Industry Updates – Zip-Pak: Resealable flexible packaging innovations

Zip-Pak’s two new resealable flexible packaging innovations include PresSure Lok – which provides improved consumer convenience for liquid products such as shampoo, detergent, beverages and condiments, and Fragrance-Zip – which offers a unique zipper closure solution designed to emit a customized aroma upon initial and subsequent openings of a flexible resealable package.

PresSure Lok features Controlled-Chamber Technology which delivers a unique all-in-one solution that combines a flexible pouch with a flexible and self-contained fitment, eliminating the need for a separate dispensing component. The user simply squeezes the flexible pouch to open the seal, allowing liquid product to flow into the dispensing chamber. The package then automatically reseals itself for future use. This proprietary sealing mechanism is designed to allow the flexible package to lie on its side, or even upside down, without unintentional dispensing.

Consumers benefit from the light weight, easy-to-use package that offers controlled product dispensing. Sustainability goals are achieved through the use of far less materials required for production and transportation in comparison to rigid packaging. Marketers benefit from a brand differentiating product delivery system, as well as the high-impact graphics made possible with flexible packaging.

Fragrance-Zip, the latest in the company’s portfolio of Sensory Feedback Fasteners, is a new zipper closure solution: the scent is embedded in the reclosure during the manufacturing process. By working in close partnership with several fragrance companies, Zip-Pak can duplicate virtually any desired aroma, enabling a package to replicate a desired scent whenever opened. This versatile fragrance option can be incorporated into any style of resealable Zip-Pak closure.

Original Article Source: http://www.packworld.com/package-type/bagspouches/zip-pak-resealable-flexible-packaging-innovations

Industry News: Hellman’s Caught Red Handed Changing Product Labels from ‘Mayonnaise’ to ‘Mayonnaise Dressing’

Hellman's Mayonnaise

(Photo : Hellmans)

Hellman’s Mayonnaise Product Labels changed from “mayonnaise” to “mayonnaise dressing” on their official web site

From what it looks like, Hellman’s got a taste of its own medicine after it tweaked its web site to stress that some of their own products are not exactly mayonnaise after all.

After suing Hampton Creek for selling “Just Mayo,” a “mayonnaise-wannabe,” Unilever, Hellman’s parent company is caught red handed in a “hypocritical fashion” changing the mayonnaise product labels on their web sites.

Michele Simon, a public health lawyer discovered that customer reviews on Unilever’s web sites for Hellman’s and Best Foods were being changed from “mayonnaise” to “mayonnaise dressing” because the products did not have enough vegetable oil to qualify as mayonnaise.

Mike Faherty, vice president of foods for Unilever North America said that they had to change the web sites after issues started to pop out when the “mayo battle” began, and even admitted that they should have just taken down the customer reviews rather than editing them.

 “A mayonnaise is not a mayonnaise without eggs.”-that’s what retail giant Unilever said as it filed a lawsuit against Hampton Creek, a California startup for calling its egg-less, plant-based spread as “Just Mayo.”

In addition to the name, Faherty called out the image of a giant egg with a pea shoot inside it on Just Mayo’s jars, which he said makes people think there’s egg in the product.

 “They have an egg on their package but not in their product-they’re just not mayo,” strong words from Faherty.

The big company also argued that consumers equate “mayo” with mayonnaise, and therefore the label provides misleading information.

 “My mom and your mom are shopping for Thanksgicing right now, and there’s a false bale in the mayonnaise category. Their label right now should be ‘Just Not Mayo,'” Faherty continued.

Hampton Creek’s “Just Mayo” uses yellow peas instead of egg and according to Unilever, “Just Mayo” isn’t mayonnaise because it doesn’t have eggs, and based on the description of the Food and Drug Administration of mayonnaise, a real mayonnaise must contain vegetable oil plus egg yolk.

However, the California startup argues that its product is not “mayonnaise,” but “mayo,” which is strikingly similar but distinctly different. Furthermore, it stresses that it doesn’t mislead consumers since it actually advertises the absence of eggs in its products.

Original Article Source: http://www.franchiseherald.com/articles/13968/20141117/hellman-s-caught-red-handed-changing-product-labels-mayonnaise-dressing.htm

Creating A Product Label That Stands Out

  • Simple and Clear

When you are at the supermarket next time go to the shelves and choose a few different products at random.  Look at each products label and ask yourself; what the product is used for and what is the brand behind it?  You will instantly see the difference between the good and bad labels.  Those with a simple, clear message and distinct labeling design will be able to answer those two questions for you within seconds, those without will not.  Consumers will dedicate four seconds to you product.  Make sure your product label answers those questions clearly and quickly in order to appeal to your market. Your label needs to be simple and clear while acknowledging your brand and product.

  • Honest

When you are creating a label or product package be sure to show an honest depiction of your product.   Don’t over exaggerate the benefits of the product.  If you are selling a cookie that is dipped in chocolate don’t drench the cookie in chocolate.  Honest representation is better than extreme exaggeration.  People want to visualize what they are actually getting.  Find the best manner in which to present your actual product on the label and package.

  • Authentic

The heart of your brand is based on its authenticity.  A generic label with an uncommon design style can have a terrific visual impact.  When it comes to authenticity, stay true to your brand and product.  If a competitor uses real photos, use illustrations, if most are using a horizontal label layout, choose a vertical one.  Stay true to the original spirit of your brand which creates authenticity while designing something that stands out above the competition.

  • Shelf Impact

Your product will never be seen on the shopping market shelf alone.  With this in mind understand that you are creating a label to stand out amongst similar products arranged in rows and columns.  The impact your product has on the shelf makes a world of difference when it comes to consumers choosing yours over the competition. The impact your product has while on the shelf surrounded by the competition will determine success or failure.  The label should be distinct, appealing and grab the attention of consumers on first glance.

  • Extensibility

When you design a brand package or product label be sure you leave room for your concept to grow as your company does.  When you create variations of your products the product label design and packaging should allow for continued evolution.    An example of this comes with different flavors of your product.  For instance, if you are labeling juice be sure the shrink sleeve label can easily change with the creation of other flavors.  Keep in mind product extensions when creating a label or package design as this will save you from a lot of redesigning later on.

  • Practicality

Practicality comes into play when you are thinking about the shape, function and size of your products package.  The more practical your package the easier it will be to design a label that works with your product.  Thanks to shrink sleeve labeling a variety of product shapes become more possible to choose from.   When thinking about function consider the creation of wide mouthed jars for spreads.  The more practical the product the more likely consumers are to purchase it.

Remember the tips above when you are creating your new product label design as well as your products packaging.  Keeping these six things in mind will allow you to enjoy success when marketing a new product or brand.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your label design, printing and packaging needs.

 

Part Two Of Mistakes To Avoid In Food Label Design

In our first installment on product labeling we discussed why it was so important to choose the correct font when designing a new label for your product.  This article will focus on choosing the correct layout and colors to designing a new product label.   Whether you are having a label designed or planning to design something on your own here are some important reminders to take into account before printing.

One mistake to avoid in label design is clashing colors.  The point of label is to design something that is superior to that of the competition.  You want a label that speaks to consumers rather than one that stands out because it is revolting.  Choose colors that are meant to complement one another; colors that can do this without detracting from the message that you are trying to send.  If you are promoting a product based on a theme that already exists, say a fourth of July theme, update your label to compliment the theme even if your brand or product label normally doesn’t.  Adjusting to the theme is better than creating a labeling eye sore.  Clashing colors are unappealing to the eye therefore creating an eye sore when consumers are examining the label.

Another mistake that is often seen when designing labels is crowding.  Adding too many images to the label creates a visual mess that often makes deciphering your products message difficult.  Create a clean label that uses clear images to create a vision that is strong, vibrant and well defined.  Upon first glance, within seconds consumers should know what your product is, how it meets their need and be drawn to make a purchase.

A mistake that is seen in product labeling a lot when selling food products is sending a mixed message.  You want a food label to send a clear message.  The label should provide information about the products nutrition while stimulating the consumer to purchase the product.  In food labeling you want the label to share details of how healthy and delicious you product is especially in comparison to the competition.  Is you marketing food avoid messages that can be misconstrued.  If you want people to find your product desirable and tasty avoid adding images that appear greasy or rotten.

When you are designing a label be sure to create several test versions. Have several test groups survey the different options and share with you their thoughts.  Each of your product labels may have some degree of variation.  What is important is that your label is clean and clear in design.  Your label must convey a message while also maintain readability and looking professional.  Your product label is a reflection of your company, brand and product.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Mistakes To Avoid In Food Label Design

When it comes to marketing your product one of the most important pieces of the entire process is your products label.  When designing a food products label you are looking into creating an enticing label that projects an appetizing message, one that promotes the products enticing features of the products as well as conveys product information to your customers.

With food products the label is one of the main tools that you have to make a statement about your product.  It is important for your brand identification that you make the most of your label.  The label becomes even more important to your marketing mix when you are working with limited funds or only have access to a small retail space in which to display your product.

There are some common mistakes to avoid when designing your product label.  One that happens often in the product label design has to do with the text font that is chosen for your label.

The Use Of Too Many Fonts

When designing your food products label there are many options in fonts available to choose from.  It is tempting to choose all of your favorite fonts.  This is not an option in successful food label designs.  When you are trying to convey important information as is done with product labels it is important that the font is easy to read to all segments that you are marketing your product to.  Keep the font simplistic and consistent.  If the label is hard to read it will appear disconnected and turn clients away from choosing your product.   Stick to a one or two fonts on your product labels while keeping the style changes on the label to a minimum.

Brand Name Font Size Is Too Small or Too Large

There must be a balance between the size of the text that is used in your brand name, product information and label text.  It is possible for your brand name to over power or become lost on a label that is not designed properly.  Your brand name should be prominent along with the product name.  From there it is important to maintain the integrity of the text throughout the rest of the label.

Difficult To Read Font

With marketing you have a limited amount of time to grab your audience’s attention.  This is why it is important that label designs use clean fonts that are easily read from close or far away.  When using a decorative font remember that they will convey certain messages to customers.  It is important the message is one that you wish to send.  For instance a formal font used on a play-full product gives off the wrong message.  Mixing fonts also creates a mixed message.  Choose a text font that goes well with the logo font you have chosen.

If you are having trouble with choosing a font to use on your product’s label create a few different label designs.  Test the different versions on co-workers and get their honest reactions.  Trial and error in the office is far better than trial and error in the market.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your label design, printing and packaging needs.

Product Labeling In The Marketing Mix

When it comes to introducing a new product into the marketplace it is crucial to get off on the right foot marketing your good or service.  The product’s marketing team will work to create and execute a plan that takes into consideration all four aspects of effective product marketing.  When developing a marketing mix considered the following; product, promotion, price and place each offering a unique benefit to help move the goods and services that are offered.

Product

This goes almost without saying but if you are offering a good or service that is of little value to consumers than it is safe to speculate that there is a possibility of imminent failure.  It is near impossible to sell something that no one sees any value in.  Your product must be viable.  It must be something of quality that people can’t imagine themselves living without it.  The product needs to have value.  It is important that the products physical attributes are considered, what the product or service does, how it is different from what the competition offers and what benefit it offers to the purchaser.

Promotion

The promotion of your product is defined as anything used to communicate the features and benefits that your product or service provides to your target market.  This often includes aspects such as the products packaging as well as product advertising, sales promotions and public relation efforts.  Product packaging and labeling are important because they can be used to really grab the attention of your target consumer at the point of sale.  Shrink sleeves are a popular option in labeling as they offer a three hundred and sixty degree space to promote the product.  As far as a label being able to grab the attention of consumers shrink sleeves bring the ability to use an array of colors as well as a larger area of coverage to further assist in marketing the product.

When it comes to promoting services the number one method to increase awareness and get consumers to perceive value is word of mouth.  When people are talking about the service they have gotten from you in a positive light it is the best advertising a company providing services can wish for.

Price

The price at which you offer your good or service for also plays a large role in the marketing mix.  When determining your products price it is crucial as this is the driving factor in profit and therefore also determines the survival of your company.  When setting the price be sure that it compliments all the other aspects of the marketing mix.  Take into consideration the value that the product or services is perceived by consumers.  Consider the three basic pricing strategies as well: market skimming, market penetration and neutral pricing.

Place

Where you find your product or service also plays a huge role in the success or failure of your marketing plan.  Think about it; if you are selling cold water you will sell more if you make it available to people who it offers value to.  Cold water is of value to participants in street fairs when it is ninety degrees out however during forty degree whether hot cocoa and coffee make more sense.

It all comes down to having the right product, available at the right time, in the right place, promoted to the right market.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your label design, printing and packaging needs.

Becoming Familiar With Shrink Sleeve Labeling

How many people are actually aware of what a shrink sleeve is?  The type of label that is on the products we purchase is not something that many of us ever take into consideration.  Labeling on products is so common that we never stop to take notice of them when in fact they play an incredibly intricate part in the products we choose to purchase.  Heat shrink sleeve labels are regarded as the number one label option to assist in product branding.

From the toilet cleaner you use, your daily energy drink and even the soap you lather with most likely use a heat shrink sleeve. They are one of the most popular options to use in labeling as they offer major benefits for product branding.  Detailed below are the advantages of using shrink sleeves when considering labeling options available to help in branding your product.

Advantages of Using Heat Shrink Sleeve Labels

  • Large Advertising Space: Shrink sleeves offer a three hundred and sixty degree area for product advertising.  When using a heat shrink sleeve there is no wasted, empty white space.  With shrink sleeves you get space to design graphics around the package to catch the attention of your target market.  Shrink sleeves offer the most reality space for advertising and promoting your product.
  •  Purposeful Wrapping: It is hard to design a package that stands out and fits with what you are hoping to accomplish with it when you are worried about how the label is going to fit.  With shrink sleeve labels this is no longer a concern.  A shrink sleeve can be manufactured to fit the oddest shaped packages.  They offer maximum flexibility in labeling that works with most any products packaging while maintaining the products functionality.  This assures the product gets the advertising space on the package that is necessary to allow your product to stand out.
  • Inexpensive: When using shrink sleeve labeling you get extra advertising space without the burden of the extra expensive.  The label is created from a thin plastic material that is economical to manufacture. It is also simple to experiment on this type of label when looking to help update your brand.
  • Tamper Proof: Shrink sleeve packaging encases a product entirely to prevent product tampering.  The label encloses the product, is tamper proof and allows the product to be transported without damage during shipping.  The shrink sleeve label provides an extra layer of resistance from scratches and scuffs.

Shrink sleeve labels provide a plethora of benefits to make it the perfect addition to any marketing mix.  Shrink sleeve labels are used on a variety of products throughout an abundance of industries because of the benefits that are provided for proportional purposes.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your label design, printing and packaging needs.

Advantages Of Using Heat Shrink Sleeve Labeling

Many consumers fail to realize the importance that labeling has on the success or failure of a product.  In order to assure your ventures success you must make sure to utilize the right materials for your products label.  Not only are the right materials important, the overall layout and design of the label is as well.

When it comes to labeling your product it is crucial that you look into all of the materials available to manufactures.  Focus on the options within the label industry that offer your product the most benefits; shrink sleeve labeling is the most popular preference throughout a variety of industries and for an assortment of different products.  Every label that adorns a product has a purpose.  Getting more out of your label than is expected easily helps to guarantee that your expectations are exceeded.

Shrink sleeves are advantageous as a product label for the array of benefits that they offer over other types of labeling options.

Heat shrink sleeves guarantee to help manufactures looking to save money in labeling. Shrink sleeves are created from affordable materials without detriment to the quality of the label.  Cost savings are just one of the benefits contrived from using shrink sleeves to label your product.

If you are looking for the biggest impact visually there is nothing better than shrink sleeve labeling.  Advanced technology in shrink sleeve labeling has made it possible for products of a variety of shapes and sizes to have an attractive label that is an exact fit.  Product manufacturers enjoy the graphic appeal that shrink sleeves offer for their products.

Another recent advantage to shrink sleeve labeling is that they can be produced and used without causing harm to our environment. Biodegradable shrink sleeves leave less of an environmental footprint then other options in product labeling.  Shrink sleeves offer promotional results that manufacturers look for without upsetting the natural balance within our environment.

Another benefit to using shrink sleeves is that they offer three hundred and sixty degrees of space to promote the benefits of your product over the competition.  The wrap around design allows you to take advantage of space that was unusable advertising space. Manufacturers can update old outdated labels by easily covering old labels with modern shrink sleeve labels.

Each type of label offers unique advantages to your products.  Choosing the correct product label may seem like a basic component to product development however making a smart choice allows you to experience rewards such as the cost saving benefits enjoyed with heat shrink sleeve labeling.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your label design, printing and packaging needs.

Recycling group releases shrink sleeve label guidelines

A post-consumer plastics recycling trade group is out with a set of recommendations to help guide the packaging industry on the use of shrink sleeve labels, a move to help mitigate the label’s impact on container recycling.

The Association of Postconsumer Plastic Recyclers said the problem is not completely solved, but progress is being made.

APR recommends companies use “sleeve labels that will float in water and separate from PET flakes in a sink/float material separation step.”

The group also recommends use of printed label inks that do not stain PET flakes in the wash/rinse step of recycling.

 Original Source: http://www.plasticsnews.com/article/20140926/NEWS/140929926/recycling-group-releases-shrink-sleeve-label-guidelines#

Another recommendation is to use an APR guidance document to assess the impact a label would have on PET bottle recycling.

APR further recommends use of shrink sleeve labels that leave at least 20 percent of PET bottle surface area exposed. “This will allow the most accurate auto-sortation by the broadest range of installed color sorters,” the group said.

APR formed its Sleeve Label Working Group in June 2013 to tackle the issue troubling plastic recyclers.

John Standish is technical director of APR. “Recyclers were seeing more and more containers with full wrap shrink sleeve labels contaminating their materials,” he said in a statement.

Several label manufacturers have worked with APR to create label stock that meets APR recycling guidelines, the group said.

“While we have a ways to go, the market is responding,” Standish said in a statement.

 

Influence Consumers Using Your Product’s Label

product label is an intricate part of what influences consumers to buy your product.  A label identifies your product from similar products that are selling in the marketplace.  It is crucial for business owners to have a label designed that is plentiful for marketing and promotions as well as complete product information.  The label on a product is meant to provide an accurate ingredient list as well as to highlight everything that distinguishes you from the competition.  The more attention your label is able to grab from consumers the more likely they are to make a purchase.

When you are marketing your product within foreign markets your product package design and label will separate you from others.  If the item that you are selling is edible it is important that your label clearly states all the ingredients as well as what ingredients your product is free from such as nuts, gluten, dairy or other allergy inducing things.  Allowing your customers to be knowledgeable about your product makes it easier for them to commit and make an educated purchase right away.  The label should engage the customer and allure them into committing to buy.

A label embellishes your product and is made to continually bring attention to your product.  Not only should it grab their attention but it should drive them to make a purchase.  What is the best way to do this?  Marketers work diligently to design a perfect product label.  The label design should be professional, unique and engaging.  When a product is visually interesting people tend to want what you are offering.  When consumers are stimulated, which can be done with an appealing label, they often make a purchase.

When looking to produce a label there are several different types of labels to consider that are of higher quality.  A higher quality label will speak high volumes for your product.   There are a variety of superior types of labels including cut & stack, pressure sensitive, roll-fed and shrink sleeve labels.  If you are looking for labels that are printed directly on the product consider the option of flexible packaging.  Flexible packages are good for products ranging from chemicals, beverages and nutritional supplements.

The products tag or label as it is more commonly referred to delivers information, grabs the attention of consumers and help to inspire a purchase.  With each of these features working together it is remarkably easy to persuade the buying decision of your customers.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your label design, printing and packaging needs.