Choosing Between Rigid and Flexible Packaging

Have you ever taken a really good look into how much the industry of product packaging has changed in the last decade?   Look at the products sitting on your shelves right now.  What do you see?  My guess is that you will see a variety of different packages from paper packets to plastic pouches.  This is a significant change from years past when rigid packaging options were the norm.  A decade ago consumer’s shelves were stacked to the hilt with cans and hard plastic containers. Why the change?

There are a number of reasons that manufacturers choose to switch from rigid packaging to flexible packaging. Just because flexible pouch packaging is a good choice for the competition or one subset within your brand does not mean it meets the needs of all of your products.  There are many benefits of both rigid and flexible packaging.  It is up to you as a manufacturer to determine which option best meets the needs of both the product and consumer’s needs.

One of the main benefits of flexible packaging over rigid packaging options is its durability.  Pouches are far less likely to be damaged upon impact over several options in rigid packaging.   During shipping solid containers such as glass or aluminum are more likely to be damaged during shipping then flexible plastic pouches.

At first this might not sound like it’s a big deal but consider the last time you choose to buy a product in a package that was damaged.  If you do how many times are you likely to ask the retailer to offer the item at a discount?  It is just a simple fact that damaged products are less likely to be purchased than those without.  This is just one reason why manufacturers find flexible packaging desirable.

Another benefit of flexible packaging comes from the materials that are used to create the pouches.  Most flexible packaging is created from a laminated plastic.  The laminated plastic helps to strengthen the barrier characteristic of the package.  The design options with flexible packaging are also fairly unlimited including: laminated sacks, pouches, plastic form fill and seal film, bags and more.  Manufacturers can also choose from a variety of options including: velcro sliders, hooded sliders, top sliders, face zippers, re-sealable zippers and sliders.  The re-sealable nature of flexible packaging is what makes it of utmost attractiveness to most manufactures and consumers alike.

Choosing between rigid and flexible packaging should come down to each individual product within your company line.  What is right for one product may not be for another.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Connecting With Your Clients Through Labeling

One of the most difficult things about being a business owner is finding ways to attract and connect with customers.  Reaching clients is made simpler by using techniques that appeal to their emotions.  One way manufacturers can achieve this is to utilize proper product packaging and custom labeling techniques.  A main aspect in labeling and packaging is color.  It is ideal that designers to correlate colors, fonts, images and materials that work to connect consumers to the product in order to achieve success.  Understanding the psychology of color is crucial in label design.  The guide below will allow you to see how color is used to convey emotion and the manufacturer’s message.

There are many classes that can be taken to help custom label designers understand color psychology.  Color on labeling is utilized to allow products to stand out from the competition when on display.  It is important that a product speak for itself when there is not a company representative speaking on its behalf; a properly designed product label does just that.

Start by examining the ideals of the color graphic wheel when beginning to consider color options to represent your company brand and product lines.  The color wheel is a visual aide that shows how complementary colors create a dramatic contrast and offer the pop element to wow consumers.  This is ideal when it comes to graphic imaging and elements within the content just be careful of using this technique in large quantities as that may overpower the product.  That is the exact opposite of what manufacturers are looking to accomplish.

Looking for a relaxed vibe where the color flows naturally together; consider analogous colors.  Unlike complimentary colors which stand out these colors when used in conjunction of one another blend together and appeal to more subdued feelings.  They work well for the label background to help create a differential between the text and design.

Label designers should seek to follow the rule of threes when choosing a color palette off of the color wheel.  It has been researched that groups of three are perceived in a more positive light.  Jokes are funnier when said in threes, foods are more tasteful in threes and colors are more effective in threes.

In our next installment on the affects of color in labeling we will discuss different colors and textures affect the look and feel of your product label.  It is amazing the difference in customer perception between brown craft paper differs from metallic paper in labeling.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

For Continued Success Evaluate Your Packaging and Labeling Options

Consumers have begun to recognize how their lives are impacted by product packaging.  They are making buying decisions based on packaging convenience.  It is crucial for continued success and growth that manufacturers take time to evaluate their packaging and options that are available.  It may be time to rebrand to ensure consumers are getting a quality product in the most convenient packaging available on the market today.

One option in packaging that is taking the custom packaging and labeling industry by storm is flexible packaging.  The benefits that arise from flexible packaging are not limited to the consumer alone which is another reason that it has become such a popular option.  Many product markets are switching away from cardboard or cans and transitioning towards bags and pouches to capitalize on their markets.

There are several benefits when choosing flexible packaging from a manufacturing stand point.  One of the major advantages over other types of packaging is the efficiency in manufacturing the package itself.  Flexible packaging offers a light weight packaging solution with little waste.  It also decreases the amount of shelf real estate that is needed when displayed.  These two factors in themselves give manufacturers an edge over other packaging options.

Manufactures that have switched to pouch packaging also report a decrease in production and shipping in handling costs.  The lightweight package decreases freight costs.  This is great for companies that are looking to cut costs.  The cost savings seen in flexible packaging are abundant.  Don’t simply focus on the savings seen within the manufacturing process.  Consider the additional costs occurred with other packaging options such as the need for separate custom labeling and more as well.

Another benefit with flexible packaging is its eco-friendly nature.  During all stages of a products lifecycle it is important that it is sustainable.  Flexible packaging maintains this requirement throughout from requiring less water and energy for production to lower fuel consumption in transportation to less package waste in landfills.

Flexible packaging is available in a number of varieties to accommodate a wide range of products.  Growth within the industry is occurring throughout the food and beverage industry and beyond.  Manufacturers looking for greater visual appeal, versatility, convenience, greater shelf impact, increased freshness and more should consider all of the options available when using flexible packaging.

Your products package must keep up with the ever changing demands of consumers.  Give your product a competitive edge by upgrading to flexible packaging where it makes sense in your company’s product line.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Standing Out From The Competition

Are you looking for ways to make your product stand out above the competition?  When shelves are lined with millions of products all claiming that they are better than the product sitting next to it what is it that helps you decide which one to choose?  A products label helps market your product at the exact moment, the point of sale, sell your product.

Labeling is one tool that manufacturers use to help bring awareness to products within your brand.  The label offers basic information such as the company name, business or product logo, information that is required by law and other important materials that are deemed important.  A truly effective label will catch consumer’s attention by standing out amongst its competition.  We have listed a number of tips below to help manufacturers design a custom product label that is truly successful.

Color is crucial when designing a product label.  The colors that are chosen for your label should reflect on your company goals while standing out without being too loud or distracting.  You may be thinking, “Whoa!” that’s a lot to ask out of the colors in your label.  Think about it though if the brand and company image is one of environmentally friendliness it’s natural to consider colors such as greens, browns and yellows.  If your brand commands authority consider choosing blues and red.

When choosing a font for your labels avoid the overused fonts such as Times New Roman or Papyrus.  Go for a font that is creative and reflects the unique characteristics that your product offers.  The font choice should reflect the personality of the brand while accentuating the product that is being sold.

One more think about font choice; be sure the font that you choose is easy to read.  If your label can’t be read at first glance most consumers won’t offer it a second chance.  Make sure that when choosing font you pick one or two compatible fonts that are easy on the eyes!

Using images is another way that label designers can make a products label stand out.  Graphic images are used to be eye catching and to draw attention away from the competition.  The images that are chosen should complement the text while avoiding distraction.  The image used should also make sense with your brand and product.

The type of material that is used in creating a label for your product needs to work with the overall design of the label.  There are a number of materials and types of labels to choose from including: cut & stack, pressure sensitive, roll-fed, shrink sleeves and flexible packaging.  Before moving too far into the design processes consider the best label material for your product.

With every decision in your business there are a million and one directions that you can turn.  A number of components working together can make any product successful and the opposite is true.  Make sure the components used to create your products label work together to ensure product success!

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

The Right Way To Do Product Labeling

One of the most commanding tools in marketing is the one that provides you an opportunity to increase sales, the product label.  If the label is unsuccessful then manufacturers have wasted a valuable marketing opportunity.  With the number of products lining the shelves throughout the marketplace there are only seconds for a product to catch the attention of consumers.

Creating a label that can give buyers all the information that they need within seconds is as important as catching their attention visually.  Labels must have both visual appeal and information for both types of consumers.  Graphic artists and label designers have their work cut out for them to effectively create a label that catches consumer’s attention while communicating valuable information about your product.

Product Labeling Done Right

Color:   Attention is grabbed quicker from color than from any words ever could.  In order to create and maintain product consistency choose a few colors to represent your brand and use them for labeling your product lines.  The same collection of colors should be used throughout labeling, marketing, promotional materials, catalogs and websites.  Without even one word being spoken consumers will know what brand is behind the product.

Food products need to take into consideration the flavor of the product.  Colors create imagery in consumers’ minds.  The color purple, for instance, reminds people of grapes and grape flavoring.   Red coloring is used when representing strawberries, apples and/or watermelon.

Imaging:  Just like color, images are used to portray certain messages faster than any text ever could.  Graphic images are appealing to consumer senses and is far more attention grabbing then the written word.  Designers creating custom labels should have a deep understanding between the balance of color, imagery and text.  Too much of any one good thing can lead to a great deal of disorder.

Font: The food and drug administration mandates certain product information be on product labeling. It is important that this information is written in a font that is easy to read.  Another typeface may be used on the product label.  It is best to stick with two font types on the label unless your logo uses unique font type.

For the best representation of your product use a typeface on the products label that represents your brand.  After you have chosen the typeface the next determination that needs to be made is the size of the font.  Consider the overall size of the label as well.  If you find that the text is not legible try to lessen the number of words or the size of the font.

Make sure that your label includes much needed information such as the company and/or product name, contact information, and information that is mandate by the FDA.  By taking this into consideration when designing your company’s label you should be well on your way to selling your product.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Shrink Sleeve Labeling Advantages

There are so many advantages that manufacturers have when looking at shrink sleeves for labeling.  Shrink sleeves are great for marketing purposes because they offer a three hundred and sixty degree surface for self promotion.  They are also popular due to the visual appeal they offer when shelved next to competing products.  Recent technology has not only updated the quality of film used in shrink sleeves but has also helped simplified manufacturing.

Main Advantages With Shrink Sleeve Labeling

Brand Distinctiveness

There are several characteristics of shrink sleeve labeling that make it superior over other labeling options.  One such difference is that it offers a cost effective method to decorate even the most complicated containers.  Along with offering these unique opportunities at differentiating your brand shrink sleeves eliminate the need for colored or thick walled containers which leads to extra cost savings for manufacturers. Cost savings along with an increase in promotional space makes labeling products with shrink sleeves a no brainer.

Full body labeling gives graphic designers, three hundred and sixty degrees to cover with eye catching designs and product information.  Conventional labeling methods make it more difficult to include all the needed information that food and pharmaceutical companies are required to include.  The extra space that shrink sleeves give manufacturers the ability to maintain regulatory standards while graphic designers have space to reach customers with unique graphics, logos and more.

Tamper Resistance

Consumers purchase based on emotions.  This is another main advantage that shrink sleeve labeling has over more traditional methods of labeling such as cut and stack labels.  Shrink sleeves allow consumers peace of mind with labels that are tamper proof.  Unlike other products, packagings that uses shrink sleeve labeling have a three hundred and sixty degree wrap that secures the product.  This is especially important for beverages, chemicals and pharmaceuticals.   Safety is super important to consumers when making a purchase and shrink sleeves allow them to feel that.

Speaking of consumer emotions it is important that a label is designed with their target market in mind.  Shrink sleeves are ideal for consumers looking for product safety.  They are also great for consumers looking for the maximum amount of product information as well.  Shrink sleeves offer space for company and product information that appeal has an effect on consumers looking for reassurance of the company’s reputation. For consumers that purchase based on visual appeal shrink sleeves have them covered as well.

Designers custom design shrink sleeves to offer visual appeal and so much more all while letting the label do what it does naturally which is to protect the product from being tampered with.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Creating Custom Packaging and Labeling For New Products

Are you getting ready to create a new package for your company’s product?  You may be questioning just how important the roll of packaging and labeling is in selling the product itself.   The truth is that label design and product packagings are vital elements in marketing and thus should carry some major weight in the process on a whole. The visual nature of your product plays a major role in the success or failure of your company’s product.

Purpose

The main function of a products labeling and packaging is to guard your product against damage.  Products need to be protected from damage during shipping from the manufacturer to the reseller’s location as well as while it is on display for sale.  All products have some form of packaging.  Chips may come in a package such as a bag for resale but for shipping will be packaged in a box for transit that will never be seen by the public.

Appeal

A product that is packaged and labeled attracts consumers while surrounded by the competition.  Manufacturing companies spend a lot of time and money researching how different colors, designs, and materials function together to appeal to the target market.  Some types of products, like pharmaceuticals, beverages and chemicals consider shrink sleeves to be the most valuable material for label because it is tamper resistant.  The shrink sleeve labeling makes it appear safer and more reliable to consumers.

Marketing

The manner in which your product is packaged and labeled is vital for giving consumers valuable information about your product, company and brand.  The label offers a distinct visual, graphic appeal as well as information on ingredients and product use.

Distinguish   

Your products label and package designs differentiate products from one another. The label makes your brand and product recognizable.  Companies find that by using the same color scheme throughout their product lines makes them more recognizable when surrounded by the competition.  If a shopper can easily spot a product from your brand line they will chose what is familiar.

The label needs to offer enough information to satisfy consumers need while being visually stimulating.  The type of label material is important in consumer’s perceptions as mentioned earlier.  Perception is everything.  Products and brands based on the theory of preserving the environment work with product labels that foster that same concept.  Companies looking to ensure the safety of their product should opt for the tamper resistance of shrink sleeves or flexible packaging.

Consumer buying decisions are often made quite impulsively.  With this in mind it is essential that the label and packaging designers create an impact on the immediate buying decisions of customers.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

The Right Way To Do Product Labeling

One of the most commanding tools in marketing is the one that provides you an opportunity to increase sales, the product label.  If the label is unsuccessful then manufacturers have wasted a valuable marketing opportunity.  With the number of products lining the shelves throughout the marketplace there are only seconds for a product to catch the attention of consumers.

Creating a label that can give buyers all the information that they need within seconds is as important as catching their attention visually.  Labels must have both visual appeal and information for both types of consumers.  Graphic artists and label designers have their work cut out for them to effectively create a label that catches consumer’s attention while communicating valuable information about your product.

Product Labeling Done Right

Color:   Attention is grabbed quicker from color than from any words ever could.  In order to create and maintain product consistency choose a few colors to represent your brand and use them for labeling your product lines.  The same collection of colors should be used throughout labeling, marketing, promotional materials, catalogs and websites.  Without even one word being spoken consumers will know what brand is behind the product.

Food products need to take into consideration the flavor of the product.  Colors create imagery in consumers’ minds.  The color purple, for instance, reminds people of grapes and grape flavoring.   Red coloring is used when representing strawberries, apples and/or watermelon.

Imaging:  Just like color, images are used to portray certain messages faster than any text ever could.  Graphic images are appealing to consumer senses and is far more attention grabbing then the written word.  Designers creating custom labels should have a deep understanding between the balance of color, imagery and text.  Too much of any one good thing can lead to a great deal of disorder.

Font: The food and drug administration mandates certain product information be on product labeling. It is important that this information is written in a font that is easy to read.  Another typeface may be used on the product label.  It is best to stick with two font types on the label unless your logo uses unique font type.

For the best representation of your product use a typeface on the products label that represents your brand.  After you have chosen the typeface the next determination that needs to be made is the size of the font.  Consider the overall size of the label as well.  If you find that the text is not legible try to lessen the number of words or the size of the font.

Make sure that your label includes much needed information such as the company and/or product name, contact information, and information that is mandate by the FDA.  By taking this into consideration when designing your company’s label you should be well on your way to selling your product.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Challenges Marketers Face When Designing New Product Labels

Marketers face the challenge of creating a product that will compete in an already saturated market of consumer goods.  Products must differentiate themselves from the competition in order to thrive. One opportunity that is not wasted on marketing experts is the ability to transform a products label into something much more than an information gathering tool.  Appealing labels that entice consumers, drawing them from the nearby competition are changing the market place.  Below are some tips from label industry leaders to use whether you are launching a new product into the market place or planning on reinventing a classic.

If your products label is ineffective and doesn’t appeal to your target market then you have wasted one of the last marketing opportunities your product has.  Point of sale marketing is intended to draw attraction to your product using graphics in a different promotional manner.  Using a interactive, themed or other types of display option along with a well designed graphic label is a smart marketing method for new products and/or product reinvention.

In order to create a label that stands above the competition designers work to allow the colors within the label communicate their message to consumers.  Color communicates faster than both the written and spoken word.  The colors within your label should be consistent with your brand. In food product labeling it is important to use color to match the flavor of items as well.  Blue and green labeling on strawberry flavored beverages just isn’t as effective as using red and green.

Images on product labels work similarly to colors in that consumers are quickly influenced by the images message.  Images and colors work together to create a message within consumers faster than text ever can.  Color and graphic design allow for much more effective visualization.  The difficult part for custom product label designers is to balance this with text.

Text is an important part of labeling as well.  In food product labeling certain regulations mandate the information that must be included.  Choose a combination of fonts that speak for the image you are looking to create.  Fonts can say a lot about a product.  Look to use a combination that speaks to what works for your product.  The choice of fonts used for labeling can send their own vibe from classic to artsy; be sure you chose a combination of fonts that creates a clear message for your product.

Colors and images cannot communicate everything; words are essential. Make sure you select a typeface that contributes aesthetically to your brand.  Don’t overwhelm the audience by using too many fonts or a font that is difficult to read or in a type point that is too small for the average consumer.  Nothing turns a purchaser off of your product faster than confusion which is exactly what too many fonts in hard to read sizes does.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

 

Create A Product Label That Increases Sales

The launch of a new product is an exciting time for a company.  Introducing a product to the world can be made a little bit easier by designing an appealing label that really grabs the attention of consumers.  The label design that is created for your product will represent it to consumers around the world.  The old adage “you never get a second chance to make a first impression” is never truer than in labeling and product marketing.  The label must be notable from the shelf while providing something that moves the customer to make a purchase.

Guidelines in Creating a Label That Brings In Sales

Color: Color is used everywhere in the world to influence people.  Certain colors can influence how we feel.  Using colors in labeling has significance because of the effects they have on people’s emotions; purchasing consumer goods and services is an emotional process.  The use of the right colors together increases the emotional appeal of your product.  The colors in your label should allow your product to stand out when shelved next to competing products.

Font: Another major consideration in label design is the font that is used.  The use of font to reflect the personality of your product is important to increase appeal.  Avoid using fonts that are generic such as Times New Roman and Arial.  Along with using a font that adds appeal to your label it is important that the information contained within the label is readable.  Text needs to be easy to read whether consumers are near or far.  There are only seconds to catch the buyer’s attention, be sure the label is using a font that can be read upon first glance.

Name: This is pretty much a no brainer but here it goes anyhow; the label that you design must include the product, company and/or brand name.  Top brands will use this to their advantage as buyers remain consistent and loyal when they have found one that remains consistent.

Size:  The size of the label will depend a lot on the size of the packaging or container.  Do you want to use one label or multiple labels for one product? There are differences in designing a label that wraps around a product verse a product label that will be separately placed on the front and back of the product.  The front label may be used for designing and branding whereas the back label can be used for informative elements.

Barcode: A product barcode is used to convey a great deal of product information with the use of electronic scanning devices.  A Universal Product Code, otherwise known as a UPC is used to keep track of product inventory as well as to increase the safety of products.  This one manufacturer number offers a great deal of information to manufacturers.

Contact: A product label is not only good for grabbing the attention of consumers; it also gives consumers company contact information.  This info is used to foster communication between buyers and manufacturer’s, promotes the company and creates trust for the brand.  The contact information most helpful to consumers is the company’s telephone number, physical address, website and social media outlets.

Use the factors above to help create a label that is not only eye catching but leads to an increase in sales for your company and brands.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.