Category Archives: Shrink Sleeves

Product Labels That Stand Out From The Competition

How many products do you estimate are on your local grocery store shelves on any given day?  The ballpark figure from the Food Marketing Institute is that there are about forty thousand different items to choose from.  That is a lot of opposition for your product.  How will you make sure that your product stands out from the competition?

The answer to this billion dollar question – your products package and label design.  Here is a closer look into what makes or breaks your company products packaging and label design.

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Simple and Clear:  The next time you are visiting the supermarket take some time to check out a random shelf.  Take a moment to browse through the selection of products.  While you are doing this ask yourself two very simple and clear questions; what is the product used for and what is the brand behind it?

You will simply be amazed at how hard it is to answer these two simple questions.  If your product and label design doesn’t answer these two questions in less than four seconds you can be sure that consumers will move on.  It is a subconscious decision that is made within four seconds.  When you are designing your products label and package it is crucial that you are clear about the product and clear about the brand.

Truthful: Nothing sells your product time and time again more than an honest depiction.   Don’t give your product a “facelift” to a degree that portrays it in a light other than what it is.  Your label should not mislead consumers.

Here is a prime example of what not to do.  Don’t show a soft, gooey chocolate covered cookie on the product label when in reality you are selling a simple, flat, chocolate flavored biscuit.  Instead take time to show the simple, flat, chocolate flavored biscuit in a complimentary, flattering way.  Your label should represent your product at its best allowing your targeted market to get an honest look in to what they are purchasing.

Shelf Impact:   Remember that your product will never be viewed alone or in great deal at the store.  It is important for your product to make a different when sitting on the shelf next to the competition; this is known as your product’s shelf impact.   Your label and product packaging need to be distinctive and appeal to consumers.  Your product’s shelf impact is one of the most important reasons consumers make an initial purchase as well as recalling it at a later date for continued purchases.

Practicality:  Your products container, not just the label, should be sensible as well in size, shape and function.  The container should be practical, simple to use and possible reusable.   Practicality helps combat many package design challenges that exist.   One such example is how difficult ketchup is to get out of the glass bottle.  Ketchup manufacturers decided to win the battle by designing a plastic container where the lid was used as the bottom allowing it to stand upside down.  The struggle with getting the ketchup out of the glass bottle no longer exists.  Practicality sells products.

Using the tips above when designing your package and label will help you to create and manufacture a product that flies off the shelf.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Using Color In Product Labeling

Labels are not simply thrown together, slapped with a product name, put on a shelf and popular with consumers.  Graphic designers work together with marketing teams to create labels that sell products.  It is important that both the designer and marketing team consider how the colors used within the label work alone and together.  To better understand color psychology and how it can be used to influence buying decisions let’s look deeper into the influence color has on our human emotions.

Your company’s label is arguably the most important marketing tool used to encourage consumers to purchase your product over the competition.  The colors you choose to represent your product and incorporate within your label will help to make or break your sales.

Colors used on their own evoke different emotions than when used together.  It is important to have a solid understanding of this concept when designing any label.  Consider how you want consumers to feel before, during and after they purchase and use your product.  Analyze what colors or combination of colors work to evoke these emotions and incorporate them within your label design as well as promotional marketing materials.

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Colors and Emotions That They Evoke

Black: Black is a color that can be interpreted to mean several things.  It is a different than many colors in that it evokes two very different meanings.   Black is a color that people associate with virility, firmness, strength and permanency.  It can also trigger emotions such as despair, hopelessness and sorrow.  Be careful when using black in labeling noting that it can evoke different feelings for consumers.  Black is often used to highlight text making it pop and stand out from the design surrounding it.

Blue:  Creativity, pleasure and well being come from the color blue.  Consumers relate blue to ideals such as freedom and happiness.  The color is great for label designs looking to create a feeling of free will.  Consumers will subconsciously choose your product over the competition because they feel free in making the decision.

Green: If you are looking to bring a sense of peace, happiness and relaxation to consumers then green is your color of choice.  The color green should be used when looking to calm and reassure clients.  This color will make them unequivocally purchase your product; consumers will not question the integrity of your product when you use green as a main color within your label.

White:  White is used to create a feeling of lightness.  It is a color that offers security, tranquility and relaxation.  White is used to accomplish a feeling of complacency as well.  Marketers should use white in label design to make consumers feel good about choosing their product.  White makes us feel clean, new and renewed.

Brown:  Brown is great for stability.  If you want to have a label that gives off a feeling of being natural, down to earth and organic brown is a great color to chose.  Using the color brown in product labeling gives the sense of trustworthiness.

Orange: If you are looking to make consumers hungry use the color orange when designing your product label.  Orange offers a sense of clarity, strength and vigor.

Purple: Purple is a color that shows prestige.  When used in a label it evokes sensitivity and security.  The color purple sends signals of compassion.  Purple used in labeling makes your product something that is needed and motivates consumers to purchase.

Red:  Label designs using red will literally cause consumers heart rates to pick up.  It is a color that offers a sense of warmth, love and sexuality.  It entices consumers; although the color red can give off a sense of mystery and danger it intrigues customers into making a purchase; perhaps as more of an impulse than a regular purchase.

Color is a powerful element when used in design and labeling.  Make sure that your product label emits the emotions you are looking to provoke an immediate purchase.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Finding The Right Label For Your Product

Packaging labels in general are seen in the most simplistic manner as a way to distinguish between the vast array of product available in the marketplace.  In the most basic manner this is one of the roles the label plays however as a marketer the purpose of the products label goes much deeper.

Custom product labels are a significant tool used in marketing to help create brand awareness and loyalty amongst consumers.   A connection is created between the company’s product and the customer largely because of the visual presence of the products label.   Marketers use the label as a tool to help consumers gravitate towards visually familiar products and brands throughout the store.  The label itself is important as is the design and material used to create the label.  When it comes to selecting a label there are a wide variety of options to choose from.  Some of the most common choices available in packaging labels include:

Heat Shrink Sleeves:  Shrink sleeves also known as shrink wrap labels are made from a unique polymer plastic film that shrinks as heat is applied to it.  This particular label type is designed to take the shape of the container as it shrinks which makes it fit perfectly.  Another benefit to shrink sleeves is that it gives marketers a three hundred and sixty degree space to design.   With the extra space there is room to add important information and graphics.  Shrink sleeves are used a lot in beverages.

Pressure Sensitive Labels:   Pressure sensitive labels attach to the outside of a container once a slight pressure is applied.  The label is attached using a strong adhesive that allows it to stay securely in place as it travels from the manufacturer to the shelf.  One major benefit of pressure sensitive labels is that they are able to be cut into a variety of different shapes and sizes to ensure that it meets the constraints placed by the container.

When it comes to choosing a label for your product is important to understand what your marketing plan is.  Not every marketing plan or concept will match every label type.  It is essential that you consider all of your options when choosing a label type.  In order to best build brand awareness and loyalty for your product look at all of your options, consider all of the pros and cons of each type of label.  Choose the label material that is a best fit with your products marketing concept.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Basic Principles in Product Packaging and Labeling Design

Within business it is common knowledge that the products packaging is a distinctive part of marketing and production.  The package plays a vital role in the success of your product.  Learning about the role of the packaging process as well as label design can help you achieve the best marketing mix for your product.

In order to guide you there are significant principles that need to be pursued in terms of product packaging and label design.  Below you will find some key considerations that will allow you to determine how to successfully package your product and label your product.

Influential Packaging:  Your products package and label can influence the buying behavior of consumers.  One of the newest, most economical packaging options includes flexible packaging.  The best part about flexible packaging is that it not only contains the product but also the products label as well.  A package that is not only aesthetically beautiful but also functional is one that will draw consumers to purchase your product.  Your package must allow consumers to compare competitive products while allowing them to identify the benefits that your product offers over the competition.

Call to Mind Packaging: Another thing your package and label must do is create something that is easy to recall.  Competition amongst products can often be quite overwhelming.  When looking at a shelf of comparative products it is important that your package and label stand out and are easy to recall when a choice needs to be made.  Brand recall is an important aspect of your marketing mix.  If consumers can’t find your product quickly while shopping they will look elsewhere.  Create a package and label that is quick to recall amongst the competition.

Enhanced Over Competitors Packaging:  Your products package and label needs to stand out over the competition.  One way that odd shaped product packages can do this is with shrink sleeve labeling.  Shrink sleeves allow for three hundred and sixty degrees of design while allowing the package to be any shape desired.  Shrink sleeve labels allow you accentuate the worth of your product as well.

In order to achieve the maximum benefits of your products package it is important to follow the basic guidelines and principles above.  When you follow the basics above you can ensure your time, effort and money will not be wasted on a worthless packaging and labeling design.  Your products package and label are truly one of the most important aspects of the marketing mix.

Catch The Attention Of Your Target Market Using Shrink Sleeves

One of the most crucial points in introducing a new product or brand is catching the attention of the consumer that you are targeting.  Without customers purchasing your products they will eventually fail.  Bringing attention to your product is of utmost importance.  One way this can be accomplished is through product labeling.  Manufacturers must develop a scheme that allows them to achieve their ultimate goal; selling products to their targeted market.

It is important to understand that consumers are offers a great deal of choices when looking for most any product on the market.  Competition is heightened throughout every market especially with the popularity of online companies.  It is crucial that every tool is utilized to ensure success.  This is true with every detail of the product.  This is why many industries are turning to shrink sleeve labeling.

Using shrink sleeves allows many benefits to both manufacturers and consumers.  They help to simplify marketing tasks as well as offering specific consumer benefits.  In order to attract the most consumers as possible for your business it is best to consider shrink sleeve labeling.  Below are several advantages shrink sleeves offer over other labeling options available today.

Contemporary Designs:  Shrink sleeves offer unlimited possibilities when it comes to their designs.  You can not only use a variety of colors elements but can add on additional designs and catchy phrases to win the attention of consumers.  The sky is the limit when looking to print onto the material which shrink sleeves are comprised of.

Three Hundred and Sixty Degrees of Information: With the ability to print on all three hundred and sixty degrees of film shrink sleeves make it possible for consumers to bring home all of the product information within the products packaging.  All the data and requirements set out by the FDA can be displayed in a functional way with the additional space that is offered with shrink sleeve labels.

Brand Familiarity:  If you are looking to create a brand name it is good to understand how shrink sleeve labeling helps to create familiarity and in turn product and brand loyalty.  Shrink sleeve labeling can help create trust between the brand and the consumer making the choice simple when choosing your product time and time again.

Product Safety: One of the most prominent features of shrink sleeves is the tamper proof wrapping.  There is absolutely no worry of product tampering when manufactures choose shrink sleeve wrapping helping to ease the minds of consumers.

Give your product the winning edge that comes along with using shrink sleeve labeling. It will benefit any product marketing strategy and compliments your marketing mix.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Functional Labeling Found Using Shrink Sleeves

The world of labeling and packaging is a mystery to most of us.  When we go to the store we don’t really focus on what type of label or package the product is in.  However the label and package make a huge impact on what we purchase but it is all subconscious to us as consumers.  One of the most popular options in labeling is shrink sleeves.  It is highly regarded within the manufacturing community as one of the best product branding tools.

Next time you make a purchase look to see what type of label used.  From sodas and cooking ingredients to toys and outdoor chemicals shrink sleeves are used to brand products.  Shrink sleeves, when designed properly, really allow your product to pop and stand out from the competition.  Below is a list of advantages that shrink sleeve labeling offer for both manufacturers and consumers.

Maximum Protection: With shrink sleeve manufacturing you not only get three hundred and sixty degrees of advertising but also maximum product protection.  Shrink sleeves give a tamper proof seal on your product that is sure to be as eye catching as it is protective.

Functional Packaging: Another benefit with shrink sleeve labeling is the functionality it allows for product shape and design.  Even the oddest shaped packages can be labeled using shrink sleeves.  Not only does it allow for maximum flexibility but also can guarantee that the advertising on the product is what is needed as well.

Economical:  When you can advertise your product without additional expense or burden you are saving money.  This is what is accomplished when choosing shrink sleeve labeling.  The thin plastic film helps to ensure an economical manufacturing process.  It also allows for inexpensive experimentation with your products label to help brand your products.

Client Trust: As a manufacturer you want to gain your clients trust.  This can be accomplished easily with tamper proof shrink sleeve labels.  When you encase your product with a shrink sleeve wrap you are guaranteeing that your product has not been tampered with.  This is a huge benefit to consumers especially when product tampering can affect your entire family including pets.

Preserved Look: If you are looking for a label that helps to provide damage free shipping process that leaves the product looking as good as when it left for distribution look no further.  The extra layer of “skin” that shrink sleeves provide ensure an extra layer of defense against product damage.

Shrink sleeve labeling has become one of the most common methods of labeling today.  Your label is an important part in marketing your brand and product.  Choose wisely and look for a label that is as beneficial to your marketing and advertising campaigns as it is protective to your product.

Persuade Consumers Using Shrink Sleeve Labeling

In order for your product to succeed in the market today it is crucial to have a product label that ensures it stands out amongst the competition.  The label on your product, when designed properly, will influence consumers buying decision.  Labeling is a crucial part of any marketing mix.  It is necessary that the right material is chosen for your label in order to maximize the success of your venture.

There are a variety of materials to choose from in labeling; one of the best being shrink sleeves.  What is important, when selecting a material to use in your products labeling is that you focus on the option that comes with the most benefits.  When you are able to see the benefits in the material you have chosen for your products label you can easily guarantee your satisfaction.

To understand the multitude of benefits offered with shrink sleeves we will discuss some of the stand outs below.

Affordable Material: In business we are always looking to save a few dollars where we can.  We try to do this in ways that will not sacrifice the customer experience.  Labeling with shrink sleeves is one way in which manufacturers can accomplish this.  Shrink sleeves are made from affordable materials without forgoing quality.  Not only is the material used in shrink sleeve labeling affordable it is also the best option for product recognition.

Visual Impact: Shrink sleeves offer a great deal when it comes to design options.  With the three hundred and sixty degree space you can ensure that your product is displaying the image you wish to portray from all sides.  Shrink sleeve technology allows products of various shapes and sizes to achieve the most visual appeal possible in labeling.   Shrink sleeves offer unlimited options in color, texture and design making it preferred label method amongst product manufacturers.  Consumers as well visually enjoy the look and feel as well as the security offered with the use of shrink sleeve labeling.

Environmental Footprint: Another benefit that make shrink sleeve labels a good choice is that they can be used without causing harm to the environment.  The material that shrink sleeves are created from is biodegradable and will leave the smallest footprint on our environment.  You can achieve maximum results with your marketing mix without affecting the natural order of the environment.

Although labeling is one of the most basic components of your product it is important and should be designed effectively using a material that mutually benefits the manufacturer and the consumer.  Shrink sleeve labeling provides a number of benefits while being a material that is reliable, affordable, visually appealing and less harmful to our environment than other options in product labeling.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Use Shrink Sleeve Labeling To Attract Customers

Shrink sleeve labeling is a marketing tactic that many product manufactures have already turned to.  When walking into any grocery store you will see how prominent shrink sleeve labeling is with a number of different products. Take note the next time you go into a store; check out the variety of products that use shrink sleeve labeling.

The trend of shrink sleeves has become such a popular option in marketing because of the many benefits it provides to both marketers and consumers.

One of the most obvious benefits that come with shrink sleeve labeling is the ability for it to take on the same shape as any product.  Irregularly shaped products are easily labeled with shrink sleeve.  They take away the headaches that are encountered with packaging, shipping and of course labeling.  Greater efficiency comes along with the use of shrink sleeves.

Another major benefit of shrink sleeves is that they are tamper proof.  Shrink sleeves cover the entire product.  The sleeve conforms to the shape or the product and is designed to cover the entire product.  This is so important when it comes to the beverage and pharmaceutical industries but of course applies across the board.

Shrink sleeve labeling offers one hundred percent visibility.  This is unheard of in standard labeling in which only the front of the label is used for marketing.  The sides and back portion often are left for ingredient lists, UPC labels and other product information that is not necessarily important in the marketing of your product.  With shrink sleeve labeling important details and marketing information can be seen from all angels because of the three hundred and sixty degree radius shrink sleeve marketing offers products.

A great deal of variety is available when it comes to the versatility the shrink sleeves offer in labeling.   Shrink sleeves can be designed with a variety of affects including metallic, pearlescent and thematic to create a variety of effects on the labels that are printed for you.  Your ideas will not be difficult to manufacture when you use shrink sleeve labeling.

Another benefit that comes with shrink sleeves is how affordable they are in comparison to the benefits derived from labeling.  Shrink sleeves offer increased visibility using only a thin sheet of plastic film.

Labeling that uses the option of shrink sleeves will guarantee you a numerous number of advantages over other types of labeling.  Increased marketing, along with numerous other benefits make the advantages of shrink sleeve labeling a clear choice.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.