The Growing Popularity Of Flexible Packaging

The packaging industry is one that is constantly evolving.  One of the biggest areas of growth is within flexible packaging.   Everyday major developments are happening with the materials, the manufacturing techniques and applications of flexible packages.  Check around the next time you are at the grocery store.  Can you spot the many uses of flexible packaging materials?  From frozen food to the deli counter, flexible packaging is becoming the most efficient, cost effective way to package.

When it comes to advances in packaging consider the last time you have seen a development in glass, aluminum or hard plastics.  The last time I remember a change in aluminum cans is with the development of pull tabs to avoid having to use a can opener.  With hard plastics the industry is always trying to create new ways to use more recyclable products and thinner shells.  The evolution of flexible packaging is seeing changes every day.  It isn’t just about the materials used to create the package but the functionality and cost effectiveness of using flexible packaging no matter what industry your product line falls into.

Flexible packaging is the result of using one or more layers of plastic film as the main material to package your product.  Simple flexible packaging is the result of using one layer of flexible film where as more advanced products may need several layers may be laminated together resulting in a co-extruded film. The number of layers needed for your products package will depend on a number of factors.  Consider the structural strength, resistant to tearing and air tight qualities the package needs to be to keep the air out and the flavors in when looking at the number of layers your package will need to be.

Flexible packaging is a preferred method by graphic designers as well.  When creating a product label on a flexible package the benefits are endless.  Label designers have a three hundred and sixty degree space to design and add additional product information.  This leaves them with endless design possibilities.  Print layers can be added directly to the flexible package when it is created.  This helps to save money. The package and label are created as one. In other traditional forms of packaging, such as glass and aluminum, the label is created separately and therefore needs an entire separate process to be added to the package.

The applications in which flexible packages are being designed are changing greatly every day.  It used to be that flexible packaging was used in combination with twist ties and zip lock fasteners.  Look around at different applications of flexible packaging the next time you are out and about.  You can find flexible pouches that have spouts to eat directly from, laundry detergent with on and off spouts and even easy to pour paint that is able to be resealed air tight.  Flexible packaging is taking over the product packaging industry.  It won’t be long until we see all of our favorite products in easy to use, less expensive flexible packages.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your label design, printing and packaging needs.

Marketing Success With Shrink Sleeve Labeling

Product labeling is a significant aspect that helps impact a products success or failure.  In order to be sure of your products success it is crucial that you implore materials that will get the job done.  If your product is going to succeed it is crucial you maximize your chances of success and that starts with the choosing shrink sleeves for your products labeling.

Although there are a variety of materials to choose from when considering product labeling it is important, in order to succeed that you choose the label that offers your product the most benefits.  Shrink sleeve labeling offers more benefits over other labeling options and fits every budget.

In order to understand how shrink sleeve labeling can benefit your company and products it is beneficial to understand what advantages exist when you choose to use shrink sleeves in labeling.

Labels made from shrink sleeves are created from affordable materials.  You can manufacture shrink sleeves for a variety of products.  Shrink sleeves are incredibly versatile and can be designed to work with even odd shaped products.  So as a manufacture if you are looking for an affordable option in labeling and have a product that is uniquely shaped, look no further; shrink sleeve labeling is your best option.

If you are looking for a labeling option that offers a large visual impact you will find that when using shrink sleeves.  No matter what size or shape your product is packaged in, shrink sleeves offer an appealing label.  Shrink sleeves have been known to be a leader in labeling, often preferred by consumers over traditional labeling alternatives.

Once recent concern has been the footprint left behind with the use of shrink sleeves. It is crucial to understand that shrink sleeves can now be produced without causing harm to the environment.  Shrink sleeves are produced using biodegradable materials that do not harm the natural environment.  As a product manufacture it is important to understand that you can get results without leaving behind a giant black mark.

There are a number of options when it comes to choosing a material to create your products label out of.  Look at the advantageous offered and choose the right option for your product and company.  Labeling is one of the most basic components in product development.  When picking a label material you should look at the benefits it offers, the rewards it offers and the overall cost.  Shrink sleeve labeling offers a wide variety of benefits as well as being a financially conscience way in which to label your product.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your label design, printing and packaging needs.

Tips To Help Design An Appealing Product Label

In business when you create a new product one of the most important things to consider is the products packaging and label.  An appealing product label works wonders to help boost sales of your product. The package and label are the first things to draw consumers to your product.  The label is what creates the desire of the shopper; will they purchase your product or pass in favor of another more alluring product.

Visual appeal is the guiding force in marketing.  Consumers are lured in by a products visual appeal.  Your products label is the main attraction that will draw consumers in. With that in mind you must find a way to package and label your product in a tempting manner.  The label should be clear, concise and should grab the attention of a wide range of consumers. Creating a label is not difficult; creating a label that effectively markets your product is the challenging part.

When designing your products label there are a few things that can hinder the appeal if not considered carefully.  It is important to remember that too many colors can clutter the label and instead of drawing attention to your product it can turn customers off.  A classic label that can retain its appeal over time is what you are looking when designing your products label.

Different colors entice different feeling and emotions.  In label design it is important to understand what emotions are conjured when using a combination of colors.  Use appropriate colors to entice the emotions you are looking for with your product.  Brighter colors such as oranges and yellows elicit energy while blues and greens bring on feeling of calm and serenity.  Consider what impression you wish you leave on consumers when thinking about the colors to use in your new label design.

It is also important that after a design has been solidified that you ask the label printing company for a sample before ordering.  The color process that is shown on the screen when designing your label does not always come through after printing especially with the number of materials that labels can be printed on.  Shrink sleeve labeling, cut and stack labels, pressure sensitive and roll fed labels will all print color differently.  When contemplating a label you need to be one hundred percent sure about the decision as the label is what will be representing your brand and new product.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Five Tips When Designing Your Products Label

Your products label should be designed in a manner that is appealing and draws consumers in.  Your label should entice people to buy the products within your product line.  There aren’t a whole lot of ground rules when it comes to designing a perfect product label.  There are a few ground rules to consider following in order to guarantee that your product label is visually appealing.

Attractive Graphics

The graphics on your label are an incredibly important part of the overall design of the label.  Attractive graphics aren’t something that come easily.  A graphic designer should be employed to design the graphics on your label.  An impressive graphic will help to grab the attention of potential customer faster than any number of words that grace a products label.

Color Choices

Choosing the colors for your products label are super important to the growth of your brand.  The colors on your label will lead consumers to gravitate towards your product line as it continues to grow.  The colors on the label will evoke consumer’s feelings.  It is important that the colors you choose invoke the feelings you desire customers to feel about your product.  The colors on your label should accentuate the products packaging and create visual appeal.

Choosing Fonts

The font on your product is as important to the overall label design as is the color and graphic choices.  Choose a font outside the normal range of fonts.  Consider a font outside the realm of Windows font choices.  Fonts that are new, artistic and ground breaking will outweigh the frequently used fonts your competition uses.  The font should be easy to read, appealing and eye catching.  It is also important that you don’t use too many fonts on the label.  Limit the number of different fonts you use when designing your new product label.

Enticing Vocabulary

Remember that a first impression takes only a seconds.  The text on your label should influence your audience to buy the product.  Use words that are meant to grab attention; short catchy descriptions about your product work well to entice buyers.

Product/Contact Information

Your label not only needs to contain information about your product but also information on how to contact your company.  This information should be added to the label in a manner that does not detract from the graphics, colors or visual appeal.  The information needs to be located on the label where it is easy to spot, easy to read and does not detract from the labels message.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Industry Updates – Zip-Pak: Resealable flexible packaging innovations

Zip-Pak’s two new resealable flexible packaging innovations include PresSure Lok – which provides improved consumer convenience for liquid products such as shampoo, detergent, beverages and condiments, and Fragrance-Zip – which offers a unique zipper closure solution designed to emit a customized aroma upon initial and subsequent openings of a flexible resealable package.

PresSure Lok features Controlled-Chamber Technology which delivers a unique all-in-one solution that combines a flexible pouch with a flexible and self-contained fitment, eliminating the need for a separate dispensing component. The user simply squeezes the flexible pouch to open the seal, allowing liquid product to flow into the dispensing chamber. The package then automatically reseals itself for future use. This proprietary sealing mechanism is designed to allow the flexible package to lie on its side, or even upside down, without unintentional dispensing.

Consumers benefit from the light weight, easy-to-use package that offers controlled product dispensing. Sustainability goals are achieved through the use of far less materials required for production and transportation in comparison to rigid packaging. Marketers benefit from a brand differentiating product delivery system, as well as the high-impact graphics made possible with flexible packaging.

Fragrance-Zip, the latest in the company’s portfolio of Sensory Feedback Fasteners, is a new zipper closure solution: the scent is embedded in the reclosure during the manufacturing process. By working in close partnership with several fragrance companies, Zip-Pak can duplicate virtually any desired aroma, enabling a package to replicate a desired scent whenever opened. This versatile fragrance option can be incorporated into any style of resealable Zip-Pak closure.

Original Article Source: http://www.packworld.com/package-type/bagspouches/zip-pak-resealable-flexible-packaging-innovations

Industry News: Hellman’s Caught Red Handed Changing Product Labels from ‘Mayonnaise’ to ‘Mayonnaise Dressing’

Hellman's Mayonnaise

(Photo : Hellmans)

Hellman’s Mayonnaise Product Labels changed from “mayonnaise” to “mayonnaise dressing” on their official web site

From what it looks like, Hellman’s got a taste of its own medicine after it tweaked its web site to stress that some of their own products are not exactly mayonnaise after all.

After suing Hampton Creek for selling “Just Mayo,” a “mayonnaise-wannabe,” Unilever, Hellman’s parent company is caught red handed in a “hypocritical fashion” changing the mayonnaise product labels on their web sites.

Michele Simon, a public health lawyer discovered that customer reviews on Unilever’s web sites for Hellman’s and Best Foods were being changed from “mayonnaise” to “mayonnaise dressing” because the products did not have enough vegetable oil to qualify as mayonnaise.

Mike Faherty, vice president of foods for Unilever North America said that they had to change the web sites after issues started to pop out when the “mayo battle” began, and even admitted that they should have just taken down the customer reviews rather than editing them.

 “A mayonnaise is not a mayonnaise without eggs.”-that’s what retail giant Unilever said as it filed a lawsuit against Hampton Creek, a California startup for calling its egg-less, plant-based spread as “Just Mayo.”

In addition to the name, Faherty called out the image of a giant egg with a pea shoot inside it on Just Mayo’s jars, which he said makes people think there’s egg in the product.

 “They have an egg on their package but not in their product-they’re just not mayo,” strong words from Faherty.

The big company also argued that consumers equate “mayo” with mayonnaise, and therefore the label provides misleading information.

 “My mom and your mom are shopping for Thanksgicing right now, and there’s a false bale in the mayonnaise category. Their label right now should be ‘Just Not Mayo,'” Faherty continued.

Hampton Creek’s “Just Mayo” uses yellow peas instead of egg and according to Unilever, “Just Mayo” isn’t mayonnaise because it doesn’t have eggs, and based on the description of the Food and Drug Administration of mayonnaise, a real mayonnaise must contain vegetable oil plus egg yolk.

However, the California startup argues that its product is not “mayonnaise,” but “mayo,” which is strikingly similar but distinctly different. Furthermore, it stresses that it doesn’t mislead consumers since it actually advertises the absence of eggs in its products.

Original Article Source: http://www.franchiseherald.com/articles/13968/20141117/hellman-s-caught-red-handed-changing-product-labels-mayonnaise-dressing.htm

Creating A Product Label That Stands Out

  • Simple and Clear

When you are at the supermarket next time go to the shelves and choose a few different products at random.  Look at each products label and ask yourself; what the product is used for and what is the brand behind it?  You will instantly see the difference between the good and bad labels.  Those with a simple, clear message and distinct labeling design will be able to answer those two questions for you within seconds, those without will not.  Consumers will dedicate four seconds to you product.  Make sure your product label answers those questions clearly and quickly in order to appeal to your market. Your label needs to be simple and clear while acknowledging your brand and product.

  • Honest

When you are creating a label or product package be sure to show an honest depiction of your product.   Don’t over exaggerate the benefits of the product.  If you are selling a cookie that is dipped in chocolate don’t drench the cookie in chocolate.  Honest representation is better than extreme exaggeration.  People want to visualize what they are actually getting.  Find the best manner in which to present your actual product on the label and package.

  • Authentic

The heart of your brand is based on its authenticity.  A generic label with an uncommon design style can have a terrific visual impact.  When it comes to authenticity, stay true to your brand and product.  If a competitor uses real photos, use illustrations, if most are using a horizontal label layout, choose a vertical one.  Stay true to the original spirit of your brand which creates authenticity while designing something that stands out above the competition.

  • Shelf Impact

Your product will never be seen on the shopping market shelf alone.  With this in mind understand that you are creating a label to stand out amongst similar products arranged in rows and columns.  The impact your product has on the shelf makes a world of difference when it comes to consumers choosing yours over the competition. The impact your product has while on the shelf surrounded by the competition will determine success or failure.  The label should be distinct, appealing and grab the attention of consumers on first glance.

  • Extensibility

When you design a brand package or product label be sure you leave room for your concept to grow as your company does.  When you create variations of your products the product label design and packaging should allow for continued evolution.    An example of this comes with different flavors of your product.  For instance, if you are labeling juice be sure the shrink sleeve label can easily change with the creation of other flavors.  Keep in mind product extensions when creating a label or package design as this will save you from a lot of redesigning later on.

  • Practicality

Practicality comes into play when you are thinking about the shape, function and size of your products package.  The more practical your package the easier it will be to design a label that works with your product.  Thanks to shrink sleeve labeling a variety of product shapes become more possible to choose from.   When thinking about function consider the creation of wide mouthed jars for spreads.  The more practical the product the more likely consumers are to purchase it.

Remember the tips above when you are creating your new product label design as well as your products packaging.  Keeping these six things in mind will allow you to enjoy success when marketing a new product or brand.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your label design, printing and packaging needs.

 

Part Two Of Mistakes To Avoid In Food Label Design

In our first installment on product labeling we discussed why it was so important to choose the correct font when designing a new label for your product.  This article will focus on choosing the correct layout and colors to designing a new product label.   Whether you are having a label designed or planning to design something on your own here are some important reminders to take into account before printing.

One mistake to avoid in label design is clashing colors.  The point of label is to design something that is superior to that of the competition.  You want a label that speaks to consumers rather than one that stands out because it is revolting.  Choose colors that are meant to complement one another; colors that can do this without detracting from the message that you are trying to send.  If you are promoting a product based on a theme that already exists, say a fourth of July theme, update your label to compliment the theme even if your brand or product label normally doesn’t.  Adjusting to the theme is better than creating a labeling eye sore.  Clashing colors are unappealing to the eye therefore creating an eye sore when consumers are examining the label.

Another mistake that is often seen when designing labels is crowding.  Adding too many images to the label creates a visual mess that often makes deciphering your products message difficult.  Create a clean label that uses clear images to create a vision that is strong, vibrant and well defined.  Upon first glance, within seconds consumers should know what your product is, how it meets their need and be drawn to make a purchase.

A mistake that is seen in product labeling a lot when selling food products is sending a mixed message.  You want a food label to send a clear message.  The label should provide information about the products nutrition while stimulating the consumer to purchase the product.  In food labeling you want the label to share details of how healthy and delicious you product is especially in comparison to the competition.  Is you marketing food avoid messages that can be misconstrued.  If you want people to find your product desirable and tasty avoid adding images that appear greasy or rotten.

When you are designing a label be sure to create several test versions. Have several test groups survey the different options and share with you their thoughts.  Each of your product labels may have some degree of variation.  What is important is that your label is clean and clear in design.  Your label must convey a message while also maintain readability and looking professional.  Your product label is a reflection of your company, brand and product.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Mistakes To Avoid In Food Label Design

When it comes to marketing your product one of the most important pieces of the entire process is your products label.  When designing a food products label you are looking into creating an enticing label that projects an appetizing message, one that promotes the products enticing features of the products as well as conveys product information to your customers.

With food products the label is one of the main tools that you have to make a statement about your product.  It is important for your brand identification that you make the most of your label.  The label becomes even more important to your marketing mix when you are working with limited funds or only have access to a small retail space in which to display your product.

There are some common mistakes to avoid when designing your product label.  One that happens often in the product label design has to do with the text font that is chosen for your label.

The Use Of Too Many Fonts

When designing your food products label there are many options in fonts available to choose from.  It is tempting to choose all of your favorite fonts.  This is not an option in successful food label designs.  When you are trying to convey important information as is done with product labels it is important that the font is easy to read to all segments that you are marketing your product to.  Keep the font simplistic and consistent.  If the label is hard to read it will appear disconnected and turn clients away from choosing your product.   Stick to a one or two fonts on your product labels while keeping the style changes on the label to a minimum.

Brand Name Font Size Is Too Small or Too Large

There must be a balance between the size of the text that is used in your brand name, product information and label text.  It is possible for your brand name to over power or become lost on a label that is not designed properly.  Your brand name should be prominent along with the product name.  From there it is important to maintain the integrity of the text throughout the rest of the label.

Difficult To Read Font

With marketing you have a limited amount of time to grab your audience’s attention.  This is why it is important that label designs use clean fonts that are easily read from close or far away.  When using a decorative font remember that they will convey certain messages to customers.  It is important the message is one that you wish to send.  For instance a formal font used on a play-full product gives off the wrong message.  Mixing fonts also creates a mixed message.  Choose a text font that goes well with the logo font you have chosen.

If you are having trouble with choosing a font to use on your product’s label create a few different label designs.  Test the different versions on co-workers and get their honest reactions.  Trial and error in the office is far better than trial and error in the market.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your label design, printing and packaging needs.

Product Labeling In The Marketing Mix

When it comes to introducing a new product into the marketplace it is crucial to get off on the right foot marketing your good or service.  The product’s marketing team will work to create and execute a plan that takes into consideration all four aspects of effective product marketing.  When developing a marketing mix considered the following; product, promotion, price and place each offering a unique benefit to help move the goods and services that are offered.

Product

This goes almost without saying but if you are offering a good or service that is of little value to consumers than it is safe to speculate that there is a possibility of imminent failure.  It is near impossible to sell something that no one sees any value in.  Your product must be viable.  It must be something of quality that people can’t imagine themselves living without it.  The product needs to have value.  It is important that the products physical attributes are considered, what the product or service does, how it is different from what the competition offers and what benefit it offers to the purchaser.

Promotion

The promotion of your product is defined as anything used to communicate the features and benefits that your product or service provides to your target market.  This often includes aspects such as the products packaging as well as product advertising, sales promotions and public relation efforts.  Product packaging and labeling are important because they can be used to really grab the attention of your target consumer at the point of sale.  Shrink sleeves are a popular option in labeling as they offer a three hundred and sixty degree space to promote the product.  As far as a label being able to grab the attention of consumers shrink sleeves bring the ability to use an array of colors as well as a larger area of coverage to further assist in marketing the product.

When it comes to promoting services the number one method to increase awareness and get consumers to perceive value is word of mouth.  When people are talking about the service they have gotten from you in a positive light it is the best advertising a company providing services can wish for.

Price

The price at which you offer your good or service for also plays a large role in the marketing mix.  When determining your products price it is crucial as this is the driving factor in profit and therefore also determines the survival of your company.  When setting the price be sure that it compliments all the other aspects of the marketing mix.  Take into consideration the value that the product or services is perceived by consumers.  Consider the three basic pricing strategies as well: market skimming, market penetration and neutral pricing.

Place

Where you find your product or service also plays a huge role in the success or failure of your marketing plan.  Think about it; if you are selling cold water you will sell more if you make it available to people who it offers value to.  Cold water is of value to participants in street fairs when it is ninety degrees out however during forty degree whether hot cocoa and coffee make more sense.

It all comes down to having the right product, available at the right time, in the right place, promoted to the right market.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your label design, printing and packaging needs.