Five Tips When Designing Your Products Label

Your products label should be designed in a manner that is appealing and draws consumers in.  Your label should entice people to buy the products within your product line.  There aren’t a whole lot of ground rules when it comes to designing a perfect product label.  There are a few ground rules to consider following in order to guarantee that your product label is visually appealing.

Attractive Graphics

The graphics on your label are an incredibly important part of the overall design of the label.  Attractive graphics aren’t something that come easily.  A graphic designer should be employed to design the graphics on your label.  An impressive graphic will help to grab the attention of potential customer faster than any number of words that grace a products label.

Color Choices

Choosing the colors for your products label are super important to the growth of your brand.  The colors on your label will lead consumers to gravitate towards your product line as it continues to grow.  The colors on the label will evoke consumer’s feelings.  It is important that the colors you choose invoke the feelings you desire customers to feel about your product.  The colors on your label should accentuate the products packaging and create visual appeal.

Choosing Fonts

The font on your product is as important to the overall label design as is the color and graphic choices.  Choose a font outside the normal range of fonts.  Consider a font outside the realm of Windows font choices.  Fonts that are new, artistic and ground breaking will outweigh the frequently used fonts your competition uses.  The font should be easy to read, appealing and eye catching.  It is also important that you don’t use too many fonts on the label.  Limit the number of different fonts you use when designing your new product label.

Enticing Vocabulary

Remember that a first impression takes only a seconds.  The text on your label should influence your audience to buy the product.  Use words that are meant to grab attention; short catchy descriptions about your product work well to entice buyers.

Product/Contact Information

Your label not only needs to contain information about your product but also information on how to contact your company.  This information should be added to the label in a manner that does not detract from the graphics, colors or visual appeal.  The information needs to be located on the label where it is easy to spot, easy to read and does not detract from the labels message.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.