Tag Archives: custom packaging designs

Designing A Label To Speak For Your Product

Every business is unique.  Each product under their brand is distinctive and is meant to draw people to make a purchase.  How does a brand, established or not, get you to purchase their products?  If you have never tasted or sampled the product how are you as a consumer supposed to know if the product is something that you will use and enjoy?  The answer is your not.

The products label is of utmost importance to your product.  Your label needs to be designed to draw attention to your product and prompt a purchase.  The product label remains one of the key pieces within the marketing mix.  Choose a label manufacturer that will help you get consumer to choose your product over the competition.  Below are some key elements to look for when selecting a labeling company to work with.

Experience

The company you choose to hire for your company’s label should have extensive knowledge in both layout and design.  A good label manufacturer will understand that different label options work better on certain products then others.  The material of the label used is important as is the way in which the design appears on the product.  An experienced label company will take into consideration temperature extremes that the product will go through, the surface material of the product and the shape of the package when creating your label.  An experienced label manufacturer will be able to quickly put out fires and resolve issues that may not be anticipated previously.  With experience the product label will exceed your expectations.

Visual Appeal

An eye catching label is so important to your products appeal.  The colors should be crisp and contrast well with one another.  Anything that distinguishes your brand should be emphasized so that they are prominent and stand out.  The text and images on the label should all properly align on each label.

Consistency

Each and every time you place an order for labels they should be consistent with the very first order ever placed.  The color and size of the label should match as well as the thickness of the label roll.  This allows your equipment to easily recognize the label and apply it as previously done.  The direction the labels come off the roll and how tight the label are wound on the core all should be consistent.  A reputable product label manufacturer will have consistency in all aspects of labeling.

Printing Options

Work with a product label manufacturer that offers a selection in printing options.  This means that they offer different coatings, die settings, sizes and a variety of label materials.  It also accounts for using a variety of adhesives and options such as foil stamping, embossing, lamination and thermal paper.  Having options ensures you will a unique label for your product.

Customer Service

Communication is important in order to satisfactorily complete a job.  Be sure the company that you are working with to design and manufacture your product label offers you excellent customer service.  You need to be kept in the loop of changes in manufacturing or design and above all deadlines should be consistently met.  When you need to talk with someone regarding your order you should be met with friendly, helpful customer service.

Your label markets your product when you aren’t there to speak for it.  Find a label firm that is truly devoted to working with you not just for you.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Make A Fabulous First Impression With Your Products Label

The first contact your customer has with your brand is the product label.  Their very first impression of your brand and product will come from what is designed and written on the label.  Your label is the face of your product and triggers loyalty to your brand.  When faced with the myriad of competitors your label will trigger their loyalty, reminding them of their previous purchase and the enjoyment that came with it.

Each person that buys your product will have an interaction with your label.  Some products are filled with information while others are detailed works of art and others practically disappear.  Your label will depend on the industry you’re are, your product and the packaging of the product.  Labels remain important to marketers as they are the visual and physical link between your product and consumers.

As a label design is being considered it is crucial that marketers take into consideration that fifty three percent of super market purchases are made based on consumer impulses.  Your label acts as your product salesperson.  The label shares information on the contents of the package; it tells consumers exactly what they are getting for spending their hard earned money on your product.

Every type of label available offers something unique to your product.  Shrink sleeves for instance are super cost effective.  Shrink sleeves are often used in industries where colored bottles were popular.  Colored bottles are costly and drive the expense of your product upward.  What is being done is that clear bottles are being used which are less expensive and then wrapped with colored shrink sleeve labels to give the appearance of a colored bottle.  You achieve the same look without the added cost of the colored containers.

Another benefit of with shrink sleeve labeling is that is provides tamper proof protection for your product.  This takes away the extra expense that comes along with providing neckbands along with a product label.  Shrink sleeves do both jobs. The shrink sleeve label also protects your product against any damage that can occur during shipping.  The wrap itself protects the product against damage and is resistant to sweat and moisture that can occur throughout the shipping process.

Shrink sleeves are one label option.  They are incredibly popular to marketers for the many benefits that they provide over more traditional labeling options.  Your product will always look sleek, high end and have a uniform appearance with the use of shrink sleeve labels.

Shrink sleeve labels offer three hundred and sixty degrees of room to design on.  This is a marketers dream.  There is plenty of room for both artistic expression and important product information.  When designing your label be sure to consider shrink sleeves to maximize your products shelf impact.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Tips On Color and Font In Product Labels

Your product can be simply amazing but without a remarkable label people won’t choose yours over the competition.  The product label is a critical piece of the marketing puzzle.  When it comes to the design and creation of a label for your product the sky’s the limit.  There are endless possibilities when it comes to designing your products label.  With the right guidelines in place you will have a label that properly shows off your product and that has it flying off the shelf.

Consider the colors of your product label carefully.  The colors are significant in the appeal of your product.  Here are a few tips as you choose colors to use within your label design.

The color of the product itself and the products packaging should be considered.  The desire in label design is to enhance the product.  You want to choose colors that enhance the product and packaging.

Choose a color combination that will stand out in the midst of the competition.

Take time to understand the guidelines that are in place for your product.  You will need to look at industry regulations and apply them to the label in a way that will not distract from the overall design.  There are certain regulations that are put in place to keep consumers safe and therefore policies that need to be considered.

Look at the consumers you are targeting as this can affect the colors you choose.   Certain shades and tones within color groups are associated with products that are high end.  If you are targeting small children high end tones are not a proper choice for obvious reasons.

Consider the font that you would like to use on your products label.  The font is essential to assure that your label is able to be read properly.  Here are some tips to consider when it comes to font in label design.

Fonts should be carefully chosen.  A traditional font won’t stand out and therefore should be used carefully.  Use traditional font for label requirements such as UPC codes, ingredient lists and such.

It is critical that you don’t use too many fonts on your product label.  Too many fonts cause confusion and take away from the overall design of the label.

Choose a font that reflects the brand but sets your product apart from others in the arena.  If you use a certain font for marketing your brand consider making it apart of your label.

If a font is not already set in place for your brand take into consideration the personality that you wish to present.  Remember that this is what people will identify your product with so choose one that is representative of the image you want.

Make sure the font is clearly visible not only up close but also from a distance.

These are just a few guidelines to help you on your way to perfect product label.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

The Importance Of Product Packaging and Labeling In Marketing

Marketing your product is essential to allow your brand flourish.  The steps you take within your marketing plan from packaging and labeling to the placement and product itself.  When it comes to identifying your product it is crucial that the products packaging and labeling is not only informational but also one in which draws attention to your target clientele.  If you fail to show interest in the design of your product label or packaging you will decrease your product visibility therefore hindering your sales.

Packaging

Packaging plays a vital role in marketing your product: containment, protection, promotion, usefulness and environmental impact.  It is fairly obvious why the containment and protection of your product is important to the marketing plan.  Without a product that is usable at the time when people purchase it you have nothing.  The package is also such a huge part of the promotion of your product.

A package that stands out lends itself to greater visibility. Develop a package that is useful.  When you can use and reuse the container the product comes in without having to transfer it to another package to keep it fresh the product becomes even more marketable.  Convenience and ease of use is something all consumers are looking for.  The final factor, environmental impact, is important to ensure that the package facilitates recycling and reduces the effect it has on the environment.

Labeling

Your label is what delivers your sales message from the shelf.  Not only is the design important but also the label material you choose; it must work well with the package you choose.  When it comes to your products label there are several techniques and materials to choose from: cut & stack labels, pressure sensitive, roll-fed labeling, shrink sleeves and flexible packaging.

Your label must fit the product package while providing an eye catching design and valuable product information.  The label design should promote good will within your target market.  Show your customers that your company and the product they are about to buy fit their values and beliefs.  For example, employ terms that promote a healthy lifestyle and images of smiling active kids and adults when selling food products that you want to sell to promote fitness and healthy living.

Don’t forget that the label must contain certain criteria like a UPC code.  Make sure that information does not take up valuable design space on the front of the label.  The front of your label should only include the information and design that is going to sell your product.  If the nutritional information sells your product than put it on the front of the design otherwise it should be placed on the back of the label.  The front of the label should be attractive and provide information that will make your target market gravitate toward it instead of the competition.

Your label should include a notable logo and recognizable design.  Bright colors and the shape of your products package will all come into play.  Incorporate this mixture into your marketing mix and you can guarantee a product that stands above the competition.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your label design, printing and packaging needs.

Marketing Success With Shrink Sleeve Labeling

Product labeling is a significant aspect that helps impact a products success or failure.  In order to be sure of your products success it is crucial that you implore materials that will get the job done.  If your product is going to succeed it is crucial you maximize your chances of success and that starts with the choosing shrink sleeves for your products labeling.

Although there are a variety of materials to choose from when considering product labeling it is important, in order to succeed that you choose the label that offers your product the most benefits.  Shrink sleeve labeling offers more benefits over other labeling options and fits every budget.

In order to understand how shrink sleeve labeling can benefit your company and products it is beneficial to understand what advantages exist when you choose to use shrink sleeves in labeling.

Labels made from shrink sleeves are created from affordable materials.  You can manufacture shrink sleeves for a variety of products.  Shrink sleeves are incredibly versatile and can be designed to work with even odd shaped products.  So as a manufacture if you are looking for an affordable option in labeling and have a product that is uniquely shaped, look no further; shrink sleeve labeling is your best option.

If you are looking for a labeling option that offers a large visual impact you will find that when using shrink sleeves.  No matter what size or shape your product is packaged in, shrink sleeves offer an appealing label.  Shrink sleeves have been known to be a leader in labeling, often preferred by consumers over traditional labeling alternatives.

Once recent concern has been the footprint left behind with the use of shrink sleeves. It is crucial to understand that shrink sleeves can now be produced without causing harm to the environment.  Shrink sleeves are produced using biodegradable materials that do not harm the natural environment.  As a product manufacture it is important to understand that you can get results without leaving behind a giant black mark.

There are a number of options when it comes to choosing a material to create your products label out of.  Look at the advantageous offered and choose the right option for your product and company.  Labeling is one of the most basic components in product development.  When picking a label material you should look at the benefits it offers, the rewards it offers and the overall cost.  Shrink sleeve labeling offers a wide variety of benefits as well as being a financially conscience way in which to label your product.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your label design, printing and packaging needs.

Tips To Help Design An Appealing Product Label

In business when you create a new product one of the most important things to consider is the products packaging and label.  An appealing product label works wonders to help boost sales of your product. The package and label are the first things to draw consumers to your product.  The label is what creates the desire of the shopper; will they purchase your product or pass in favor of another more alluring product.

Visual appeal is the guiding force in marketing.  Consumers are lured in by a products visual appeal.  Your products label is the main attraction that will draw consumers in. With that in mind you must find a way to package and label your product in a tempting manner.  The label should be clear, concise and should grab the attention of a wide range of consumers. Creating a label is not difficult; creating a label that effectively markets your product is the challenging part.

When designing your products label there are a few things that can hinder the appeal if not considered carefully.  It is important to remember that too many colors can clutter the label and instead of drawing attention to your product it can turn customers off.  A classic label that can retain its appeal over time is what you are looking when designing your products label.

Different colors entice different feeling and emotions.  In label design it is important to understand what emotions are conjured when using a combination of colors.  Use appropriate colors to entice the emotions you are looking for with your product.  Brighter colors such as oranges and yellows elicit energy while blues and greens bring on feeling of calm and serenity.  Consider what impression you wish you leave on consumers when thinking about the colors to use in your new label design.

It is also important that after a design has been solidified that you ask the label printing company for a sample before ordering.  The color process that is shown on the screen when designing your label does not always come through after printing especially with the number of materials that labels can be printed on.  Shrink sleeve labeling, cut and stack labels, pressure sensitive and roll fed labels will all print color differently.  When contemplating a label you need to be one hundred percent sure about the decision as the label is what will be representing your brand and new product.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Five Tips When Designing Your Products Label

Your products label should be designed in a manner that is appealing and draws consumers in.  Your label should entice people to buy the products within your product line.  There aren’t a whole lot of ground rules when it comes to designing a perfect product label.  There are a few ground rules to consider following in order to guarantee that your product label is visually appealing.

Attractive Graphics

The graphics on your label are an incredibly important part of the overall design of the label.  Attractive graphics aren’t something that come easily.  A graphic designer should be employed to design the graphics on your label.  An impressive graphic will help to grab the attention of potential customer faster than any number of words that grace a products label.

Color Choices

Choosing the colors for your products label are super important to the growth of your brand.  The colors on your label will lead consumers to gravitate towards your product line as it continues to grow.  The colors on the label will evoke consumer’s feelings.  It is important that the colors you choose invoke the feelings you desire customers to feel about your product.  The colors on your label should accentuate the products packaging and create visual appeal.

Choosing Fonts

The font on your product is as important to the overall label design as is the color and graphic choices.  Choose a font outside the normal range of fonts.  Consider a font outside the realm of Windows font choices.  Fonts that are new, artistic and ground breaking will outweigh the frequently used fonts your competition uses.  The font should be easy to read, appealing and eye catching.  It is also important that you don’t use too many fonts on the label.  Limit the number of different fonts you use when designing your new product label.

Enticing Vocabulary

Remember that a first impression takes only a seconds.  The text on your label should influence your audience to buy the product.  Use words that are meant to grab attention; short catchy descriptions about your product work well to entice buyers.

Product/Contact Information

Your label not only needs to contain information about your product but also information on how to contact your company.  This information should be added to the label in a manner that does not detract from the graphics, colors or visual appeal.  The information needs to be located on the label where it is easy to spot, easy to read and does not detract from the labels message.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Creating A Product Label That Stands Out

  • Simple and Clear

When you are at the supermarket next time go to the shelves and choose a few different products at random.  Look at each products label and ask yourself; what the product is used for and what is the brand behind it?  You will instantly see the difference between the good and bad labels.  Those with a simple, clear message and distinct labeling design will be able to answer those two questions for you within seconds, those without will not.  Consumers will dedicate four seconds to you product.  Make sure your product label answers those questions clearly and quickly in order to appeal to your market. Your label needs to be simple and clear while acknowledging your brand and product.

  • Honest

When you are creating a label or product package be sure to show an honest depiction of your product.   Don’t over exaggerate the benefits of the product.  If you are selling a cookie that is dipped in chocolate don’t drench the cookie in chocolate.  Honest representation is better than extreme exaggeration.  People want to visualize what they are actually getting.  Find the best manner in which to present your actual product on the label and package.

  • Authentic

The heart of your brand is based on its authenticity.  A generic label with an uncommon design style can have a terrific visual impact.  When it comes to authenticity, stay true to your brand and product.  If a competitor uses real photos, use illustrations, if most are using a horizontal label layout, choose a vertical one.  Stay true to the original spirit of your brand which creates authenticity while designing something that stands out above the competition.

  • Shelf Impact

Your product will never be seen on the shopping market shelf alone.  With this in mind understand that you are creating a label to stand out amongst similar products arranged in rows and columns.  The impact your product has on the shelf makes a world of difference when it comes to consumers choosing yours over the competition. The impact your product has while on the shelf surrounded by the competition will determine success or failure.  The label should be distinct, appealing and grab the attention of consumers on first glance.

  • Extensibility

When you design a brand package or product label be sure you leave room for your concept to grow as your company does.  When you create variations of your products the product label design and packaging should allow for continued evolution.    An example of this comes with different flavors of your product.  For instance, if you are labeling juice be sure the shrink sleeve label can easily change with the creation of other flavors.  Keep in mind product extensions when creating a label or package design as this will save you from a lot of redesigning later on.

  • Practicality

Practicality comes into play when you are thinking about the shape, function and size of your products package.  The more practical your package the easier it will be to design a label that works with your product.  Thanks to shrink sleeve labeling a variety of product shapes become more possible to choose from.   When thinking about function consider the creation of wide mouthed jars for spreads.  The more practical the product the more likely consumers are to purchase it.

Remember the tips above when you are creating your new product label design as well as your products packaging.  Keeping these six things in mind will allow you to enjoy success when marketing a new product or brand.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your label design, printing and packaging needs.

 

Part Two Of Mistakes To Avoid In Food Label Design

In our first installment on product labeling we discussed why it was so important to choose the correct font when designing a new label for your product.  This article will focus on choosing the correct layout and colors to designing a new product label.   Whether you are having a label designed or planning to design something on your own here are some important reminders to take into account before printing.

One mistake to avoid in label design is clashing colors.  The point of label is to design something that is superior to that of the competition.  You want a label that speaks to consumers rather than one that stands out because it is revolting.  Choose colors that are meant to complement one another; colors that can do this without detracting from the message that you are trying to send.  If you are promoting a product based on a theme that already exists, say a fourth of July theme, update your label to compliment the theme even if your brand or product label normally doesn’t.  Adjusting to the theme is better than creating a labeling eye sore.  Clashing colors are unappealing to the eye therefore creating an eye sore when consumers are examining the label.

Another mistake that is often seen when designing labels is crowding.  Adding too many images to the label creates a visual mess that often makes deciphering your products message difficult.  Create a clean label that uses clear images to create a vision that is strong, vibrant and well defined.  Upon first glance, within seconds consumers should know what your product is, how it meets their need and be drawn to make a purchase.

A mistake that is seen in product labeling a lot when selling food products is sending a mixed message.  You want a food label to send a clear message.  The label should provide information about the products nutrition while stimulating the consumer to purchase the product.  In food labeling you want the label to share details of how healthy and delicious you product is especially in comparison to the competition.  Is you marketing food avoid messages that can be misconstrued.  If you want people to find your product desirable and tasty avoid adding images that appear greasy or rotten.

When you are designing a label be sure to create several test versions. Have several test groups survey the different options and share with you their thoughts.  Each of your product labels may have some degree of variation.  What is important is that your label is clean and clear in design.  Your label must convey a message while also maintain readability and looking professional.  Your product label is a reflection of your company, brand and product.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Mistakes To Avoid In Food Label Design

When it comes to marketing your product one of the most important pieces of the entire process is your products label.  When designing a food products label you are looking into creating an enticing label that projects an appetizing message, one that promotes the products enticing features of the products as well as conveys product information to your customers.

With food products the label is one of the main tools that you have to make a statement about your product.  It is important for your brand identification that you make the most of your label.  The label becomes even more important to your marketing mix when you are working with limited funds or only have access to a small retail space in which to display your product.

There are some common mistakes to avoid when designing your product label.  One that happens often in the product label design has to do with the text font that is chosen for your label.

The Use Of Too Many Fonts

When designing your food products label there are many options in fonts available to choose from.  It is tempting to choose all of your favorite fonts.  This is not an option in successful food label designs.  When you are trying to convey important information as is done with product labels it is important that the font is easy to read to all segments that you are marketing your product to.  Keep the font simplistic and consistent.  If the label is hard to read it will appear disconnected and turn clients away from choosing your product.   Stick to a one or two fonts on your product labels while keeping the style changes on the label to a minimum.

Brand Name Font Size Is Too Small or Too Large

There must be a balance between the size of the text that is used in your brand name, product information and label text.  It is possible for your brand name to over power or become lost on a label that is not designed properly.  Your brand name should be prominent along with the product name.  From there it is important to maintain the integrity of the text throughout the rest of the label.

Difficult To Read Font

With marketing you have a limited amount of time to grab your audience’s attention.  This is why it is important that label designs use clean fonts that are easily read from close or far away.  When using a decorative font remember that they will convey certain messages to customers.  It is important the message is one that you wish to send.  For instance a formal font used on a play-full product gives off the wrong message.  Mixing fonts also creates a mixed message.  Choose a text font that goes well with the logo font you have chosen.

If you are having trouble with choosing a font to use on your product’s label create a few different label designs.  Test the different versions on co-workers and get their honest reactions.  Trial and error in the office is far better than trial and error in the market.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your label design, printing and packaging needs.