Tag Archives: Food Packaging

Exploring the Flexible Packaging Industry

Packaging is a means of protecting, storing, transporting and prolonging the life of the product contained within. The next level is the flexible packaging, which is aimed at reducing energy consumption, using less overall materials and generating less CO2 emissions. All these result in less waste.

Flexible packaging has several benefits over rigid packaging because:

  • Flexible packaging utilizes less materials and energy.
  • It creates less weight via source reduction that utilizes the least amount of materials for product packaging.
  • Flexible packaging represents two percent of municipal waste.

Flexible packaging is among the fastest growing segment of the packaging industry, which combines the best quality of aluminum foil, plastic paper and film, to deliver a variety of protective properties with the least possible materials.

Flexible packaging is any package or any part of a package which takes the shape of a pouch, bag, overwrap or liner and whose shape can be readily changed. Apart from their being utilized for institutional and consumer products, flexible packaging is also desired in industrial applications for marketing, protection and distributing a fast array of products.

Flexible packaging, which is a leader in packaging innovation, helps to add value and marketability to both food and non-food products. It goes beyond ensuring food safety as it extends shelf life; provide barrier protection and aids even heating. Besides, it is easy to use and re-sealable. With its superb printability, the packaging industry continues to thrive and advance in an unprecedented rate.

Advantages of Flexible Packaging

  • Flexible packaging is light in weight, easily opened, carried, stored, and re-sealed.
  • With flexible packaging, the shelf life of many products, for instance, food is prolonged.
  • Less energy is required for transportation, manufacturing and generating smaller quantities of greenhouse gases.
  • With flexible packaging, less consumer wastes which are being sent to landfills are generated.
  • It is an innovative process.
  • Flexible packaging widely extends into varieties of product categories.
  • It indicates and maintains freshness as well as offers consumer conveniences.
  • It provides re-closure and diverse dispensing options.
  • Ease of transportation and storage, enables visibility of contents and provides efficient product.
  • Flexible packaging creates lesser emissions and uses less energy.

Many years ago, the only clear film that is used for packaging is cellophane. However, technology and innovations have made the development of printable substrates possible. This has helped in revolutionizing lighter weight packaging, which brings shelf appeal, seal-ability, product protection and strength.

Examples of innovations in product packaging are in the preservation of meat, drug packaging, and more. In fact, thousands of products are now made convenient, safer and enjoyable to consumers via flexible packaging. These and many more are possible as a result of advanced technology, innovation and sustainability, which is its hallmark.

Flexible packaging is manufactured from items like plastics, aluminum foils, paper, film or combination of these materials. It includes bags, liners, pouches, roll stock, labels and other flexible products.

Flexible Packaging Conclusion

Packaging is not only critical to safety and modern lifestyle, but it saves more resources than it consumes. Flexible packaging on its own ensures the reduction of landfill waste, protects products and preserves them until they are ready for consumption.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://anchorprinting.com/flexible-packaging.php.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Importance of Flexible Packaging and Product Labeling

Packaging is extremely vital when it comes to the production and sale of goods. Proper packaging helps in promoting the product, explaining the product’s usefulness, containing the contents safely, protecting the contents from harmful elements and minimizing negative environmental impacts.

Flexible packaging is a form of packaging used to protect products in a format that can be readily altered. Flexible packaging manufacturers use various forms of materials such as aluminum, plastics, and other materials to create attractive designs with different features which make product consumption more convenient and easy to use.

Advantages of Flexible Packaging

  • Flexible packaging manufacturers are able to customize the requirements of different customers to suit their specialized needs. This adaptability of flexible packaging manufacturers gives them a competitive edge over their competitors.
  • Consumers are increasingly looking for ways to make their lives easier and more convenient and product features such resealable seals, zip locks, and spouts can help flexible packaging manufacturers boost their sales.
  • Flexible packaging manufacturers are required by law to follow the highest standards of packaging quality to ensure products are safe for consumption. Some flexible packaging manufacturers have gone a step further and incorporate additional features such as ultraviolet protection.
  • Flexible packaging manufacturers offer a variety of options to retailers who want to incorporate a high level of creativity to attract customers to purchase their merchandise.
  • Flexible packaging is more environmentally friendly and does not use up as many resources during production which makes it cost-effective and profitable for flexible packaging manufacturers.

Importance of Labeling Products

Product labeling is an essential feature in the marketing of products. Labeling helps to identify and differentiate different products on the shelves. Labeling provides information and knowledge to customers about a particular item; the ingredients used, and provide necessary information such as uses and instructions.

Product label specialists incorporate a variety of shapes, color, materials, sizes, and texture to communicate information about products. The expertise and creativity of product label specialists determine how successful the labeling and packaging grabs the attention of customers and translates that visual appeal into an actual purchase.

Product labeling is also essential for communicating information to customers on how to use a product properly and how to effectively dispose of it. Product labeling is thus used for security reasons and many companies incorporate a trademark or logo on their products as a way of communicating their standard of quality and commitment to consumers.

The combined importance of packaging and labeling thus serves the important roles of:

  • Grabbing the attention of potential customers and increase the visual appeal of products.
  • Encouraging potential buyers to purchase a product.
  • Transmission of important information such as how to use and handle a product, how to transport products, how to recycle and how to properly dispose of the package or product itself.

Product label specialists are required by law to provide the following information to customers:

  • Consumer product information standards e.g. best before dates or use by dates.
  • Labels for imported goods e.g. country of origin.
  • Industry-specific regulations such as quantity information.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://anchorprinting.com/flexible-packaging.php.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Benefits of Flexible Food Packaging

Food packaging can generally be broken down into three fundamental forms: rigid, semi-rigid, and flexible.  Rigid forms of food packaging have experienced a long history of use.  Recently however, the flexible packaging market has emerged and is experiencing substantial growth for a number of different reasons including: consumer demand for convenience, variety in packaging styles, and high quality labeling options over metal and glass.

Over the years many rigid food packages have met the shelf requirements necessary such as moisture barrier, oxygen barrier, light barrier and more from a single, homogenous material such as steel, aluminum, and glass.  In order to achieve the same desired properties in flexible packaging a combination of materials are used to compose flexible food pouches.

The packaging industry, especially where the food industry is concerned, is in a period of transition.  Heavy, rigid cardboard and plastic containers are on the way out to make way for more convenient, environmentally friendly option to take their place.

Benefits Found With Flexible Packaging

  • It Costs Less: Flexible food packaging requires fewer materials for production and costs less to manufacture than heavy, rigid plastic containers. Flexible pouches are budget-smart without a compromise to quality.
  • Available Options: Flexibility doesn’t come just in the form of the package itself but also in the options that are available to the packaging. Flexible packaging options include: tamper-evident, peel and reseal, disposable and oxygen barrier films, tap options and more.
  • Decrease Transportation Costs: With fewer materials and a lighter product the cost of shipping will decrease substantially. It is much more cost-effective to transport flexible materials than it is to transport rigid containers.  Flexible pouches are lighter while taking up less space, some even lie flat which makes transportation even easier. Smaller loads of freight also put less stress on the environment meaning fewer greenhouse gas emissions and a lower carbon footprint.  Less transportation, lower freight costs, and cleaner air – we all win.
  • Longer Shelf Life: If you need optimum food purity and protection from contamination than flexible packaging is your best bet. Multi-layer liners are stronger and more durable and high barrier liners prevent oxygen infiltration allowing food product to last substantially longer than before.
  • Smaller Burden on Landfills: There’s no material that combines as many benefits with eco-friendliness as flexible packaging. It’s one of the most responsible choices that you can make.
  • Space Conservation: Flexible food packaging components are designed to conserve space. That’s true, whether they are unfilled, stacked and waiting, or filled and ready for the end user.  Numerous unfilled bags take up less storage space than one empty rigid container.  They stack smaller requiring less room on a warehouse shelf or transport truck.

Consumer demand drives the popularity of flexible packaging.  They are easy to handle while fitting neatly on the shelf.  Cost, performance, and sustainability all make flexible packaging the right choice when looking into labels and packages for your products.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://anchorprinting.com/flexible-packaging.php.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

The Psychology Of Color In Custom Labeling

When it comes to custom labeling it is important to understand the psychology of color.  Knowing what feelings are invoked with color and when colors are used in combination of one another ensures a proper foundation to successfully package and market your product.  Color, when used in custom label design, is used to convey a message without saying a word.

When marketing a product color serves an important role in how consumers view your product or services.  In order to maximize a company’s brand and the impact it has on consumers colors are combined to reflect a desired message.  Then as time goes on and those colors are seen used together images of your brand will emerge.  Think about the first thing that comes to mind when you see the colors red and yellow together?  Do the golden arches of a certain popular food chain come to mind?  Color is how marketers work to create a successful brand.

Another thing to consider in the colors used in your products custom label is how different colors are perceived around the world.  The meanings of colors used in product labeling don’t mean the same thing to everyone in every culture.  Below you will get an idea of how color is used in labeling and what can be associated with each.

Red

The color red can mean something completely different depending on the product type.  Red is a bold color that is known for presenting power, sexuality, velocity and vigor.  Red as a main label color represents something different than red lettering.  Red is a perfect color when designing a label for a product that is meant to be bought on a whim.  It is perfect for products that are to inspire purchase on an impulse.

Orange

When looking for a color that exudes energy, warmth and a bit of mischievousness, orange is the perfect color to use in custom labeling.   When orange is used consumers see adventures and confidence.  Marketers choose orange when looking to package products to give off freshness and vibrancy; often used in juices and products that wish to represent and era of sophistication.

Green

Products wishing to appeal to nature and the environment choose green.  The color green is earthy, fresh and clean.  It attracts energy, movement, peace and an appeal to the earth.  When looking to exude how in touch your product is in with Mother Nature a variety of green shades should be used to design your products label.

Blue

The color blue offers feelings of professionalism, reliance and dependability.  Blue, especially darker blue shades are used in logos and custom labeling when looking to present class and trustworthiness.

When choosing colors and different combinations it is crucial to consider the message the colors used say about your product without saying a word at all.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Discovering All There Is In Flexible Packaging and Custom Labeling Part 3

In the last two installments on flexible packaging and labeling we discussed stand up pouches, stand up zip-top pouches, press to close pouches, zippered pouches, three sided seal pouches and resealing sliding pouches.  The industry is evolving and therefore the options in flexible packaging are as well.  Many products are choosing to be packaged in flexible packaging because of the benefits in labeling, shipping and more.

When it comes to packaging items such as pet food, lawn fertilizer, grass seed, potting soils and cat litter there are two types of pouches that are popular; in fact the most popular within the flexible packaging industry: side gusseted and quad seal pouches.

Side Gusseted Flexible Pouches and Quad Seal Flexible Pouches

Side gusseted pouches have a fold, or gusset, on either side of the bag where as quad seal pouches are sealed on four corners of the bag which allows for labeling information and graphics on all of the four sides of the pouch.  The pouches are designed in either a single web up to sixty degrees in width or from three separate webs for flexible resealable pouches.  The best option for your application can be determined with the help of the custom label and packaging manufacturer that is helping to create the label and package for your new product.

The characteristics of side gusseted and quad seal flexible pouches are:

  • Press to close packaging, non-resealable
  • Slider option
  • Ideal for palletizing
  • Additional graphics allow companies and brands to market on all sections of the package

There are so many reasons to design a product package using one of the several options available within flexible packaging.  Flexible pouches offer convenience, portability, cost savings and sustainability.p

  • Convenience: Most flexible pouches can be designed with or without the option to be sealed. The package is designed to fit the needs of consumers.  Many consumers use products or consume products in more than one day.  A flexible package with a seal allows it to be reusable.  This creates a convenience other packaging options don’t provide.
  • Portability: With many packages you can such as boxes you can fold the box into itself to reseal it.  This is not necessarily the best option to carry the product around.  If you drop the box the product can spill.  As well as the bag inside doesn’t necessarily lend to the freshness of the product.  When using flexible packaging, consumers can conveniently seal the package to keep the product fresh and contained.  Pouches are also more aesthetic when it comes to display options.
  • Cost Savings: In order to create a package and design a label it is far less expensive than other traditional packaging; in fact up to forty percent can be saved when you use flexible pouches. There is less waste with the overall packaging and custom label designs.
  • Sustainability: Flexible packaging and custom labeling uses less materials then other packaging. This leads to overall lower costs, lower shipping rates and allows for more eco-friendliness.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Discovering All There Is In Flexible Packaging and Custom Labeling Part 2

Within the flexible packaging industry there are a variety of options to choose from.  In our last installment on flexible packaging we discussed stand up pouches and stand up zip top packages. In this article we will further discuss the options that product manufactures find ideal within the packaging and labeling industry.

Three Side Seal Pouches

A three sided seal pouch is a non-resealing option that includes a traditional lay flat pouch.  Once these packages are opened they do not offer a resalable feature such as a slider or zipper. With this option a fill wrap around graphic label option is available.  This type of pouch packaging allows for a quicker manufacturing turn around as they allow for high speed, high volume package manufacturing.

The flexible package is created with a three side seal that allows a consumer to fill the package with the product that is desired.  The final seal is applied by using heat to seal the package.  This option of bag packaging comes in a variety of materials and sizes including customizable options like holes, tear notches or rounded corners.  Consider the follow options when choosing a non-resealable flexible pouch:

–              Gusseted bottoms

–              Rounded corners, tear notches and holes

–              Non sealing after initial opening

–              High speed, multiple lane manufacturing to allow for an incredibly competitive product

Resealing Sliding Pouches

There are a variety of pre made sliding pouches available within the flexible packaging industry.  Side gusseted pouches with slider closures are popular.  Consider the following pouch slider types when looking into flexible packaging for your company’s products.

–              Hooded: A hooded pouch slider is most commonly used in food application of flexible packaging where a high level of sanitation is needed.

–              Exposed: When sanitation isn’t necessary in applications other than food, where a heavier bag where more strength is needed than sanitation an exposed pouch slider is the best option.

–              Power-proof: This type of sliding pouch closure is ideal when manufacturing powders or granulated products.  This closure looks like a small plow and is created to clear a path along the closure in order to prevent particles from getting lodged in the track of the flexible package.

–              “S” Slider: This is a pouch enclosure that is used for the highest retention within the industry.  When it comes to packaging heavier products such as pet food, lawn seed or garden fertilizer an “S” slider is the option most likely to be used.  This is available in exposed style packages.

In the last installment on flexible packaging we will look into the final enclosures that are popular the side gusseted pouch and quad sealing pouch.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Discovering All There Is In Flexible Packaging and Custom Labeling

Flexible pouches are taking the package and labeling industry by storm.  The dynamics of flexible packaging have changed dramatically and the varieties of pouches available on the market today are designed to ensure the utmost satisfaction of customers while preserving perishable and non perishable goods.  In order to find a pre-made pouch or custom-made bag that meets your needs consider one of the many designs available on the market today.

Stand Up Pouches

Stand up pouches are available for various products including coffees, dried fruit, nuts and more.  In order to create a custom package that suits the needs of consumers and of the product itself while continuing to hold shelf appeal there are many requirements that must be met.  When it comes to stand up pouches consider the following possibilities:

  • Sliding devices for resealing the package in both standard and hooded options.
  • Pouches that are created from cellophane, polypropylene and more.
  • Clear or opaque features included on the entire pouch the pouch sides or bottom gussets.
  • Pouches that offer a press to close feature.
  • Quad seal flexible pouches that are created for larger quantities of product.

Stand up pouches offer a variety of benefits over other varieties of flexible packaging that is available on the market today.  The benefits of stand up pouches are as follows:

  • Stand up pouches hold the products freshness longer by keeping air out. This makes stand up flexible pouches ideal for all types of food consumption from humans to pets.
  • When it comes to shelf appeal stand up pouches have a high appeal to consumers. Stand up pouches have a high appeal in the competitive display environment.
  • The logistic benefits of stand up pouches make it a far superior type of packaging. Flexible stand up packages reduce the room needed when storing and shipping products as well as minimizing packaging costs and reduces the impact of packaging on the environment.

Stand-Up Zip Top Pouches

  • Press-to-close Pouches

Many products need an option to reseal packaging.  Products that are marketed using stand up press to close flexible pouches include:

  • Processed meats
  • Frozen foods
  • Powdered products
  • Pet foods
  • Zippered Pouches

A zippered pouch option offers great shelf appeal that promotes your products shelf appeal. The zipper option reseals the product keeping it fresh and ready for consumers use.

  • Several zipper features from hang holes to tear notches
  • Side gusseted pouches
  • Stand up pouches with up to two different capabilities

Zippers on flexible pouches keep products airtight and help to meet the strict standards that are being set within the flexible packaging industry.

When it comes to packaging your company’s products there are various things to consider such as the product itself, the environment in which it is to be stored and the shelf life of the product itself.  No matter if you are expanding your brand or starting out on the market there is a custom flexible package designed to fit your need.  In our next installment on flexible packaging we will discuss other options available to ensure your product is properly packaged, labeled and marketed to maximize consumer appeal, shelf life and function.

Look for more in our next installment on custom packaging, flexible packages and labeling.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Flexible Packaging Creates Brand Integrity

Flexible pouch packaging is one factor in maintain brand integrity in the current market.  The advancements in packaging technology make it possible for products to be more convenient for consumers.  Thus making flexible pouch one of the most important in advancements in packaging the industry has seen since pull tab openers were put on soup cans.

Brand leaders have the responsibility of to keep their products dependable, secure and easy to distribute without any shipping disasters.  Flexible packaging, especially within the food and beverage industry, allows brand manufacturers to ship their products without issue.

Manufacturers of flexible pouches are bringing brands up to date for their customers.  Manufactures equipped to produce flexible pouches must pass strict packaging regulations.  Precise examination of pouches occurs to ensure that the highest quality goods are supplied to the consumer.  With these strict guidelines flexible packaging allows for less contamination and seepage.   Flexible pouches are a reliable way in which manufactures choose to offer their products to consumers.

Packages that include a spout are not only reliable and safe they are also incredibly versatile.  Flexible packaging that uses a spout for dispensing are super popular for a variety of industries.  From food and beverages to detergent and automobile fluids a pouch that seals is a terrific option for manufactures looking to satisfy consumer’s wants and needs.

Spout packaging is an incredibly efficient way to package new product lines to your brand.  When you are promoting a new product to the market and it is practical, flexible spout packaging is essential.  Spout packages are reusable.  It allows you to use the product and save the remaining contents for later.  A great example of this is automobile oil.  Flexible packaging is a popular option in the automobile industry because you can use what you need and save the contents for later.  Spout packaging is also the top packaging design in many other product categories such as: energy drinks, alcoholic beverages, hygiene products, liquid soap, product sauces and liquid pharmaceuticals.

Flexible packaging is significant in aiding the sales of your product and brand.  Flexible pouches are available in a variety of variations from the three sides pouch to the bottom folding pouch.  Depending upon the product manufactures needs the flexible packaging manufacturer can offer them a flexible pouch design that meets their need.  Flexible pouches are not only strong they are a secure way to manufacture and distribute products.  It is perhaps the most innovative product in packaging on the market today.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

The Benefits Found With Stand Up Pouches and Flexible Packaging

An abundance of food and beverage products have begun to saturate the marketplace.  With so many products available the challenge for many manufactures is how they are to make their products stand out from the rest.  How do manufacturers differentiate their products from the sea of similar products?  In an effort to improve upon their existing marketing plan which consists heavily of research and advertising, manufacturers are looking into creative ways to package their products including new and innovative options like flexible packaging.

One popular design in flexible packaging is the stand up pouch bag.  These pouches are comprised of plastic, aluminum and other materials thus making this packaging strong enough to protect food and beverage products from both environmental and physical hazards that are often encountered while being transported and stored.  Another major benefit of using stand up pouches, as with other flexible packaging products other than the attractive design is the added features such as zip locks and spouts that allow the package to be reused and more convenient.

Advantages Of Flexible Packaging

Highly Customizable:  Flexible pouches are highly customizable.  Manufacturers can tailor the package to fit any size or shape needed to fit your product.  This gives manufacturers an edge over competitors using more traditional methods of packaging and label design.

Made From High-Grade Durable Materials:  Flexible pouches are created from highly durable materials.  Stand up pouches or bags are created from materials that are approved by the FDA for use with food and beverage products.  If manufacturers desire they can enhance the safety of package by adding additional ultraviolet protection.

Creative Display Options:  Creativity is a key consideration when it comes to choosing flexible packaging.  The manners in which you can display flexible pouches are fairly limitless considering you can hang in a peg display or stand on a shelf.

Reusable:  The reusable nature of flexible pouches makes them incredibly popular as well.  With additional features such as zip locks, spouts and the ability to re-seal themselves flexible packages are convenient making them just what manufactures desire to help drive sales upward.

Upgraded Design:  Rotogravure printing is a new printing technique that flexible packaging manufacturers are using to create a very vivid and clear logo.  Both techniques are fairly new to the product packaging industry and incredibly popular at creating a package that stands out amongst competitors.

Gusseted Bottom:  The design of a flexible package allows more of the product to fit without compromising space the package takes up overall.  A gusseted bottom design, one which expands, is found in flexible packaging and allows for this.

Environmentally Friendly:  The fact that the package is environmentally friendly as well.  It does not take a tremendous amount of resources to produce.  Adding this feature costs manufacturers not a penny more so that helps too!

These reasons make flexible packaging, in particular stand up pouches and supreme choice amongst other types of package and label options.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Basic Principles in Product Packaging and Labeling Design

Within business it is common knowledge that the products packaging is a distinctive part of marketing and production.  The package plays a vital role in the success of your product.  Learning about the role of the packaging process as well as label design can help you achieve the best marketing mix for your product.

In order to guide you there are significant principles that need to be pursued in terms of product packaging and label design.  Below you will find some key considerations that will allow you to determine how to successfully package your product and label your product.

Influential Packaging:  Your products package and label can influence the buying behavior of consumers.  One of the newest, most economical packaging options includes flexible packaging.  The best part about flexible packaging is that it not only contains the product but also the products label as well.  A package that is not only aesthetically beautiful but also functional is one that will draw consumers to purchase your product.  Your package must allow consumers to compare competitive products while allowing them to identify the benefits that your product offers over the competition.

Call to Mind Packaging: Another thing your package and label must do is create something that is easy to recall.  Competition amongst products can often be quite overwhelming.  When looking at a shelf of comparative products it is important that your package and label stand out and are easy to recall when a choice needs to be made.  Brand recall is an important aspect of your marketing mix.  If consumers can’t find your product quickly while shopping they will look elsewhere.  Create a package and label that is quick to recall amongst the competition.

Enhanced Over Competitors Packaging:  Your products package and label needs to stand out over the competition.  One way that odd shaped product packages can do this is with shrink sleeve labeling.  Shrink sleeves allow for three hundred and sixty degrees of design while allowing the package to be any shape desired.  Shrink sleeve labels allow you accentuate the worth of your product as well.

In order to achieve the maximum benefits of your products package it is important to follow the basic guidelines and principles above.  When you follow the basics above you can ensure your time, effort and money will not be wasted on a worthless packaging and labeling design.  Your products package and label are truly one of the most important aspects of the marketing mix.