Using Color In Product Labeling

Labels are not simply thrown together, slapped with a product name, put on a shelf and popular with consumers.  Graphic designers work together with marketing teams to create labels that sell products.  It is important that both the designer and marketing team consider how the colors used within the label work alone and together.  To better understand color psychology and how it can be used to influence buying decisions let’s look deeper into the influence color has on our human emotions.

Your company’s label is arguably the most important marketing tool used to encourage consumers to purchase your product over the competition.  The colors you choose to represent your product and incorporate within your label will help to make or break your sales.

Colors used on their own evoke different emotions than when used together.  It is important to have a solid understanding of this concept when designing any label.  Consider how you want consumers to feel before, during and after they purchase and use your product.  Analyze what colors or combination of colors work to evoke these emotions and incorporate them within your label design as well as promotional marketing materials.


Colors and Emotions That They Evoke

Black: Black is a color that can be interpreted to mean several things.  It is a different than many colors in that it evokes two very different meanings.   Black is a color that people associate with virility, firmness, strength and permanency.  It can also trigger emotions such as despair, hopelessness and sorrow.  Be careful when using black in labeling noting that it can evoke different feelings for consumers.  Black is often used to highlight text making it pop and stand out from the design surrounding it.

Blue:  Creativity, pleasure and well being come from the color blue.  Consumers relate blue to ideals such as freedom and happiness.  The color is great for label designs looking to create a feeling of free will.  Consumers will subconsciously choose your product over the competition because they feel free in making the decision.

Green: If you are looking to bring a sense of peace, happiness and relaxation to consumers then green is your color of choice.  The color green should be used when looking to calm and reassure clients.  This color will make them unequivocally purchase your product; consumers will not question the integrity of your product when you use green as a main color within your label.

White:  White is used to create a feeling of lightness.  It is a color that offers security, tranquility and relaxation.  White is used to accomplish a feeling of complacency as well.  Marketers should use white in label design to make consumers feel good about choosing their product.  White makes us feel clean, new and renewed.

Brown:  Brown is great for stability.  If you want to have a label that gives off a feeling of being natural, down to earth and organic brown is a great color to chose.  Using the color brown in product labeling gives the sense of trustworthiness.

Orange: If you are looking to make consumers hungry use the color orange when designing your product label.  Orange offers a sense of clarity, strength and vigor.

Purple: Purple is a color that shows prestige.  When used in a label it evokes sensitivity and security.  The color purple sends signals of compassion.  Purple used in labeling makes your product something that is needed and motivates consumers to purchase.

Red:  Label designs using red will literally cause consumers heart rates to pick up.  It is a color that offers a sense of warmth, love and sexuality.  It entices consumers; although the color red can give off a sense of mystery and danger it intrigues customers into making a purchase; perhaps as more of an impulse than a regular purchase.

Color is a powerful element when used in design and labeling.  Make sure that your product label emits the emotions you are looking to provoke an immediate purchase.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at for all of your product label design, printing and packaging needs.

FDA Releases Guidance for Food Allergen Labeling Exemptions

The Food and Drug Administration (FDA) issued final guidance for industry on June 19 titled “Food Allergen Labeling Exemption Petitions and Notifications.” This guidance was preceded by draft guidance by the same name. The FDA received comments on the draft guidance and considered them when making revisions to the final guidance. The final guidance explains the FDA’s thinking on the submission of petitions and notifications for obtaining exemptions from labeling requirements for major food allergens under the Food, Drug, and Cosmetic Act (FD&C Act).

In 2004, the Food Allergen Labeling and Consumer Protect Act (FALCPA) created a new food misbranding charge regarding the labeling of major food allergens. FALCPA amended the FD&C Act to state that foods that failed to declare the presence of a major food allergen on the product label would be considered misbranded. The FD&C Act defines a major food allergen as “milk, egg, fish (e.g., bass, flounder, or cod), Crustacean shellfish (e.g., crab, lobster, or shrimp), tree nuts (e.g., almonds, pecans, or walnuts), wheat, peanuts, and soybeans.” Section 321(qq) also defines a major food allergen as a food ingredient that contains protein derived from the listed foods. However, FALCPA provided two pathways for certain ingredients derived from major food allergens to be exempt from allergen labeling requirements. Section 403 allows a person to petition the Secretary of the Department of Health and Human Services to exempt a major food allergen ingredient. Section 403 also states that a person need not file a petition if he or she files a notification with the Secretary.

Certain ingredients derived from major food allergens are modified to such an extent that they lack the offending allergenic protein. Additionally, it is possible for a major food allergen to be used as an ingredient such that the level of the allergenic protein in the finished food product does not cause an allergic response. The two FALCPA exemption pathways allow these types of ingredients to avoid major food allergen labeling requirements. Both pathways require a showing that the ingredient “does not cause an allergic response that poses a risk to human health.” First, an ingredient may become exempt through a petition process under which a petitioner has the burden of proof to present scientific evidence, including (in some cases) clinical studies of oral food challenges or skin prick testing to prove that the ingredient will not provoke an allergic response that poses a risk to human health. Second, an ingredient may become exempt through submission of a notification that contains scientific evidence that the ingredient “does not contain allergenic protein” or that there has been a previous determination through a premarket approval process under section 409 of the FD&C Act.

Both types of submissions will require an ingredient description, the method or procedure used to prepare or manufacture the ingredient, an ingredient protein characterization, a description of the intended use in the final food product, and methods used to obtain the scientific evidence. Petitions should contain information on the expected consumer exposure during a single consumption of the finished food product and clinical studies or risk modeling, using data on consumer exposure. Notifications should contain protein characterization, with a preference for clinical data, and any relevant animal or in vitro studies. The FDA will evaluate the scientific evidence for the specific ingredient and for the specific use of the ingredient as stated in the submission. According to the FDA, the submitter should determine whether a petition or notification is most appropriate for the ingredient and its specific uses. Finally, the FD&C Act requires all petitions and notifications as well as the FDA’s response to be posted publicly. The inventory of petitions received since 2004 can be found here, and the inventory of notifications can be found here. To date, eight notifications and three petitions have been filed. One petition has been approved (soy), and one notification has been approved (fish). The final guidance will provide direction to entities interested in having an ingredient exempted from major food allergen labeling requirements.

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Data Points: Fast Facts on the Digital Label & Packaging Market

Digital Press Installations on the Rise

Run lengths are decreasing by an average of 7 to 9 percent each year, and as digital technology quickly evolves, digitally printed jobs are becoming more economically viable. Digital inkjet color presses capable of producing high densities, finer dots and faster speeds are propelling the digital printing growth.


North American Press Installations In 2013 & 2018 Conventional vs. Digital

The North American tag and label industry is considered one of the most innovative of the print segments. Digital technology has transformed the way labels are designed, specified, sourced and delivered.  In 2013 an estimated 9 to 10 percent of its work was produced on digital printing presses.

Digital production volumes are projected to grow at 17 to 18 percent CAGR over the next five years. As a result, the percent of digital press installations will exceed those of conventional presses by 2018.

Source:  PRIMIR 2014 study “Tag and Label Printing Trends” by LPC and AWA.

Why do Labels Matter?

  • A Pressure Sensitive Focus

The part of the label market directly addressed by digital production presses is the pressure-sensitive sector, which accounts for about 33 percent of all labels. It also represents the fastest-growing and highest value sector of the overall market with retail prices for finished labels totaling $50 billion in worldwide annual sales.

  • Digital Labels are Strategic to Analog Converters

Digital presses have been successful at integrating themselves into the physical workflow of PS label manufacturing and have reduced process costs for short run levels. This has increased the value of labels that are customized or that can be made available on very short notice.

Users of analog pressure-sensitive labels have accepted and adopted digital presses running alongside flexo UV technology. Although the surface area printed by digital presses represents less than 1.5 percent of analog printed PS labels, the value of those digital labels, as a share of analog value is closer to 3 percent.

  • HP’s Activities Help All Players

Demand for digital labels has been stimulated by HP’s integrated marketing from the back of the value chain (manufacturing) to the front (brand owners) through the education and nurturing of all the players. This is an activity that lifts all boats on the tide and was among the most interesting and important activities in the market during 2013 and into 2014. It is a signpost for the future of other markets for digital packaging.

  • Electrophotographic (EP) Leads UV Inkjet

EP technology continues to dominate the digital label press market with HP Indigo the leader with ElectroInk technology. The rest of the market is mostly taken by UV inkjet presses from more than 10 suppliers with EFI-Jetrion as the leading supplier to date.

Source: IT Strategies

Value of Print for Folding Cartons

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Forecasted Compound Annual Growth rate, 2013-2018: 58.3%

This InfoTrends chart shows global gross billings for folding carton printing from companies that use color digital presses such as HP Indigo, Xeikon, Xerox, Screen, etc. for folding carton printing.

This type of printing has been a side application for narrow web label presses for several years, and Xerox has been placing its sheet-fed, narrow format iGen press in this segment since 2010. This mix of web and small, sheet-fed type printing of folding cartons will continue, although it will be dwarfed over the next few years as B2-size sheet-fed presses for folding cartons (such as the HP Indigo 30000) reach the market.

Source:  InfoTrends

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Increase Your ROI On Industrial Equipment With Maintenance

Product label options are just one area in marketing your product that offers a great deal of consideration.  The exterior of your product adds appeal and allure to what’s inside.  The label is what gets your product noticed amongst the competitors.  That is why it is so important to think about what label is best suited for your company’s product.  Product manufactures can choose from shrink sleeves, cut and stack, pressure sensitive and roll-fed labeling options to increase brand awareness.  Packaging labels come in a variety of shapes, sizes and materials.  They are each manufactured using their own unique method.  For commercial products, one of the most popular options is cut and stack labels.

Cut and stack labels are able to be printed in large quantities.  Once the labels have all been printed they are cut into individual labels and stacked to allow for easy shipping.  The printing process of cut and stack labels starts out with a large roll of paper that are roll fed into a printing press.  From there the labels are cut into the desired size and shape, most often rectangular.  Once cut and stacked the labels can be applied to the product.  Most often this process is done by overlapping the two ends of label and gluing them together.

There are many benefits to each type of product label manufactured today.  Cut and stack labels have many benefits over other options.  The first and often most recognizable to product manufacturers is the fact that they remain one of the most cost effectively custom designed product label on the market.  This makes them affordable to print even in the largest of quantities.  The label is also incredibly durable which allows them to be shipped without damage and can be made from a variety of materials.

Cut and stack labels can be used on a variety of products that consumers use every day.  Some product you may be familiar with that use this type of label are aluminum juice containers, canned good, aerosol cans as well as other food and beverage needs.  They are an extremely versatile option used in custom product labeling.

The benefits of cut and stack labels are overwhelming, they are not only inexpensive but also simple to customize.  The labels are good to use on most any size or shape package.  The label design and print influence consumer’s decisions to purchase.  It should consider highly when putting together a unique marketing plan for your product.  Cut and stack labels are a solid option to consider in product labeling.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at for all of your product label design, printing and packaging needs.

The Benefits Found With Stand Up Pouches and Flexible Packaging

An abundance of food and beverage products have begun to saturate the marketplace.  With so many products available the challenge for many manufactures is how they are to make their products stand out from the rest.  How do manufacturers differentiate their products from the sea of similar products?  In an effort to improve upon their existing marketing plan which consists heavily of research and advertising, manufacturers are looking into creative ways to package their products including new and innovative options like flexible packaging.

One popular design in flexible packaging is the stand up pouch bag.  These pouches are comprised of plastic, aluminum and other materials thus making this packaging strong enough to protect food and beverage products from both environmental and physical hazards that are often encountered while being transported and stored.  Another major benefit of using stand up pouches, as with other flexible packaging products other than the attractive design is the added features such as zip locks and spouts that allow the package to be reused and more convenient.

Advantages Of Flexible Packaging

Highly Customizable:  Flexible pouches are highly customizable.  Manufacturers can tailor the package to fit any size or shape needed to fit your product.  This gives manufacturers an edge over competitors using more traditional methods of packaging and label design.

Made From High-Grade Durable Materials:  Flexible pouches are created from highly durable materials.  Stand up pouches or bags are created from materials that are approved by the FDA for use with food and beverage products.  If manufacturers desire they can enhance the safety of package by adding additional ultraviolet protection.

Creative Display Options:  Creativity is a key consideration when it comes to choosing flexible packaging.  The manners in which you can display flexible pouches are fairly limitless considering you can hang in a peg display or stand on a shelf.

Reusable:  The reusable nature of flexible pouches makes them incredibly popular as well.  With additional features such as zip locks, spouts and the ability to re-seal themselves flexible packages are convenient making them just what manufactures desire to help drive sales upward.

Upgraded Design:  Rotogravure printing is a new printing technique that flexible packaging manufacturers are using to create a very vivid and clear logo.  Both techniques are fairly new to the product packaging industry and incredibly popular at creating a package that stands out amongst competitors.

Gusseted Bottom:  The design of a flexible package allows more of the product to fit without compromising space the package takes up overall.  A gusseted bottom design, one which expands, is found in flexible packaging and allows for this.

Environmentally Friendly:  The fact that the package is environmentally friendly as well.  It does not take a tremendous amount of resources to produce.  Adding this feature costs manufacturers not a penny more so that helps too!

These reasons make flexible packaging, in particular stand up pouches and supreme choice amongst other types of package and label options.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at for all of your product label design, printing and packaging needs.

Finding The Right Label For Your Product

Packaging labels in general are seen in the most simplistic manner as a way to distinguish between the vast array of product available in the marketplace.  In the most basic manner this is one of the roles the label plays however as a marketer the purpose of the products label goes much deeper.

Custom product labels are a significant tool used in marketing to help create brand awareness and loyalty amongst consumers.   A connection is created between the company’s product and the customer largely because of the visual presence of the products label.   Marketers use the label as a tool to help consumers gravitate towards visually familiar products and brands throughout the store.  The label itself is important as is the design and material used to create the label.  When it comes to selecting a label there are a wide variety of options to choose from.  Some of the most common choices available in packaging labels include:

Heat Shrink Sleeves:  Shrink sleeves also known as shrink wrap labels are made from a unique polymer plastic film that shrinks as heat is applied to it.  This particular label type is designed to take the shape of the container as it shrinks which makes it fit perfectly.  Another benefit to shrink sleeves is that it gives marketers a three hundred and sixty degree space to design.   With the extra space there is room to add important information and graphics.  Shrink sleeves are used a lot in beverages.

Pressure Sensitive Labels:   Pressure sensitive labels attach to the outside of a container once a slight pressure is applied.  The label is attached using a strong adhesive that allows it to stay securely in place as it travels from the manufacturer to the shelf.  One major benefit of pressure sensitive labels is that they are able to be cut into a variety of different shapes and sizes to ensure that it meets the constraints placed by the container.

When it comes to choosing a label for your product is important to understand what your marketing plan is.  Not every marketing plan or concept will match every label type.  It is essential that you consider all of your options when choosing a label type.  In order to best build brand awareness and loyalty for your product look at all of your options, consider all of the pros and cons of each type of label.  Choose the label material that is a best fit with your products marketing concept.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at for all of your product label design, printing and packaging needs.

Basic Principles in Product Packaging and Labeling Design

Within business it is common knowledge that the products packaging is a distinctive part of marketing and production.  The package plays a vital role in the success of your product.  Learning about the role of the packaging process as well as label design can help you achieve the best marketing mix for your product.

In order to guide you there are significant principles that need to be pursued in terms of product packaging and label design.  Below you will find some key considerations that will allow you to determine how to successfully package your product and label your product.

Influential Packaging:  Your products package and label can influence the buying behavior of consumers.  One of the newest, most economical packaging options includes flexible packaging.  The best part about flexible packaging is that it not only contains the product but also the products label as well.  A package that is not only aesthetically beautiful but also functional is one that will draw consumers to purchase your product.  Your package must allow consumers to compare competitive products while allowing them to identify the benefits that your product offers over the competition.

Call to Mind Packaging: Another thing your package and label must do is create something that is easy to recall.  Competition amongst products can often be quite overwhelming.  When looking at a shelf of comparative products it is important that your package and label stand out and are easy to recall when a choice needs to be made.  Brand recall is an important aspect of your marketing mix.  If consumers can’t find your product quickly while shopping they will look elsewhere.  Create a package and label that is quick to recall amongst the competition.

Enhanced Over Competitors Packaging:  Your products package and label needs to stand out over the competition.  One way that odd shaped product packages can do this is with shrink sleeve labeling.  Shrink sleeves allow for three hundred and sixty degrees of design while allowing the package to be any shape desired.  Shrink sleeve labels allow you accentuate the worth of your product as well.

In order to achieve the maximum benefits of your products package it is important to follow the basic guidelines and principles above.  When you follow the basics above you can ensure your time, effort and money will not be wasted on a worthless packaging and labeling design.  Your products package and label are truly one of the most important aspects of the marketing mix.

Catch The Attention Of Your Target Market Using Shrink Sleeves

One of the most crucial points in introducing a new product or brand is catching the attention of the consumer that you are targeting.  Without customers purchasing your products they will eventually fail.  Bringing attention to your product is of utmost importance.  One way this can be accomplished is through product labeling.  Manufacturers must develop a scheme that allows them to achieve their ultimate goal; selling products to their targeted market.

It is important to understand that consumers are offers a great deal of choices when looking for most any product on the market.  Competition is heightened throughout every market especially with the popularity of online companies.  It is crucial that every tool is utilized to ensure success.  This is true with every detail of the product.  This is why many industries are turning to shrink sleeve labeling.

Using shrink sleeves allows many benefits to both manufacturers and consumers.  They help to simplify marketing tasks as well as offering specific consumer benefits.  In order to attract the most consumers as possible for your business it is best to consider shrink sleeve labeling.  Below are several advantages shrink sleeves offer over other labeling options available today.

Contemporary Designs:  Shrink sleeves offer unlimited possibilities when it comes to their designs.  You can not only use a variety of colors elements but can add on additional designs and catchy phrases to win the attention of consumers.  The sky is the limit when looking to print onto the material which shrink sleeves are comprised of.

Three Hundred and Sixty Degrees of Information: With the ability to print on all three hundred and sixty degrees of film shrink sleeves make it possible for consumers to bring home all of the product information within the products packaging.  All the data and requirements set out by the FDA can be displayed in a functional way with the additional space that is offered with shrink sleeve labels.

Brand Familiarity:  If you are looking to create a brand name it is good to understand how shrink sleeve labeling helps to create familiarity and in turn product and brand loyalty.  Shrink sleeve labeling can help create trust between the brand and the consumer making the choice simple when choosing your product time and time again.

Product Safety: One of the most prominent features of shrink sleeves is the tamper proof wrapping.  There is absolutely no worry of product tampering when manufactures choose shrink sleeve wrapping helping to ease the minds of consumers.

Give your product the winning edge that comes along with using shrink sleeve labeling. It will benefit any product marketing strategy and compliments your marketing mix.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at for all of your product label design, printing and packaging needs.

Functional Labeling Found Using Shrink Sleeves

The world of labeling and packaging is a mystery to most of us.  When we go to the store we don’t really focus on what type of label or package the product is in.  However the label and package make a huge impact on what we purchase but it is all subconscious to us as consumers.  One of the most popular options in labeling is shrink sleeves.  It is highly regarded within the manufacturing community as one of the best product branding tools.

Next time you make a purchase look to see what type of label used.  From sodas and cooking ingredients to toys and outdoor chemicals shrink sleeves are used to brand products.  Shrink sleeves, when designed properly, really allow your product to pop and stand out from the competition.  Below is a list of advantages that shrink sleeve labeling offer for both manufacturers and consumers.

Maximum Protection: With shrink sleeve manufacturing you not only get three hundred and sixty degrees of advertising but also maximum product protection.  Shrink sleeves give a tamper proof seal on your product that is sure to be as eye catching as it is protective.

Functional Packaging: Another benefit with shrink sleeve labeling is the functionality it allows for product shape and design.  Even the oddest shaped packages can be labeled using shrink sleeves.  Not only does it allow for maximum flexibility but also can guarantee that the advertising on the product is what is needed as well.

Economical:  When you can advertise your product without additional expense or burden you are saving money.  This is what is accomplished when choosing shrink sleeve labeling.  The thin plastic film helps to ensure an economical manufacturing process.  It also allows for inexpensive experimentation with your products label to help brand your products.

Client Trust: As a manufacturer you want to gain your clients trust.  This can be accomplished easily with tamper proof shrink sleeve labels.  When you encase your product with a shrink sleeve wrap you are guaranteeing that your product has not been tampered with.  This is a huge benefit to consumers especially when product tampering can affect your entire family including pets.

Preserved Look: If you are looking for a label that helps to provide damage free shipping process that leaves the product looking as good as when it left for distribution look no further.  The extra layer of “skin” that shrink sleeves provide ensure an extra layer of defense against product damage.

Shrink sleeve labeling has become one of the most common methods of labeling today.  Your label is an important part in marketing your brand and product.  Choose wisely and look for a label that is as beneficial to your marketing and advertising campaigns as it is protective to your product.

Protein foods feeding flexible packaging growth

A new study on Meat, Poultry & Seafood Packaging shows that this ~$11bn market is driven by prepared foods, items in smaller and more convenient sizes and packaging formats that make food preparation easier and faster.


When it comes to the packaging market for meat, poultry and seafood that’s growing at 3.8% annually, growth in flexibles (expanding at 4+%) including barrier films is outpacing rigid packaging. Flex-pack advantages center on lighter weight, reduced material use and the marketing benefit of larger billboard space.

“The prevalence of case-ready meats, which use modified atmosphere packaging and vacuum packaging, will drive gains for barrier films,” says Freedonia Group analyst Esther Palevsky. She expects vacuum pouches to see expanded usage with fresh, frozen, and processed items, while stand-up pouches will make further inroads into folding carton applications.

The study, Meat, Poultry & Seafood Packaging, projects that demand will increase 3.8% annually to reach nearly $11 billion in 2019.  Underlying trends driving the market include increases in population, growth in foodservice and additional export opportunities. In addition, demand will be supported by continued solid prospects for prepared foods, items in smaller and more convenient sizes, and packaging formats that make food preparation easier and faster.

Maturity in rigid formats including folding cartons and metal cans will continue, along with competitive pressure versus flexible packaging alternatives. Plastic containers will see the fastest growth among rigid packaging, though they, too, will face increased competition from lower-cost flexibles such as windowed bags and handled pouches for prepared foods.

One rigid format—in fact the largest rigid segment—is seeing growth: Corrugated boxes, which will benefit from continuing requirements for shippers, the adaption of  higher-value moisture-resistant boxes and/or modular boxes for case-ready meats.

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