Trends in Product Labeling and Packaging 2016

Trends run the marketplace.  It doesn’t matter what avenue we are discussing, if something is trending market popularity will latch on to it until it over saturates the marketplace.  As the trend fades only those brands that have successfully integrated will stay to compete while others will follow what’s new.  With any luck the new niche will be exactly what their brand and product was looking for.

Trends occur everywhere from home designs to car colors to custom product labeling.  Below are some popular trends in package and labeling to hit the scene in 2016.  What trend will catch and bring success to your brand and new products hitting the market?

Popular Package and Labeling Options For 2016

In-Mold Labels: In-mold labels are just finding their way to the United States package and label market. Injection molded cups, tubs and such offer complete graphic coverage.  Graphics can cover all sides as well as the top and bottom of molded containers.

Thinner Labels: Thinner labels are trendy in 2016. This trend has been brought about because of consumer’s desire for eco-friendly labeling options along with manufactures desire to reduce costs.  Thinner labeling without changes in the labels performance is a win for consumers and producers alike.

Shrink-Film Labels: Shrink film labeling has been trendy for awhile now but what is new for 2016 is a white pigmented shrink sleeve film. The white pigment provides a barrier to light and can also yield more film per square inch.  Shrink sleeves offer a great deal of tamper proof protection verse other options in labeling.

Curved Containers With Flexibility: Contouring labels to product packaging continues to be a popular option. Shaped containers have been labeled using shrink sleeves as one of the only options for years.  A new pressure sensitive label is being introduced in 2016 to add another option to labeling curved product packages.

A “No Label” Label: This is a fad that is sure to take hold within the product labeling industry.  Pressure sensitive labeling manufacturers have identified and eliminated clear-film applicator enemies: static and dust.  This allows the label to be installed in a fashion that allows it to look like no label exists at all.

Labels without Liners: This is a trend that is slow in taking its hold on the marketplace.  The cost of labeling without liners is still at a peak without performing at the highest level possible.  Thus making it slow to emerge.  Over time it is thought that technology will catch on and that liner-less labels will be something that is a viable option for print and apply labels.

Our next article will continue to focus on trends that are impacting the package and labeling marketplace in 2016.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at for all of your product label design, printing and packaging needs.


Critical Elements In Product Labeling

One of the more critical elements when it comes to establishing a brand or product lies within labeling.  There are many important functions of product labeling. Not only do consumers use this as a way of identifying a product or brand they also look to the label for a variety of other purposes.  In the article below we will dive into the various ways that labeling affects the success or failure of a product or brand.

Labels Offer a Detailed Description of the Product and Its Contents

Consumers looking for information about a product go straight to the label.  The label is designed to include a detailed list of ingredients along with a description on proper use.  Many labels also specifics such as product precautions, product care, use by dates and identifying batch numbers.

Labels Are Used to Identify Brands and Products

Product identification is made simpler with the help of product labeling.  When a consumer is looking for a specific product they simply look for the familiar label amongst the contenders that line the shelf.  Tomato paste is just tomato paste without the label.  The label distinguishes the special features of each unique brand which allows it to stick out from the others.  Most consumers can be shown a blank label with just the basic design and colors to determine the name brand of the item.  That is the power off proper labeling.

Labels Present Insight on the Products Grade or Quality

Products offering several qualities or grades use labeling to differentiate amongst themselves.  The label itself may be similar however distinct.  A grade A product may come with a green label where as lower grade product may be red.  Companies use colors, numbers, and alphabetic order amongst other ways to separate different grades amongst products.

Labels Work to Promote and Market Brands and Products

Another operation of the label is to promote and market the products with their brand.  An attractive label can often entice consumers to purchase a product.  The labels design is often the first element of the product to draw customer’s attention.  Therefore making it important especially when it comes to new products and impulse purchase; items where the brands history is insignificant hence not the guiding factor in purchasing.

Labels Provide Information Required By Law

Another role that product labels play is to include any and all legal warnings that are required by law.  This is common in products that are known to cause ill effects such as tobacco, alcohol, over the counter medications and more.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at for all of your product label design, printing and packaging needs.


Creating A Label That Reflects The Image Of Your Brand

In creating a new product label it is important that it is designed and developed to ensure the proper message is being received.  There are so many different aspects to labeling that are often forgotten that lead to the demise of products newly introduced in the market.  Not only is the message on the label important, as well as the information that it contains it is also crucial that the material of the label best represents the product.  Below you will find an example of the impact improper labeling can have on your product, brand and companies success. You will also see what it takes to create the label your brand deserves.

A product that is created to impact the environment positively should be labeled using materials that also represent the same image.   Labeling a product made to help the environment should be done so in a labeling material that is created from recyclable, bio degradable materials.  This shows the brand commitment to their positive stance on the environment.

A food product that is created for children to snack on as they travel should be labeled and packaged in way that makes the product easily accessible, easy to use and reseal.  The labeling and packaging help to enforce the brand commitment to the creation of a product that is meant to be packed up and traveled with.

The message you want your brand/products to be should be reflected in the label.  This labeling material and style is just as important as the labels message and content.

If you wish to show that your brand/product is an authority or leader in the market then it is important to showcase its authority.  Label designers can show that something is trustworthy, confident and considered to be of top notch quality using a few different design techniques.  Capital letters, bold contrasting color and a high label placement all help give off an authoritarian vibe. Think about different brands/products which are considered superior.  When it comes to peanut butter one very specific brand comes to mind.  It will come to you in a jiffy. It is possible to see these three techniques within the brand/product label.

Honest and authenticity is something that many brands/products strive for.  To create a label that mirrors this image it is important to create a label that is made from materials that represent a real vibe with a label that design that follows suit.  Use a logo with font that is unlike any other on the market.  Custom colors and features that will become icon in projecting the image of the brand/product should be prominently displayed.  Create a label that is meant to stand the test of time. Design a label that can be used for years to come to represent the brand/products that your company offers.

Looking to show what consumers can expect out of a brand/product marketers seek to design a label that shows the products expectations.   This is done through labeling by conveying what is on the inside of the package within the outside label.  How does the product perform, how will it smell, what taste does it offer that is unique.  The pureness of a product is shown using clear colors, transparent blues, whites and pastels.  Bold brands/products show this message with valiant colors and daring fonts.

The label design is one of the most important factors influencing the marketing of your brand/product to consumers.  The message that you wish to prove is displayed first and foremost through the custom label.  The success of this objective is crucial to the overall success of a company.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at for all of your product label design, printing and packaging needs.

The Psychology Of Color In Custom Labeling

When it comes to custom labeling it is important to understand the psychology of color.  Knowing what feelings are invoked with color and when colors are used in combination of one another ensures a proper foundation to successfully package and market your product.  Color, when used in custom label design, is used to convey a message without saying a word.

When marketing a product color serves an important role in how consumers view your product or services.  In order to maximize a company’s brand and the impact it has on consumers colors are combined to reflect a desired message.  Then as time goes on and those colors are seen used together images of your brand will emerge.  Think about the first thing that comes to mind when you see the colors red and yellow together?  Do the golden arches of a certain popular food chain come to mind?  Color is how marketers work to create a successful brand.

Another thing to consider in the colors used in your products custom label is how different colors are perceived around the world.  The meanings of colors used in product labeling don’t mean the same thing to everyone in every culture.  Below you will get an idea of how color is used in labeling and what can be associated with each.


The color red can mean something completely different depending on the product type.  Red is a bold color that is known for presenting power, sexuality, velocity and vigor.  Red as a main label color represents something different than red lettering.  Red is a perfect color when designing a label for a product that is meant to be bought on a whim.  It is perfect for products that are to inspire purchase on an impulse.


When looking for a color that exudes energy, warmth and a bit of mischievousness, orange is the perfect color to use in custom labeling.   When orange is used consumers see adventures and confidence.  Marketers choose orange when looking to package products to give off freshness and vibrancy; often used in juices and products that wish to represent and era of sophistication.


Products wishing to appeal to nature and the environment choose green.  The color green is earthy, fresh and clean.  It attracts energy, movement, peace and an appeal to the earth.  When looking to exude how in touch your product is in with Mother Nature a variety of green shades should be used to design your products label.


The color blue offers feelings of professionalism, reliance and dependability.  Blue, especially darker blue shades are used in logos and custom labeling when looking to present class and trustworthiness.

When choosing colors and different combinations it is crucial to consider the message the colors used say about your product without saying a word at all.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at for all of your product label design, printing and packaging needs.

Customized Product Labels That Appeal To Consumers

Store shelves are packed with a myriad of products in competition with one another; products that are similar but slightly different.  The most productive way to help face of a brand is with a unique, custom label design.  With more than half of all purchasing decisions occurring in-store at the point of sale the label will need to sell your brand and product to new consumers.  This is done by creating a custom product label that is not only eye appealing but also offers detailed information to customers that allow them to see how your product is beneficial over the competition.  Accomplishing this feat is no small task for marketers in all industries.

Identifying With Your Brand

New products introduced with an established brand reputation are at a far greater advantage then those being presented from a brand just hitting the market.  Brands that are established already have certain benefits such as logo recognition to help pave the road for them.  Established brands come with inherited reputation; consumers recognize exactly what they are getting from past experiences with your company.  When creating a product label for a new product within an established brand consistency plays a key role in marketing.

If you are launching a product from scratch without a known brand backing where should you start to allow your product to stand out on the shelf when surrounded by popular favorites?  First begin my emphasizing the values and mission of your company and products.  Communicate this using text and visual aides to represent important ideals that the company stands for.  When creating a label concentrate on your target market and use text and images that will penetrate with them.

Product Label Materials Matter

Creating a custom product label is like building with blocks.  As you place another block on the stack you must still remain aware of the blocks in which you are building on top of.  With labeling once you have nailed down the identity of your brand and product you must choose what method will best display this message.

The physical appearance of the product label and the material that is used to create it has a large impact on how consumers perceive the product and brand as a whole.  For new brands consumer perception is still being developed and the material chosen to label your product is crucial in making or breaking your product.

If your product niche is organic, environmentally friendly your labeling material must represent those company values.  Although many materials in labeling are environmentally friendly not all are seen as that when viewed by consumers.  Plastic for instance is still viewed as a land fill space waster.  Be conscious of these stigmas even if they are no longer valid.

Also be aware of how well the product labeling material will hold up against the product packaging and distribution process.  Liquid products or pharmaceuticals usually draw better consumer reaction when using a custom shrink sleeve label as the application of shrink sleeves offers a tamper resistance that can’t be duplicated with cut & stack or roll fed labels.  For products that have a complicated distribution system consider flexible packaging.  Not only does it offer tamper proof package designs, many are resalable and the package and label act as one.  The durability of flexible pouches is unsurpassed.

Anchor Flexible Packaging & Label Specialists work with clients to design and produce custom product labels for a variety of industries specializing in shrink sleeve labels and flexible packaging options.  To find out more about Anchor’s line of custom labels check us out online at

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at for all of your product label design, printing and packaging needs.

Label Design Packaging The Two Key Elements In Marketing New Products

There are two main components that are used to draw consumers into making a purchase: label design and packaging.  In order for a purchase to be made the product must visually sell itself without this element your product may never make it off the shelf; the value of the product itself may never be seen to consumers without these two elements.   Positive brand exposure leads to purchases which ultimately lead to your company’s growth.

Flexible packaging is just one of the many arenas of product containment that is seeing growth.  Flexible packages offer a wide variety of advantages over other types of packaging available within the industry on whole.  Custom labeling printed directly onto the package is just one of the many improvements that are offered to manufacturers using flexible pouches in product containment.

Graphics, text and labeling information can all be printed directly onto the material chosen to package your product.  Flexible packaging can be designed out of paper or film materials depending on the product itself.   Paper is best used in flexible packaging with products that are solids or powders.  This option is the most economical option and is an affordable barrier for products that don’t require a thicker level of protection.

When packaging gels, liquids or products that have a wet consistency a film packet is a better barrier to use.  Film when used in flexible pouches offers more protection and is more flexible for the twisting and changes in shape that comes with most substances with a liquid consistency.  Both paper and film provide an air tight seal that protects the packages contents as well reducing spoilage and works to create a more tamper resistant option in packaging.

Custom labeling is an option on both materials.  Vibrant graphics, promotional text and valuable product information can all be easily adapted and printed on either paper or film when used for packaging your brand.  Popular product markets for flexible packaging include healthy and beauty products, beverages and condiments.  The size of the package is customizable which makes it a popular option with varying quantities.

Flexible packaging is also a unique method used in sales and marketing.  It is an easy material to attach to magazines, brochures and direct mailers.  It is also the perfect option for trade show, store and promotional samples.  The flexile packages can be attached to other product lines to expose consumers to other options within your brand.

Flexible packaging is a unique method of packaging that offers tremendous benefits to your product from custom labeling to re-sealable enclosure options while continuing to be cost effective.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at for all of your product label design, printing and packaging needs.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at for all of your product label design, printing and packaging needs.

The Many Benefits To Choosing Shrink Sleeves

The competition amongst brands has become quiet intense.  Businesses need to differentiate their products from the competition.  A creative way that this is accomplished is through shrink sleeve labeling.  Not only are shrink sleeves a full body product design that offers clients custom graphics, depth in color and increase shelf impact.  In this article we will look into shrink sleeve labeling and the benefits they offer over other custom labeling options.

Shrink sleeves may not be the least expensive option in custom labeling however they are durable, abrasion resistant and waterproof.  Shrink sleeves can also be removed from their containers, bottles or containers and be reused.

There are many benefits to choosing shrink sleeves over other custom product labels.  Not only do they offer a full body, custom design they provide clients with high quality graphics.  Shrink sleeves are known to increase consumer demand by up to twenty percent.  Below are the seven key elements associated with shrink sleeves.

  • Shrink sleeves can be applied to containers made of plastic, glass or metal.
  • Materials used to create shrink sleeve labels are damage resistant.
  • Custom shrink sleeve labeling fits seamlessly into several different bottle and container shapes. Shrink sleeves help to accentuate the products natural shape.
  • Shrink sleeves are a key element in creating tamper proof products.  When it comes to tamper resistance there is no better deterrent than custom shrink sleeve labeling.
  • If you are looking to design a label that is effective from all angles the three hundred and sixty degree design of shrink sleeves is the option for your brand.
  • The graphics and design work imprinted on shrink sleeve labels prevents bleeding, fading and smudging onto the product container itself.
  • Shrink sleeves are crucial in a variety of product marketing and promotional opportunities including cross-merchandising and on pack sampling promotions within your brand of products.

There are a variety of industries that have found the key to success comes from shrink sleeve labeling.

When it comes to energy drinks and alcohol custom shrink sleeve labels are a perfect custom labeling option.  Shrink sleeves create a tamper resistant seal that prevents food and beverages from being opened, intentional or not.  The same is true of the pharmaceutical industry.  Shrink sleeves offer a tamper evident protection seal which is uncommon within most custom labeling options.

Cleaning products throughout the house including detergents, soaps and cleansing products benefit from the use of shrink sleeve labeling because of the benefits derived from them.  Not only are shrink sleeves created to withstand moisture they also are good in a variety of temperatures and endure the friction involved in shipping.

Shrink sleeves are perfect for a variety of products.  When creating a new product or product line for your brand consider introducing product using shrink sleeves as an option for your next custom label option.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at for all of your product label design, printing and packaging needs.

The Meaning of Colors When Used In Custom Labeling

As product manufacturers the concept of outsourcing is nothing new.  This is so true when it comes to all of the activities outside of product development such as packaging, labeling, marketing, distribution and the list goes on and on. Our focus in this article will be on custom product labeling.  Although manufacturers are able to outsource the designing and manufacturing of the label they need to have the final say.  It is crucial that product manufacturers have a basic understanding of these key elements even down to the affects color has on consumers.

Choosing a combination of colors to create the identity of your brand is vital to its success.  The colors chosen will continue to represent your brand and product lines for years and years to come.  It is essential that the colors used function to create the emotion and feelings that you expect consumers to have when making a purchase.  When this process is done effectively your brand will be recognized by the products label without the use of any words or information; the colors and graphics alone will be enough for people to recognize your brand.

The Symbolism of Color in Custom Labeling

Red is color that represents feelings of passion, love, excitement.  It is a color that attracts consumers and is in fact one of the most popular colors used in custom labeling.  Think about products that incorporate the color red in them.  How do you feel when you see these products?  Whether I am thinking about food or places I enjoy visiting the color red is abundant.  In the restaurants I like the interiors are red, my favorite foods and drinks all red.  Pasta sauces, wines, apples, peppers and more all make me feel new, whole and full of vigor.  This is what the color red does when used within custom labels.

The color blue is often used when trying to create a sense of authority, professionalism and dominance.  This is why many corporate logos use the color blue.  Consider businesses that you consider to be powerful.  What color do you see?  Most likely it is a shade of blue.  From financial institutions to pharmaceutical companies blue signifies trust and control.  It is a color that you can lead and therefore allowing consumers to have the confidence to follow.

If you are looking to represent your product in the most environmentally friendly light possible the color green is your best bet.  The color green offers visualizations of nature and therefore invokes the splendor, lightness and freedom consumers seek when surrounded by the elements of nature.  Calm and growth, if this is the image you seek for your product be sure to use the color green, in a variety of shades within your products label.

In our next installment on custom labeling we will look into the appeal of other popular colors often used in labeling.  Orange, purple, black, white and combinations of colors all say something unique about your brand.  The key to brand success is the understanding of what feelings and images are perceived when using them in custom labeling.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at for all of your product label design, printing and packaging needs.

Trends to watch out for in 2016 for plastic packaging

When it comes to packaging, plastic dominates the market beating out metal, glass and paper in the food and beverage category. And there’s no slowing down as the future looks bright with recent economic reports forecasting that the demand for rigid plastic food and beverage packaging and containers will grow at a rate of 5% a year until the total market reaches $5.4 billion in 2017. Flexible packaging is also on the rise, too. Global demand for flexible packaging is growing at an annual rate of 3.4% and expected to reach $248 billion by 2020. Right now, the food industry accounts for 70% of the demand for flexible packaging. Contributing to this significant growth are recent advances in plastics-processing technologies.

With all this projected growth in the next few years, it’s no surprise that this past year the plastic packaging industry was full of exciting innovations that emerged into the market. And 2016 looks no different as PlasticsToday predicts to see more and more of these pioneering trends further develop. Here we present some concepts which companies are implementing using plastic.

Plastic cans   

In 2015, we saw a handful of packaging manufacturers targeting the canning industry, making the case for plastic as a revolutionary alternative to the staple metal can. It’s now possible to make the switch from a metal cannery to a plastic packaging company due to technical advances in PET and plastic blowmolding. Plastic packaging manufacturers can now offer a viable alternative to food makers once solely dependant on metal for oxygen barriers and other required preservation techniques.

Last year, PlasticsToday reported on how the Klear Can from Milacron Holdings Corp. (Cincinnati, OH) recently passed a critical food safety test and is undergoing further testing with a number of select prospects. So, expect to read more about this.

Milacron’s Klear Can technology is an ideal alternative to metal cans for fruits, vegetables, soups, meats and other products. It uses the same filling, seaming and retorting machinery as metal cans so minimal downstream investment is required. Manufacturers can also produce/mold cans at the filling site (through the wall operations), be cost competitive to the metal can, and allow brand owners to demonstrate quality of the product to consumers.

Global packaging leader Sonoco (Hartsville, SC) also recently brought to market its TruVue can, made with its proprietary Fusion Freshlock Technology, which consists of a highly engineered, multilayer plastic substrate that makes it transparent and the enclosed product visible to the consumer. It has an easy-open metal lid and metal bottom that consumers prefer on a traditional metal can.

Also, TruVue is the first clear plastic can to withstand the rigors of continuous retort systems without overpressure, performing in high-temperature and high-pressure environments. In addition, the distinctive construction of the TruVue can provides a more uniform heating experience, a quicker retort cycle and greater strength performance throughout the supply chain, compared to competitive formats. The package is non-BPA (BPA-NIA) for food contact.

Intelligent packaging

Consumers today are more tech savvy than ever. Companies are responding to this with intelligent packaging, which makes it possible to connect with buyers through track-and-trace technologies, otherwise known as bar or QR codes. The wine and spirits market is currently a huge adopter of this.

Another factor contributing to this concept is that food and beverage companies are becoming increasingly worried about counterfeit goods, mainly overseas. In the coming years, many companies will likely explore custom product packaging with bar codes and other forms of authentication as significant growth is predicted in the anti-counterfeit packaging (ACP) market.

In a recent report from Allied Market Research (AMR), the ACP market is likely to grow at a CAGR of 16.1% through 2020, reaching $62.5 billion by 2020.

The forecast is revealed in AMR’s new report, “World Anti-counterfeit Food & Beverage Packaging Market- Industry Analysis, Size, Growth, Trends, Opportunities, and Forecast, 2014-2020.”

The report predicts that holograms will hold on to the leading position in overall authentication technology market through to 2020, while radio-frequency identification (RFID) technology exhibits fastest growth at 20.4% CAGR during the forecast period.

Near-field communication (NFC), RFID, smart labels, and smart caps are a few examples of where brand owners are tracking the quality and safety of food products at various points during the supply chain to ensure product integrity.

Recloseable, resealable packaging

Many cost-conscious consumers are purchasing their food in bulk today, which makes the ability to securely reclose the package to keep food fresh critical to eliminate food waste.

Last year, UK-based Pulse Flexible Packaging Ltd. won the Silver award in the Food category of the prestigious 2015 Starpack 

Awards with their bespoke pack for M&S eatwell Seed & Nut Mix. The pack comes with a number of high level consumer convenience features, including an easy-open and reclose format, highly visible tamper evidence and good portion control.

The application of Macfarlane’s Reseal It technology to the reverse of the pack allows the consumer to easily open and reseal the pack, allowing for effortless portion control. An additional tear strip, also developed in conjunction with Macfarlane, was incorporated into the tamper evidence feature to ensure the brand owner’s food safety regulations were not compromised and gives additional peace of mind to the consumer.

Also taking home an award last year was a new packaging solution from Bemis Co. (Neenah, WI) using DuPont (Wilmington, DE) advanced materials. Bemis Co. developed a new BelGioioso Mild Provolone packaging solution using DuPont Selar PA and DuPont Bynel in a resealable package. The package is made up of two individually sealed compartments. This transformational package provides consumer convenience by allowing the user to easily peel and reseal the package 20 times or more with fingertip pressure. What’s more, the package is perforated which allows the consumer to easily separate the two compartments without using a knife or scissors.

“High-performance materials add value to packaging in many ways, but especially in protecting food and keeping food fresher and more appealing longer,” said Yasmin Siddiqi, Global Packaging Relationship Manager, DuPont Packaging & Industrial Polymers. “As the packaging industry converges on this global issue, more and more solutions like this resealable system will be required.”

Bemis won a Silver Award in the 2015 DuPont Awards for Packaging Innovation, demonstrating excellence in the Enhanced User Experience criteria.

Written By Kari Embree 
Published: January 12th, 2016

Original Source:

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The Purpose Of Custom Labels In Product Packaging

Product manufacturers, marketing experts, custom product label designers and consumers all view the purpose of the packaging label differently.  The one thing that is a common element between the ways people view package labeling is that it is the one way to tell the difference between products available on the market today.  The difference in the importance of the label depends on the role they play in the product’s production, distribution and marketing process.

Product manufacturers are looking at the expense of the label and how the label affects the packaging of their product.  Marketers are looking at the label and the importance it plays in creating brand awareness and how it draws consumers to choose the product over the competition.  Custom product label designers are looking to create a label that provides the information the manufacturer needs it to while creating something that is graphically engaging.  Consumers look towards a label to provide product information that allows them to make an educated purchasing decision.  The fact is using a custom product label is important for a variety of reasons; choosing the correct label for the product is essential to the products success on the market.

Below are common choices that are available in custom labeling for product manufacturers to choose from.

Pressure Sensitive Labeling: Pressure sensitive labels offer a great deal of flexibility for single label or front and back applications. Manufacturers offer a variety of different substrates and have many types of coatings and laminates that can be used for your application. The label manufacturer’s technical team will ensure that your requirements are met and your application will be a success and meet quality standards.

Shrink Sleeve Labeling: Label manufacturers push the boundaries to become leaders in shrink sleeve manufacturing. Manufacturing capabilities are endless, technical expertise is highly valued and the quality will be determined by who manufacturers the product label. Shrink sleeves offer 360° graphics for all different types of containers and applications. Label manufacturers will use various material options and applications when creating a custom shrink sleeve label.  Shrink sleeves can be manufactured in single cut sleeves or sleeves on rolls for machine application.

Of course not every label available on the market for manufacturers to choose from will be right for your product, marketing standpoint or packaging.  It is essential to have choices.  As a custom label manufacturer the more options you offer to your clients the more likely they are to choose you to design, create and manufacturer custom labels for their products.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at for all of your custom product label design, printing and packaging needs.