Custom Designed Shrink Sleeves

Custom designed shrink sleeves as we know are shrink wraps, are made of plastic or polyester film material. These are very much heat resistant and happen to be great label products. Moisture, friction they can easily encounter without losing their great durability.

Why Shrink Sleeves

This is an absolute necessity seeing from the point of view how we are using industrial products in our everyday lives. The shrink sleeves can generally be applied over, around the intended goods. Then they are heated either by using heated guns or are sent through shrink tunnel, for shrinking. So we can say it is kind of an overwrap that is done on various types of packaging. Cartons, beverage cans, boxes and pallet loads are few of the many products that cannot be completely done without shrink wraps being used. Not just industrial goods, shrink sleeves are many times used on book wraps, beverages, and pharmaceuticals.

The More Designed, the Better       

Shrink sleeves are manufactured in ways to give a great presentation. So, you can say the look and feel part in shrink sleeves happen to be of great importance. Be it a beverage container or your favorite water sipper, a great shrink sleeve can immediately draw attention to your thing in a jiffy. There are several manufacturers in the industry who cater to all kinds of your shrink sleeve needs. And they give 360 degree graphics coverage on all your containers and applications that you want to cater to your consumers for some great visibility. Presentation is precisely the reason that people use to go for custom designed shrink sleeves.

Using the Shrink Sleeves

As far as use of the shrink sleeves are concerned, they are absolutely many. These sleeves wrap buildings. Countries or regions affected by natural calamities use these sleeves in great amounts to cover rooftops post the powerful storms. For environmental containments too these can be used. They are largely used while removing environmental hazards like lead, asbestos etc. While buying CDs or DVDs most of you have noticed your favorite CDs, DVDs in these shrink sleeves. Foods such as some vegetables, meat, cheese, plants are often covered using shrink sleeves. Therefore, you can easily see how the use of shrink sleeves actually covers all the necessary areas of our lives.

Shrink sleeves as already mentioned before, come in various customised frames and they fit most of your containers of choice and can actually made to special shapes. The films that are used on the shrink sleeves are high-gloss OPS, PETG or PVC and they are equipped with the abilities to resist any kind of moisture and abrasion. The goods makers are sincerely concerned with the kinds of shrink sleeves they are using on their products. They believe the kick that they give to the products on shelves, the gloss, the presentation, is really important to make your products stand out from the rest.

At Anchor Printing, we take pride in offering our clients cut & stack labelling, pressure sensitive labels, roll-fed labelling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Why to use shrink sleeve labeling for your products

Shrink sleeves are a type of label that so many food and beverage companies use on their products. These labels provide vital information such as the products name, ingredients, directions, price, catch phrase, and more. Shrink sleeves are easy to read and brightly colored making it easy to catch the eye of consumers as they pass by. That truly might be the end of it there, the last thing you really think about shrink sleeves but there is so much more to shrink sleeves than just a marketing purpose.

Shrink sleeves are one of the most durable labeling products on the market today.  In fact the uses are pretty much as endless as your imagination and creativity. Shrink sleeves are printed on plastic or a polyester film material which makes them great for places that encounter moisture or friction. They can withstand a real beating and still look amazing and perform as they are meant to.

Why would you want to use a shrink sleeve? Other than the sleek look they offer a full color design that provides 360 degree coverage making these one of the more popular choices in this line. So, now on to the big question why would you want to partake in shrink sleeve labeling for your products? Allow me to show you exactly why you would want to do this.

  1. Marketing – Let’s face it as consumers we tend to be drawn to bright colors, certain words, certain health claims, and ingredient lists which is why it can be a huge benefit for your company to label products with shrink sleeves. They give consumers and easy to read and notice label that will catch the eye and draw them in.
  2. Brand Identity – Putting a high quality label on your products really tells consumers your brand is worth something. Your brand takes the time to care about their products by providing awesome looking and fabulously functioning labels for the products.
  3. Savings – Shrink sleeves are comparably less expensive when compared to other types of labels. Not to mention they look much better and are more appealing to consumers.

If you are looking for an innovative approach to marketing your brand give the shrink sleeves some serious consideration, they are versatile, colorful, and durable.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

5 Reasons Your Business Needs a Professional Custom Label

In today’s world, starting a small business and becoming an entrepreneur is not only about inventing products and getting them to the market it also includes the finer details such as elegant and exquisite labeling. In fact, getting customized labeling for your products helps to market them and by using articulate designs, they appear a class apart from the products of your competitors. So is it better if you design your own custom labels or would a custom label specialist perform a better job? Well, to answer this question and inform our readers about the reasons they need a custom label specialist we have compiled an interesting list of “5 Reasons Your Business Needs a Professional Custom Label Specialist”.

  1. Produce Elaborate Designs: To stand out from your competitors, you don’t only need quality products but also need attractive labeling and packaging. Because both the labeling and packaging of your products could prove to increase their sales and help you maximize your profits. To serve this purpose, you could hire professional custom label specialists since they always have a team of professional designers which efficiently produces elaborate designs for a variety of products and services.
  2. Quality and Durability: In many instances, as an attempt to save money, small business owners compromise on quality and buy cheap custom labeling. Such cheap labels almost always come off the products or become a victim of the wear and tear products go through from packaging to the supermarkets. Therefore, cheap labeling does not prove to be durable and do no good in enhancing the image of the brand. Thus, to get custom labeling and packaging that is durable and of high-quality you need to hire professional custom label specialists. Professional custom label specialists never compromise on quality and take care of everything from material and laminate to the size and custom shape.
  3. Quick Turnaround: Quick turnaround is another essential feature you would not get by using cheap custom labeling. Professional custom label specialists, on the other hand, always provide a quick turnaround. They would complete the packaging process of your products in an efficient manner and more importantly, in a considerably short time.
  4. Reasonable Pricing: The pricing of professional custom label specialists is always quite reasonable considering the high-quality solutions they provide. So, although professional custom label specialists might charge a bit more than the cheap labeling but there would always a huge difference in the quality both these custom labeling options provide.
  5. Hassle Free: The most worthwhile reason why you need to prefer a professional custom label specialist over cheap custom labeling is that they make the whole packaging process hassle free. Hiring a professional custom label specialist is like outsourcing the packaging and labeling process of your products to professionals who know their trade very well. This outsourcing would allow you to focus more on the marketing, finance, quality control, and many other essential aspects of your business to run it

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

How to increase recycling of flexible packaging

How can you increase the recycling of your flexible packaging? Would a demand for recycled-content material in new flexible packages help? Jeff Wooster, global sustainability director at The Dow Chemical Co., weighs in on the idea.

On Fri., Mar. 3, Wooster spoke about flexible packaging recycling at the 2017 Flexible Packaging Assn. annual meeting, giving an update of where the industry currently is and what projects are in the works. He outlined five potential solutions to increase the recycling of flexible packaging:

1. Creative Designs—to make more flexible packages easily recyclable.

2. Increased Collection— to get more materials back into the system.

3. Better Sorting—to allow separation at scale.

4. More End Uses—to maximize the value of collected materials.

5. New Technologies—for mechanical and feedstock recycling.

For other types of packaging end-of-life scenarios, though, the use of recycled-content material helps fuel the market for recyclables—polyethylene terephthalate (PET) bottles, for example. Is this a missing piece in the flexible packaging recycling puzzle?

Let’s find out what one packaging recycling expert thinks.

Jeff, at one point during your presentation, you said “We’re not going to make flexible packaging back into flexible packaging.” Why not?

Wooster: For food packaging…We’re not going to be able to recycle flexible food packaging back into new flexible food packaging because of the [Food and Drug Administration] FDA requirements for purity and cleanliness and all the other things that are required for direct food contact compliance. But we can make flexible food packaging into other products.

We could, for example, take flexible packaging and make it into something like a heavy-duty shipping sack for fertilizer or lawn-and-garden use. So it can be made into new packaging applications, even flexible packaging, just not for direct food contact.

For food, and pharmaceuticals, and certain delicate consumer electronics that have high purity requirements, most likely we won’t use recycled content for those applications in the short-term because of the difficulty assuring that recycled materials are completely suitable for use with food.

For PET bottles by comparison…PET bottles can be recycled into PET bottles used for food and beverage applications. That’s compliant. The FDA has said that the process is fine, that it’s safe for consumers, and because of the way PET is recycled, it’s easier to assure safety and compliance. There is also a limited amount of high-density polyethylene in the marketplace that’s available for use in food packaging for things like bottles for juice. But it’s only one or two suppliers that have availability of the material that have received the FDA “no objection” letter, which says they don’t see any problem with this. The FDA doesn’t technically give their approval. What they say is they don’t object to it based on the scientific evidence submitted for their review.

But for packaging food in flexibles, there are few of the right kinds of materials available that typically need to be used in those packages that also have FDA compliance.  That’s why that particular application is not going to be in play, probably for in the near future. I wouldn’t say it’s impossible in the long term, but in the near future, recycled content plastics will not be used for flexible food packaging.

 

Do you see an increase in the near future, though, in the use of recycled content in other types of flexible packages, for non-food applications?

Wooster: I do expect to see an increase in the use of recycled content in things like heavy-duty shipping sacks, bags for lawn-and-garden, for fertilizer, even resin bags and in lots of other applications as well. There are some applications where recycled content may currently be used in a small amount, and I expect more would be used there.

However, the types of materials that feed into those applications are going to depend on the performance requirements of the individual application and the particular materials that are used. If you’re making an all-polyethylene bag, most likely you would only put polyethylene, or compatible materials, into that application. For example, you might recycle a bread bag and put it into a heavy-duty shipping sack for fertilizer because that’s polyethylene going into a polyethylene application.

If the materials are multilayer laminates of flexible packaging that contain multiple polymers, then those materials probably won’t be used in film applications because the physical properties are reduced when you use multiple materials together, even if you compatibilize them. I’m talking about truly incompatible materials here, such as a complex lamination containing PET, nylon, EVOH [ethylene vinyl alcohol], polyethylene and several tie layer materials.

If the materials can be compatibilized, then they can be used. Polyethylene and EVOH, for example, can be compatibilized with a compatibilizer. And they can be used in what would otherwise be an all-polyethylene application. So you could take that combination and put it into a shipping sack, a merchandise bag, a grocery bag, a mattress bag, or a newspaper bag. Most kinds of polyethylene films that contain recycled content, or could contain recycled content, can use simple multilayer structures that can be compatibilized.

But if you look at a more complicated structure—like a lamination that’s PET laminated to metallized PET laminated to a barrier film laminated to a sealant film—those types of structures are not going to be mechanically recycled back into films any time in the near future, I don’t think.

 

Do you think an increase in recycled content being used in some applications of flexible packaging…do you see that as important to help drive further flexible packaging recycling?

Wooster: I don’t think it’s necessary to have the use of recycled materials be in flexible packaging specifically. I do think it’s necessary to have the use of recycled materials in some applications that can drive enough volume to grow the demand part of it.

Let’s say, for example, some company decides to make plastic pallets with recycled films and they need more recycled films to be able to make the number of pallets that they have orders for. That will drive collection and recycling of the films that are used as the feedstock to make the pallets.

Collected flexible packaging doesn’t have to go into new flexible packaging application to drive demand. It can go into any application. But you want to find an application where specifically flexible packaging is useful. So the composition of materials, the melt flow and other characteristics of the polymers needs to be right—you have to find an application where that’s useful for the end-use requirements to drive the demand that will then help to generate the supply and make the whole system work. It’s a complex system that will take some coordination, but I believe there’s a lot of opportunity ahead.

 

Original Source: http://www.packagingdigest.com/flexible-packaging/how-to-increase-recycling-of-flexible-packaging-2017-03-15

Flexible Packaging Is Changing The Package & Label Industry

Flexible packaging is known to be one of the fastest growing sections of the packaging industry. The process of flexible packaging combines the qualities of plastic, paper, aluminum, and film. Moreover, it uses the minimum amount of each material.
Bags made with flexible packaging can take the shape of a pouch, liner or overwrap. However, the shapes of these bags can be readily changed.

This type of packaging can be used for consumer products, institutional and industrial applications. Flexible packaging is has been quite useful for the business industry. It helps not only ensure food safety but extend shelf life as well. Furthermore, it can protect against heat, provide barrier protection, and easy printability.

Here is a list of advantages that the flexible packaging is responsible for:

• It is quite easy to handle flexible packaging. It is light in weight and can be carried around. It is quite easy to open up. Later, it can be resealed without hassle and storage is no problem either
Flexible packaging consumes a minimum amount of energy to manufacture. Easy to transport, it also produces less amount of greenhouse gasses when being moved to the market
• It is the face of innovation in the packaging industry
Flexible packaging can be used for a variety of products and has the potential to be extended to a more diverse set of products as well
• It can maintain the freshness of any product and indicate when it is not
Flexible packaging is not just profitable for the business industry but highly convenient at the consumer end as well
• It can also provide product visibility through the packaging
• When flexible packaging is being manufactured, the industry can greatly reduce the amount of waste produced as compared to other types of packaging
• At the consumer end, the waste is also being reduced using flexible packaging. This can greatly reduce the amount of waste being discarded into landfills
• It is highly advantageous for efficient product to package ratio
• For marketing purposes, this type of packaging is beneficial for improving shelf appeal

One essential favorable position of flexible packaging is the way that that less material is utilized to make flexible packaging. This makes less waste and is consequently more naturally well-disposed in light of the fact that less material is left in the landfills. Moreover, less water and energy is used in the making of flexible packaging and since the items have a tendency to weigh less, there are fewer transportation expenses and less waste of energy. It is truly an innovative step towards making the packaging industry more environmentally friendly.

Flexible packaging is at the bleeding edge of imperative packaging patterns in the protection of products, packaging outline and execution, buyer accommodation, and manageability which emphatically impacts the earth, shoppers, and organizations.
Flexible packaging makes a number of items more helpful, enjoyable, and more secure for purchasers. This has been possible all on account of the dedication to advancement, innovation, and maintainability that is the sign of flexible packaging.
At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Designing Product Labels When Space Is Limited

In label design space is limited.  It is important that designers deliver their message in a clear and concise manner within the limited space available on the label.  This needs to occur while making sure that key elements are not left out.  When designing a label, the graphic designer must work in conjunction with the manufacturer and design team to create something visually appealing and effective at marketing the product.

The product label holds a variety of information that is important to consumers.  Some key information that is needed on the label includes:

  • The product/brand name
  • A product logo if it is applicable
  • The size, quantity or weight of the product
  • A description of the product
  • Product tag line
  • Ingredient lists
  • Direction on using the product
  • Item barcode

Two of these items, the product story and directions tend to be longer and may need to be edited to avoid becoming too wordy.  If you want to have more product information available to consumers put it online or on the outside of the packages case.

With custom product labeling it is important that it is easily read.  Designers need to make sure that the label is clearly legible.  The font size and color are crucial elements.  For really important information designers should strive to use font that is ten points or larger.  Text that is not crucial should be no less than six points.  The color of the font is also significant.  It should contrast with the background color.   A bright font is often good because it is thought to entice people into making a purchase.  The color font that is used may also depend on the product and its existing aesthetic appeal.

In custom product labeling it is best to use a solid color for the background.  A pattern or photo when used for the background really affects the readability of the label.  Both options, a pattern or a photo, are not conducive to the readability and presentation of text.   It is important to have blank space, otherwise known as white space within your label.  This is favorable as it separates information and creates a visual distinction within the label as well.  White space within a label is an understated minimalist way to state what needs to be stated without being overwhelming.  It offers a calm and open feel to the label design.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Advantages Found With Shrink Sleeve Labeling

There is nothing more important to a products success then providing consumers with a quality and proper marketing.  It’s reasonable, in fact, to suggest that a quality product is even less important than superior marketing.  Without effective marketing consumers are less likely to purchase a product in the first place; the quality of the product doesn’t matter if consumers aren’t buying it.

Knowing that marketing is such a crucial element in your products success is only half the battle; a successful plan of action is the other.  A good place to begin any successful marketing campaign is with your products label.  Attention-grabbing designs, intense colors, and simple slogans used on a products package and labeling works really well in marketing.  A solid product label is marketing that your consumer takes home with them.

Companies have an advantage over their competition when they use labeling to present their product in a way that is compatible with their marketing plan.  The product label is a significant tool to help attract customers and identify brands.  One option that is transforming the product label design and manufacturing industry is shrink sleeves.  They offer a number of benefits over other options in labeling.

One of the leading advantages of shrink sleeve labeling comes from its flexibility.  Shrink sleeves can be used on any container no matter what the size or shape.  Labeling your product with shrink sleeves increase the products shelf appeal by making it stand out over the competition.  This being one of the prime reasons that shrink sleeve labeling has become so popular.

Within the food, beverage and pharmaceutical industries shrink sleeves are used more than any other type of labeling.  This is because shrink sleeves allow consumers to easily recognize if a product has been tampered with.  If a product is noticeably tampered with the consumer can reject the product and report a complaint to the related authorities.

Additional Benefits of Using Shrink Sleeve Labeling

  • Containers used in packaging can be thinner than ever before because of the added strength shrink sleeves offer. With a decrease in the needed wall thickness less glass or plastic is needed therefore decreasing the cost of packaging.
  • Containers that are colored are no longer needed because of the ability to wrap the entire container, no matter what shape or size, in a label that is colored.
  • Shrink sleeves are flexible and are manufactured to cover anything from the cap to the entire body of a products container.
  • Shrink sleeves offer label designers a three hundred and sixty degree space to market the product. This is advantageous to brand owners because it offers additional space to grab consumers attention and increase the products overall appeal.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Key Elements in Food Label Design

When manufactures create a new food product you can bet that they have poured a lot of time and money along with a great deal of enthusiasm into it.  With this in mind you can see why marketers place such emphasis on designing a label that communicates this effort to the consumer.  It is important for the consumer to appreciate all that has gone on to bring the product to them and why it should be chosen over the competition thus leading to an increase in sales.

Key Elements In Designing A Food or Drink Label

Let’s face it you aren’t going to be able to personally sit and sell your product to each and every targeted consumer.  You need to design a label to do this for you.  The label must speak to the consumer.  It must give consumers information on what the product is, who should use it, what it tastes like, how it is produced, ingredients used and so forth.  A label with a solid design should portray all of these attributes.

Your label should be designed to portray the look of your product.  Use colors, fonts, images and illustrations to form brand appeal for your product.  The right style, used to design your products label helps to attract the targeted audience for your product and gives it more of a change to be chosen over the competition.  Your targeted market must understand that your product has been created to fill their need.

Never underestimate how important a good copy is to labeling.  Space for copy on the label itself is limited.  It is important to be efficient in the manner in which you are explaining your product.  The right copy gives consumers a compelling reason to purchase your product over the competition.  Be sure the copy is presented in an imaginative and artistic fashion to compel consumers to make a purchase.

The quality of the printing and label material itself is also important in consumer’s perceptions of your product.  The label material should suit the audience.  Consider the abundance of labeling options from flexible packaging to shrink sleeves there is an option that will give your food product the impression it deserves.

Brand consistency is also important when creating new brands in an already highly established brand line.  Consistency in where the product name, logo or description is found is just one way to add uniformity within a brand on a new label.

No matter what size your company is a product label is a major component to the marketing mix and so should be considered one.  Don’t skimp when it comes to label design and manufacturing.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Label Design Tips To Increase Sales

Designing product labels for food products can be quite a challenge.  It is important to design a label that depicts the food while capturing the company behind it.  The test comes from creating a design that is marketable that increases sales over the competition for the targeted audience.  Below are some tips that can be employed for food product labels to ensure they keep going through the checkout line.

Know The Targeted Audience

Before you can even begin designing a concept for a food label you must know what your customers are looking for.  What problems do your consumers have and how does your product solve it for them?  Food labels have to do everything a normal product label does and so much more.  Food labels must promote quality and freshness.  In order to design a food label that accurately reflects the product it is crucial to understand what the audience is expecting.  Keep in mind the demographics of your target; anything from age to income level can affect the way a consumer views a product label.

Know The Competition

In a sea of competitors it is important that your product stand out.  Your label should be different from your competition without ignoring the expectations of the consumer.  Meet consumers at the shelf in a fresh and insightful manner that grabs their attention and sets you apart from the competition.

Show The Food

It is one thing to design a label that showcases and image of the food inside but an entirely different thing to actually show the product inside.  Consumers that actually get to see the actual product and treat they are about to taste are more drawn into the purchase.

Emphasize Ingredients and Product Features

Instead of showing consumers the end products showcase the products that went into making it.  Highlight features in an easy to appreciate way on the label itself.  Showcase the features that set your product apart from others on the shelf right next to it.  If your product has won contests or has all organic ingredients the label is the appropriate place to display this information.

Post-Sale Marketing

Never underestimate the power of your label.  From the backside to the inside companies have valuable real estate to use to market their products.  Don’t waste any space when designing your food label.  A valuable way to use the interior of the label is to include recipes or a coupon on their next purchase.

Marketing food products is a challenge but a fun one.  Using these tips when designing your next food label will help to ensure your product moves from the shelf into the consumer’s tummy.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Attract Customers With An Eye-Catching Label Design

As you are looking to attract customers to purchase your product it is important to consider every aspect.  From the contents of the package to the outside label it is important to pay attention to what your target markets wants and needs.  A well designed, informative label is arguably one of the most significant features in getting consumers to purchase your product.  Don’t let budget restraints stall your efforts in making sure you get a label that is custom designed for your product.  Below are the fundamentals to ensure you get the label your product deserves:

When beginning the process of designing your label it is vital to the success of your product that consideration is given to the container.  Both the container and the label should merge together to create one unified package.  The container and label ratio should complement one another because an improper layout does not create the optimal image for success.

The design of the label should include high quality images.  Consumers will judge the quality of your product based on its overall appearance.  This is one of the reasons why label design should always be of the highest priority.  Not only should you use high quality images be certain to choose a label manufacturer that prints on materials of the highest quality.  Focus on both product packaging and label design to create the most visual appealing product possible.

Another crucial feature that should be prominent on your products label is your company’s logo.  The company logo helps to establish the brand the product belongs with.  Brand loyalty is a large part of a consumers buying decision.  With brands that are already well established it is important new products within the line are linked directly to the brand name.

As the label is being designed it is important to avoid focusing on the label as its own entity.  Consider the bigger picture; the label will be displayed next to its direct competition therefore should stand out.  The label artwork and company logo should be highly visible when the product is on display.  Avoid overcrowding the elements within the label.  Too much text, too many graphics or elements of design can take away from the overall message of the label.

These are just a few of the most basic best practices that are used in designing a custom label for your company products.  Using the above tips to communicate with a professional custom label designer will help ensure the best possible label for your product.

pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.