Creative Label and Packaging Design Trends

Product packaging is important since it’s the first thing customers see and can make all the difference in them buying your product or not. Labeling and packaging is everywhere and because there’s so much competition out there, it’s important that you make yours stand out. People are visual creatures, so their eyes are naturally drawn to visually appealing packaging, which they are more likely to purchase. And like any other industry, there are certain trends that the industry sees each year. Here are some label and packaging design trends for 2018:

Minimalist Design Labels and Packaging

Sometimes less is more. Minimalist design is a huge trend at the moment within the industry. Even though some might call it primitive, going for simplicity can help customers access their intuitive side. The only hard part about these sorts of flexible packaging is finding signs and symbols that everyone can relate to. But once you do find it, you’ll be able to send a message with practically no words at all!

Pastel Colors

Pastel colors are having a moment in a number of creative industries, including packaging. The use of such feminine and calming package design are everywhere these days, speaking to a person’s softer side. If you want to give customers a candid and warm feel, labels and packages in pastel colors will intrigue buyers.

Bold Words

Some companies want to send a clear and concise message in their packaging and right now big words is a hot trend in the industry. Using bold, big print can send a clear message about your product, just as long as it’s in a readable font.

Doodle Art

Everyone loves to doodle, and this sort of art is taking over the packaging industry. Consumers are attracted to it because it’s fun and happy, making them remember times when they were kids and doodling. Doodles on projects are whimsical and cartoonish, making them nostalgic to customers.

Photography

Lately, photography has been picking up steam in the label and packaging niche and it’s really no surprise since it’s been lined to design for a long time. When a product showcases a powerful photo, it has the ability to cause people to stop and pause to see what’s going on, enticing them to find out more about your product.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

PrimePeel® Provides Easy Peel And Re-Seal With Tamper Proof Features

Our increasingly fast moving lifestyle, together with the growing tendency to eat-on-the-go, are driving packaging manufacturers to develop concepts which will provide consumers with more convenience in the way that they purchase and use fresh products.

Helping the industry keep pace with these ever changing demands are lasers. Their flexibility and precision are at the heart of new and innovative flexible packaging concepts such as the PrimePeel® peel and re-seal process. This allows packages to be opened and re-sealed whilst maintaining the quality of the contents. Crucially, this process also incorporates a tamper evident security feature to protect the packaging and product integrity.

The PrimePeel® process, developed by LasX sister company FlexPack Services, clearly demonstrates how lasers are driving the development of new and innovative packaging concepts, many of which would be impossible with alternative technologies. PrimePeel® is used to preserve perishable food items including produce, cheese and cookies. The concept however is such that it can also be easily applied to applications in other industries including medical, pharmaceutical and cosmetics.

The opening feature on the film, produced using a LasX LaserSharp® CO2 laser and scanning head, can be of any shape or size. This allows product designers greater scope to develop unique patterns and designs to suit individual product types. Other benefits of the laser include the ability to make design changes quickly if needed, and also cater for small batch runs. The finished result is safe, convenient and reliable, easy to open and close, and can be re-sealed multiple times. The concept can be used on printed or clear labelling and importantly, incorporates a tamper evident security feature to protect the package contents.

The PrimePeel® process is ideally suited to pouches, trays or flow wrap applications and can generate significant cost savings and material reduction when compared to similar applications, including clamshell.

The laser technologies used for this innovative packaging concept are part of the comprehensive range of LasX laser processing systems which TLM Laser now have as part of their portfolio. These systems are able to cut, score and perforate a wide range of flexible packaging materials for applications across “Breathable Packaging” and “Easy Open” applications.

Original Source: https://packagingeurope.com/primepeel-provides-easy-peel-and-re-seal-with-tamper-proof/

Original Date: Mar 26 2018

Custom Labeling Has Never Been Easier

Companies are always seeking a way to differentiate their products from their competitors.  Ultimately one of the best options to do just this is through custom product labeling.  It is easier than ever to work with a manufacturer to design and produce a custom label that is customized to fit your unique desires.  There are many options to choose from in product labeling from shrink sleeves to flexible packaging.  Many producers of product throughout the United States struggle to comprehend just how many options there are when it comes to product packaging and custom product labels.  Below we will look at the five most popular options available within the industry.

Shrink Sleeves

Shrink sleeve labeling is a fairly new concept to hit the market and is quickly becoming a favorite with the beverage, pharmaceutical, and chemical industries.  This type of label offers a three-hundred-and-sixty-degree area in which to market your product.  No matter what shape your product is, shrink sleeves can conform to it.

This is particularly useful for uniquely shaped bottles which are comprised of multiple curves and edges.   Shrink sleeves will adjust to the shape of the bottle which allows graphic designers to design a label that attracts consumers from all angles.  Custom shrink sleeve labels work on a number of packaging materials including aluminum, glass, and plastic.  They are incredibly durable and offer the ability to create a tamper-proof seal to any product.

Flexible Packaging

One of the trickiest labels is for products that require no definite shape. This includes your pet food, detergent, snack foods, and more.  Flexible packaging offers a way to label and contain these products.  Flexible pouches can be designed using any type of device you desire for containment from press to close zippers to spouts that open and close.  Flexible packaging is a cost-effective manner in which to package your product and customize a unique label.

Roll-Fed Labeling

This type of labeling also allows an all-around, 360 degrees coverage. The difference here is that roll-fed labels work best for regular shapes. Let’s say if your product was a uniquely shaped bottle, then the roll-fed label wouldn’t fit. This limitation makes this type of labeling economical. The new printing methods that have been introduced allow an enhanced graphic print on roll-fed labels.

Cut and Stack Labels

The regular items that do not have anything unique to them can stick with the cut and stack labels. The label is customized to the exact size of the item. Generally, this label type is used for tin packaging. It is also well-suited for household use. The label is shrink-wrapped onto the container to ensure the perfect application.

Of course, the choice of your custom labeling method will depend on the nature of your product as well as the aim you have. For example, if you want an attention-grabbing label, shrink sleeves will work best. If you’re looking for something economical, roll-fed labeling will be your best choice. Bottom line is that custom labeling has been made easier than it ever was, all with the help of these multiple different types of labeling techniques.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

 

A Holistic View of the Role of Flexible Packaging in a Sustainable World

The Positive Effect Eco-Friendly Product Labeling Has on Your Company’s Brand

The world is more conscious of the part they play in making the environment a better or worse place to live in. Laws have been put in place to encourage and ensure that companies use best practices in their processes to conserve the environment. While these laws are standard, a company can improve its brand and grow business by going an extra mile to show their commitment to the environment.

Flexible packaging should ensure easy access to the product, it should keep the product safe from damage and contamination, and is made from eco-friendly materials, that makes it an even better option in package and labeling design.

Labeling your products as eco-friendly on the flexible packaging has many positive effects that include:

  • A Competitive Edge

Customers today are attracted by services and products that are eco-friendly. Choosing to label your products as eco-friendly will give you an edge over the competition. However, it is important to note that you can’t just label them as such for the sake of it, there are laws that govern what products can be deemed as eco-friendly and which ones don’t.

  • Improved Sustainability

Companies take pride in conserving the environment by not depending on natural resources. Often, using alternative materials can make the products more affordable and even when it’s not cheaper, the long-term benefits are overwhelmingly good. Because of climate changes, dependence on natural products means that in the long run you might not have adequate materials to produce goods.

  • Re-Using and Recycling Saves Money

Flexible packaging that has the eco-friendly labelling on it encourages those who buy the product to recycle and re-use it. This will help conserve the environment, but it also means that your customers get added advantage when they buy your product because the flexible packaging can be reused, recycled or reduced.

  • Stand-Out from The Competition

Many companies don’t use the eco-friendly labels on their flexible packaging. The reason most don’t do it is because they do not use eco-friendly practices in their processes. So, if your company is putting attempts to be environment friendly, then you should tell the world about it so that they know your products/services are a better option.

Don’t miss out on growing your business and attracting more clients by failing to use the eco-friendly labels on your product’s flexible packaging.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Peel and Reclose Packaging – New and Growing Feature in the Flexible Packaging Industry

The flexible packaging industry is arguably the fastest growing segment for propelling the packaging industry to astonishing heights. Peel and reclose packages are the new and growing feature in the flexible packaging industry. Innovative packaging is being offered by peel and reclose manufacturers which enables the package to be easily opened to access the product and easily reclosed for storage. Peel and reclose packaging is light weight, which is considered to be the most attractive feature, helping in reducing transportation costs and resources

Peel and reclose manufacturers are focusing on upgrading the new technology and implementing it in packing material. Peel and reclose solutions are used with the packaging on the products on food and beverage products such as cheese, snacks and cereals. Peel and reclose films are also eco- friendly and are available in the biodegradable form which is helpful for protecting the environment.

Growth in demand of the peel and reclose market is anticipated to remain steady for various reasons. Peel and reclose packaging market comes under the category of the convenience packaging. Convenience packaging features such as easy opening, reclosability are some of the prominent features that are driving the market of the global peel and reclose packaging market. Peel and reclose packaging application is a growing feature in the flexible packaging industry.

Peel and reclose packaging market have seen an increase in the penetration of the retail outlets in the Asia pacific region which is driving the demand of the global peel and reclose packaging market. With the rise in population, the need for packaging of fresh food and vegetables is increasing which has created a significant opportunity for the peel and reclose packaging market.

Original Source: https://businessservices24.com/393160/peel-and-reclose-packaging-new-and-growing-feature-in-the-flexible-packaging-industry/

Original Date: April 6 2018

Original Author: Nitin

Characteristics of a Product Label That Will Go the Distance for Your Brand

What is the first thing consumers notice about your product?  If you answered the products package and label you would be correct.  You want to grab the attention of consumers and one of the easiest ways this can be accomplished is through innovative packaging and eye catching labeling.  To help get your idea gears going we have compiled a list of objectives to consider when designing or re-designing your products label and packaging design.

Obvious Imagery

The absolute, most important aspect when it comes to marketing your product is clarity.  You need to make sure that what you are offering clearly comes across in the representation of your products image. If it is not completely obvious or consumers are confused about what it is that is being offered failure is imminent. An initial clear and precise representation is crucial to a products success.

Confident Use of Color

Not all products are best suited to use bold colors in their product packaging and label design.  The use of color is important in the overall design, but it is important that the coloring used conveys the desired message.  Color should be used to draw attention in on purpose and not in a manner that consumers are taken aback.  The use of bold colors when appropriate can be beneficial to promoting your product. They can also be detrimental when used incorrectly.

 Unique Elements vs Essential Elements

The perfect blend between what is required on a label and what adds interest is required for any product label that is hoping to stand the test of time.  Elements of a label that are necessary for sale can include: barcodes, ingredients, nutritional information, price, quantity, name of manufacturer, product name, and more depending on the type of product being offered.  The unique elements are what your product offers to its target market that the competition may not or how you do it better.   Add something quirky to individualize your product while bring attention to the unordinary aspects of your product.

Complimentary Fonts

Font choice is as important, if not more, than the images used on custom designed product labels.  Fonts that are chosen must be easily read while complimenting one another and matching the overall character of your product.   Choosing a font perceived as childish for an adult diaper label could give off the wrong message.  Adult incontinence is a very serious issue that should in no way should give off a vibe comparing it with children’s diapers. The wrong choice of font could do just that.

The product packaging and label set the overall tone of your product.  Be sure to incorporate elements that present it in the most positive light possible.  The wrong message being sent by your product label could spell disaster even if the product itself is amazing.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Flexible Packaging: What Does the Future Hold?

Flexible packaging is gaining grounds in the field of primary packaging. Advancements in material science have allowed manufacturers to create flexible packaging the food and beverage industry better than before. This packaging can maintain the primary function of protecting its contents while providing the advantages of lower weight, better performance, and a much lower scope of contamination. Flexible packaging is also easier to handle and store, making transportation of goods a lot smoother.

The number of developments in the field of packaging materials and packaging technologies in the last few years has significantly impacted the global flexible packaging market in a positive manner. These developments have helped boost the scope of use for flexible packaging for various end use application areas as well as product varieties in the food and beverage, pharmaceutical, and consumer goods sector. This in turn has led to the growth of this market. Some of the other factors behind the increasing demand for flexible packaging include light weight of packaging, increase shelf life of perishable products, easy identification of tampering on the packaging, and effective resistance against foreign adulteration.

While there are many benefits of flexible packaging, there are a few issues which is expected to restrict the growth of the market. The use of multiple layers of a variety of materials in this form of packaging makes recycling a difficult and complicated procedure. In many instances the combination of plastic and metal is used for flexible packaging which makes the recycling process difficult because plastic is easy to recycle as compared to metals. With environmental sustainability norms becoming stringent why the day, the aforementioned issues with regards to flexible packaging will act as a challenge for the market.

Original Source: http://www.editiontruth.com/flexible-packaging-what-does-the-future-hold/

Original Date: Mar 23 2018

Original Author: Pragati Pathrotkar

Trends to Watch for in Flexible Packaging

Flexible packaging has been the mainstay of the packaging industry for many years especially in food packaging. The label and packaging industry has risen to surprising heights since flexible film innovation. Packaging has grown and evolved to acclimate to the needs of products around the globe because of the development and utilization of these films, manufacturing practices, and continual improvements. Flexible film’s abundant characteristics such as the application of various manufacturing methods and supplementary polymer provide the means to increase the appeal to a broad spectrum of products.

Standing Out in the Crowd

Today, technical advancements have also dramatically changed how packaging is viewed. Shrink sleeve labeling is a new trend in flexible packaging changing the way consumer marketers introduce and push new products. Shrink sleeve labels wrap around products such as a bottle and or container allowing the marketer 360 degrees of space to entice a potential consumer to try their product. High impact graphics usually stand out on the grocery shelf when shrink Sleeve labeling material are used. The use of noticeable inks and patterns on the label grab attention. Many shoppers will make unintended purchases by reading these labels. Hence, to introduce a new product without spending heavily on media advertising buys, shrink sleeve labeling is an inexpensive and effective way to choose.

 

Traditionally, a new product rollout would be very expensive costing several hundred thousand dollars just to get minimal consumer awareness. Some campaigns would be in the millions. This is a very expensive gamble if the product did not take off as expected.

Adding New Appeal To a Product

Nowadays, marketers use shrink sleeve product marketing to affordably check their brand appeal and market potential. The shrink sleeve labeling is a new trend that is good for consumers and marketers alike. Consumers will get more choices and marketers can introduce new offerings without a major financial risk other than production and shipping cost. However, consumers may make more unplanned purchases but even this may be a good thing.

 

These shrink sleeve labels even allow for changes that may stimulate sell of existing store products. Some products even though they are of high quality may start to seem outdated as time goes on. A new label can add spice and appeal. The use of the shrink sleeve labeling can stimulate sales and grab an increasing share of the product demand.

Choosing a Expert to Work With

Labels work well in marketing your product especially if designed and produced by a professional shrink sleeve design and manufacturer. They must understand the consumer for which the product is targeted and have an expert knowledge of graphics and images that sell. Choosing the right shrink sleeve labeling partner is vital to any campaign. Look for a company that has experienced and has won many awards in the industry for their labels when looking to produce new product labels.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://anchorprinting.com/flexible-packaging.php.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

5 common food labeling mistakes to avoid

Food labels include information about the product such as the protein and sugar content, minerals, vitamins, and other relevant information. It is an essential part of product manufacturing and reports have shown that buyers pay close attention to the “facts” on a product label before making a purchase. It is important to have a well prepared manufacturing plan – no matter the size of your operation, as this will ensure you avoid common labeling mistakes. Here are a few mistakes you must steer clear from.

Legal Requirements

Following basic legal requirements for the labeling of your food product is crucial to the success of your business. Requirements such as country of origin, net contents, place of business, product name, manufacturer’s details, expiry dates, legibility, nutrition facts, and warnings/statement about allergens. In order to ensure you meet the food labeling requirements in your country, it would be ideal to review the labeling laws and approval process.

Illegible or Unreadable Labeling

Legible labeling is one of the basic requirements for a good food product label. Your products would hardly make any fruitful outing in the market if the labeling is illegible and difficult to read. Your business may even nosedive if your food products miss important information. This is because if the product makes it to the shelf and a consumer purchases it, you may be exposing such one to high level health risks.

Illegible labeling is a common occurrence with those who produce food products in large quantities at a go since maintaining a regulated labeling order could be difficult. Shrink labeling is a flexible packaging type that is ideal for high volume manufacturers. Aside its colorful and appealing designs, shrink labeling has a full body label space where you can input as much relevant information as possible.

Incorrect or Uncommon Ingredient List

Have you listed in the ingredients on your food labeling? Are they correct? Will your target consumer easily relate with the list on your product? Using uncommon names such as trade names or abbreviations would do your product no good. Always ensure you strictly adhere to FDA food labeling regulations – do not take any shortcuts while listing the items used in manufacturing the food you produce.

Nutrition Data Issues

Many consumers scrutinize the nutritional facts on your product before making purchase especially when they are managing certain health issues. These issues could include high blood pressure, high cholesterol level, and obesity. Hence, you have to be sure of the data on your labels – and you must be honest too. Details such as servings per container, your serving size, and the real item values must be double checked. Publicizing wrong information can have severe negative impact on your brand loyalty in the long term.

 Health Claims

It is common for food products today to have common claims such as low fat, gluten free, no sugar, high protein, organic, and farm fresh. It is not just enough to convince a consumer with such health claims. Make sure your claims are verifiable so do not fall fowl of any food legislations. It would not bode well for your business if you do not have credible evidence to support your claims and your product eventually affects a consumer’s health negatively.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.