Finding The Right Label For Your Product

Packaging labels in general are seen in the most simplistic manner as a way to distinguish between the vast array of product available in the marketplace.  In the most basic manner this is one of the roles the label plays however as a marketer the purpose of the products label goes much deeper.

Custom product labels are a significant tool used in marketing to help create brand awareness and loyalty amongst consumers.   A connection is created between the company’s product and the customer largely because of the visual presence of the products label.   Marketers use the label as a tool to help consumers gravitate towards visually familiar products and brands throughout the store.  The label itself is important as is the design and material used to create the label.  When it comes to selecting a label there are a wide variety of options to choose from.  Some of the most common choices available in packaging labels include:

Heat Shrink Sleeves:  Shrink sleeves also known as shrink wrap labels are made from a unique polymer plastic film that shrinks as heat is applied to it.  This particular label type is designed to take the shape of the container as it shrinks which makes it fit perfectly.  Another benefit to shrink sleeves is that it gives marketers a three hundred and sixty degree space to design.   With the extra space there is room to add important information and graphics.  Shrink sleeves are used a lot in beverages.

Pressure Sensitive Labels:   Pressure sensitive labels attach to the outside of a container once a slight pressure is applied.  The label is attached using a strong adhesive that allows it to stay securely in place as it travels from the manufacturer to the shelf.  One major benefit of pressure sensitive labels is that they are able to be cut into a variety of different shapes and sizes to ensure that it meets the constraints placed by the container.

When it comes to choosing a label for your product is important to understand what your marketing plan is.  Not every marketing plan or concept will match every label type.  It is essential that you consider all of your options when choosing a label type.  In order to best build brand awareness and loyalty for your product look at all of your options, consider all of the pros and cons of each type of label.  Choose the label material that is a best fit with your products marketing concept.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Basic Principles in Product Packaging and Labeling Design

Within business it is common knowledge that the products packaging is a distinctive part of marketing and production.  The package plays a vital role in the success of your product.  Learning about the role of the packaging process as well as label design can help you achieve the best marketing mix for your product.

In order to guide you there are significant principles that need to be pursued in terms of product packaging and label design.  Below you will find some key considerations that will allow you to determine how to successfully package your product and label your product.

Influential Packaging:  Your products package and label can influence the buying behavior of consumers.  One of the newest, most economical packaging options includes flexible packaging.  The best part about flexible packaging is that it not only contains the product but also the products label as well.  A package that is not only aesthetically beautiful but also functional is one that will draw consumers to purchase your product.  Your package must allow consumers to compare competitive products while allowing them to identify the benefits that your product offers over the competition.

Call to Mind Packaging: Another thing your package and label must do is create something that is easy to recall.  Competition amongst products can often be quite overwhelming.  When looking at a shelf of comparative products it is important that your package and label stand out and are easy to recall when a choice needs to be made.  Brand recall is an important aspect of your marketing mix.  If consumers can’t find your product quickly while shopping they will look elsewhere.  Create a package and label that is quick to recall amongst the competition.

Enhanced Over Competitors Packaging:  Your products package and label needs to stand out over the competition.  One way that odd shaped product packages can do this is with shrink sleeve labeling.  Shrink sleeves allow for three hundred and sixty degrees of design while allowing the package to be any shape desired.  Shrink sleeve labels allow you accentuate the worth of your product as well.

In order to achieve the maximum benefits of your products package it is important to follow the basic guidelines and principles above.  When you follow the basics above you can ensure your time, effort and money will not be wasted on a worthless packaging and labeling design.  Your products package and label are truly one of the most important aspects of the marketing mix.

Catch The Attention Of Your Target Market Using Shrink Sleeves

One of the most crucial points in introducing a new product or brand is catching the attention of the consumer that you are targeting.  Without customers purchasing your products they will eventually fail.  Bringing attention to your product is of utmost importance.  One way this can be accomplished is through product labeling.  Manufacturers must develop a scheme that allows them to achieve their ultimate goal; selling products to their targeted market.

It is important to understand that consumers are offers a great deal of choices when looking for most any product on the market.  Competition is heightened throughout every market especially with the popularity of online companies.  It is crucial that every tool is utilized to ensure success.  This is true with every detail of the product.  This is why many industries are turning to shrink sleeve labeling.

Using shrink sleeves allows many benefits to both manufacturers and consumers.  They help to simplify marketing tasks as well as offering specific consumer benefits.  In order to attract the most consumers as possible for your business it is best to consider shrink sleeve labeling.  Below are several advantages shrink sleeves offer over other labeling options available today.

Contemporary Designs:  Shrink sleeves offer unlimited possibilities when it comes to their designs.  You can not only use a variety of colors elements but can add on additional designs and catchy phrases to win the attention of consumers.  The sky is the limit when looking to print onto the material which shrink sleeves are comprised of.

Three Hundred and Sixty Degrees of Information: With the ability to print on all three hundred and sixty degrees of film shrink sleeves make it possible for consumers to bring home all of the product information within the products packaging.  All the data and requirements set out by the FDA can be displayed in a functional way with the additional space that is offered with shrink sleeve labels.

Brand Familiarity:  If you are looking to create a brand name it is good to understand how shrink sleeve labeling helps to create familiarity and in turn product and brand loyalty.  Shrink sleeve labeling can help create trust between the brand and the consumer making the choice simple when choosing your product time and time again.

Product Safety: One of the most prominent features of shrink sleeves is the tamper proof wrapping.  There is absolutely no worry of product tampering when manufactures choose shrink sleeve wrapping helping to ease the minds of consumers.

Give your product the winning edge that comes along with using shrink sleeve labeling. It will benefit any product marketing strategy and compliments your marketing mix.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Functional Labeling Found Using Shrink Sleeves

The world of labeling and packaging is a mystery to most of us.  When we go to the store we don’t really focus on what type of label or package the product is in.  However the label and package make a huge impact on what we purchase but it is all subconscious to us as consumers.  One of the most popular options in labeling is shrink sleeves.  It is highly regarded within the manufacturing community as one of the best product branding tools.

Next time you make a purchase look to see what type of label used.  From sodas and cooking ingredients to toys and outdoor chemicals shrink sleeves are used to brand products.  Shrink sleeves, when designed properly, really allow your product to pop and stand out from the competition.  Below is a list of advantages that shrink sleeve labeling offer for both manufacturers and consumers.

Maximum Protection: With shrink sleeve manufacturing you not only get three hundred and sixty degrees of advertising but also maximum product protection.  Shrink sleeves give a tamper proof seal on your product that is sure to be as eye catching as it is protective.

Functional Packaging: Another benefit with shrink sleeve labeling is the functionality it allows for product shape and design.  Even the oddest shaped packages can be labeled using shrink sleeves.  Not only does it allow for maximum flexibility but also can guarantee that the advertising on the product is what is needed as well.

Economical:  When you can advertise your product without additional expense or burden you are saving money.  This is what is accomplished when choosing shrink sleeve labeling.  The thin plastic film helps to ensure an economical manufacturing process.  It also allows for inexpensive experimentation with your products label to help brand your products.

Client Trust: As a manufacturer you want to gain your clients trust.  This can be accomplished easily with tamper proof shrink sleeve labels.  When you encase your product with a shrink sleeve wrap you are guaranteeing that your product has not been tampered with.  This is a huge benefit to consumers especially when product tampering can affect your entire family including pets.

Preserved Look: If you are looking for a label that helps to provide damage free shipping process that leaves the product looking as good as when it left for distribution look no further.  The extra layer of “skin” that shrink sleeves provide ensure an extra layer of defense against product damage.

Shrink sleeve labeling has become one of the most common methods of labeling today.  Your label is an important part in marketing your brand and product.  Choose wisely and look for a label that is as beneficial to your marketing and advertising campaigns as it is protective to your product.

Protein foods feeding flexible packaging growth

A new study on Meat, Poultry & Seafood Packaging shows that this ~$11bn market is driven by prepared foods, items in smaller and more convenient sizes and packaging formats that make food preparation easier and faster.

FreedoniaMeatStudy16x9

When it comes to the packaging market for meat, poultry and seafood that’s growing at 3.8% annually, growth in flexibles (expanding at 4+%) including barrier films is outpacing rigid packaging. Flex-pack advantages center on lighter weight, reduced material use and the marketing benefit of larger billboard space.

“The prevalence of case-ready meats, which use modified atmosphere packaging and vacuum packaging, will drive gains for barrier films,” says Freedonia Group analyst Esther Palevsky. She expects vacuum pouches to see expanded usage with fresh, frozen, and processed items, while stand-up pouches will make further inroads into folding carton applications.

The study, Meat, Poultry & Seafood Packaging, projects that demand will increase 3.8% annually to reach nearly $11 billion in 2019.  Underlying trends driving the market include increases in population, growth in foodservice and additional export opportunities. In addition, demand will be supported by continued solid prospects for prepared foods, items in smaller and more convenient sizes, and packaging formats that make food preparation easier and faster.

Maturity in rigid formats including folding cartons and metal cans will continue, along with competitive pressure versus flexible packaging alternatives. Plastic containers will see the fastest growth among rigid packaging, though they, too, will face increased competition from lower-cost flexibles such as windowed bags and handled pouches for prepared foods.

One rigid format—in fact the largest rigid segment—is seeing growth: Corrugated boxes, which will benefit from continuing requirements for shippers, the adaption of  higher-value moisture-resistant boxes and/or modular boxes for case-ready meats.

Original Source: http://www.packagingdigest.com/food-packaging/protein-foods-feeding-flexpack-growth1504

Benefits of Widely Used Flexible Packaging

Package and label development are all important aspect within the marketing mix.  Flexible packaging has become widely used in various industries because of the many benefits it offers.  To help your business succeed consider the various designs and patterns available when using flexible packaging to enclose and label your product.

Flexible packaging is not only a choice for food and beverage companies but also finding a niche in industries such as chemicals, laundry detergents and more.

Flexible Packaging Benefits

Customization – One of the biggest benefits in using flexible packaging is how customizable they are.  It is easy to meet the needs and demands of consumers when manufactures choose to use flexible packaging because of how easy it is to customize.  Demands of a variety of products can be met because the material in which flexible packages are made from is easily manipulated to fit a variety of different shape and sized products.  Manufactures can get the packages dyed or cut into shapes that are the most appealing to their customers.

Creativity – When it comes to marketing your product creativity is a key element in getting your brand and product to stand out from the competition.  Packaging pouches, a standard example of flexible packaging are directly printed on and offer a variety of design options that offer numerous benefits to both manufactures and consumers.

Durability – Not only do flexible packages offer the ability to be creative but they are also one of the most durable materials available to use in packaging.  When used appropriately it can increase the lifespan of your product making the product stay fresh longer.  Outside elements are protected from using a combination of aluminum, high grade plastic or both.  Printed pouch manufacturers are required to use the best materials available to keep products untouched.

Size – Though flexible packages are most seen in the smaller sizes, it is important to recognize their importance in larger scales as well.  No matter what size your product is flexible packaging is always an option.

Optional Features – When using flexible packaging, the optional features are what make them such a successful material to use in product packages.  To keep product fresh and liquid beverages from spilling optional features are added to flexible packages.  Zippers, seals, spouts and more are features that attract manufacturers to using flexible packages.  It also makes it so that these products can be reused and sealed for later.  Optional features make flexible packaging more convenient and easy to use.

The marketing mix is made up of a number of different elements including product packaging and labeling.  Make the most of your mix and choose flexible packaging for all the benefits it brings to the table.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Persuade Consumers Using Shrink Sleeve Labeling

In order for your product to succeed in the market today it is crucial to have a product label that ensures it stands out amongst the competition.  The label on your product, when designed properly, will influence consumers buying decision.  Labeling is a crucial part of any marketing mix.  It is necessary that the right material is chosen for your label in order to maximize the success of your venture.

There are a variety of materials to choose from in labeling; one of the best being shrink sleeves.  What is important, when selecting a material to use in your products labeling is that you focus on the option that comes with the most benefits.  When you are able to see the benefits in the material you have chosen for your products label you can easily guarantee your satisfaction.

To understand the multitude of benefits offered with shrink sleeves we will discuss some of the stand outs below.

Affordable Material: In business we are always looking to save a few dollars where we can.  We try to do this in ways that will not sacrifice the customer experience.  Labeling with shrink sleeves is one way in which manufacturers can accomplish this.  Shrink sleeves are made from affordable materials without forgoing quality.  Not only is the material used in shrink sleeve labeling affordable it is also the best option for product recognition.

Visual Impact: Shrink sleeves offer a great deal when it comes to design options.  With the three hundred and sixty degree space you can ensure that your product is displaying the image you wish to portray from all sides.  Shrink sleeve technology allows products of various shapes and sizes to achieve the most visual appeal possible in labeling.   Shrink sleeves offer unlimited options in color, texture and design making it preferred label method amongst product manufacturers.  Consumers as well visually enjoy the look and feel as well as the security offered with the use of shrink sleeve labeling.

Environmental Footprint: Another benefit that make shrink sleeve labels a good choice is that they can be used without causing harm to the environment.  The material that shrink sleeves are created from is biodegradable and will leave the smallest footprint on our environment.  You can achieve maximum results with your marketing mix without affecting the natural order of the environment.

Although labeling is one of the most basic components of your product it is important and should be designed effectively using a material that mutually benefits the manufacturer and the consumer.  Shrink sleeve labeling provides a number of benefits while being a material that is reliable, affordable, visually appealing and less harmful to our environment than other options in product labeling.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Use Shrink Sleeve Labeling To Attract Customers

Shrink sleeve labeling is a marketing tactic that many product manufactures have already turned to.  When walking into any grocery store you will see how prominent shrink sleeve labeling is with a number of different products. Take note the next time you go into a store; check out the variety of products that use shrink sleeve labeling.

The trend of shrink sleeves has become such a popular option in marketing because of the many benefits it provides to both marketers and consumers.

One of the most obvious benefits that come with shrink sleeve labeling is the ability for it to take on the same shape as any product.  Irregularly shaped products are easily labeled with shrink sleeve.  They take away the headaches that are encountered with packaging, shipping and of course labeling.  Greater efficiency comes along with the use of shrink sleeves.

Another major benefit of shrink sleeves is that they are tamper proof.  Shrink sleeves cover the entire product.  The sleeve conforms to the shape or the product and is designed to cover the entire product.  This is so important when it comes to the beverage and pharmaceutical industries but of course applies across the board.

Shrink sleeve labeling offers one hundred percent visibility.  This is unheard of in standard labeling in which only the front of the label is used for marketing.  The sides and back portion often are left for ingredient lists, UPC labels and other product information that is not necessarily important in the marketing of your product.  With shrink sleeve labeling important details and marketing information can be seen from all angels because of the three hundred and sixty degree radius shrink sleeve marketing offers products.

A great deal of variety is available when it comes to the versatility the shrink sleeves offer in labeling.   Shrink sleeves can be designed with a variety of affects including metallic, pearlescent and thematic to create a variety of effects on the labels that are printed for you.  Your ideas will not be difficult to manufacture when you use shrink sleeve labeling.

Another benefit that comes with shrink sleeves is how affordable they are in comparison to the benefits derived from labeling.  Shrink sleeves offer increased visibility using only a thin sheet of plastic film.

Labeling that uses the option of shrink sleeves will guarantee you a numerous number of advantages over other types of labeling.  Increased marketing, along with numerous other benefits make the advantages of shrink sleeve labeling a clear choice.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Designing A Label To Speak For Your Product

Every business is unique.  Each product under their brand is distinctive and is meant to draw people to make a purchase.  How does a brand, established or not, get you to purchase their products?  If you have never tasted or sampled the product how are you as a consumer supposed to know if the product is something that you will use and enjoy?  The answer is your not.

The products label is of utmost importance to your product.  Your label needs to be designed to draw attention to your product and prompt a purchase.  The product label remains one of the key pieces within the marketing mix.  Choose a label manufacturer that will help you get consumer to choose your product over the competition.  Below are some key elements to look for when selecting a labeling company to work with.

Experience

The company you choose to hire for your company’s label should have extensive knowledge in both layout and design.  A good label manufacturer will understand that different label options work better on certain products then others.  The material of the label used is important as is the way in which the design appears on the product.  An experienced label company will take into consideration temperature extremes that the product will go through, the surface material of the product and the shape of the package when creating your label.  An experienced label manufacturer will be able to quickly put out fires and resolve issues that may not be anticipated previously.  With experience the product label will exceed your expectations.

Visual Appeal

An eye catching label is so important to your products appeal.  The colors should be crisp and contrast well with one another.  Anything that distinguishes your brand should be emphasized so that they are prominent and stand out.  The text and images on the label should all properly align on each label.

Consistency

Each and every time you place an order for labels they should be consistent with the very first order ever placed.  The color and size of the label should match as well as the thickness of the label roll.  This allows your equipment to easily recognize the label and apply it as previously done.  The direction the labels come off the roll and how tight the label are wound on the core all should be consistent.  A reputable product label manufacturer will have consistency in all aspects of labeling.

Printing Options

Work with a product label manufacturer that offers a selection in printing options.  This means that they offer different coatings, die settings, sizes and a variety of label materials.  It also accounts for using a variety of adhesives and options such as foil stamping, embossing, lamination and thermal paper.  Having options ensures you will a unique label for your product.

Customer Service

Communication is important in order to satisfactorily complete a job.  Be sure the company that you are working with to design and manufacture your product label offers you excellent customer service.  You need to be kept in the loop of changes in manufacturing or design and above all deadlines should be consistently met.  When you need to talk with someone regarding your order you should be met with friendly, helpful customer service.

Your label markets your product when you aren’t there to speak for it.  Find a label firm that is truly devoted to working with you not just for you.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Hit The Jackpot With Flexible Packaging

All products need packaging and labels.  The package contains the product and the label markets the product; the combinations of both are needed to sell your goods to customers.  The jackpot is hit when you can combine both into one which is what you get with flexible packaging.  There are numerous benefits to combining packaging and labeling into one as is done with flexible packaging.  Below you will find a variety of reasons to look into flexible packaging when introducing or reinventing your company’s products.

Customization:  Flexible packaging is simple to customize depending on your needs or desires.  You can design the package to fit your product.  They can be customized to meet the needs of liquids, powders, solids and more.

Durability:  The longevity of your product depends in part on how durable the package is.  You want your product to be airtight to seal in the freshness.  Flexible packages are created using aluminum, high grade plastic or a combination of the two.  The sealing element of each product is durable as well from zip seals to screw top spouts.

Creativity:  One of the biggest benefits of flexible packages is the ability to be creative with your products labeling.  You want to stand out.   Your pouch allows for designs on both the front and back of the products package.  Creativity in flexible packaging allows you to design the front for grabbing attention and the back for all the required product information that is required.  This is especially beneficial on cleaners and products with special FDA label requirements.

Special Features: Flexible packages are reusable because of their special features.  They are equipped with zipper seals or screw top spouts that allow for the package to seal tightly and many to be reused.

Printed Labeling: Printed packages are super important and can be adjourned with any logo, colors and designs.  The printed package label is specifically designed to be engaging and attractive to your target market.

Size and Shape: With flexible packaging you can vary the size of the package to fit products on smaller and larger scales.  This element of flexible packaging is important as it works irrespective of the size.

Production: The production of flexible packages is perhaps one of its best qualities.  The production of the packaging doesn’t require an abundance of storage space like harder plastic and tin packages.  Flexible packaging, like cardboard lays flat.

Transportation: The benefit of flexible packaging over materials such as cardboard is the easy of transportation.  Consider how many more pouches of something can be packed into a shipping container over something like tin cans.

The benefits are numerous in choosing flexible packaging over more traditional packaging options.  With the increases in technology, flexible packaging will soon take over as a traditional method of packaging for a variety of products and industries.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.