Recycling Needs Drive Innovation in Sleeve Labels

Materials suppliers and film processors have been hard at work creating new label offerings compatible with PET bottle recycling.

Shrink-sleeve labels: You see the eye-catching designs everywhere these days on food, beverages and consumer products. Brand owners love them because they offer plenty of real estate on the container to communicate what the product is and overall messaging on a 360° marketable area of the package. And the trend isn’t slowing down—the shrink-label market is expected to grow at a 5.2% annual rate through 2021, reaching $245 million in sales, according to The Freedonia Group’s study, Stretch & Shrink Sleeve Market in the U.S.

While the labels are a success story for brands, they also present a headache for recyclers. About 20 years ago, PVC had the largest market share of shrink-film labels. But 10 years ago, the industry started shifting away from PVC shrink labels because of environmental concerns.

“It’s highly undesirable to have PVC mixed with PET in recycling,” says John Standish, technical director of the Association of Plastics Recyclers (APR), Washington, D.C. “One of the most important steps in recycling PET is called ‘float and sink’ and PVC has a high density and sinks in the water. It gets mixed in with PET and gets trapped in the ‘float and sink’ step.”

The industry started to shift to PETG-based film, but that also created issues for recyclers. According to a 2014 APR report, shrink-sleeve labels that are PVC-based or PETG-based film have a density higher than water and can’t be separated from PET flakes during the sink-float separation step of the recycling process, so they contaminate the recycled PET stream and deteriorate the quality of recycled PET (rPET) products.

With the increased usage of these labels, recyclers were experiencing a rising volume of shrink-labeled PET containers that were not recyclable. It is estimated that PET bales contain approximately 5% shrink-labeled containers. The challenge of removing shrink labels during PET recycling was brought to the industry’s attention by APR and the National Association of PET Container Resources (NAPCOR), Florence, Ky., in 2012. APR established guidelines for label manufacturers and an official Critical Guidance Recognition program to encourage development of labels that are more compatible with PET bottle recycling systems.

But the big push came from brand owners: Coca-Cola, PepsiCo, Walmart, and Unilever are among those who have made pledges to use 100% recyclable, reusable or compostable packaging by 2025.

“Labels create a variety of challenges, as they add to the complexity for the PET recycler,” Standish says. “But thanks to brand-owner requirements, the recycling aspect is a must-have. We know major brand owners are evaluating the options and we believe that 2018 will be the year we start to see the new options in the marketplace.”

DESEAM & RELEASE LABEL ADHESIVE

Eastman Chemical, Kingsport, Tenn., has been in the shrink-film label market since the early 1990s. Early polyester-based shrink labels consisted of blends of several different types of polyester, but in the late 1990s Eastman developed a reactor-grade resin that had very unique shrinkage properties, says Ronnie Little, Eastman’s market-development manager, SP-Plastics Packaging. This patented resin has become the industry standard for shrink-film labels.

Eastman Embrace LV copolyester (PETG-based) enables differentiated labeling wrapped  around highly contoured, complex and thin-walled containers, and it displays 75% ultimate shrinkage. Little says that shrink labels made from Embrace resins are on some of the most recognizable brands in the world. A few examples include Method soaps and household cleaners, Malibu rum, Jack Daniels, 94Wines and Bayer garden products.

However, there is still the recyclability concern. Eastman has been very vocal about working to find a solution and in 2012, organized a consortium to collaborate on ways to solve this issue. Little says that as result of the work of the consortium, Eastman partnered with ink maker Sun Chemical, Parsippany, N.J., to advance the development of a deseamable adhesive. The result is Sun Chemical’s SunLam Deseaming Adhesive. By changing from a traditional solvent to use of SunLam Deseaming Adhesive, shrink labels deseam and release during the bottle-wash step of the wet recycling process.

Little says that for brand owners, this can be done with minimal process changes or additional investment in new equipment. The only change needed is the adhesive. The label removal occurs prior to color, infrared and manual sorting, thus preventing shrink-labeled PET bottles being removed from the rPET stream due to misidentification.

“Eastman’s partnership with Sun Chemical to develop deseaming had both companies walking into unchartered territory,” Little says. “Eastman and Sun extensively tested SunLam on labels made with Eastman Embrace LV copolyester.”

According to Little, they ran thousands of shrink-labeled containers at commercial recycling facilities to determine the effectiveness of label separation. Test variables included time in the actual recycling process, temperature of the recycle wash water, and the caustic level of the wash water. This led to optimizing the deseaming adhesive formulation to work efficiently, allowing the shrink label to come off the PET bottle prior to sortation. The result is a label-free PET container ready to be processed into rPET.

SunLam Deseaming Adhesive has received a “Responsible Innovation Acknowledgment” after passing testing outlined by APR. The tests utilized whole-bottle wash equipment at commercial recycling facilities and yielded results of greater than 95% label removal, with results typically exceeding 99%.

“Removing shrink-sleeve labels early in the recycling process virtually eliminates misidentification of PET bottles during sorting, as well as contamination that occurs in the sink-float separation process,” Little says. “Not only do labels seamed with SunLam Deseaming Adhesive release during the whole-bottle wash, the adhesive also forms a strong bond on the shrink-sleeve label that lasts through all phases of the PET bottle’s life cycle, from the sleeve shrinking, through transporting to store shelves, and consumer use.”

FLOATABLE SHRINK FILMS

Timothy Kneale, president of Topas Advanced Polymers, Florence, Ky., joined the company in 2004 and said that the company’s work in sleeve labels was already taking place with multiple commercial users of labels from various film producers. As the usage of sleeve  labels continue to grow each year, Topas became focused on a drop-in option to the current recycling infrastructure.

“We have been working on a solution that enables shrink labels to float, and we’re seeing a lot more interest in that as time goes on and consumers and brand owners get more serious about demanding effective recycling solutions,” he says. “You see the commitments from big beverage companies and Walmart—the big players are coming together and drawing a line in sand that by 2025, this must be fixed.”

Enter Topas’ cyclic olefin copolymer (COC) material for shrink applications. These polyolefin film structures will float during the washing stage to facilitate separation of label and bottle materials. Kneale said floatable labels are made by multi-layering COC with PE or PP.

Kneale says that PP has a density around 0.90 g/cc, and LLDPE around 0.92. These are coextruded with COC (1.01 g/cc) so that the final structure is in the 0.95 or lower density range.

“This means the labels will float even with ink applied,” he says. “We believe the floatable solution is the best; it’s universally applicable, and every MRF (Material Recovery Facility) can do this. There’s no additional equipment to buy; it’s a perfect drop-in for recyclers.”

Topas says that COC shrinkage can be as high as that of PVC or PETG, and the Topas COC enables label manufacturers to make low-density, flotation-separable labels that meet the APR guidelines. “The COC brings high shrink, high gloss, great ink adhesion, easy cutting of labels, and high stiffness,” Kneale says. “These are all things that ordinary polyolefins (PP, PE) do not do well by themselves.”

“Labels create a variety of challenges, as they add to the complexity for the PET recycler.”

One processor running Topas COC is Taghleef Industries of Dubai, United Arab Emirates, a supplier of films to the global marketplace. Kneale says that the Taghleef film passed all of APR’s flotation tests, which confirms that the label stock will float in water and that the label does not interfere with the color or haze of recycled PET. In 2017, Taghleef introduced its polyolefin TDS label film that is clear and floatable, with up to 65% shrinkage.

Other processors that have developed floatable solutions meeting APR’s guidelines include Klöckner Pentaplast, Gordonsville, Va., with its Pentalabel ClearFloat; and UPM Raflatac, Mills River, N.C. UPM Raflatac says that during the recycling process, its RafShrink PO MDO 40 HS film ensures clean separation from clear PET bottles by floating to the top of the caustic washing solution, unlike PVC and PETG labels, which sink with PET bottle material.

“What’s exciting now is there’s all these different options,” APR’s Standish says. “The view of PET recycling is that I don’t care which one you use —just do something different, get new materials in the market and gain experience, and let’s all move forward with recycling.”

Original Source: https://www.ptonline.com/articles/recycling-needs-drive-innovation-in-sleeve-labels

Original Date: 3/2/18

Written By: Heather Caliendo

What Makes For a Powerful Shrink Sleeve Message and Design

Shrink sleeves are perfect for beverage packaging, food packaging, home, and personal care packaging as well as certain industrial products.  In fact shrink sleeves are a great packaging option for most products that are packaged in containers such as bottles.

Bringing together all of the elements in shrink sleeve design and manufacturing require careful thought.  In some cases a customer can simply move from a traditional self adhesive label to a shrink sleeve without the need to change the container type.   This is made possible by the properties of shrink sleeves and the ability to fit containers of all shapes and sizes with ease.

This design often means a shift in the design process to ensure that all of the space on a sleeve is utilized effectively and shrink sleeves can certainly help you achieve this goal via the ability to decorate the full 360 degrees of your product.

When starting a new packaging project a shrink sleeve opens up many other possibilities in terms of the type of containers that can be used meaning that you really have a blank canvas.  This means that your packaging designer is able to be as creative as they like when considering the overall package.

With products needing to compete more and more for prime retail space on the supermarket shelves, the need to develop more eye-catching, innovative packaging approaches is greater than ever.  Consumers can’t ignore a dramatically differentiated product with enhanced shelf presence, regardless of brand.

Shrink Sleeve Design

Shrink sleeve designs are handy and versatile.  They can be made of PC or polyolefin materials. These materials are incredibly strong and abrasion resistance. Both PVC and polyolefin are recyclable. The sleeves can wrap an entire bottle or just the neck.  Shrink wrap can also come in tube form or bags. They can be stretched or wrapped to the packaging container.

Shrink Sleeves Labels

Shrink sleeve labels have captured the labels market. It offers quite a range of benefits from security enhancement to cost advantages. The top benefits of shrink sleeve labels are the 360 degree coverage of the product or container.

Shrink Labeling Benefits

  • Branding – Full display graphics marketing on all sides of the package.
  • Unique packaging change – They catch consumer’s attention with bright colors and 360 degrees of marketing.
  • Shelf impact – Shrink sleeves offer a large body of advertising and are engaging for shoppers.
  • Adaptable – Label that fits all different sizes and shapes of product packaging.
  • Printing – Printing of shrink sleeve labels does not need to be printed directly on the container.
  • Transparent – Labels can be printed on transparent material allowing the contents to be visible.
  • Eco-Friendly – Recyclable and able to leave less of a carbon foot print that other products and packaging materials and use less energy and resources to create them.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com/shrink-sleeve.php.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Paper and board have key roles in the future of packaging

Paper and paperboard will continue to play a vital role in the evolving global packaging market according to the latest exclusive research from Smithers Pira.

Overall growth in dollar value terms for packaging was depressed for the years spanning the middle of the decade– although this is largely attributable to relative strength of the dollar against other currencies across that period. Still in 2017, value reached $851.1 billion, a 2.8% growth compared to 2016 at constant prices. This steady expansion is forecast to continue across the next five years – rising slightly to 2.9% year-on-year across this period – to reach $980.4 billion in 2017.

Regional perspectives

The continuing trend towards large-scale mergers and acquisitions – for example the creation of WestRock from MeadWestVaco and RockTenn – is testament to the relative maturity of the packaging industry in developed world regions, like North America and Western Europe. The analysis in the new Smithers Pira report – The Future of Global Packaging to 2022 – indicates that emerging and developing economies will contribute just over 70.0% of world packaging consumption growth during 2017–2022.

Asia is the largest market accounting for 42.1% of world packaging consumption in 2016. North America is in second place accounting for 24.3% of world packaging consumption, ahead of Western Europe with 18.4%. The emerging and developing regions of Eastern Europe, South & Central America, the Middle East and Africa account for the remaining 15.2% of world packaging consumption.

Asia is forecast to grow packaging consumption at the fastest rate, led by China and India. This is largely attributable to growing populations, rising disposable incomes, and a transition from traditional markets to the purchasing of packaged consumerist goods, especially in the food segment. China alone is forecast to represent almost 48.0% of world packaging consumption growth through to 2022 with India accounting for a further 8.5%.

Material segments

Board and paperboard (corrugated, folding carton stock and liquid paperboard) is the largest packaging material type covered in the Smithers study. It accounted for 35.7% of world packaging consumption in 2016, followed by flexible packaging (plastic, paper and foil) with 23.3%, rigid plastic packaging with 18.2% and metal with 12.2%.

Pulp and paper is represented in the two largest packaging material segments – board and flexibles –in 2017

Pulp and paper is represented in the two largest packaging material segments – board and flexibles – in 2017.

Flexible packaging is forecast to grow consumption at the fastest rate through to 2022, driven by advantages in lightweight, demand for smaller more convenient packaging and improvements in design. Growth will be strongest for flexible plastics which are already two third of the market, but flexible papers will perform only slightly less well across the five year forecast, with aluminium seeing the smallest boost, as pricing and improvements in competing barrier materials squeeze its share.

Food markets dominate flexible packaging consumption accounting for three-quarters of global consumption in 2016. Meat, fish and poultry; confectionery; dried food; and savoury snacks are the largest food markets for flexible packaging. Pharmaceuticals, medical, cosmetics and toiletries are the largest non-food markets for flexible packaging.

Flexible papers

While flexible paper packaging has been under threat from flexible plastics in some applications, it will remain an important constituent of the flexible packaging market for the foreseeable future. This is due to a combination of factors, its low cost, its perceived good environmental credentials, its use in laminations (often as a light barrier), and because consumers enjoy the tactile effect. A number of plastic films have been modified to mimic the feel and look of paper, while offering the benefits of moisture barriers inherent with plastic films. Matte finish BOPP is an example of such a film.

Papers continue to dominate some packaging applications, such as flour, sugar and some soft cheeses. Papers are still used widely in medical packaging; fast food wrap and metallised paper cigarette bundle wrap – as well as less formal developing world retail sectors. Dried food, processed meals and savoury snack markets present growth opportunities for extrusion-coated papers, along with speciality medical packaging papers.

Corrugated board

Growing environmental concern is benefitting the corrugated board market due to the perceived and real environmental benefits of cellulose-based packaging. However, lightweighting of board constructions is hampering volume growth slightly, although the impact on value is less pronounced.

Corrugated packaging companies are putting increased emphasis on shelf-ready packaging that significantly reduces the workload for unpacking and displaying products. This trend is now deepening with the rise of discount retailers – such as Aldi and Lidl in Europe – and convenience store selling, which are more likely to use less labour intensive shelving options and have fewer of their own branding priorities. This presents an opportunity for the brand to determine how their product is presented in store and gives an opportunity for them to invest in printed graphics for on-shelf differentiation.

Press builders like HP are collaborating with specialists in corrugated board handling to develop a new generation of high productivity inkjet press for printing boxes. Source: HP.

This trend dovetails neatly with the wider availability of inkjet printers for corrugated board, giving brand greatly expanded options for versioned packaging, including bespoke designs of corrugated formats for short run promotions. Flatbed inkjet systems have been available for corrugated for several years, but productivity and cost have limited these; often to point-of-sale displays, rather than packaging. Across 2017-2022 this situation will change as a new generation of high productivity inkjet presses – like the HP T1100S – especially designed for volume corrugated print are already seeing their first commercial installations.

E-commerce

The unspectacular, if steady, rise in demand for packaging in retail outlets contrasts with that in the e-commerce segment. The value of packaging demand into this sales channel was $28 billion in 2017, and will more than double by 2023. Over 75% of this is for corrugated formats, causing a surge in demand for fanfold for fit to packing applications, new designs for returnability, and lighter weight flutings that minimise the size of postal shipments.

From a packaging designer’s perspective with a customer encountering their goods away from a shop, serving staff and, other prompts such as point-of-sale displays; packaging is taking on an increasing important role as the primary touch point for brand identity. This is generating interest in new designs that create an opening or ‘unboxing’ experience.

Pack printing is also a key medium in this new arena with many e-commerce retailers and brands investing in high-quality graphics on the exterior and especially the interior of the package, for decorative impact. This in turn is creating a spur for new linerboards that can carry improved imagery.

E-commerce shipment places a premium on both protection and message communications on brand packaging. Source: Lil Packaging.

The position of folding cartons within global packaging will face competition in the future from new more streamlined pack formats – like resealable stand-up pouches – that do not require secondary cartons. Additional competition will also be seen from upright flexible packaging, e.g. shrink film for multi-packs of beverages, and corrugated boxes. Future demand will also be affected by factors such as falling sales of tobacco and cigarettes, and an increase in offshore production of toys and sports products that are shipped pre-packed.

Higher paperboard prices, which impact on profitability, may another challenge, but in the short term board prices are generally decreasing as a result of rising European board output and high exports from an oversupplied Chinese board market.

Folding cartons demand is predicted to grow in four main end-use segments. More spending is expected on luxury items, while the on-the-go eating trend will drive demand for retail carryout cartons. A larger ageing population and health enfranchisement worldwide will also increase demand for cartons in the pharmaceuticals category. Environmental factors and lightweighting is also expected to underpin faster than average growth in use of beverage cartons.

Folding cartons will also benefit from the digital print revolution. New dedicated inkjet platforms are joining toner based system in this segment, which has been targeted as the first by Landa Nanography with its B1-format S10 press now in beta testing in Israel.

Liquid packaging board

Liquid packaging board consumption is likely to be maintained over the next five years. With 70% of this market used in dairy and 20% in fruit juices it will benefit from the healthy eating trend in developed markets, combined with growing consumption patterns in the emerging markets.

There is a growing trend for liquid packaging board producers to use renewable resources in order to enhance their environmental credentials. In 2016, for example, Tetra Pak announced the launch of a new version of Tetra Brik Aseptic 1000 Edge with Bio-based LightCap 30. This is the first aseptic carton package in the world to receive the highest class of Vinçotte certification for its use of renewable materials. The new package is manufactured using a bio-based plastic film and cap.

Innovations like micro-fibrillated cellulose (MFC), being pioneered by the likes of Stora Enso, offer the prospect of a biodegradable barrier film capable of replacing aluminium foil in liquid cartons.

Carton manufacturers are also introducing new and innovative carton products. These include the Combidome carton bottle from SIG Combibloc and Elopak’s Pure-Pak Sense Aseptic carton. The novel design and functional features of Pure-Pak Sense Aseptic cartons include easy-to-fold lines and the convenient flattening of cartons to reduce volume in waste and recycling facilities.

Liquid carton producers are also responding to consumer demand for packaging suitable for on-the-go drinking. Tetra Pak launched two portion-size packages in April 2017 to meet growing demand for on-the-go beverages. The Tetra Prisma Aseptic 200 and 250 Edge with Dreamcap 26 build on the success of the Tetra Prisma Aseptic 300ml, which has more than 100 customers and packages more than 340 brands. Tetra Pak forecasts that worldwide demand for portion packages under 250ml will grow to 72 billion litres by 2019, up 10% from 2016.

Original Source: https://www.smitherspira.com/resources/2018/february/the-future-of-packaging-trends

 

Do Shrink Sleeve Labels Drive Consumer Buying Decisions?

Shrink sleeve labels make some of the most popular products in the supermarket. Whether you purchase products with them or not you are bound to see them all around the supermarket. Making products stand out and look different is a great way to attract a consumer’s attention. Manufacturers need to ensure that your product looks different from the rest that are up on a supermarket shelf. Once you have made your product stand out, a customer’s attention comes gradually. If you are trying to attract attention, shrink sleeve designs are the perfect thing to utilize for your product. Here is why shrink sleeve labelling is so important:

Shrink Sleeve Labels Means More Real Estate for Your Product

Using shrink sleeve labels, brands can utilize the entire container of your product as an effective method of showing it off. This allows your product to have more displaying space on a supermarket shelf and a greater chance to attract customer attention.

How Shrink Sleeve Labelling Impacts Buying Decisions

The buying process normally consists of requiring awareness of the product, recognizing it, searching for information related to it, evaluating it, judging alternatives, making decisions, buying it, and then re-evaluating it. These steps have been well researched by professionals including marketing and sales experts. Since shrink sleeve labelling allows more space to show off as compared to normal products, marketing departments use it to the fullest. They incorporate shrink sleeve designs with intricate and dense graphics, a plethora of information concerning the product, and slogans to attract attention. Using shrink sleeve labels for products not only catches the consumer’s attention, but also provides them with knowledge about the product. This ticks most of the checkboxes on the buying process list.

Showcasing Details

Using shrink sleeve labelling, you can display the special features your product has. Displaying just what makes your product special and different from the rest is the best way to gain a consumer’s interest. With that knowledge readily available, the consumer does not need to spend extra time finding out what your product consists of. Furthermore, you can display information targeted at a specific audience. For example, “No Dairy Products Used” can be a good and effective method of attracting vegan customers.

Building Customer Relations

If your product matches the description provided on the sleeve, you can gain the trust of a consumer. This attracts the customers towards purchasing other products in your inventory and make them a brand loyal consumer. If you keep delivering to what you promised, your customers are bound to keep buying while telling other people about you as well. It is a win-win for both the company and the customers.

Shrink sleeve labels are one of the most important and effective ways to market products and ensure that you get a good audience from the customers. Because of the points detailed above, shrink sleeve labels do influence buying decisions and can be a great asset to all companies competing in retail stores.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com/shrink-sleeve.php.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

What’s causing a shift from traditional materials to flexible packaging types?

Smithers Pira identifies the reasons why flexible packaging is continuing to increase in popularity with consumers and brand owners.

Consumer, retail and technology trends have contributed to a gradual replacement of rigid pack formats by flexible packaging during the last decade or so. This trend is outlined in Smithers Pira’s new report – The Future of Flexible Packaging to 2022 – which values total flexible packaging sales at $219.5 billion in 2016 and forecasts growth at an annual rate of 4.3% to $282.6 billion by 2022.

The Future of Flexible Packaging

Smithers Pira analysis examines what is driving market growth and why brand owners are switching from traditional materials, such as glass jars and metal can, to flexible packaging types.

Consumer preference

Consumers are more concerned about health and wellness issues because of greater media and internet attention to health matters. These concerns have led to growth in demand for packed fresh fruit and vegetables, dietary supplements, natural, organic and additive-free products, which has boosted demand for flexible packaging types.

Consumers are increasingly aware of what ingredients and additives go into the products they consume, which is emphasising the importance of concise labelling.

An increasingly urban society is leading to busy lifestyles in which time-constrained consumers choose products that offer convenience and portability. Demand is rising for microwaveable packaging, single-serve packs, carry-away packs, resealable packaging, easy-open packs and longer shelf lives. More eating away from home and on-the-go consumption suggest that more packaging will need to be designed for portability and less weight and resealability will need to be designed for products eaten at home.

Sustainable packaging

There is mounting public pressure on brand owners and retailers to reduce the environmental impact of packaging. Brand owners are responding to consumers’ environmental concerns in several ways. These include:

  • Lightweighting, reducing material usage without impairing pack performance;
  • Using more recycled and recyclable polymers in packaging
  • Investigating the use of bioplastic packaging.

For the packaging converter and its logistics chain, flexible packaging uses fewer resources and less energy than other forms of packaging. It provides significant reductions in packaging costs, materials use and transport costs. Furthermore it can also be constructed on the spot from roll materials at the filling location, minimising transportation of ready-formed empty packaging. To the consumer it takes up less space when empty than rigid packaging.

The John Lewis Partnership and Waitrose, for example, state that by 2020 they will eliminate all operational waste going to landfill and reduce the amount of food waste generated. They are also continuing to explore innovative solutions to reuse their own reprocessed cardboard, glass and plastic waste in operations, supporting a more circular business model.

Retail chains and brand owners also continue to adopt bioplastic packaging rather than conventional plastics in order to meet their sustainability goals and minimise their carbon footprint. They also recognise that sustainable packaging presents an opportunity to differentiate their products and to present a more environmentally friendly image to consumers.

Supermarket shopping

Packaging film demand is benefiting from the growing market share of the large retail chains worldwide. These chains have expanded the market for packaged food with their focus on cost reduction and shelf-life extension.

Retail chains have dominated food and drink markets in advanced countries for many years. Food and drink retailing in developing economies of Eastern Europe, Asia and South America, has traditionally been dominated by smaller, local and independent artisan stores, largely offering unpacked food. Domestic supermarkets chains are spreading in these regions, and are taking a growing share of food and drink consumption.

Supermarket are becoming especially favoured by consumers due to their wide product ranges and diverse choice of premium brands, usually unavailable in other types of outlets. There has also been growth in the number of discount stores and private label products, which enables those on lower incomes to purchase packaged food and drinks at more affordable prices.

Pouching machinery

Pouches, and particularly stand-up pouches, are the fastest-growing product category within flexible packaging. The new generation of vertical form-fill systems (VFFS) are capable of delivering faster production speeds, greater versatility and improved sealing techniques. In the current economic climate there is a growing need to reduce the time to market for even the most basic commodity items, a trend that is placing pressure on packer fillers to meet increasingly tight delivery schedules cost effectively.

Pouch production machinery development is one of the most buoyant areas of the packaging equipment segment. A major challenge is the fill line speeds of pouches in comparison to bottles – especially for transitioning beverages to flexible formats. One of the greatest steps forward has been the development of continuous pouch filling machines to replace slower intermittent machines. Large format pouches, previously limited to 80–100 pouches per minute (ppm), can now be run off at 250 ppm.

Original Source: https://www.smitherspira.com/resources/2018/january/shift-to-flexible-packaging

 

Why Are Shrink Sleeves So Special In Marketing?

One of the most important things that will make any marketing strategy successful is having a robust product promotion and advertising plan in place. A well-designed marketing and promotional strategy will be successful in putting across the benefits of your product or service to the customers to ensure long-term success, bring in more customers and ensure profitability for businesses. In addition to having a unique product and employing the use of various platforms, including social media, television, or shopping outlets, one tried and tested way that your brand will garner the attention of the pre-occupied customers is by having an eye-catching packaging for your product.

Grabbing The Attention Of Your Customers

You may have an utterly unique product, but there is no way to communicate that if there’s nothing to distinguish your merchandise from that of your competitors. Next to brand loyalty and ingredient preference, labeling and packaging plays a big part of a customer’s purchasing decision. And even if they don’t buy it, your product will still get a lot of attention if the design is interesting and attractive, if it has both impressive form and function, and if it is uniquely relevant to your target market.

The one thing that most products have in common today is shrink sleeve labeling and with good reason. Compared to older forms of labeling that were bulky-looking and only used to barrage consumers with product information, shrink sleeve labeling has become very special and prevalent in marketing not only for its ability to conform to any container shape, but also because it provides printed label graphics and content over a larger area of the full container.

Safety and Handling of Products

Older forms of labeling were also quite susceptible to damage, especially because they couldn’t withstand moisture, wet conditions, and constant handling by customers or during transportation. Not only does shrink sleeve labeling make a product look clean and sleek, but the tamper-evident band that fits securely around the lid, neck or cap of the container provide visual evidence of label removal attempts. Your products are most-likely to be handled many times over after being packaged and keeping them safe is a priority for brand longevity plus you build consumer loyalty because you are showing a clear concern for their well-being by using tamper-evident in your packaging.

Design and Appeal

In addition to incorporating a clear tamper assurance band, the 360-degree artwork on shrink sleeve designs are quite elegant; they certainly will add a visual interest to your product and set it apart from others in your line of business. Depending on your budget and the impression you want to make in the market, you have a choice of different varieties of shrink labels. Some will cover multiple containers for the purpose of offering them as one product, others, such as full-body shrink sleeves create a 360-degree graphics coverage of your product from top-to-bottom, and finally, a standard sleeve will cover a portion of the container to allow for product visibility. Do any of these shrink sleeve labeling options appeal to you?

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com/shrink-sleeve.php.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

A second life for flexible plastic packaging

Differentiate Your Packaging with Shrink Sleeve Labeling

Shrink sleeve labeling is becoming more and more popular within the industry.  Rather than traditional sticker type label options, shrink sleeve labeling offers full color graphics that wrap around the entire bottle.  This type of shrink sleeve design can make your packaging stand out. You are only limited by the size and shape of the bottle. You can differentiate your package with shrink sleeve labels.

Labels That Is Fit For Everything

Shrink sleeve labels fit over complex containers so you’re not limited by one shape. They serve the purpose of being a label, as well as provide a safety seal and a promotional tool. These shrink sleeve labels are carefully measured and then applied to the plastic bottle through a heat-shrinking process. This process makes them wrap around the bottle. Shrink sleeve designs are for more than just plastic bottles, shrink sleeve labeling can also be done for glass and metal containers as well.

 

Shrink sleeve labels work on a wide range of containers within a multitude of industries. They can be placed on food and beverage bottles, or personal care products such as shampoo, lotion, or sunscreen. They can be used for household products such as cleansers and cleaners. They also work well on pharmaceutical or nutritional products. The shrink sleeve design will nicely wrap around the bottle and provide a 360 degree full wrap feature. They can conform to all shapes and sizes of containers, with the ability to utilize the entire space.

 

They can also be used for other types of promotional designs. They can be used to create bonus packs or to attach samples or other types of incentives to your containers. Creating combination packs will help you to increase your sales and reduce any slow moving inventory you may have.

A Sense of Security and Freshness

Shrink sleeve labeling can also wrap around the cap of your bottles. This is done with a perforated tamper evidence wrap. You can choose to match the sleeve or use a different color, such as clear, white, black, or metallic. This will give a secure appearance to your products and provide assurance to buyers that the product is fresh. It also serves a dual purpose in that it protects your children from easily opening containers, and keeps them from ingesting unsafe products.

How To Get Started

Shrink sleeve labels can easily be customized to your products. During the process, it’s also easy to adjust, should there be something you don’t like. These items are printed with the latest and best high-quality offset technology. To get started, you’ll create your designs, and then customize them. You will then select your film substrate.

 

Your order can be adjusted by changing your graphics to fit the bottle until you are satisfied. Our shrink sleeve labels can be ordered in any quantity to suit your ordering needs. We also keep graphics on file. We provide one-off test samples so you can see how this packaging can work for your business.

 

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com/shrink-sleeve.php.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

 

 

 

 

Where is the packaging industry heading?

Consumer, retail and technology trends have contributed to a gradual replacement of rigid pack formats by flexible packaging during the last decade or so

packaging stux pixabay

An increasingly urban society is leading to busy lifestyles in which time-constrained consumers choose products that offer convenience and portability. (Image source: Stux/Pixabay)

This trend is outlined in Smithers Pira’s new report The Future of Flexible Packaging to 2022, which values total flexible packaging sales at US$219.5bn in 2016 and forecasts growth at an annual rate of 4.3 per cent to US$282.6bn by 2022.

Smithers Pira analysis examines what is driving market growth and why brand owners are switching from traditional materials, such as glass jars and metal can, to flexible packaging types.

Consumer preference

Consumers are more concerned about health and wellness issues because of greater media and internet attention to health matters. These concerns have led to growth in demand for packed fresh fruit and vegetables, dietary supplements, natural, organic and additive-free products, which has boosted demand for flexible packaging types.

Consumers are increasingly aware of what ingredients and additives go into the products they consume, which is emphasising the importance of concise labelling.

An increasingly urban society is leading to busy lifestyles in which time-constrained consumers choose products that offer convenience and portability. Demand is rising for microwaveable packaging, single-serve packs, carry-away packs, resealable packaging, easy-open packs and longer shelf lives. More eating away from home and on-the-go consumption suggests that more packaging will need to be designed for portability and less weight and resealability will need to be designed for products eaten at home.

Sustainable packaging

There is mounting public pressure on brand owners and retailers to reduce the environmental impact of packaging. Brand owners are responding to consumers’ environmental concerns in several ways. These include:

• Lightweighting, reducing material usage without impairing pack performance

• Using more recycled and recyclable polymers in packaging

• Investigating the use of bioplastic packaging

For the packaging converter and its logistics chain, flexible packaging uses fewer resources and less energy than other forms of packaging. It provides significant reductions in packaging costs, materials use and transport costs. Furthermore, it can also be constructed on the spot from roll materials at the filling location, minimising transportation of ready-formed empty packaging. To the consumer, it takes up less space when empty than rigid packaging.

The John Lewis Partnership and Waitrose, for example, state that by 2020 they will eliminate all operational waste going to landfill and reduce the amount of food waste generated. They are also continuing to explore innovative solutions to reuse their own reprocessed cardboard, glass and plastic waste in operations, supporting a more circular business model.

Retail chains and brand owners also continue to adopt bioplastic packaging rather than conventional plastics in order to meet their sustainability goals and minimise their carbon footprint. They also recognise that sustainable packaging presents an opportunity to differentiate their products and to present a more environmentally friendly image to consumers.

Supermarket shopping

Packaging film demand is benefiting from the growing market share of the large retail chains worldwide. These chains have expanded the market for packaged food with their focus on cost reduction and shelf-life extension.

Retail chains have dominated food and drink markets in advanced countries for many years. Food and drink retailing in developing economies of Eastern Europe, Asia and South America, has traditionally been dominated by smaller, local and independent artisan stores, largely offering unpacked food. Domestic supermarkets chains are spreading in these regions, and are taking a growing share of food and drink consumption.

Supermarkets are becoming especially favoured by consumers due to their wide product ranges and diverse choice of premium brands, usually unavailable in other types of outlets. There has also been growth in the number of discount stores and private label products, which enables those on lower incomes to purchase packaged food and drinks at more affordable prices.

Pouching machinery

Pouches, and particularly stand-up pouches, are the fastest-growing product category within flexible packaging. The new generation of vertical form-fill systems (VFFS) is capable of delivering faster production speeds, greater versatility and improved sealing techniques. In the current economic climate, there is a growing need to reduce the time to market for even the most basic commodity items, a trend that is placing pressure on packer fillers to meet increasingly tight delivery schedules cost effectively.

Pouch production machinery development is one of the most buoyant areas of the packaging equipment segment. A major challenge is the fill line speeds of pouches in comparison to bottles – especially for transitioning beverages to flexible formats. One of the greatest steps forward has been the development of continuous pouch filling machines to replace slower intermittent machines. Large format pouches, previously limited to 80–100 pouches per minute (ppm), can now be run off at 250 ppm.

Original Source: http://www.technicalreviewmiddleeast.com/manufacturing/engineering/where-is-the-packaging-industry-heading

Original Date: January 25 2018

 

Report: sustainability drives shift to flexible packaging

A new report from global packaging firm Smithers Pira identifies sustainability as one of the main reasons brand owners are switching from traditional materials like glass and metal to flexible packaging types.

 

Called “The Future of Flexible Packaging to 2022,” the report says flexible packaging sales were valued at $219.5 billion in 2016. It predicts that the sales will grow at an annual rate of 4.3 per centto reach $282.6 billion by 2022.

“Consumer, retail and technology trends have contributed to a gradual replacement of rigid pack formats by flexible packaging during the last decade or so,” according to global packaging and paper supply chains firm Smithers Pira. Besides consumer preference, an expanding market for packaged foods, and the development of new pouch production machinery, sustainability is identified as a major driver.

The report noted mounting pressure on brand owners and retailers to reduce the negative environmental effects of their packaging. As a result, Smithers Pira notes that brand owners are doing the following:

  • Reducing material usage without impairing pack performance
  • Using more recycled and recyclable polymers in packaging
  • Investigating the use of bioplastic packaging

“For the packaging converter and its logistics chain, flexible packaging uses fewer resources and less energy than other forms of packaging,” according to Smithers Pira.

They look the same, but the plastic pepper can has a 16 per cent lower carbon footprint than the metal can.

Michael Okoroafor, VP of global sustainability and packaging innovation, McCormick

“It provides significant reductions in packaging costs, materials use and transport costs. Furthermore it can also be constructed on the spot from roll materials at the filling location, minimising transportation of ready-formed empty packaging.”

As an example, Smithers Pira cites the John Lewis Partnership, which owns the British supermarket chain Waitrose.

The company announced plans to divert 100 per cent of its waste from landfill by 2020–2021. They are also working toward 100 per cent closed-loop recycling of their cardboard, plastic, and glass by the same year.

In October, Waitrose began testing a new kind of packaging made from recycled cardboard pulp and dried tomato leaves.

This month Michael Okoroafor, VP of global sustainability and packaging innovation for McCormick, told Environmental Leader that recyclability was one of the main reasons for the company’s switch from metal cans to PET plastic ones for black pepper and Old Bay. “They look the same, but the plastic pepper can has a 16 per centlower carbon footprint than the metal can,” he said.

Original Source: http://www.eco-business.com/news/report-sustainability-drives-shift-to-flexible-packaging/

Written by: Alyssa Danigelis

Published: Jan 29 2018