The Purpose Of Custom Labels In Product Packaging

Product manufacturers, marketing experts, custom product label designers and consumers all view the purpose of the packaging label differently.  The one thing that is a common element between the ways people view package labeling is that it is the one way to tell the difference between products available on the market today.  The difference in the importance of the label depends on the role they play in the product’s production, distribution and marketing process.

Product manufacturers are looking at the expense of the label and how the label affects the packaging of their product.  Marketers are looking at the label and the importance it plays in creating brand awareness and how it draws consumers to choose the product over the competition.  Custom product label designers are looking to create a label that provides the information the manufacturer needs it to while creating something that is graphically engaging.  Consumers look towards a label to provide product information that allows them to make an educated purchasing decision.  The fact is using a custom product label is important for a variety of reasons; choosing the correct label for the product is essential to the products success on the market.

Below are common choices that are available in custom labeling for product manufacturers to choose from.

Pressure Sensitive Labeling: Pressure sensitive labels offer a great deal of flexibility for single label or front and back applications. Manufacturers offer a variety of different substrates and have many types of coatings and laminates that can be used for your application. The label manufacturer’s technical team will ensure that your requirements are met and your application will be a success and meet quality standards.

Shrink Sleeve Labeling: Label manufacturers push the boundaries to become leaders in shrink sleeve manufacturing. Manufacturing capabilities are endless, technical expertise is highly valued and the quality will be determined by who manufacturers the product label. Shrink sleeves offer 360° graphics for all different types of containers and applications. Label manufacturers will use various material options and applications when creating a custom shrink sleeve label.  Shrink sleeves can be manufactured in single cut sleeves or sleeves on rolls for machine application.

Of course not every label available on the market for manufacturers to choose from will be right for your product, marketing standpoint or packaging.  It is essential to have choices.  As a custom label manufacturer the more options you offer to your clients the more likely they are to choose you to design, create and manufacturer custom labels for their products.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your custom product label design, printing and packaging needs.