The Significance of Product Labels Within The Food Industry

Product packaging and custom labeling is an important aspect in marketing a company’s product. This is especially true when it comes to products in the food industry. When it comes to selling a food product it is important to realize that both the products packaging and labeling created for protection, freshness, marketing and compliance with government regulations. Within the food and beverage industry dry products can be filled with in flexible pouches or cartons and liquids in flexible packaging or solid plastic containers.

Food and beverage packaging manufactures need to ensure their clients have defined what they are looking for before they start working. Manufactures should have concrete answers to the following questions before they begin creating a package or label to fit the product.

1) It is important to know the quantity that is going to be sole before designing a package or label for any food product. Custom labeling should be created to decipher between a varieties of product sizes within a brand.

2) What type of packaging materials have been considered when thinking about a package that fits the products needs and the manufacturers wants? Common packaging materials include plastic, aluminum and cardboard. Different materials offer various advantages to the products they enclose. Plastic packaging is perfect for frozen, perishable, snack and bakery goods. Aluminum is a great material for packaging liquids like juice, soft drinks, beer and canned goods that are perishable. Cardboard packaging is a great material for packaging frozen, fresh, perishable and dry food products.

3) Once it has been decided what material will be used for packaging there are questions that need to be answered about shipping and displays. It is important to create a package and product label that represent the product that is being sold before the production of either the package or label for the product is designed and manufactured.

4) After the above has been discussed and decided upon production of the products package and label can begin.

It is important that manufactures have a clear understanding of the product and brand before a custom label and package is created to market and distribute a product. This is the same whether a brand is introducing a new product or a new brand is being introduced to the market. A custom label and package are a huge part of the marketing. It is crucial that attention is given to every detail of a creating a new product from product development, package creation and custom label design in order to have a successfully marketed product.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at for all of your product label design, printing and packaging needs.

Basic Principles of Packaging and Label Design

Typical parts of marketing and manufacturing include product production, packaging, and labeling design.  Each plays an important role in ensuring that the product is a success and guarantees success.  It is important in both marketing and manufacturing to be as efficient as possible that companies learn about how the process can be done efficiently in order to produce the best results.

In product packaging and custom label design there are clear principles to follow to ensure success.  There are some key elements that will demonstrate how this can be done effectively.  Answer the questions below to determine techniques to market products more efficiently.

How does the package influence the behaviors of the customer?

When it comes to package and label designs it is important that the consumer’s behavior is influenced in a manner that make them want to make a purchase.  So much attention is placed on making the package more appealing visually when it fact it is more important to make the package have qualities that are appealing to the consumer.  Flexible packaging that allows a product to be resealed for instance is a great way to appeal to consumers.  When a product does not require re-packaging after use it is far more appealing than those that do.  This is a major benefit to using flexible packaging when marketing products that are meant for more than one use.

Does the product and package labeling have a recall appeal?

Any product being marketed should have a recall appeal to consumers.  The product will be competing with others that are in direct competition with them. Therefore a need exists to consider the competition when packaging and labeling a new product.  Consider brand appeal when creating a new product label and package.  All of the products within the brand should have similar characteristics in the product label and package.

 If the company brand is known for a certain unique logo then it is important the same logo is used on the custom product label and packaging of any product that is newly introduced to the market.  Where brand loyalty is strong the new product is certain to be recognized and purchased by those with a favorable impression of the company and product brand.

What sets the product apart from the competition in a side by side comparison?

Products will always be compared with those that are similar.  It should be expected that similar products will be placed on a shelf side by side.  In order to gain an advantage it is important that the custom product label and deign that is chosen shows off the edge your product has over the competition.  The label that is placed on the product can also offer specific advantages.  For instance, shrink sleeves when used prevent product tampering, flexible packaging offers the ability to be resealed and so on and so forth.

In order to be confident that the product packaging and custom product label are designed to maximize the benefits of the product follow the rules above throughout the design and production process.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at for all of your product label design, printing and packaging needs.

Importance of Quality In Product Labeling

Companies produce new products on to the market daily.  When a business manufactures a new product it must then package and label them.  It is important that marketers carefully examine the competition in all aspects including in designing the new label and package in order to ensure the product stands out.  First impressions make lasting impressions.  It is important new products hit the market with a bang.

Product Marketing:  In order to increase your brands awareness, bring interest to new products and really sustain your business it is crucial that your product marketing is effective.  In order to have a marketing plan that works to increase business it is important to consider that you have consider the four basics in marketing: product, price, place and promotion.  This product marketing mix is one of the most important components to building a successful business.

Company Recognition: Children are the center of attraction when it comes to product packaging.  Packaging that focuses attention on children in a great way to increase the indirect marketing your product receives.   In order to attract children packages should focus attention on them.  Product packages and labels become more recognizable to children when they contain fun games, bright colors, stickers or entertaining logos.  Each of these techniques is used to create a favorable recognition to your product from the younger audience.  Indirect marketing from children is an amazing marketing technique that gets a company’s product into family homes and eventually ends up making it a family staple.

Quality Labeling: The quality of a product label is as important as the superiority of the actual product itself.  Custom labels are thought to be quite expensive however this couldn’t be any further from the truth.  Custom product labels that is strong and durable in order to keep them in place.  If the label comes off in distribution it is useless in marketing the product.  The label doesn’t just describe the product it gives important details necessary for consumers to make an informed buying decision.

Important Business Factor:  The product label contains information that is necessary for the sale of a product.  This is especially true when it comes to labeling food products.  The label will contain information such as the expiration date, manufacturer’s contact information, ingredients, where the product was manufactured and more.  If a product is not labeled properly consumers will pass on the product for one that is labeled correctly.  Custom product labeling and product packaging causes an impact on how consumers think about their purchase.  The goal as a marketer is to ensure that impact is a positive one that draws them to make a purchase.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at for all of your product label design, printing and packaging needs.

Shrink Sleeve Labels Benefit Product Marketing

Every option in product labeling comes with its own advantages and disadvantages.  Shrink sleeve package labeling has been around for quite some time.  Shrink sleeve labels represent about fifteen percent of the labeling market.  From superior security to economic savings shrink sleeves offer a large variety of benefits to product manufacturers.  This article will explore these advantages in further detail.  As a manufacture it will be easy to see that shrink sleeve labels offer something unique that no other label available on the market today offers.

Significant Benefits for Branding

No matter where you shop there is no doubt you have seen shrink sleeve labeling in action.  There are a variety of product categories that feature products that are shrink wrapped.  The main product lines taking advantage of shrink sleeve labels are beverages, toys, electronics, food supplements and pharmaceuticals.  Many retailers prefer shrink sleeves over other types of labeling options.

Using shrink sleeves allows products a labeling option that is functional and protected from tampering.  It is an incredibly creative packaging option that showcases the products overall shape while adding to the product and brand.

More Is Expected of Packaging

Manufactures are all looking for creative ways to package their products in a manner that is not only cost effective and functional while standing out from other brands.  To print directly onto a package you are looking at greater labeling costs.  Using shrink sleeves you can design a three hundred and sixty degree label that molds to the shape of any product thus looking like the label was printed directly onto the package without the extra expense.  The sleeve is actually printed and then stretched, wrapped and heat shrunk to the products outer packaging which provides an attractive, inexpensive, tamper proof product t label.

Consumer Expectations in Labeling

Most consumers buy because of either brand familiarity or impulse.  Products that are purchased are chosen because they are what you are used to using.  If your parents have always bought a certain brand of laundry soap you are likely to seek that same type out.  No matter what eye catching labels surround those products you stay true what is familiar.  The job of emerging brands or brands introducing new product lines is to create familiarity while creating an impulse need.

Shrink sleeve labels are used frequently to do just that.  With three hundred sixty degrees of space to print on, shrink sleeves are a popular option.  There is room to add everything consumers are looking for your product to advertise.  You can include company and product information without compromising the design space.   There is plenty of space for advertising the benefits of the product over the competition.  You can add splashy colorful graphics, boost brand appeal and get your product sold.

Shrink sleeves are a top candidate amongst product manufactures because of the benefits they offer over other options in labeling.  A tamper resistant, eco-friendly, adaptable option in labeling with incredible shelf impact is exactly what manufactures get with heat shrink labels.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at for all of your product label design, printing and packaging needs.

Flexible Packaging Creates Brand Integrity

Flexible pouch packaging is one factor in maintain brand integrity in the current market.  The advancements in packaging technology make it possible for products to be more convenient for consumers.  Thus making flexible pouch one of the most important in advancements in packaging the industry has seen since pull tab openers were put on soup cans.

Brand leaders have the responsibility of to keep their products dependable, secure and easy to distribute without any shipping disasters.  Flexible packaging, especially within the food and beverage industry, allows brand manufacturers to ship their products without issue.

Manufacturers of flexible pouches are bringing brands up to date for their customers.  Manufactures equipped to produce flexible pouches must pass strict packaging regulations.  Precise examination of pouches occurs to ensure that the highest quality goods are supplied to the consumer.  With these strict guidelines flexible packaging allows for less contamination and seepage.   Flexible pouches are a reliable way in which manufactures choose to offer their products to consumers.

Packages that include a spout are not only reliable and safe they are also incredibly versatile.  Flexible packaging that uses a spout for dispensing are super popular for a variety of industries.  From food and beverages to detergent and automobile fluids a pouch that seals is a terrific option for manufactures looking to satisfy consumer’s wants and needs.

Spout packaging is an incredibly efficient way to package new product lines to your brand.  When you are promoting a new product to the market and it is practical, flexible spout packaging is essential.  Spout packages are reusable.  It allows you to use the product and save the remaining contents for later.  A great example of this is automobile oil.  Flexible packaging is a popular option in the automobile industry because you can use what you need and save the contents for later.  Spout packaging is also the top packaging design in many other product categories such as: energy drinks, alcoholic beverages, hygiene products, liquid soap, product sauces and liquid pharmaceuticals.

Flexible packaging is significant in aiding the sales of your product and brand.  Flexible pouches are available in a variety of variations from the three sides pouch to the bottom folding pouch.  Depending upon the product manufactures needs the flexible packaging manufacturer can offer them a flexible pouch design that meets their need.  Flexible pouches are not only strong they are a secure way to manufacture and distribute products.  It is perhaps the most innovative product in packaging on the market today.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at for all of your product label design, printing and packaging needs.

Product Labels Get Your Brand Noticed

One of the most important aspects of product marketing is being able to recognize the product.  Differentiating your product from similar products that surround it on the shelf is the only way to make a brand specific buyer buy something unfamiliar.  Impulse purchases are key in getting consumers to switch from brands and products they have been loyal to.  In order to do this manufactures and marketers must work in conjunction with one another to create an eye-catching label design that offers buyers the best first impression possible.

Once an impulse purchase has been made and the product has made an impact on the consumer it is time to ensure your brand is recognizable.  In order to be recognized your products package and label needs to be designed in way that is identifiable.  Some marketers use specific colors to achieve this while others handle this with by including the same graphics in every product offered by within the brand as a whole.

An example of this is something as simple as the use of an animated object.  Say that your initial product label design consists of a large yellow sunshine. In order to create brand awareness the next product introduced to the market should include a large yellow sunshine.  When consumers see a large yellow sunshine anywhere they will automatically connect the image to your brand and product lines.  This is one way in which marketers help a brand advertise itself.  Once brand loyalty is in place consumers are rarely swayed.  As mentioned above it takes an exceptional label design or attractive offer to sway consumers away from something that is familiar.

Choosing a cost effective option in labeling is important as well.  Don’t necessarily assume the cheapest labeling option will be the most cost effective.  A cheap label may not withstand shipping let alone the constant handling done by consumers as they examine the ingredients and such of a new product.  A label must be durable and stay presentable to be considered cost effective.  Not only is the label in charge of describing the product it must also give details on what is contained in the product and the value the product delivers.

The value of the label should never be underestimated.  The label needs to hold the information of worth to consumers.  If the expiration date of the product easily rubs off the label consumers will be skeptical in making the purchase as the labeling is not done properly.  If a products package or label is torn or man handled in any manner before it gets on the shelf or while it is on the shelf consumers are less likely to choose that product.  It will be perceived that the product is not fresh or is not of substantial quality.  The consumer’s perception is all that matters at the end of the day.  The perceived value of your product is what decides on whether your product is purchased or left on the shelf.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at for all of your product label design, printing and packaging needs.

Flexible packaging is yielding to recycling

Each year, virtually all the UK’s 414,000 tonnes of waste flexible packaging, such as carrier bags, confectionery wrappers, frozen food bags, peelable lids and pouches, ends up in landfill or energy recovery.


Up to now, this complex and growing waste stream has been very difficult to recycle. Yet doing so offers tremendous opportunities to recover valuable resources. Given that 58% of plastic bottles are recycled, the public has a clear enthusiasm for recycling.

A key area of focus for the Reflex multi-partner project is the optimisation of near infra-red (NIR) sorting technologies to detect and separate mixed polyolefin (PP and PE) packaging, such as sweet wrappers, crisp packets and bread bags. NIR technology is capable of sophisticated sorting, such as identifying and rejecting problematic flexible packaging structures containing incompatible materials which could degrade the recycled polymer.

Research has concentrated on ‘tweaking’ current NIR technology to recover polyolefin material from a heavily-contaminated mixed film waste stream, with the aim of achieving high purity and high yield by using off-the-shelf technology. This makes it a practical solution that would be straightforward and cost-effective for the industry to adopt.

Despite the challenges that remain in sorting a lightweight material such as film, successful results in terms of detection of different kinds of polymer are being obtained. Optimisation will broaden what can be sorted and separated for recycling from mixed post-consumer flexible packaging, thereby improving the separation efficiencies and yield of recoverable material achievable.

Capturing this mixed polyolefin packaging would open up exciting options for the types of recycled polymers that could subsequently be made from it.

Early breakthroughs have emerged in evaluating alternative packaging designs which are potentially more suitable for recycling and yet still deliver the performance and technical properties needed for the products in them. These include taking multi-layer packaging structures that currently use incompatible polymers and redesigning those applications using polymers and structures which can potentially be recycled together.

Positive results achieved in the first 10 months of the project have been very encouraging, and attracted high levels of interest internationally, including brand owners, nongovernmental organisations and packaging suppliers.

Recycling flexible packaging is still technically and commercially challenging, so the project will continue over the next year to explore options and processes. These will be trialled at every step to determine and demonstrate the most commercially viable solution.

The project team will research innovative ways of marking recyclable packaging to enable automated sorting, new barrier polymers and novel packaging designs for simpler recycling, along with smarter reprocessing technology.

Looking ahead, studies will examine how flexible packaging can be reprocessed into high-quality recycled plastic pellet suitable for use in the manufacture of a wide range of products. It is anticipated that the market will follow a similar model to that for plastic bottle recycling and take 10 years to mature to a point at which more than 50% of flexible packaging is diverted from the waste stream.

The Reflex project is an inspiring example that could become a circular economy blueprint because it contains all the elements of the new network needed to close the loop on this form of packaging. The project was recognised in Packaging Europe’s Sustainability Awards 2015 as an “industry-leading exemplary model of collaboration”.

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The Allure of Flexible Packaging

A products package and label must not only be alluring to consumers it must also be cost-effective, visually appealing and practical for shipping.  How do manufacturers accomplish all of this for their products?  Flexible packaging is one of the newest packaging and labeling technologies within the industry.

Most products on the market require a package.  Packaging does not only include the products container but also the container to ship the product.  The products container must also include a label.  A label is important for customers as it is not only what makes your brand recognizable it also contains information consumers need to make a buying decision.  With flexible packaging you get the best of both worlds: a package and label all in one.  A convenient container that is durable while also being a powerful selling tool.

There are many product package types saturating the market: bottles, cans, boxes, and other types of containers.  Each type of product package has certain appealing characteristics just as every type of product label has its own advantages.  Flexible packaging offers something no other combination of package and label can.

Flexible Packaging Offers The Opportunity To:

Protect Your Product

  • Flexible packaging is a cost effective way to package your product.  It is created from a variety of Polypropylene materials which are virtually impossible to damage.
  • Transit worries are no longer an issue when manufactures use flexible packaging.
  • Damage and product tampering are concerns with many other types of packaging however this is not so much of a concern with flexible packaging.

Promoting Your Product 

  • If you are looking for a package and label combination to compliment your advertising and marketing initiatives look no further than flexible pouches.
  • One container that stores your product while communicating the products logo, core benefits, testimonials, company information and more.
  • Flexible packages are also perfect for display on store shelves.  Not only can they stand up on the shelf they can hang on standalone displays or in giant product boxes.

Differentiate Your Product

  • If you are looking for a container that is simple to use and eases the process involved with dispensing your product look no further than flexible packaging.
  • Product preservation is superior in flexible pouches.  Food products and cleaning products store longer because they are sealed in an air tight package.
  • Environmentally the materials used to create flexible pouches are highly recyclable.

The flexible packaging industry is growing in popularity.  With that change comes a ton of new innovations only making this a sure fire way to package, label, ship and display all of your products.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at for all of your product label design, printing and packaging needs.


Flexible Packaging Takes The Industry By Storm

Advancements in technology change the way we produce, package and label products.   One such advancement, flexible pouches, are impacting changes in a variety of industries including food & beverages, cleaning products, laundry soap, paint and more.  Pouch packaging, otherwise known as flexible packaging and help to maintain your brand integrity within the market.

Flexible packaging consists of a package and label combined into one convenient pouch.  Companies are looking for a way to produce and package products in a cost effective manner that maintains product safety, reliability all while distributing them without any leakage or mess.

Flexible pouches are currently most common in the food and beverage industries although are quickly becoming popular in home goods and cleaners.  This type of packaging is helpful when offering liquid products as it safe and allows for error free delivery to locations near and far.  The food and beverage industry relies heavily on flexible packaging as it helps to protect brand integrity because if offers a high quality, safe and convenient solution to packaging.

Flexible pouches are made from top quality, environmentally friendly materials.  They are created in a clean, secure environment without the need for human hands.  This makes the chances of contamination and errors less which helps to reduce costs and improve quality.  Manufacturers in flexible pouches use the latest advancements in automated manufacturing systems which allow them to produce reliable pouches of top quality without increased chances of cross contamination, leakage or waste.

The flexible packaging industry in itself is constantly improving as well.  Recent changes include the addition of a spout.  This packaging is working to revolutionize packaging across a variety of industries.  Flexible spout packaging has become popular in the automobile supply industry for the delivery of liquids such as car oil.  Instead of having to deal with using and cleaning out a funnel each time your cars oil needs to be replaced, pouch packaging creates a unique all in one package.

The flexible packaging industry allows companies to design a pouch to compliment their brand and marketing approach.  Each design is specific to the product.  A lot of the same guidelines label designers follow with shrink sleeve labeling can be applied to flexible packages.  The package design allows for three hundred and sixty degrees of space to be used to market your product.  An added benefit to shrink sleeve and flexible packaging is that they provide a solution to product tampering.  With both the product is concealed completely.

Companies can choose from a variety of styles of flexible pouches: three side pouch, four side pouches, side double pouch, bottom folding pouch and more.  Choose flexible packaging when looking for a cost effective manner to package and label your product that is also safe, convenient and easy to distribute.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at for all of your product label design, printing and packaging needs.

Bring Attention To Your Product Through Proper Labeling Design

Research and development are important elements when ensuring business success but they are certainly not the only ones that matter.  Marketing your product is just as important as the product itself.  The question for marketers is how to accomplish this.  The products label is an element that is necessary in a products packaging that also serve as a valuable marketing tools.  In order for companies to be effective when introducing a new brand or product they must create a functional packaging style along with an efficient label.

In order to design a product label that leads to success, without wasting time and effort consider the following advice.

The first and most important part in labeling is to design a label that emphasizes a number of your products benefits.  Marketers should emphasize what makes your product unique; what makes your product stand out from the competition.  Those are the elements you need to emphasize in your label design.  This will give your product to be noticed instead of blending in when sitting on the shelf next to the opposition.

The products label needs to reach your target market.  Designing a label takes a great deal of attention to the consumers you hope to reach; the buyers of your product.   Consumers will spend money on purchases that offer both quality and function.  Make sure your label gives off a vibe that will attract the consumer you are targeting.

Your label is meant to be read.  Be sure to offer something graphic to catch the buyer’s attention while offering them text to read.  Imprinting shrink sleeve, roll fed, cut & stack and pressure sensitive labels with text is necessary to encourage consumers to make a purchase.  If the text is unable to be read it becomes irrelevant.  Make the text readable in order to allow consumers the opportunity to make an informed buying decision.

Graphics play a huge role in label design.  The label needs to be visually appealing in order to attract the buyer’s attention when your product is lined up on a shelf next to the opposition.  The physical look of your product remains to be an important advantage in marketing and should not be overlooked.  Your products aesthetics will allow clients to recognize your brand above others that are available.

Even the most classic product label designs need to be updated and reintroduced to keep up to date with current label manufacturing.  If your product started out with a roll fed label it is important to look into the advantages newer technology offers to labels.  For instance, flexible packaging options are currently taking the product packaging and labeling industry by storm.  Consumers are looking for convince.  If you are used to wrapping your paint can with a roll fed label but like the advantages that flexible packaging offer look into a product re-design.  New, innovative packaging options are always popular amongst consumers

In order to avoid wasting time and money on packaging and label design styles that do not maximize on the benefits your product offers follow the guidelines mentioned above.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at for all of your product label design, printing and packaging needs.