Hit The Jackpot With Flexible Packaging

All products need packaging and labels.  The package contains the product and the label markets the product; the combinations of both are needed to sell your goods to customers.  The jackpot is hit when you can combine both into one which is what you get with flexible packaging.  There are numerous benefits to combining packaging and labeling into one as is done with flexible packaging.  Below you will find a variety of reasons to look into flexible packaging when introducing or reinventing your company’s products.

Customization:  Flexible packaging is simple to customize depending on your needs or desires.  You can design the package to fit your product.  They can be customized to meet the needs of liquids, powders, solids and more.

Durability:  The longevity of your product depends in part on how durable the package is.  You want your product to be airtight to seal in the freshness.  Flexible packages are created using aluminum, high grade plastic or a combination of the two.  The sealing element of each product is durable as well from zip seals to screw top spouts.

Creativity:  One of the biggest benefits of flexible packages is the ability to be creative with your products labeling.  You want to stand out.   Your pouch allows for designs on both the front and back of the products package.  Creativity in flexible packaging allows you to design the front for grabbing attention and the back for all the required product information that is required.  This is especially beneficial on cleaners and products with special FDA label requirements.

Special Features: Flexible packages are reusable because of their special features.  They are equipped with zipper seals or screw top spouts that allow for the package to seal tightly and many to be reused.

Printed Labeling: Printed packages are super important and can be adjourned with any logo, colors and designs.  The printed package label is specifically designed to be engaging and attractive to your target market.

Size and Shape: With flexible packaging you can vary the size of the package to fit products on smaller and larger scales.  This element of flexible packaging is important as it works irrespective of the size.

Production: The production of flexible packages is perhaps one of its best qualities.  The production of the packaging doesn’t require an abundance of storage space like harder plastic and tin packages.  Flexible packaging, like cardboard lays flat.

Transportation: The benefit of flexible packaging over materials such as cardboard is the easy of transportation.  Consider how many more pouches of something can be packed into a shipping container over something like tin cans.

The benefits are numerous in choosing flexible packaging over more traditional packaging options.  With the increases in technology, flexible packaging will soon take over as a traditional method of packaging for a variety of products and industries.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Flexible Packaging Trend Changing The Package And Label Industry

There have been many different trends within the packaging and labeling industry.  Some crazes last while some get swept under the rug before they even catch on; flexible packaging is one trend that caught on and continues to develop.  There are so many reasons that flexible packaging has taken over and begun to shape the label printing and packaging industries.   Below are some things to watch for as flexible packaging and labeling begins to capture the industry.

Flexible packaging has come on like a storm because it combines the label and package into one convenient container that is simple to open and easy to close.  Flexible packages have a wide range of mechanisms that allow the package to continue to open and close on a regular basis.  With flexible packages you aren’t limited by one time usage requirements.

Manufactures are not limited to solid products either as liquids in flexible packages are become all the rage.  Flexible beverage pouches with screw on spouts that open and close with easy are taking over the packaging industry.

Package manufacturers have taken their intentions with flexible packaging to an all new level within several different products.  Flexible packages have moved into several markets that were originally dominated by cans, plastic containers, glass and more.  You can now find soup in flexible packages as well as your laundry detergent. Liquids are now easily stored in flexible packaging because of the changes in technology that allow openers that make sealing simpler.

Another benefit of using packages that are flexible instead of hard solid form packages is production and transportation.  The production of flexible packages is less cumbersome and requires less warehouse space then their metal or plastic counterparts.  The same is true when it comes to transporting them as well.  The less space the package takes up the more packages can be made therefore reducing cost and waste, reducing the carbon footprint that is left behind.

With improvements in technology, flexible packages will continue to storm a variety of different industries.  Increases in packaging and structural changes change what can be contained within each packaged.  By adding layers into the packages structure or splitting the layers into different barriers you are better able to package vulnerable substances.  Technology is allowing layers to be introduced into flexible packaging without limiting its functionality.

The product label and package industry continues to develop.  The sky is the limit as technology increases, allowing the flexible packing industry to grow into fields once monopolized by cans, plastic and cardboard.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Marketing Benefits of Shrink Sleeve Labeling

Effective marketing is what sells your product.  From small business to large corporations, millions of dollars is spent on marketing your company’s product to consumers.  One of the most successful ways a company can do this is through their company’s label.  Attaching pieces of your marketing plan directly to your product using shrink sleeve labels is a popular option today.

Shrink sleeves are a popular type of labeling option is because it offers a three hundred and sixty degree space to market your product.  This is three hundred and sixty degrees of space to design, print and place valuable product information.  The benefits that are had with shrink sleeve marketing is part of the reason you see soda bottles, laundry detergent, shampoos and more using this popular technology for labeling.

If you are looking for a label option that will fit over any product no matter the shape or size, shrink sleeves is your best choice.  Literally any shape, even princess shaped bubble bath can be covered using shrink sleeve labels.  Finding a quality manufacturer to create your label is important as well.  You want to make sure that the label when applied fits properly and that quality graphics are used to create the design.  The quality of your label will vary a great deal between vendors so choose wisely.

Another benefit that shrink sleeves offer to both producers and consumers is that it is environmentally friendly.  You will find that often shrink sleeves are partially made from recyclable materials and are recyclable themselves.

The color of the container is not important with shrink sleeves.  Whether you choose to use a colored bottle and a clear shrink sleeve or a clear bottle and colored shrink sleeve the contents of the product will be visible.

If your company or brand offers contests or likes to give away free samples with their products shrink sleeves are a widely used option.  The material used in shrink sleeves make it easy for the label to be tore off and turned in for a prize or discount.  Free samples are easily enclosed within the packaging because of the flexibility and stretch of the materials used.

One of the best benefits for producers and consumers is the cost savings.  It allows producers to offer their products at a lower cost, saving consumers money, while maintaining the level of profits needed to continue offering a successful product line.  Shrink sleeves have so many benefits over other options in labeling.  They offer protection, cost savings and a lot of room to market the benefits of your company’s products.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your label design, printing and packaging needs.

Make A Fabulous First Impression With Your Products Label

The first contact your customer has with your brand is the product label.  Their very first impression of your brand and product will come from what is designed and written on the label.  Your label is the face of your product and triggers loyalty to your brand.  When faced with the myriad of competitors your label will trigger their loyalty, reminding them of their previous purchase and the enjoyment that came with it.

Each person that buys your product will have an interaction with your label.  Some products are filled with information while others are detailed works of art and others practically disappear.  Your label will depend on the industry you’re are, your product and the packaging of the product.  Labels remain important to marketers as they are the visual and physical link between your product and consumers.

As a label design is being considered it is crucial that marketers take into consideration that fifty three percent of super market purchases are made based on consumer impulses.  Your label acts as your product salesperson.  The label shares information on the contents of the package; it tells consumers exactly what they are getting for spending their hard earned money on your product.

Every type of label available offers something unique to your product.  Shrink sleeves for instance are super cost effective.  Shrink sleeves are often used in industries where colored bottles were popular.  Colored bottles are costly and drive the expense of your product upward.  What is being done is that clear bottles are being used which are less expensive and then wrapped with colored shrink sleeve labels to give the appearance of a colored bottle.  You achieve the same look without the added cost of the colored containers.

Another benefit of with shrink sleeve labeling is that is provides tamper proof protection for your product.  This takes away the extra expense that comes along with providing neckbands along with a product label.  Shrink sleeves do both jobs. The shrink sleeve label also protects your product against any damage that can occur during shipping.  The wrap itself protects the product against damage and is resistant to sweat and moisture that can occur throughout the shipping process.

Shrink sleeves are one label option.  They are incredibly popular to marketers for the many benefits that they provide over more traditional labeling options.  Your product will always look sleek, high end and have a uniform appearance with the use of shrink sleeve labels.

Shrink sleeve labels offer three hundred and sixty degrees of room to design on.  This is a marketers dream.  There is plenty of room for both artistic expression and important product information.  When designing your label be sure to consider shrink sleeves to maximize your products shelf impact.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Tips On Color and Font In Product Labels

Your product can be simply amazing but without a remarkable label people won’t choose yours over the competition.  The product label is a critical piece of the marketing puzzle.  When it comes to the design and creation of a label for your product the sky’s the limit.  There are endless possibilities when it comes to designing your products label.  With the right guidelines in place you will have a label that properly shows off your product and that has it flying off the shelf.

Consider the colors of your product label carefully.  The colors are significant in the appeal of your product.  Here are a few tips as you choose colors to use within your label design.

The color of the product itself and the products packaging should be considered.  The desire in label design is to enhance the product.  You want to choose colors that enhance the product and packaging.

Choose a color combination that will stand out in the midst of the competition.

Take time to understand the guidelines that are in place for your product.  You will need to look at industry regulations and apply them to the label in a way that will not distract from the overall design.  There are certain regulations that are put in place to keep consumers safe and therefore policies that need to be considered.

Look at the consumers you are targeting as this can affect the colors you choose.   Certain shades and tones within color groups are associated with products that are high end.  If you are targeting small children high end tones are not a proper choice for obvious reasons.

Consider the font that you would like to use on your products label.  The font is essential to assure that your label is able to be read properly.  Here are some tips to consider when it comes to font in label design.

Fonts should be carefully chosen.  A traditional font won’t stand out and therefore should be used carefully.  Use traditional font for label requirements such as UPC codes, ingredient lists and such.

It is critical that you don’t use too many fonts on your product label.  Too many fonts cause confusion and take away from the overall design of the label.

Choose a font that reflects the brand but sets your product apart from others in the arena.  If you use a certain font for marketing your brand consider making it apart of your label.

If a font is not already set in place for your brand take into consideration the personality that you wish to present.  Remember that this is what people will identify your product with so choose one that is representative of the image you want.

Make sure the font is clearly visible not only up close but also from a distance.

These are just a few guidelines to help you on your way to perfect product label.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Choosing Cost Effective Labeling Within The Beverage Industry

Beverage labeling is an important marketing tool that will provide a way to differentiate your product from others within the marketplace.   Technology within the labeling industry has made tremendous growth.  This is especially true when it comes to labeling beverages.  The label is no longer seen as just a display of the products name; it is now seen as part of the entire package.  The product, the package and the label all become a part of the complicated marketing mix.

Within the beverage industry there are four main types of labels to choose from: cut and stack labels, roll-fed labels, full wrap hot melt or spot glued film labels or shrink sleeves.  When you are considering the type of label you need to think about the application method, how established the brand is and the expected production volume of the product.

Take bottled water for instance; the product is produced in high volume.  You will want to select a label for the product with the lowest cost and most efficient application method.  The most cost effective method for labeling water is cut and stack labels.  They are inexpensive, easy to apply and can be produced in a high volume quickly.  Fancy labeling doesn’t make sense because bulk products, such as water aren’t purchased based on the bottles label.

Consider labeling beer, wine or liquor on the other hand.  They are produced in large quantities but are not often sold in bulk like water.  This makes the label a necessary entity within the marketing mix.  The extra cost to design, produce and apply the label can be hidden in the costs of the product.  The additional costs accrued with the label will easily be generated with new sales.

A popular look with beverage labels is the clear, no color look.  This look can be achieved using the same application process with traditional labeling equipment using pressure sensitive, roll fed and full cut wrap cut and stack labels.  Clear full wrap cut and stack labels are popular because they produce the clear, no color look using traditional labeling equipment that is already owned.

The category that the beverage falls under will depend a lot on what type of label is used in the process.  Another factor is the brand influence the product has.  Consider sports drinks.  The clear bottle and colored product is what draws people in to make a purchase.  They recognize the brand of their favorite product and buy based on that.  The label doesn’t play as much of a role once a product is established. Introducing a new line of drinks from a popular brand doesn’t require a new label design.  Whereas introducing a new product with a brand not yet established will need a label that speaks volumes over established brands in the same category.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your label design, printing and packaging needs.

 

The Importance Of Product Packaging and Labeling In Marketing

Marketing your product is essential to allow your brand flourish.  The steps you take within your marketing plan from packaging and labeling to the placement and product itself.  When it comes to identifying your product it is crucial that the products packaging and labeling is not only informational but also one in which draws attention to your target clientele.  If you fail to show interest in the design of your product label or packaging you will decrease your product visibility therefore hindering your sales.

Packaging

Packaging plays a vital role in marketing your product: containment, protection, promotion, usefulness and environmental impact.  It is fairly obvious why the containment and protection of your product is important to the marketing plan.  Without a product that is usable at the time when people purchase it you have nothing.  The package is also such a huge part of the promotion of your product.

A package that stands out lends itself to greater visibility. Develop a package that is useful.  When you can use and reuse the container the product comes in without having to transfer it to another package to keep it fresh the product becomes even more marketable.  Convenience and ease of use is something all consumers are looking for.  The final factor, environmental impact, is important to ensure that the package facilitates recycling and reduces the effect it has on the environment.

Labeling

Your label is what delivers your sales message from the shelf.  Not only is the design important but also the label material you choose; it must work well with the package you choose.  When it comes to your products label there are several techniques and materials to choose from: cut & stack labels, pressure sensitive, roll-fed labeling, shrink sleeves and flexible packaging.

Your label must fit the product package while providing an eye catching design and valuable product information.  The label design should promote good will within your target market.  Show your customers that your company and the product they are about to buy fit their values and beliefs.  For example, employ terms that promote a healthy lifestyle and images of smiling active kids and adults when selling food products that you want to sell to promote fitness and healthy living.

Don’t forget that the label must contain certain criteria like a UPC code.  Make sure that information does not take up valuable design space on the front of the label.  The front of your label should only include the information and design that is going to sell your product.  If the nutritional information sells your product than put it on the front of the design otherwise it should be placed on the back of the label.  The front of the label should be attractive and provide information that will make your target market gravitate toward it instead of the competition.

Your label should include a notable logo and recognizable design.  Bright colors and the shape of your products package will all come into play.  Incorporate this mixture into your marketing mix and you can guarantee a product that stands above the competition.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your label design, printing and packaging needs.

The Growing Popularity Of Flexible Packaging

The packaging industry is one that is constantly evolving.  One of the biggest areas of growth is within flexible packaging.   Everyday major developments are happening with the materials, the manufacturing techniques and applications of flexible packages.  Check around the next time you are at the grocery store.  Can you spot the many uses of flexible packaging materials?  From frozen food to the deli counter, flexible packaging is becoming the most efficient, cost effective way to package.

When it comes to advances in packaging consider the last time you have seen a development in glass, aluminum or hard plastics.  The last time I remember a change in aluminum cans is with the development of pull tabs to avoid having to use a can opener.  With hard plastics the industry is always trying to create new ways to use more recyclable products and thinner shells.  The evolution of flexible packaging is seeing changes every day.  It isn’t just about the materials used to create the package but the functionality and cost effectiveness of using flexible packaging no matter what industry your product line falls into.

Flexible packaging is the result of using one or more layers of plastic film as the main material to package your product.  Simple flexible packaging is the result of using one layer of flexible film where as more advanced products may need several layers may be laminated together resulting in a co-extruded film. The number of layers needed for your products package will depend on a number of factors.  Consider the structural strength, resistant to tearing and air tight qualities the package needs to be to keep the air out and the flavors in when looking at the number of layers your package will need to be.

Flexible packaging is a preferred method by graphic designers as well.  When creating a product label on a flexible package the benefits are endless.  Label designers have a three hundred and sixty degree space to design and add additional product information.  This leaves them with endless design possibilities.  Print layers can be added directly to the flexible package when it is created.  This helps to save money. The package and label are created as one. In other traditional forms of packaging, such as glass and aluminum, the label is created separately and therefore needs an entire separate process to be added to the package.

The applications in which flexible packages are being designed are changing greatly every day.  It used to be that flexible packaging was used in combination with twist ties and zip lock fasteners.  Look around at different applications of flexible packaging the next time you are out and about.  You can find flexible pouches that have spouts to eat directly from, laundry detergent with on and off spouts and even easy to pour paint that is able to be resealed air tight.  Flexible packaging is taking over the product packaging industry.  It won’t be long until we see all of our favorite products in easy to use, less expensive flexible packages.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your label design, printing and packaging needs.

Marketing Success With Shrink Sleeve Labeling

Product labeling is a significant aspect that helps impact a products success or failure.  In order to be sure of your products success it is crucial that you implore materials that will get the job done.  If your product is going to succeed it is crucial you maximize your chances of success and that starts with the choosing shrink sleeves for your products labeling.

Although there are a variety of materials to choose from when considering product labeling it is important, in order to succeed that you choose the label that offers your product the most benefits.  Shrink sleeve labeling offers more benefits over other labeling options and fits every budget.

In order to understand how shrink sleeve labeling can benefit your company and products it is beneficial to understand what advantages exist when you choose to use shrink sleeves in labeling.

Labels made from shrink sleeves are created from affordable materials.  You can manufacture shrink sleeves for a variety of products.  Shrink sleeves are incredibly versatile and can be designed to work with even odd shaped products.  So as a manufacture if you are looking for an affordable option in labeling and have a product that is uniquely shaped, look no further; shrink sleeve labeling is your best option.

If you are looking for a labeling option that offers a large visual impact you will find that when using shrink sleeves.  No matter what size or shape your product is packaged in, shrink sleeves offer an appealing label.  Shrink sleeves have been known to be a leader in labeling, often preferred by consumers over traditional labeling alternatives.

Once recent concern has been the footprint left behind with the use of shrink sleeves. It is crucial to understand that shrink sleeves can now be produced without causing harm to the environment.  Shrink sleeves are produced using biodegradable materials that do not harm the natural environment.  As a product manufacture it is important to understand that you can get results without leaving behind a giant black mark.

There are a number of options when it comes to choosing a material to create your products label out of.  Look at the advantageous offered and choose the right option for your product and company.  Labeling is one of the most basic components in product development.  When picking a label material you should look at the benefits it offers, the rewards it offers and the overall cost.  Shrink sleeve labeling offers a wide variety of benefits as well as being a financially conscience way in which to label your product.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your label design, printing and packaging needs.

Tips To Help Design An Appealing Product Label

In business when you create a new product one of the most important things to consider is the products packaging and label.  An appealing product label works wonders to help boost sales of your product. The package and label are the first things to draw consumers to your product.  The label is what creates the desire of the shopper; will they purchase your product or pass in favor of another more alluring product.

Visual appeal is the guiding force in marketing.  Consumers are lured in by a products visual appeal.  Your products label is the main attraction that will draw consumers in. With that in mind you must find a way to package and label your product in a tempting manner.  The label should be clear, concise and should grab the attention of a wide range of consumers. Creating a label is not difficult; creating a label that effectively markets your product is the challenging part.

When designing your products label there are a few things that can hinder the appeal if not considered carefully.  It is important to remember that too many colors can clutter the label and instead of drawing attention to your product it can turn customers off.  A classic label that can retain its appeal over time is what you are looking when designing your products label.

Different colors entice different feeling and emotions.  In label design it is important to understand what emotions are conjured when using a combination of colors.  Use appropriate colors to entice the emotions you are looking for with your product.  Brighter colors such as oranges and yellows elicit energy while blues and greens bring on feeling of calm and serenity.  Consider what impression you wish you leave on consumers when thinking about the colors to use in your new label design.

It is also important that after a design has been solidified that you ask the label printing company for a sample before ordering.  The color process that is shown on the screen when designing your label does not always come through after printing especially with the number of materials that labels can be printed on.  Shrink sleeve labeling, cut and stack labels, pressure sensitive and roll fed labels will all print color differently.  When contemplating a label you need to be one hundred percent sure about the decision as the label is what will be representing your brand and new product.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.