Do Shrink Sleeve Labels Drive Consumer Buying Decisions?

Shrink sleeve labels make some of the most popular products in the supermarket. Whether you purchase products with them or not you are bound to see them all around the supermarket. Making products stand out and look different is a great way to attract a consumer’s attention. Manufacturers need to ensure that your product looks different from the rest that are up on a supermarket shelf. Once you have made your product stand out, a customer’s attention comes gradually. If you are trying to attract attention, shrink sleeve designs are the perfect thing to utilize for your product. Here is why shrink sleeve labelling is so important:

Shrink Sleeve Labels Means More Real Estate for Your Product

Using shrink sleeve labels, brands can utilize the entire container of your product as an effective method of showing it off. This allows your product to have more displaying space on a supermarket shelf and a greater chance to attract customer attention.

How Shrink Sleeve Labelling Impacts Buying Decisions

The buying process normally consists of requiring awareness of the product, recognizing it, searching for information related to it, evaluating it, judging alternatives, making decisions, buying it, and then re-evaluating it. These steps have been well researched by professionals including marketing and sales experts. Since shrink sleeve labelling allows more space to show off as compared to normal products, marketing departments use it to the fullest. They incorporate shrink sleeve designs with intricate and dense graphics, a plethora of information concerning the product, and slogans to attract attention. Using shrink sleeve labels for products not only catches the consumer’s attention, but also provides them with knowledge about the product. This ticks most of the checkboxes on the buying process list.

Showcasing Details

Using shrink sleeve labelling, you can display the special features your product has. Displaying just what makes your product special and different from the rest is the best way to gain a consumer’s interest. With that knowledge readily available, the consumer does not need to spend extra time finding out what your product consists of. Furthermore, you can display information targeted at a specific audience. For example, “No Dairy Products Used” can be a good and effective method of attracting vegan customers.

Building Customer Relations

If your product matches the description provided on the sleeve, you can gain the trust of a consumer. This attracts the customers towards purchasing other products in your inventory and make them a brand loyal consumer. If you keep delivering to what you promised, your customers are bound to keep buying while telling other people about you as well. It is a win-win for both the company and the customers.

Shrink sleeve labels are one of the most important and effective ways to market products and ensure that you get a good audience from the customers. Because of the points detailed above, shrink sleeve labels do influence buying decisions and can be a great asset to all companies competing in retail stores.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com/shrink-sleeve.php.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

What’s causing a shift from traditional materials to flexible packaging types?

Smithers Pira identifies the reasons why flexible packaging is continuing to increase in popularity with consumers and brand owners.

Consumer, retail and technology trends have contributed to a gradual replacement of rigid pack formats by flexible packaging during the last decade or so. This trend is outlined in Smithers Pira’s new report – The Future of Flexible Packaging to 2022 – which values total flexible packaging sales at $219.5 billion in 2016 and forecasts growth at an annual rate of 4.3% to $282.6 billion by 2022.

The Future of Flexible Packaging

Smithers Pira analysis examines what is driving market growth and why brand owners are switching from traditional materials, such as glass jars and metal can, to flexible packaging types.

Consumer preference

Consumers are more concerned about health and wellness issues because of greater media and internet attention to health matters. These concerns have led to growth in demand for packed fresh fruit and vegetables, dietary supplements, natural, organic and additive-free products, which has boosted demand for flexible packaging types.

Consumers are increasingly aware of what ingredients and additives go into the products they consume, which is emphasising the importance of concise labelling.

An increasingly urban society is leading to busy lifestyles in which time-constrained consumers choose products that offer convenience and portability. Demand is rising for microwaveable packaging, single-serve packs, carry-away packs, resealable packaging, easy-open packs and longer shelf lives. More eating away from home and on-the-go consumption suggest that more packaging will need to be designed for portability and less weight and resealability will need to be designed for products eaten at home.

Sustainable packaging

There is mounting public pressure on brand owners and retailers to reduce the environmental impact of packaging. Brand owners are responding to consumers’ environmental concerns in several ways. These include:

  • Lightweighting, reducing material usage without impairing pack performance;
  • Using more recycled and recyclable polymers in packaging
  • Investigating the use of bioplastic packaging.

For the packaging converter and its logistics chain, flexible packaging uses fewer resources and less energy than other forms of packaging. It provides significant reductions in packaging costs, materials use and transport costs. Furthermore it can also be constructed on the spot from roll materials at the filling location, minimising transportation of ready-formed empty packaging. To the consumer it takes up less space when empty than rigid packaging.

The John Lewis Partnership and Waitrose, for example, state that by 2020 they will eliminate all operational waste going to landfill and reduce the amount of food waste generated. They are also continuing to explore innovative solutions to reuse their own reprocessed cardboard, glass and plastic waste in operations, supporting a more circular business model.

Retail chains and brand owners also continue to adopt bioplastic packaging rather than conventional plastics in order to meet their sustainability goals and minimise their carbon footprint. They also recognise that sustainable packaging presents an opportunity to differentiate their products and to present a more environmentally friendly image to consumers.

Supermarket shopping

Packaging film demand is benefiting from the growing market share of the large retail chains worldwide. These chains have expanded the market for packaged food with their focus on cost reduction and shelf-life extension.

Retail chains have dominated food and drink markets in advanced countries for many years. Food and drink retailing in developing economies of Eastern Europe, Asia and South America, has traditionally been dominated by smaller, local and independent artisan stores, largely offering unpacked food. Domestic supermarkets chains are spreading in these regions, and are taking a growing share of food and drink consumption.

Supermarket are becoming especially favoured by consumers due to their wide product ranges and diverse choice of premium brands, usually unavailable in other types of outlets. There has also been growth in the number of discount stores and private label products, which enables those on lower incomes to purchase packaged food and drinks at more affordable prices.

Pouching machinery

Pouches, and particularly stand-up pouches, are the fastest-growing product category within flexible packaging. The new generation of vertical form-fill systems (VFFS) are capable of delivering faster production speeds, greater versatility and improved sealing techniques. In the current economic climate there is a growing need to reduce the time to market for even the most basic commodity items, a trend that is placing pressure on packer fillers to meet increasingly tight delivery schedules cost effectively.

Pouch production machinery development is one of the most buoyant areas of the packaging equipment segment. A major challenge is the fill line speeds of pouches in comparison to bottles – especially for transitioning beverages to flexible formats. One of the greatest steps forward has been the development of continuous pouch filling machines to replace slower intermittent machines. Large format pouches, previously limited to 80–100 pouches per minute (ppm), can now be run off at 250 ppm.

Original Source: https://www.smitherspira.com/resources/2018/january/shift-to-flexible-packaging

 

Why Are Shrink Sleeves So Special In Marketing?

One of the most important things that will make any marketing strategy successful is having a robust product promotion and advertising plan in place. A well-designed marketing and promotional strategy will be successful in putting across the benefits of your product or service to the customers to ensure long-term success, bring in more customers and ensure profitability for businesses. In addition to having a unique product and employing the use of various platforms, including social media, television, or shopping outlets, one tried and tested way that your brand will garner the attention of the pre-occupied customers is by having an eye-catching packaging for your product.

Grabbing The Attention Of Your Customers

You may have an utterly unique product, but there is no way to communicate that if there’s nothing to distinguish your merchandise from that of your competitors. Next to brand loyalty and ingredient preference, labeling and packaging plays a big part of a customer’s purchasing decision. And even if they don’t buy it, your product will still get a lot of attention if the design is interesting and attractive, if it has both impressive form and function, and if it is uniquely relevant to your target market.

The one thing that most products have in common today is shrink sleeve labeling and with good reason. Compared to older forms of labeling that were bulky-looking and only used to barrage consumers with product information, shrink sleeve labeling has become very special and prevalent in marketing not only for its ability to conform to any container shape, but also because it provides printed label graphics and content over a larger area of the full container.

Safety and Handling of Products

Older forms of labeling were also quite susceptible to damage, especially because they couldn’t withstand moisture, wet conditions, and constant handling by customers or during transportation. Not only does shrink sleeve labeling make a product look clean and sleek, but the tamper-evident band that fits securely around the lid, neck or cap of the container provide visual evidence of label removal attempts. Your products are most-likely to be handled many times over after being packaged and keeping them safe is a priority for brand longevity plus you build consumer loyalty because you are showing a clear concern for their well-being by using tamper-evident in your packaging.

Design and Appeal

In addition to incorporating a clear tamper assurance band, the 360-degree artwork on shrink sleeve designs are quite elegant; they certainly will add a visual interest to your product and set it apart from others in your line of business. Depending on your budget and the impression you want to make in the market, you have a choice of different varieties of shrink labels. Some will cover multiple containers for the purpose of offering them as one product, others, such as full-body shrink sleeves create a 360-degree graphics coverage of your product from top-to-bottom, and finally, a standard sleeve will cover a portion of the container to allow for product visibility. Do any of these shrink sleeve labeling options appeal to you?

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com/shrink-sleeve.php.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

A second life for flexible plastic packaging

Differentiate Your Packaging with Shrink Sleeve Labeling

Shrink sleeve labeling is becoming more and more popular within the industry.  Rather than traditional sticker type label options, shrink sleeve labeling offers full color graphics that wrap around the entire bottle.  This type of shrink sleeve design can make your packaging stand out. You are only limited by the size and shape of the bottle. You can differentiate your package with shrink sleeve labels.

Labels That Is Fit For Everything

Shrink sleeve labels fit over complex containers so you’re not limited by one shape. They serve the purpose of being a label, as well as provide a safety seal and a promotional tool. These shrink sleeve labels are carefully measured and then applied to the plastic bottle through a heat-shrinking process. This process makes them wrap around the bottle. Shrink sleeve designs are for more than just plastic bottles, shrink sleeve labeling can also be done for glass and metal containers as well.

 

Shrink sleeve labels work on a wide range of containers within a multitude of industries. They can be placed on food and beverage bottles, or personal care products such as shampoo, lotion, or sunscreen. They can be used for household products such as cleansers and cleaners. They also work well on pharmaceutical or nutritional products. The shrink sleeve design will nicely wrap around the bottle and provide a 360 degree full wrap feature. They can conform to all shapes and sizes of containers, with the ability to utilize the entire space.

 

They can also be used for other types of promotional designs. They can be used to create bonus packs or to attach samples or other types of incentives to your containers. Creating combination packs will help you to increase your sales and reduce any slow moving inventory you may have.

A Sense of Security and Freshness

Shrink sleeve labeling can also wrap around the cap of your bottles. This is done with a perforated tamper evidence wrap. You can choose to match the sleeve or use a different color, such as clear, white, black, or metallic. This will give a secure appearance to your products and provide assurance to buyers that the product is fresh. It also serves a dual purpose in that it protects your children from easily opening containers, and keeps them from ingesting unsafe products.

How To Get Started

Shrink sleeve labels can easily be customized to your products. During the process, it’s also easy to adjust, should there be something you don’t like. These items are printed with the latest and best high-quality offset technology. To get started, you’ll create your designs, and then customize them. You will then select your film substrate.

 

Your order can be adjusted by changing your graphics to fit the bottle until you are satisfied. Our shrink sleeve labels can be ordered in any quantity to suit your ordering needs. We also keep graphics on file. We provide one-off test samples so you can see how this packaging can work for your business.

 

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com/shrink-sleeve.php.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

 

 

 

 

Where is the packaging industry heading?

Consumer, retail and technology trends have contributed to a gradual replacement of rigid pack formats by flexible packaging during the last decade or so

packaging stux pixabay

An increasingly urban society is leading to busy lifestyles in which time-constrained consumers choose products that offer convenience and portability. (Image source: Stux/Pixabay)

This trend is outlined in Smithers Pira’s new report The Future of Flexible Packaging to 2022, which values total flexible packaging sales at US$219.5bn in 2016 and forecasts growth at an annual rate of 4.3 per cent to US$282.6bn by 2022.

Smithers Pira analysis examines what is driving market growth and why brand owners are switching from traditional materials, such as glass jars and metal can, to flexible packaging types.

Consumer preference

Consumers are more concerned about health and wellness issues because of greater media and internet attention to health matters. These concerns have led to growth in demand for packed fresh fruit and vegetables, dietary supplements, natural, organic and additive-free products, which has boosted demand for flexible packaging types.

Consumers are increasingly aware of what ingredients and additives go into the products they consume, which is emphasising the importance of concise labelling.

An increasingly urban society is leading to busy lifestyles in which time-constrained consumers choose products that offer convenience and portability. Demand is rising for microwaveable packaging, single-serve packs, carry-away packs, resealable packaging, easy-open packs and longer shelf lives. More eating away from home and on-the-go consumption suggests that more packaging will need to be designed for portability and less weight and resealability will need to be designed for products eaten at home.

Sustainable packaging

There is mounting public pressure on brand owners and retailers to reduce the environmental impact of packaging. Brand owners are responding to consumers’ environmental concerns in several ways. These include:

• Lightweighting, reducing material usage without impairing pack performance

• Using more recycled and recyclable polymers in packaging

• Investigating the use of bioplastic packaging

For the packaging converter and its logistics chain, flexible packaging uses fewer resources and less energy than other forms of packaging. It provides significant reductions in packaging costs, materials use and transport costs. Furthermore, it can also be constructed on the spot from roll materials at the filling location, minimising transportation of ready-formed empty packaging. To the consumer, it takes up less space when empty than rigid packaging.

The John Lewis Partnership and Waitrose, for example, state that by 2020 they will eliminate all operational waste going to landfill and reduce the amount of food waste generated. They are also continuing to explore innovative solutions to reuse their own reprocessed cardboard, glass and plastic waste in operations, supporting a more circular business model.

Retail chains and brand owners also continue to adopt bioplastic packaging rather than conventional plastics in order to meet their sustainability goals and minimise their carbon footprint. They also recognise that sustainable packaging presents an opportunity to differentiate their products and to present a more environmentally friendly image to consumers.

Supermarket shopping

Packaging film demand is benefiting from the growing market share of the large retail chains worldwide. These chains have expanded the market for packaged food with their focus on cost reduction and shelf-life extension.

Retail chains have dominated food and drink markets in advanced countries for many years. Food and drink retailing in developing economies of Eastern Europe, Asia and South America, has traditionally been dominated by smaller, local and independent artisan stores, largely offering unpacked food. Domestic supermarkets chains are spreading in these regions, and are taking a growing share of food and drink consumption.

Supermarkets are becoming especially favoured by consumers due to their wide product ranges and diverse choice of premium brands, usually unavailable in other types of outlets. There has also been growth in the number of discount stores and private label products, which enables those on lower incomes to purchase packaged food and drinks at more affordable prices.

Pouching machinery

Pouches, and particularly stand-up pouches, are the fastest-growing product category within flexible packaging. The new generation of vertical form-fill systems (VFFS) is capable of delivering faster production speeds, greater versatility and improved sealing techniques. In the current economic climate, there is a growing need to reduce the time to market for even the most basic commodity items, a trend that is placing pressure on packer fillers to meet increasingly tight delivery schedules cost effectively.

Pouch production machinery development is one of the most buoyant areas of the packaging equipment segment. A major challenge is the fill line speeds of pouches in comparison to bottles – especially for transitioning beverages to flexible formats. One of the greatest steps forward has been the development of continuous pouch filling machines to replace slower intermittent machines. Large format pouches, previously limited to 80–100 pouches per minute (ppm), can now be run off at 250 ppm.

Original Source: http://www.technicalreviewmiddleeast.com/manufacturing/engineering/where-is-the-packaging-industry-heading

Original Date: January 25 2018