Creating New Product Labels

As a new product is launched it is crucial that it has an attention grabbing label.  A label that is appealing to consumers is one that will sell products.  With new products entering the market place the buyer’s first impressions are what help move the product and hopefully create a lasting impression for repeat purchasing.  The label needs to be extraordinary to entice buyers into picking the item up and contain all the pertinent information needed to make a purchase.

There is no clear cut formula in label design when it comes to creating a label that will sell your products.  There are however certain criterion that should be considered when laying out the design for your new product’s label.

Colors: The colors used when designing custom labels influence the buying decision of consumers.  Each color and combination of colors works to entice customers to feel certain emotions.  Certain colors such as yellow and red encourage purchasing however these colors aren’t always the best choice.  If you are selling a certain feeling along with your product consider what colors work to create that same feeling and use them in developing your label.

Fonts:  Avoid fonts that are overused.  The goal is to create something unique.  The font that is chosen should also be easy to read and capture the personality of your brand and product.  For instance, if you are creating a label for potato chips look for a font that perfectly describes the crispy texture.  If the chip is bbq flavored consider adding additional font that represents the spicy tang of the flavor.  If the chip is pickle flavored consider using a font that exemplifies the sour, salty nature of pickles.

Company/Product Name: In order to be easily identifiable the label must always contain the company and or product name.  This is a no brainer in marketing.  This should be consistent amongst your company’s product to create a brand that is easy to identify quickly.

Ingredients: If it is a food or drug being marketed the label should contain the ingredients that make up the product.  This will allow consumers to easily identify allergens.  It is also a requirement set forth by the FDA to ensure that products accurately account for all substances used in creating the product.

Label Size/Type:  The type of label used as well as the size will be dependent on the packaging or container of the product.  Will the item require two labels, one front and one back? Should the label cover the entire container of leave some of the container to be seen?  There are many types of label options to choose from such as:  shrink sleeves, cut and stack, pressure sensitive, roll fed and flexible packaging.

Bar Code: A universal code placed on the product label helps to convey valuable information to electronic scanners.  It includes recognizable information to the scanner such as the product name, weight, price and such.

Contact Information: It is essential that your company’s contact information is clearly represented on the label.  This should include the company name, product manufacturer, company address, phone number and email address.  If your social presence is important to the company’s image add that information as well.  The contact information, stated visibly on the label, helps to encourage communication between you and your target market.

The factors above form a foundation that custom label and graphic designers should use to create and manufacture a label that encourages sales.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.