Shrink Sleeve Labels Benefit Product Marketing

Every option in product labeling comes with its own advantages and disadvantages.  Shrink sleeve package labeling has been around for quite some time.  Shrink sleeve labels represent about fifteen percent of the labeling market.  From superior security to economic savings shrink sleeves offer a large variety of benefits to product manufacturers.  This article will explore these advantages in further detail.  As a manufacture it will be easy to see that shrink sleeve labels offer something unique that no other label available on the market today offers.

Significant Benefits for Branding

No matter where you shop there is no doubt you have seen shrink sleeve labeling in action.  There are a variety of product categories that feature products that are shrink wrapped.  The main product lines taking advantage of shrink sleeve labels are beverages, toys, electronics, food supplements and pharmaceuticals.  Many retailers prefer shrink sleeves over other types of labeling options.

Using shrink sleeves allows products a labeling option that is functional and protected from tampering.  It is an incredibly creative packaging option that showcases the products overall shape while adding to the product and brand.

More Is Expected of Packaging

Manufactures are all looking for creative ways to package their products in a manner that is not only cost effective and functional while standing out from other brands.  To print directly onto a package you are looking at greater labeling costs.  Using shrink sleeves you can design a three hundred and sixty degree label that molds to the shape of any product thus looking like the label was printed directly onto the package without the extra expense.  The sleeve is actually printed and then stretched, wrapped and heat shrunk to the products outer packaging which provides an attractive, inexpensive, tamper proof product t label.

Consumer Expectations in Labeling

Most consumers buy because of either brand familiarity or impulse.  Products that are purchased are chosen because they are what you are used to using.  If your parents have always bought a certain brand of laundry soap you are likely to seek that same type out.  No matter what eye catching labels surround those products you stay true what is familiar.  The job of emerging brands or brands introducing new product lines is to create familiarity while creating an impulse need.

Shrink sleeve labels are used frequently to do just that.  With three hundred sixty degrees of space to print on, shrink sleeves are a popular option.  There is room to add everything consumers are looking for your product to advertise.  You can include company and product information without compromising the design space.   There is plenty of space for advertising the benefits of the product over the competition.  You can add splashy colorful graphics, boost brand appeal and get your product sold.

Shrink sleeves are a top candidate amongst product manufactures because of the benefits they offer over other options in labeling.  A tamper resistant, eco-friendly, adaptable option in labeling with incredible shelf impact is exactly what manufactures get with heat shrink labels.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.