling:

Traditional Labeling conveys your business message. You can clarify what benefits you offer that competitors don’t. You likewise can create brand goodwill by indicating clients you share their qualities. For example, pictures of positive families, healthy entrants and green fields each address different sorts of shoppers. Traditional Labeling should satisfy your legitimate commitments. Food producers, for instance, must print detailed dietary data in a particular configuration and utilize promoting terms, for example, “low-fat” or “less cholesterol” that adjust to government controls. At last, your item may require an UPC, or all inclusive item code, particularly in the event that it will be sold in high-volume retail outlets.

Emerging:

A remarkable logo and color scheme is the best way to differentiate your item from your competitors, as can the product packaging shape. Brilliant colors grab the attraction and draw the client’s eye – unless your competitors have splendid packaging and labeling. All things considered, a repressed plan may emerge more. For instance, some potato-chip organizations utilize downplayed designs on gourmet-style items to separate themselves from brilliantly colors, mass-claim things on a similar rack.

Traditional Labeling can grab the attraction of customers, yet practicality it is similarly vital. For instance, if your competitors utilize resalable packaging for their items, buyers may support those items over yours just because of their down to earth benefits. Inconvenient packaging- for example, if the thing is gigantic or difficult to open – likewise can decrease sales.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at www.anchorprinting.com.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Judging by the Cover

It is often said that we should not judge a book by its cover and that it’s what’s inside that counts. However, selling a product is not just about manufacturing products and relying on the quality of the product alone to push sales. Imagine walking through the aisles of a supermarket and every aisle is only filled with generic boxes and bottles with the brand and product names printed in standard text. It does not paint a very interesting picture. With no other feature to attract potential customers to pick them up, new products and smaller companies will have a difficult time competing against established, more popular products and brand names. Therefore, labels on products and their customisation play an important role in distinguishing products from different brands.

Custom labels on products have many functions. One of which is to attract the attention of potential customers. Some brands use loud colours, bold fonts, and elaborate illustrations to achieve the desired result. Others would contrast them by using neutral colours, subdued fonts and either simple diagrams or nothing at all to catch the attention of customers. This image created by the labels can easily be associated with the product by its customers. Customers that were happy with a product and choose to purchase it again can then easily locate the product with its distinct appearance.

The vast variation that can be created due to the nature of customisable labels allows brands and products to create a unique image for themselves. Some would even say that labels give the products personality. The labels would often reflect on the product or the brand’s vision and this is more likely to appeal to like-minded customers, creating a bond between the customer and the brand. This will increase customer loyalty to the product or brand, which would help the brand in a long-term business stand point.

Another role played by customizable labels in the sales of the product is that companies can inform potential customers about a product. Brands can promote certain aspects or features of their products on their labels. Potential customers will be drawn to purchase products that meet their requirements and having the positive properties of a product highlighted on its label will help the customer make their decision. With custom labelling, the brand has the freedom to creatively present these selling points, further individualizing the product and its appearance.

Labels on products can greatly influence the success of the product. It is the initial attraction factor to a shopper skimming over many products for something that will catch their eye. Furthermore, it plays a part in the promotion of the product and its benefits to the customer. Custom labelling enables brands to achieve all this while granting the product a sense of individuality, potentially creating a bond between the product or brand and the customer.  So, in product sales and where custom labelling is involved, a book’s cover is meant for judgment and the outside counts just as much as the inside.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at www.anchorprinting.com.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Advantages Found With Shrink Sleeve Labeling

There is nothing more important to a products success then providing consumers with a quality and proper marketing.  It’s reasonable, in fact, to suggest that a quality product is even less important than superior marketing.  Without effective marketing consumers are less likely to purchase a product in the first place; the quality of the product doesn’t matter if consumers aren’t buying it.

Knowing that marketing is such a crucial element in your products success is only half the battle; a successful plan of action is the other.  A good place to begin any successful marketing campaign is with your products label.  Attention-grabbing designs, intense colors, and simple slogans used on a products package and labeling works really well in marketing.  A solid product label is marketing that your consumer takes home with them.

Companies have an advantage over their competition when they use labeling to present their product in a way that is compatible with their marketing plan.  The product label is a significant tool to help attract customers and identify brands.  One option that is transforming the product label design and manufacturing industry is shrink sleeves.  They offer a number of benefits over other options in labeling.

One of the leading advantages of shrink sleeve labeling comes from its flexibility.  Shrink sleeves can be used on any container no matter what the size or shape.  Labeling your product with shrink sleeves increase the products shelf appeal by making it stand out over the competition.  This being one of the prime reasons that shrink sleeve labeling has become so popular.

Within the food, beverage and pharmaceutical industries shrink sleeves are used more than any other type of labeling.  This is because shrink sleeves allow consumers to easily recognize if a product has been tampered with.  If a product is noticeably tampered with the consumer can reject the product and report a complaint to the related authorities.

Additional Benefits of Using Shrink Sleeve Labeling

  • Containers used in packaging can be thinner than ever before because of the added strength shrink sleeves offer. With a decrease in the needed wall thickness less glass or plastic is needed therefore decreasing the cost of packaging.
  • Containers that are colored are no longer needed because of the ability to wrap the entire container, no matter what shape or size, in a label that is colored.
  • Shrink sleeves are flexible and are manufactured to cover anything from the cap to the entire body of a products container.
  • Shrink sleeves offer label designers a three hundred and sixty degree space to market the product. This is advantageous to brand owners because it offers additional space to grab consumers attention and increase the products overall appeal.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Label Design Packaging The Two Key Elements In Marketing New Products

There are two main components that are used to draw consumers into making a purchase: label design and packaging.  In order for a purchase to be made the product must visually sell itself without this element your product may never make it off the shelf; the value of the product itself may never be seen to consumers without these two elements.   Positive brand exposure leads to purchases which ultimately lead to your company’s growth.

Flexible packaging is just one of the many arenas of product containment that is seeing growth.  Flexible packages offer a wide variety of advantages over other types of packaging available within the industry on whole.  Custom labeling printed directly onto the package is just one of the many improvements that are offered to manufacturers using flexible pouches in product containment.

Graphics, text and labeling information can all be printed directly onto the material chosen to package your product.  Flexible packaging can be designed out of paper or film materials depending on the product itself.   Paper is best used in flexible packaging with products that are solids or powders.  This option is the most economical option and is an affordable barrier for products that don’t require a thicker level of protection.

When packaging gels, liquids or products that have a wet consistency a film packet is a better barrier to use.  Film when used in flexible pouches offers more protection and is more flexible for the twisting and changes in shape that comes with most substances with a liquid consistency.  Both paper and film provide an air tight seal that protects the packages contents as well reducing spoilage and works to create a more tamper resistant option in packaging.

Custom labeling is an option on both materials.  Vibrant graphics, promotional text and valuable product information can all be easily adapted and printed on either paper or film when used for packaging your brand.  Popular product markets for flexible packaging include healthy and beauty products, beverages and condiments.  The size of the package is customizable which makes it a popular option with varying quantities.

Flexible packaging is also a unique method used in sales and marketing.  It is an easy material to attach to magazines, brochures and direct mailers.  It is also the perfect option for trade show, store and promotional samples.  The flexile packages can be attached to other product lines to expose consumers to other options within your brand.

Flexible packaging is a unique method of packaging that offers tremendous benefits to your product from custom labeling to re-sealable enclosure options while continuing to be cost effective.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

The Many Benefits To Choosing Shrink Sleeves

The competition amongst brands has become quiet intense.  Businesses need to differentiate their products from the competition.  A creative way that this is accomplished is through shrink sleeve labeling.  Not only are shrink sleeves a full body product design that offers clients custom graphics, depth in color and increase shelf impact.  In this article we will look into shrink sleeve labeling and the benefits they offer over other custom labeling options.

Shrink sleeves may not be the least expensive option in custom labeling however they are durable, abrasion resistant and waterproof.  Shrink sleeves can also be removed from their containers, bottles or containers and be reused.

There are many benefits to choosing shrink sleeves over other custom product labels.  Not only do they offer a full body, custom design they provide clients with high quality graphics.  Shrink sleeves are known to increase consumer demand by up to twenty percent.  Below are the seven key elements associated with shrink sleeves.

  • Shrink sleeves can be applied to containers made of plastic, glass or metal.
  • Materials used to create shrink sleeve labels are damage resistant.
  • Custom shrink sleeve labeling fits seamlessly into several different bottle and container shapes. Shrink sleeves help to accentuate the products natural shape.
  • Shrink sleeves are a key element in creating tamper proof products.  When it comes to tamper resistance there is no better deterrent than custom shrink sleeve labeling.
  • If you are looking to design a label that is effective from all angles the three hundred and sixty degree design of shrink sleeves is the option for your brand.
  • The graphics and design work imprinted on shrink sleeve labels prevents bleeding, fading and smudging onto the product container itself.
  • Shrink sleeves are crucial in a variety of product marketing and promotional opportunities including cross-merchandising and on pack sampling promotions within your brand of products.

There are a variety of industries that have found the key to success comes from shrink sleeve labeling.

When it comes to energy drinks and alcohol custom shrink sleeve labels are a perfect custom labeling option.  Shrink sleeves create a tamper resistant seal that prevents food and beverages from being opened, intentional or not.  The same is true of the pharmaceutical industry.  Shrink sleeves offer a tamper evident protection seal which is uncommon within most custom labeling options.

Cleaning products throughout the house including detergents, soaps and cleansing products benefit from the use of shrink sleeve labeling because of the benefits derived from them.  Not only are shrink sleeves created to withstand moisture they also are good in a variety of temperatures and endure the friction involved in shipping.

Shrink sleeves are perfect for a variety of products.  When creating a new product or product line for your brand consider introducing product using shrink sleeves as an option for your next custom label option.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

The Meaning of Colors When Used In Custom Labeling

As product manufacturers the concept of outsourcing is nothing new.  This is so true when it comes to all of the activities outside of product development such as packaging, labeling, marketing, distribution and the list goes on and on. Our focus in this article will be on custom product labeling.  Although manufacturers are able to outsource the designing and manufacturing of the label they need to have the final say.  It is crucial that product manufacturers have a basic understanding of these key elements even down to the affects color has on consumers.

Choosing a combination of colors to create the identity of your brand is vital to its success.  The colors chosen will continue to represent your brand and product lines for years and years to come.  It is essential that the colors used function to create the emotion and feelings that you expect consumers to have when making a purchase.  When this process is done effectively your brand will be recognized by the products label without the use of any words or information; the colors and graphics alone will be enough for people to recognize your brand.

The Symbolism of Color in Custom Labeling

Red is color that represents feelings of passion, love, excitement.  It is a color that attracts consumers and is in fact one of the most popular colors used in custom labeling.  Think about products that incorporate the color red in them.  How do you feel when you see these products?  Whether I am thinking about food or places I enjoy visiting the color red is abundant.  In the restaurants I like the interiors are red, my favorite foods and drinks all red.  Pasta sauces, wines, apples, peppers and more all make me feel new, whole and full of vigor.  This is what the color red does when used within custom labels.

The color blue is often used when trying to create a sense of authority, professionalism and dominance.  This is why many corporate logos use the color blue.  Consider businesses that you consider to be powerful.  What color do you see?  Most likely it is a shade of blue.  From financial institutions to pharmaceutical companies blue signifies trust and control.  It is a color that you can lead and therefore allowing consumers to have the confidence to follow.

If you are looking to represent your product in the most environmentally friendly light possible the color green is your best bet.  The color green offers visualizations of nature and therefore invokes the splendor, lightness and freedom consumers seek when surrounded by the elements of nature.  Calm and growth, if this is the image you seek for your product be sure to use the color green, in a variety of shades within your products label.

In our next installment on custom labeling we will look into the appeal of other popular colors often used in labeling.  Orange, purple, black, white and combinations of colors all say something unique about your brand.  The key to brand success is the understanding of what feelings and images are perceived when using them in custom labeling.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

The Purpose Of Custom Labels In Product Packaging

Product manufacturers, marketing experts, custom product label designers and consumers all view the purpose of the packaging label differently.  The one thing that is a common element between the ways people view package labeling is that it is the one way to tell the difference between products available on the market today.  The difference in the importance of the label depends on the role they play in the product’s production, distribution and marketing process.

Product manufacturers are looking at the expense of the label and how the label affects the packaging of their product.  Marketers are looking at the label and the importance it plays in creating brand awareness and how it draws consumers to choose the product over the competition.  Custom product label designers are looking to create a label that provides the information the manufacturer needs it to while creating something that is graphically engaging.  Consumers look towards a label to provide product information that allows them to make an educated purchasing decision.  The fact is using a custom product label is important for a variety of reasons; choosing the correct label for the product is essential to the products success on the market.

Below are common choices that are available in custom labeling for product manufacturers to choose from.

Pressure Sensitive Labeling: Pressure sensitive labels offer a great deal of flexibility for single label or front and back applications. Manufacturers offer a variety of different substrates and have many types of coatings and laminates that can be used for your application. The label manufacturer’s technical team will ensure that your requirements are met and your application will be a success and meet quality standards.

Shrink Sleeve Labeling: Label manufacturers push the boundaries to become leaders in shrink sleeve manufacturing. Manufacturing capabilities are endless, technical expertise is highly valued and the quality will be determined by who manufacturers the product label. Shrink sleeves offer 360° graphics for all different types of containers and applications. Label manufacturers will use various material options and applications when creating a custom shrink sleeve label.  Shrink sleeves can be manufactured in single cut sleeves or sleeves on rolls for machine application.

Of course not every label available on the market for manufacturers to choose from will be right for your product, marketing standpoint or packaging.  It is essential to have choices.  As a custom label manufacturer the more options you offer to your clients the more likely they are to choose you to design, create and manufacturer custom labels for their products.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your custom product label design, printing and packaging needs.

Shrink Sleeve Labels Benefit Product Marketing

Every option in product labeling comes with its own advantages and disadvantages.  Shrink sleeve package labeling has been around for quite some time.  Shrink sleeve labels represent about fifteen percent of the labeling market.  From superior security to economic savings shrink sleeves offer a large variety of benefits to product manufacturers.  This article will explore these advantages in further detail.  As a manufacture it will be easy to see that shrink sleeve labels offer something unique that no other label available on the market today offers.

Significant Benefits for Branding

No matter where you shop there is no doubt you have seen shrink sleeve labeling in action.  There are a variety of product categories that feature products that are shrink wrapped.  The main product lines taking advantage of shrink sleeve labels are beverages, toys, electronics, food supplements and pharmaceuticals.  Many retailers prefer shrink sleeves over other types of labeling options.

Using shrink sleeves allows products a labeling option that is functional and protected from tampering.  It is an incredibly creative packaging option that showcases the products overall shape while adding to the product and brand.

More Is Expected of Packaging

Manufactures are all looking for creative ways to package their products in a manner that is not only cost effective and functional while standing out from other brands.  To print directly onto a package you are looking at greater labeling costs.  Using shrink sleeves you can design a three hundred and sixty degree label that molds to the shape of any product thus looking like the label was printed directly onto the package without the extra expense.  The sleeve is actually printed and then stretched, wrapped and heat shrunk to the products outer packaging which provides an attractive, inexpensive, tamper proof product t label.

Consumer Expectations in Labeling

Most consumers buy because of either brand familiarity or impulse.  Products that are purchased are chosen because they are what you are used to using.  If your parents have always bought a certain brand of laundry soap you are likely to seek that same type out.  No matter what eye catching labels surround those products you stay true what is familiar.  The job of emerging brands or brands introducing new product lines is to create familiarity while creating an impulse need.

Shrink sleeve labels are used frequently to do just that.  With three hundred sixty degrees of space to print on, shrink sleeves are a popular option.  There is room to add everything consumers are looking for your product to advertise.  You can include company and product information without compromising the design space.   There is plenty of space for advertising the benefits of the product over the competition.  You can add splashy colorful graphics, boost brand appeal and get your product sold.

Shrink sleeves are a top candidate amongst product manufactures because of the benefits they offer over other options in labeling.  A tamper resistant, eco-friendly, adaptable option in labeling with incredible shelf impact is exactly what manufactures get with heat shrink labels.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Finding The Right Label For Your Product

Packaging labels in general are seen in the most simplistic manner as a way to distinguish between the vast array of product available in the marketplace.  In the most basic manner this is one of the roles the label plays however as a marketer the purpose of the products label goes much deeper.

Custom product labels are a significant tool used in marketing to help create brand awareness and loyalty amongst consumers.   A connection is created between the company’s product and the customer largely because of the visual presence of the products label.   Marketers use the label as a tool to help consumers gravitate towards visually familiar products and brands throughout the store.  The label itself is important as is the design and material used to create the label.  When it comes to selecting a label there are a wide variety of options to choose from.  Some of the most common choices available in packaging labels include:

Heat Shrink Sleeves:  Shrink sleeves also known as shrink wrap labels are made from a unique polymer plastic film that shrinks as heat is applied to it.  This particular label type is designed to take the shape of the container as it shrinks which makes it fit perfectly.  Another benefit to shrink sleeves is that it gives marketers a three hundred and sixty degree space to design.   With the extra space there is room to add important information and graphics.  Shrink sleeves are used a lot in beverages.

Pressure Sensitive Labels:   Pressure sensitive labels attach to the outside of a container once a slight pressure is applied.  The label is attached using a strong adhesive that allows it to stay securely in place as it travels from the manufacturer to the shelf.  One major benefit of pressure sensitive labels is that they are able to be cut into a variety of different shapes and sizes to ensure that it meets the constraints placed by the container.

When it comes to choosing a label for your product is important to understand what your marketing plan is.  Not every marketing plan or concept will match every label type.  It is essential that you consider all of your options when choosing a label type.  In order to best build brand awareness and loyalty for your product look at all of your options, consider all of the pros and cons of each type of label.  Choose the label material that is a best fit with your products marketing concept.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.