Proper Labeling Is A Key Element In Product Advertising

One of the most important aspects of your product is advertising.   Your product is truly only as good as your marketing and promotions.  Without proper marketing the majority of the public would have no way to know what the product is, how it benefits them or where they can purchase it.  Your product label is one of the most significant aspects in maximizing your product and its exposure.

When it comes to labeling there are many options to choose from including some of the most common; cut & stack, pressure sensitive, roll-fed and shrink sleeve labeling.  One of the best types of labels with a variety of benefits is the shrink sleeve.

Branding is what identifies a company to its customers.  A majority of consumers will purchase products and services from brands that they are familiar with.  If your company sells cheese and moves into the salad dressing market, your customers will often follow.  Your brand is what is selling your products.  People associate product characteristics such as quality to the brand not necessarily the individual product.  Branding is created using custom labels such as shrink sleeves.  Shrink sleeves leave more room to promote different aspects of the product and brand.  There is three hundred sixty degrees of space from the top of the product to the bottom to promote all aspects of not only the product but the company’s brand.

Another overwhelming benefit in shrink sleeve labeling is the flexibility and strength of the label.  With traditional labels the products container must conform to a certain size and shape.  With shrink sleeve labeling the product label conforms to any shape packaging.  Not only does this allow you creative freedom with product packaging but also reduces waste and cuts down the chances of the product being damaged when shipped.  Your product is individually shrink-wrapped when using shrink sleeve manufacturing.

With new biodegradable materials shrink sleeves are manufactured using more environmentally conscious materials.  This along with the elimination or product labeling waste makes shrink sleeve labels a more popular labeling option than some more traditional options.  The extra protection that the shrink sleeve offers the product also eliminates the need for heavy packaging and wrapping thus decreasing the size of the shipment saving companies money.

Shrink sleeve labels allow the company to promote their brand as well as saving on money while continuing to be conscious of environmental needs.  With the money companies save using shrink sleeve labeling they can continue to develop products and enhance the company brand.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your label design, printing and packaging needs.

Creating A Product Identity

The identity of products comes from a variety of things including the packaging and labeling. Both aspects play a fundamental part when it comes to creating an image for your brand within your group of customers. Every detail is important when it comes to the design of your package and the product’s label. If you fail to consider this the reduction in sales can be devastating to your company and product.

When it comes to your products your package there are four separate elements that it brings to light. Not only does the package promote the product, it is useful to consumers, while enabling recycling and reducing damage to the environment. All four of these elements are essential in marketing your company’s product.

Labeling allows your products package to deliver several messages about your product. On your products label you can promote benefits that your product has over the competition. The label is used to create brand goodwill with proof that your product and company share the same values.

An example of this is an image of a happy, healthy athletic family used on the label to promote a new type of healthy, convenient, easy to pack snack. The label speaks to consumers that see themselves and their families in the family on the label. Adding nutritional information that adds to the appeal is also helpful when creating a label that speaks to your target market.

When creating a product package and/or label another element that speaks volume for your company and product is the logo and color scheme. How is your product packaged differently from your competitors? A package that is shaped differently than others or has a catchy color scheme is important in differentiating your product. If your competitors are all into vivid, bright, outspoken colors and logos go in the opposite direction. Standing out isn’t always about being wild and crazy it is about being different.

Not only should your product packaging and labeling attract consumers but it should also be practical. Practicality is an important part of creating a product and establishing a brand. You see this in the market place with easy to carry packages for on the go consumers including packages that allow you to reseal leftovers for later. When designing a flexible package remember to take into consideration your product as well as the most convenient way it can be used by your customers.

Along with all of the above your products package and labeling should be cohesive with other products that represent your brand. The packaging and labeling should match your line in order to create unification amongst your brand. When consumers see your products logo, package and label should work together to create brand consistency.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

The Five Things Product Packaging Must Do

Consumer products brand design is wrongly predicated on the notion that shoppers make rational, informed decisions. In truth, most are purely instinctive and reactive. Eye-tracking studies show that consumers read on average only seven words in an entire shopping trip, buying instinctively by color, shape and familiarity of location. Best sellers succeed by appealing to the reptilian brain, which decides before logic has a chance.

Instinctive reactions can be designed into packaging through the application of Biomotive Triggers. These are sensory cues that affect our subconscious, generating emotion and action before the conscious part of our brain can respond. There are lots of triggers, and we have identified 16 key combinations that are interconnected. Understanding these primal cues can help brands connect emotionally with consumers, build defendable assets and sell more products.

To be successful, every brand must have a distinctive point of view and be able to express this clear and unique reason for being. Effective packaging makes it easy to understand at a glance, who I am, what I am, and why I am relevant to your life. Naturally, the product has to deliver on its promise to ensure repeat purchase.

1. Stand out. You need to make your brand the consumer’s signpost to the category. Just covering the shelf and shouting louder than everyone else won’t cut it. You need a point of orientation on the package that draws a shopper’s eye and communicates the essence of the proposition. One way to do this is with cusps. Cusps are sharp, pointy shapes that trigger feelings of fear, danger and caution. You couldn’t miss the ads for Maleficent before the Disney premiere, because everything from the typeface to Angelina Jolie’s clothing, headdress and eye makeup formed cusp shapes that demanded your attention. Similarly, you can’t miss Nexxus on the shelf, because the cusp shapes in the logo attract your eye and thus stand out on the shelf.

2. Be Simple. Simple design is more effective. In a busy, visually agitated market, we so rarely experience moments of visual or auditory calm that we gravitate toward it. Buster, the drain cleaner once barking on the heels of Mr. Muscle (Europe’s Mr. Clean), unseated the giant in England by introducing a small pack devoid of the power graphics that typify products in the aisle. An Elmwood client, Buster also recognized the emotional agitation of consumers who need to unclog a drain, and answered it with a calm, clean, simple package that contrasted with the visual noise at the shelf. Sales rose 42% and market share hit 30% with no above-the-line support, and the brand is now expanding into Europe and Asia.

3. Pass the five-year-old test. If you can describe your brand to a five-year-old, send them into a store to find it, and actually get it, your packaging creates an iconic connection. Consumers will come back week after week looking for it. The key to this stickiness is a distinctive brand mark. For example, you could tell a five-year-old, to get the salt pack with the girl in a yellow coat with an umbrella on it; she will come back with Morton Salt. Similarly, ask for the blue pack with the big black and white cookie splashed in milk, and he will return with a package of Oreos.

4. Trigger emotional engagement. Consumers act when a brand makes them feel something. When someone looks at you, you’re compelled to look back to determine the nature of the attraction. That’s your survival instinct at work. For this reason, there’s nothing more powerful in packaging than eye contact. The next time you’re in an aisle, notice how many packages bear photos of people that don’t make direct eye contact; they’re looking away, or slightly past you.

5. Create iconic assets. The best packaging creates a series of visual equities, a sort of tool kit that can be transferred to every form of consumer communication. Coke is the master of this. The brand has an array of assets – the agitated red, the dynamic contour wave, the iconic bottle shape and the logo typography – that can all be used to help amplify the brand experience. People think the Coca-Cola logo is all about the signature and flowing curves. But look closer, and you’ll see three cusps– two under the “C” and the “a” of Coca and one in the center of the “C” in Cola – that focus your eyes on the center of the words. From there your eyes can take in the curves and the suggestion of flow that’s accentuated by the rest of the typography and amplified by the bottle. The assets are so memorable that even the suggestion of one in any marketing communication connotes the feelings associated with the brand.

At a time when many consumers actively screen out marketing messages, the surest place for CMOs to make a bigger impact is at the point of consideration. This can be done consciously when Biomotive Triggers are designed into packaging. The creativity conversation shifts from subjective likes and dislikes to the science underlying attraction, which allows design to be accountable for quantifiable sales uplift. That way, manufacturers and retailers can make more informed choices that make more money.

Original Source: http://www.forbes.com/sites/onmarketing/2014/07/23/the-five-things-product-packaging-must-do/

Product Labels Influence Purchasing Decisions

We all make choices when shopping.  What makes a consumer choose one product over another?  Many times it comes down to brand name loyalty but what about newly introduced products?  What draws your attention to new products?  The most common answer to that question is the packaging and label.  Your products label is the last marketing chance you have; below you will find a variety of tips on getting your product purchased.

Labels are created when introducing new products as well as when companies are looking to reintroduce a product.  Reintroduction of a product comes when companies see a drop in consumer purchases and wants to draw attention to their product again.  When creating a label, color is an important element.  Before any words are read colors are seen and attention is drawn.  This happens within a half a second.  Create a label with colors that speak to consumers and grab their attention.

Consistency should be maintained throughout your brand.  The colors that are used within your packaging and label design should be carried through to other areas of consumer communication including coupons, flyers, promotions and your website.  Customers will come to identify your product without reading a word.

Another common use of color is identifying between different flavors within a product line.  If you are offering a scent or taste that is often related to a certain color incorporate that within the label as well.  This helps consumers choose from a large variety of flavors without sifting through your entire product line.

Labels should also use images to convey their brand. An image, as is with colors conveys the brand without using any words at all.  Images are quick identifiers that communicate quickly.  They are catchy to the eye and are more interesting than a pile of text.

When it comes to the text be choosey with what font you select.  Choose a font that fits your product and contributes to the aesthetics of your labels colors and images.  Everything should work together to enhance the brand and product image.

Consider the size of your products package and match the size of the label to it.  A label that is too small or too large can either go unnoticed or noticed for the wrong reasons.  A large label can be wrinkly and over take the product whereas a label that is too small can fly under the radar and go without notice.

Don’t forget to add all the necessary information that is required on the label as well.  Mandatory information concerning the nutritional value of the product as well as company contact information should be easily found without taking away from the aesthetics of the label itself.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your label design, printing and packaging needs.

The Benefits of Shrink Sleeve Labeling

When it comes to manufactures looking for packaging there are an abundance of options to choose from.  Many are turning to the convenience of shrink sleeve packaging and labeling because of the wide range of advantages it offers over other forms of packaging and labeling.  When you walk through the aisles at the grocery store you will find that shrink sleeve marketing is incredibly prominent throughout different products lines including beverages, nutritional supplements, and chemical packages.

One of the advantages of using shrink sleeves is that they help to differentiate your products shape and offer a three hundred and sixty degree graphic.  They truly stand out and grab your customer’s attention when on display for sale.  Shrink sleeves can be designed to accentuate your products unique shape.  This is a significant advantage to product marketing especially when the design of your products package is unique.  Shrink sleeves will accentuate the shapes difference amongst competitors.

Another major benefit of shrink sleeve packaging is the tamper proof seals that it offers.  The shrink sleeve wrapper is often made to fit over the entire product, especially in beverage packaging.  Tampering with this type of product packaging is almost impossible to get away without noticing the issue.

The shrink sleeve label allows for complete three hundred and sixty design graphics and one hundred percent visibility.   In other types of packaging the label is concentrated on the front of the package.  This overlooks the sides and back of the product which is valuable product advertising space.  With shrink sleeve packaging the entire label can be used to advertise and bring attention to your product.

Another benefit of shrink sleeve labeling is the versatility it offers with different packaging materials.  It works with metallic, pearlescent and thematic materials to create different effects on your product label. If you can dream it, shrink sleeve labels can create it without the difficulty that exists in other types of packaging and labeling.

The expense of packaging and labeling products is often considerable however with shrink sleeves this is not the case.  It is an affordable option that offers a higher degree of visibility for your product over a variety of different package and labeling options.

When it comes to product marketing your packaging and label design are of the utmost important aspects.  With the numerous advantages that shrink sleeves offer it is hard to imagine why you would choose any other type of product labeling and packaging option.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your label design, printing and packaging needs.

 

The Benefits of Flexible Packaging

When it comes to packaging your products flexible packaging has become a widely used method for a variety of products from food products and beverages to chemicals and detergents.  With a variety of designs and packaging patterns flexible packaging is revolutionizing the way manufactures offer their products for sale.  The benefits of flexible packaging are plentiful.

One of the most favorable benefits found with flexible packaging is that it is able to be customized according to the demands of the product.  Flexible packaging materials offer a variety of shapes and sizes to allow for customization to the needs of the product.  The packaging is able to be dyed and cut into any shape and sizes making the product appealing to consumers.

Creativity allows your product to stand out from competitors.  With flexible packaging the product and brand can be set apart from the competition.  Flexible product pouches offer unlimited creative options when it comes to packaging.

The durability of flexible packaging is a benefit that helps to extend the shelf life of most products.  Packaging that is made out of aluminum, high grade plastic or a combination of both offers a higher degree of protection from outside elements.  The added protection adds to the durability of the packaging allowing for a longer product life.

Features that exist on flexible packaging including zippers, seals and such allow for a second life for the products package.  The zip seal also makes flexible packages convenient and easy to use especially when the product is not thoroughly used upon being opened.  This is common in chemicals and food products that use flexible packaging.

A variety of logos, colors and designs can be printed on flexible packaging making it an engaging and attractive option in product packaging today. It is also easy to adjust the size of the package when using flexible packaging.  With flexible packaging you can adjust the size of the package needed from individual sized packages to family sized packaging easily.

Flexible packaging opens to a variety of dimensions.  It is a great material for various different products because it allows for the products to shift and adjust.  The packages can go from lying flat in storage to housing products taking up minimal storage space.  Utilizing shelf space while maintaining the quantity of product being offered is one of the greatest benefits that flexible packaging offer to both consumers and manufacturers.

Anchor Printing produces a variety of quality printed and converted products since 1947.  We take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options.  Contact us today at http://anchorprinting.com for all of your label design, printing and packaging needs.