The first contact your customer has with your brand is the product label. Their very first impression of your brand and product will come from what is designed and written on the label. Your label is the face of your product and triggers loyalty to your brand. When faced with the myriad of competitors your label will trigger their loyalty, reminding them of their previous purchase and the enjoyment that came with it.
Each person that buys your product will have an interaction with your label. Some products are filled with information while others are detailed works of art and others practically disappear. Your label will depend on the industry you’re are, your product and the packaging of the product. Labels remain important to marketers as they are the visual and physical link between your product and consumers.
As a label design is being considered it is crucial that marketers take into consideration that fifty three percent of super market purchases are made based on consumer impulses. Your label acts as your product salesperson. The label shares information on the contents of the package; it tells consumers exactly what they are getting for spending their hard earned money on your product.
Every type of label available offers something unique to your product. Shrink sleeves for instance are super cost effective. Shrink sleeves are often used in industries where colored bottles were popular. Colored bottles are costly and drive the expense of your product upward. What is being done is that clear bottles are being used which are less expensive and then wrapped with colored shrink sleeve labels to give the appearance of a colored bottle. You achieve the same look without the added cost of the colored containers.
Another benefit of with shrink sleeve labeling is that is provides tamper proof protection for your product. This takes away the extra expense that comes along with providing neckbands along with a product label. Shrink sleeves do both jobs. The shrink sleeve label also protects your product against any damage that can occur during shipping. The wrap itself protects the product against damage and is resistant to sweat and moisture that can occur throughout the shipping process.
Shrink sleeves are one label option. They are incredibly popular to marketers for the many benefits that they provide over more traditional labeling options. Your product will always look sleek, high end and have a uniform appearance with the use of shrink sleeve labels.
Shrink sleeve labels offer three hundred and sixty degrees of room to design on. This is a marketers dream. There is plenty of room for both artistic expression and important product information. When designing your label be sure to consider shrink sleeves to maximize your products shelf impact.
At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.