Tag Archives: Custom Product Labeling

Shrink Sleeve Labels Market Perceives Enormous Accruals with a Striking CAGR of 6% by 2022; Asserts MRFR

Global Shrink Sleeve Labels Market Information by Type (Stretch, and Shrink), Material (PVC, PET-G, Expanded Polystyrene Films, PE, Polylactic Acid Films, and others), Application (Food & Beverage, Pharmaceuticals, Personal Care, and others) and region – Forecast to 2022

Market Synopsis of Shrink Sleeve Labels Market

The key drivers for the growth of shrink sleeve labels market are its properties such as flexibility and added capabilities. The unique feature that sets it apart is tamper-evident packaging. Shrink sleeve labels are one of the most durable and ideal labels for products. The advantages of this particular market are 360 degree, design coverage, full color, abrasion, moisture resistance and wide capability. Shrink sleeve labels ensure protection from UV radiation. One of the biggest challenges of this particular market is recycling of the bottles they use it.

The competition in the labeling industry is growing due to continuous demand. Shrink sleeve labels are widely used in food and beverages, pharmaceuticals and personal care packaging industries. Labeling can have a strong impact on the buying decisions of customers. A colorful cover with quality labeling can attract customers. The Asia-Pacific region accounted for the fastest growing share in terms of value followed by North America and Europe. The Asia-Pacific region has developed significantly in the shrink sleeve & stretch sleeve labels market, with the fastest market growth happening in the regions of India and China. The region is marked with increasing demand for packaged food, easy availability of polymer films, and low labor cost. The global shrink sleeve label market is expected to cross 14 Billion growing at a CAGR of approximately 6% by the end of 2022.

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Regional Analysis of Global Shrink Sleeve Labels Market

The Asia-Pacific region is the fastest growing market for global shrink sleeve labels, followed by North America and Europe. The Asia- Pacific region has developed significantly in the shrink sleeve & stretch sleeve labels market, especially countries like India and China.The region offers a lucrative market to packaging and labelling manufacturers due to changing market dynamics and economic development. The region has seen increased consumption of packaged food & beverages items along with healthcare awareness.This induces the demand for such labels from both food & beverages and pharmaceutical industries.

Key Players

The key players of global shrink sleeve labels market report includeBerry Plastics Corporation, Bonset America Corporation,CCL Industries Inc., Fuji Seal International Inc., Huhtamaki OYJ, Hammer Packaging Corp., KlocknerPentaplastCorp.,MacFarlane Group UK Ltd,, Polysack Ltd, Paris Art Label Company Inc. and others.

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The report for Global Shrink Sleeve Labels Market of Market Research Future comprises of extensive primary research along with the detailed analysis of qualitative as well as quantitative aspects by various industry experts, key opinion leaders to gain the deeper insight of the market and industry performance. The report gives the clear picture of current market scenario which includes historical and projected market size in terms of value and volume, technological advancement, macro economical and governing factors in the market. The report provides details information and strategies of the top key players in the industry. The report also gives a broad study of the different market segments and regions.

BRIEF TOC:

  1. EXECUTIVE SUMMARY
  2. RESEARCH METHODOLOGY
  3. MARKET DYNAMICS
  4. GLOBAL MARKET SEGMENTATION
  5. REGIONAL MARKET ANALYSIS
  6. COMPETITIVE ANALYSIS
  7. CONCLUSION
  8. LIST OF TABLES
  9. LIST OF FIGURES

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Creating A Label That Reflects The Image Of Your Brand

In creating a new product label it is important that it is designed and developed to ensure the proper message is being received.  There are so many different aspects to labeling that are often forgotten that lead to the demise of products newly introduced in the market.  Not only is the message on the label important, as well as the information that it contains it is also crucial that the material of the label best represents the product.  Below you will find an example of the impact improper labeling can have on your product, brand and companies success. You will also see what it takes to create the label your brand deserves.

A product that is created to impact the environment positively should be labeled using materials that also represent the same image.   Labeling a product made to help the environment should be done so in a labeling material that is created from recyclable, bio degradable materials.  This shows the brand commitment to their positive stance on the environment.

A food product that is created for children to snack on as they travel should be labeled and packaged in way that makes the product easily accessible, easy to use and reseal.  The labeling and packaging help to enforce the brand commitment to the creation of a product that is meant to be packed up and traveled with.

The message you want your brand/products to be should be reflected in the label.  This labeling material and style is just as important as the labels message and content.

If you wish to show that your brand/product is an authority or leader in the market then it is important to showcase its authority.  Label designers can show that something is trustworthy, confident and considered to be of top notch quality using a few different design techniques.  Capital letters, bold contrasting color and a high label placement all help give off an authoritarian vibe. Think about different brands/products which are considered superior.  When it comes to peanut butter one very specific brand comes to mind.  It will come to you in a jiffy. It is possible to see these three techniques within the brand/product label.

Honest and authenticity is something that many brands/products strive for.  To create a label that mirrors this image it is important to create a label that is made from materials that represent a real vibe with a label that design that follows suit.  Use a logo with font that is unlike any other on the market.  Custom colors and features that will become icon in projecting the image of the brand/product should be prominently displayed.  Create a label that is meant to stand the test of time. Design a label that can be used for years to come to represent the brand/products that your company offers.

Looking to show what consumers can expect out of a brand/product marketers seek to design a label that shows the products expectations.   This is done through labeling by conveying what is on the inside of the package within the outside label.  How does the product perform, how will it smell, what taste does it offer that is unique.  The pureness of a product is shown using clear colors, transparent blues, whites and pastels.  Bold brands/products show this message with valiant colors and daring fonts.

The label design is one of the most important factors influencing the marketing of your brand/product to consumers.  The message that you wish to prove is displayed first and foremost through the custom label.  The success of this objective is crucial to the overall success of a company.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Label Design Packaging The Two Key Elements In Marketing New Products

There are two main components that are used to draw consumers into making a purchase: label design and packaging.  In order for a purchase to be made the product must visually sell itself without this element your product may never make it off the shelf; the value of the product itself may never be seen to consumers without these two elements.   Positive brand exposure leads to purchases which ultimately lead to your company’s growth.

Flexible packaging is just one of the many arenas of product containment that is seeing growth.  Flexible packages offer a wide variety of advantages over other types of packaging available within the industry on whole.  Custom labeling printed directly onto the package is just one of the many improvements that are offered to manufacturers using flexible pouches in product containment.

Graphics, text and labeling information can all be printed directly onto the material chosen to package your product.  Flexible packaging can be designed out of paper or film materials depending on the product itself.   Paper is best used in flexible packaging with products that are solids or powders.  This option is the most economical option and is an affordable barrier for products that don’t require a thicker level of protection.

When packaging gels, liquids or products that have a wet consistency a film packet is a better barrier to use.  Film when used in flexible pouches offers more protection and is more flexible for the twisting and changes in shape that comes with most substances with a liquid consistency.  Both paper and film provide an air tight seal that protects the packages contents as well reducing spoilage and works to create a more tamper resistant option in packaging.

Custom labeling is an option on both materials.  Vibrant graphics, promotional text and valuable product information can all be easily adapted and printed on either paper or film when used for packaging your brand.  Popular product markets for flexible packaging include healthy and beauty products, beverages and condiments.  The size of the package is customizable which makes it a popular option with varying quantities.

Flexible packaging is also a unique method used in sales and marketing.  It is an easy material to attach to magazines, brochures and direct mailers.  It is also the perfect option for trade show, store and promotional samples.  The flexile packages can be attached to other product lines to expose consumers to other options within your brand.

Flexible packaging is a unique method of packaging that offers tremendous benefits to your product from custom labeling to re-sealable enclosure options while continuing to be cost effective.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

The Many Benefits To Choosing Shrink Sleeves

The competition amongst brands has become quiet intense.  Businesses need to differentiate their products from the competition.  A creative way that this is accomplished is through shrink sleeve labeling.  Not only are shrink sleeves a full body product design that offers clients custom graphics, depth in color and increase shelf impact.  In this article we will look into shrink sleeve labeling and the benefits they offer over other custom labeling options.

Shrink sleeves may not be the least expensive option in custom labeling however they are durable, abrasion resistant and waterproof.  Shrink sleeves can also be removed from their containers, bottles or containers and be reused.

There are many benefits to choosing shrink sleeves over other custom product labels.  Not only do they offer a full body, custom design they provide clients with high quality graphics.  Shrink sleeves are known to increase consumer demand by up to twenty percent.  Below are the seven key elements associated with shrink sleeves.

  • Shrink sleeves can be applied to containers made of plastic, glass or metal.
  • Materials used to create shrink sleeve labels are damage resistant.
  • Custom shrink sleeve labeling fits seamlessly into several different bottle and container shapes. Shrink sleeves help to accentuate the products natural shape.
  • Shrink sleeves are a key element in creating tamper proof products.  When it comes to tamper resistance there is no better deterrent than custom shrink sleeve labeling.
  • If you are looking to design a label that is effective from all angles the three hundred and sixty degree design of shrink sleeves is the option for your brand.
  • The graphics and design work imprinted on shrink sleeve labels prevents bleeding, fading and smudging onto the product container itself.
  • Shrink sleeves are crucial in a variety of product marketing and promotional opportunities including cross-merchandising and on pack sampling promotions within your brand of products.

There are a variety of industries that have found the key to success comes from shrink sleeve labeling.

When it comes to energy drinks and alcohol custom shrink sleeve labels are a perfect custom labeling option.  Shrink sleeves create a tamper resistant seal that prevents food and beverages from being opened, intentional or not.  The same is true of the pharmaceutical industry.  Shrink sleeves offer a tamper evident protection seal which is uncommon within most custom labeling options.

Cleaning products throughout the house including detergents, soaps and cleansing products benefit from the use of shrink sleeve labeling because of the benefits derived from them.  Not only are shrink sleeves created to withstand moisture they also are good in a variety of temperatures and endure the friction involved in shipping.

Shrink sleeves are perfect for a variety of products.  When creating a new product or product line for your brand consider introducing product using shrink sleeves as an option for your next custom label option.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

The Meaning of Colors When Used In Custom Labeling

As product manufacturers the concept of outsourcing is nothing new.  This is so true when it comes to all of the activities outside of product development such as packaging, labeling, marketing, distribution and the list goes on and on. Our focus in this article will be on custom product labeling.  Although manufacturers are able to outsource the designing and manufacturing of the label they need to have the final say.  It is crucial that product manufacturers have a basic understanding of these key elements even down to the affects color has on consumers.

Choosing a combination of colors to create the identity of your brand is vital to its success.  The colors chosen will continue to represent your brand and product lines for years and years to come.  It is essential that the colors used function to create the emotion and feelings that you expect consumers to have when making a purchase.  When this process is done effectively your brand will be recognized by the products label without the use of any words or information; the colors and graphics alone will be enough for people to recognize your brand.

The Symbolism of Color in Custom Labeling

Red is color that represents feelings of passion, love, excitement.  It is a color that attracts consumers and is in fact one of the most popular colors used in custom labeling.  Think about products that incorporate the color red in them.  How do you feel when you see these products?  Whether I am thinking about food or places I enjoy visiting the color red is abundant.  In the restaurants I like the interiors are red, my favorite foods and drinks all red.  Pasta sauces, wines, apples, peppers and more all make me feel new, whole and full of vigor.  This is what the color red does when used within custom labels.

The color blue is often used when trying to create a sense of authority, professionalism and dominance.  This is why many corporate logos use the color blue.  Consider businesses that you consider to be powerful.  What color do you see?  Most likely it is a shade of blue.  From financial institutions to pharmaceutical companies blue signifies trust and control.  It is a color that you can lead and therefore allowing consumers to have the confidence to follow.

If you are looking to represent your product in the most environmentally friendly light possible the color green is your best bet.  The color green offers visualizations of nature and therefore invokes the splendor, lightness and freedom consumers seek when surrounded by the elements of nature.  Calm and growth, if this is the image you seek for your product be sure to use the color green, in a variety of shades within your products label.

In our next installment on custom labeling we will look into the appeal of other popular colors often used in labeling.  Orange, purple, black, white and combinations of colors all say something unique about your brand.  The key to brand success is the understanding of what feelings and images are perceived when using them in custom labeling.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

The Purpose Of Custom Labels In Product Packaging

Product manufacturers, marketing experts, custom product label designers and consumers all view the purpose of the packaging label differently.  The one thing that is a common element between the ways people view package labeling is that it is the one way to tell the difference between products available on the market today.  The difference in the importance of the label depends on the role they play in the product’s production, distribution and marketing process.

Product manufacturers are looking at the expense of the label and how the label affects the packaging of their product.  Marketers are looking at the label and the importance it plays in creating brand awareness and how it draws consumers to choose the product over the competition.  Custom product label designers are looking to create a label that provides the information the manufacturer needs it to while creating something that is graphically engaging.  Consumers look towards a label to provide product information that allows them to make an educated purchasing decision.  The fact is using a custom product label is important for a variety of reasons; choosing the correct label for the product is essential to the products success on the market.

Below are common choices that are available in custom labeling for product manufacturers to choose from.

Pressure Sensitive Labeling: Pressure sensitive labels offer a great deal of flexibility for single label or front and back applications. Manufacturers offer a variety of different substrates and have many types of coatings and laminates that can be used for your application. The label manufacturer’s technical team will ensure that your requirements are met and your application will be a success and meet quality standards.

Shrink Sleeve Labeling: Label manufacturers push the boundaries to become leaders in shrink sleeve manufacturing. Manufacturing capabilities are endless, technical expertise is highly valued and the quality will be determined by who manufacturers the product label. Shrink sleeves offer 360° graphics for all different types of containers and applications. Label manufacturers will use various material options and applications when creating a custom shrink sleeve label.  Shrink sleeves can be manufactured in single cut sleeves or sleeves on rolls for machine application.

Of course not every label available on the market for manufacturers to choose from will be right for your product, marketing standpoint or packaging.  It is essential to have choices.  As a custom label manufacturer the more options you offer to your clients the more likely they are to choose you to design, create and manufacturer custom labels for their products.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your custom product label design, printing and packaging needs.