Basic Principles in Product Packaging and Labeling Design

Within business it is common knowledge that the products packaging is a distinctive part of marketing and production.  The package plays a vital role in the success of your product.  Learning about the role of the packaging process as well as label design can help you achieve the best marketing mix for your product.

In order to guide you there are significant principles that need to be pursued in terms of product packaging and label design.  Below you will find some key considerations that will allow you to determine how to successfully package your product and label your product.

Influential Packaging:  Your products package and label can influence the buying behavior of consumers.  One of the newest, most economical packaging options includes flexible packaging.  The best part about flexible packaging is that it not only contains the product but also the products label as well.  A package that is not only aesthetically beautiful but also functional is one that will draw consumers to purchase your product.  Your package must allow consumers to compare competitive products while allowing them to identify the benefits that your product offers over the competition.

Call to Mind Packaging: Another thing your package and label must do is create something that is easy to recall.  Competition amongst products can often be quite overwhelming.  When looking at a shelf of comparative products it is important that your package and label stand out and are easy to recall when a choice needs to be made.  Brand recall is an important aspect of your marketing mix.  If consumers can’t find your product quickly while shopping they will look elsewhere.  Create a package and label that is quick to recall amongst the competition.

Enhanced Over Competitors Packaging:  Your products package and label needs to stand out over the competition.  One way that odd shaped product packages can do this is with shrink sleeve labeling.  Shrink sleeves allow for three hundred and sixty degrees of design while allowing the package to be any shape desired.  Shrink sleeve labels allow you accentuate the worth of your product as well.

In order to achieve the maximum benefits of your products package it is important to follow the basic guidelines and principles above.  When you follow the basics above you can ensure your time, effort and money will not be wasted on a worthless packaging and labeling design.  Your products package and label are truly one of the most important aspects of the marketing mix.