Report: sustainability drives shift to flexible packaging

A new report from global packaging firm Smithers Pira identifies sustainability as one of the main reasons brand owners are switching from traditional materials like glass and metal to flexible packaging types.


Called “The Future of Flexible Packaging to 2022,” the report says flexible packaging sales were valued at $219.5 billion in 2016. It predicts that the sales will grow at an annual rate of 4.3 per centto reach $282.6 billion by 2022.

“Consumer, retail and technology trends have contributed to a gradual replacement of rigid pack formats by flexible packaging during the last decade or so,” according to global packaging and paper supply chains firm Smithers Pira. Besides consumer preference, an expanding market for packaged foods, and the development of new pouch production machinery, sustainability is identified as a major driver.

The report noted mounting pressure on brand owners and retailers to reduce the negative environmental effects of their packaging. As a result, Smithers Pira notes that brand owners are doing the following:

  • Reducing material usage without impairing pack performance
  • Using more recycled and recyclable polymers in packaging
  • Investigating the use of bioplastic packaging

“For the packaging converter and its logistics chain, flexible packaging uses fewer resources and less energy than other forms of packaging,” according to Smithers Pira.

They look the same, but the plastic pepper can has a 16 per cent lower carbon footprint than the metal can.

Michael Okoroafor, VP of global sustainability and packaging innovation, McCormick

“It provides significant reductions in packaging costs, materials use and transport costs. Furthermore it can also be constructed on the spot from roll materials at the filling location, minimising transportation of ready-formed empty packaging.”

As an example, Smithers Pira cites the John Lewis Partnership, which owns the British supermarket chain Waitrose.

The company announced plans to divert 100 per cent of its waste from landfill by 2020–2021. They are also working toward 100 per cent closed-loop recycling of their cardboard, plastic, and glass by the same year.

In October, Waitrose began testing a new kind of packaging made from recycled cardboard pulp and dried tomato leaves.

This month Michael Okoroafor, VP of global sustainability and packaging innovation for McCormick, told Environmental Leader that recyclability was one of the main reasons for the company’s switch from metal cans to PET plastic ones for black pepper and Old Bay. “They look the same, but the plastic pepper can has a 16 per centlower carbon footprint than the metal can,” he said.

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Written by: Alyssa Danigelis

Published: Jan 29 2018

Shrink Sleeves Help Avoid Product Mediocrity

Your brand is destined for mediocrity if you are struggling to differentiate it from your competitors. Many companies try to be everything to their target audience and by so doing; they create confusion in the minds of their customers. Pinpoint the one thing that you do contrary to your competitors that makes your brand stand out. Do you distinguish your brand by label design, price, maybe by convenience, or by customer service and positive experiences?

All these things play a key role in your consumers’ mind’s eye anytime they interact with your brand, so do its innovative features, benefits, and niche. The key to having a competitive advantage is ensuring that your services and products stand out among other major players in the field and how you promote, advertise or market your brand is vital.

Importance Of Product Labeling

To maximize its exposure, the most important part of promoting a product is in its labeling. Today there are an abundance of choices.  There are numerous shrink sleeve label design options.  You can expect to see an increase in sales with the attractive custom printed 360-degree packaging and security seal labels that, in addition to boosting a products visual aspect, various shrink sleeve design options are also available using environmentally friendly film that appeal to an environmentally conscious public and boosts your product shelf sustainability.

Why Choose Shrink Sleeve

Shrink sleeve labels can be custom printed as per the company’s branding requirements with full-color striking images, including pertinent product information. These labels are not only strong but they are also flexible enough to wrap around an entire container and fit any shape of packaging. The most important aspect of shrink sleeve labels is that they are made from biodegradable materials that can be recycled, unlike older custom product labels that are made of plastic materials.

When you narrow it down to the biggest competitors, especially when they are offering a similar product or service as you are, how can you ensure that the customer chooses your merchandise time and time again? In this case, consumer confidence is key. By incorporating a tamper evident protection seal to ensure your product’s safety and by using the transparency of the shrink film to create an unprinted area on your product that allows consumers to view the contents inside the package on your shrink sleeve design is one way of boosting a buyers’ confidence.

Shrink Sleeve Strength and Durability

You can rest assured of your shrink sleeve designs’ durability because the labels are reverse printed behind 40-70 microns of clear film, a specific process which ensures that 360-degree graphics are protected from any wear and tear during transportation or while on the store shelves.

Creating a clear and concise brand identity through shrink sleeve design is vital because it will improve your marketing efforts and show that you are confident and you fully understand the essence of your product enough to stay consistent without misrepresenting the brand and to drive sales every time.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at  To contact one of our label specialists call toll free at 800.748.0209 or via email at

Using Shrink Sleeves in Product Labeling

Product labeling has greatly changed over the past few years. Even just a decade ago, there were very few options available for products entering the marketplace. Today however, manufacturers have so many options in custom product labeling from shrink sleeve labels to cover bottles and containers in the food, household, and beauty and cosmetics industries to flexible pouches which are essentially a product container and label all in one.  Both shrink sleeve designs and flexible packaging can be limitless. There can be many benefits to using shrink sleeves in product labeling and it is becoming a fan favorite within the industry.

The Shrink Sleeve Difference

Shrink sleeves differ from other product labels in that they involve a durable plastic label and not a paper label. They cover the entire container and allows manufactures to market on a three hundred and sixty degree surface. This maximizes space, particularly with all the information you must provide on a product label to conform to USA regulations—product name, size, imperial and metric measures, ingredients listings, and expiration dates.


Shrink sleeve labels can simply be in black and white, though that’s rare, and most commonly are printed in 100% full color. It is imperative to hire professional graphic artist to design a label that is customized for your product and marketing goals.  Shrink sleeve design can be limitless.

Shrink sleeves are made from a thick durable material that is comprised of plastics. They can be high-gloss or matt finish, both which are comfortable to hold.  They’re also as high-resolution as you would expect for today’s printing technology standards. They’re also waterproof and scuff-resistant, so they can handle being moved around in a store. And when the consumer gets the product, they’ll appreciate the finish too.

Safety with Labels

Shrink sleeve labels are also tamper-resistant. This means that the unscrupulous in a store can’t switch labels on products, or exchange labels to improve expiry dates. If the labels have been removed, a plain bottle is revealed below and the product will not be allowed to be sold.


Shrink sleeve labels can appeal to a wide range of markets. They can also help to increase sales, as they have great aesthetic appeal to your target market audience. Shrink sleeve labels have great versatility that will have you thinking up new and wonderful ways to promote your products. They cover both the label required for your product, as well as a distinct product package. You can do a two-in-one without having to worry about designing two separate components for your product.

Uses for Every Product

Shrink sleeve labels can also cover 360 degrees of the surface of the bottle or container. They fit any size or shape of bottle or container. The types of products that commonly benefit from shrink sleeve labels are soft drinks and sports drinks, salad dressings, hand lotion, sunscreen, shampoo, conditioner, shower gel and body wash, bubble-bath, home cleaning products such as window or bathroom or kitchen sprays, and more. Most likely there are many more new uses to come for 2018 that no one has thought up yet.


If you want consumers and shoppers to notice your food, household, or personal care products, consider having shrink sleeve labels done on your products. Shrink sleeve designs are endless. You’ll discover that your sales increase as more consumers gain notice of your great products. Remember ninety percent of all purchases are made on impulse.  Make sure your product gets noticed by using shrink sleeve labels in your marketing plan.


Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at  To contact one of our label specialists call toll free at 800.748.0209 or via email at

5 Winning Strategies In Sustainable Packaging

5 Winning Strategies In Sustainable Packaging

From making products smaller to investing in flexible packets that easily separate for recycling, here are five sustainable packaging strategies


  • 13 december 2017

1. Small is big

It’s not just Maltesers and Mars bars that are getting smaller these days. Glance around your local chemist and you may notice deodorant and hairspray cans getting the shrinking treatment too.

In 2013, Unilever launched “compressed” cans for brands including Sure, Dove and Vaseline – the aluminium containers have half the gas and a quarter less metal. They are now used in the world’s largest spray deodorant markets, saving more than 1,500 tonnes of aluminium to date – enough to make a million bicycles.

A few years later, British firm Boots and Natura Cosméticos in Brazil launched their own compressed cans. “In 2015, we made the decision to move deodorants to a compressed aerosol, which would potentially reduce the carbon footprint by 25% per can and also provide our customers with a more travel-friendly, longer-lasting aerosol,” says a Boots UK spokesperson. There’s still “education” needed, she adds, to ensure consumers understand that the same amount of product is inside.

Meanwhile, packaging manufacturer Ardagh Group say it has produced “the world’s lightest three-piece steel aerosol container” for a range of hairspray products for consumer goods and chemicals company Henkel. It has reduced the thickness of Drei Wetter Taft hairspray cans, resulting in a saving of over 15% of the material and water used in the production phase.

2. Think outside the box, then reuse it

Packaging in the supply chain, such as pallets and boxes used to deliver goods, is less visible to consumers but has a huge impact on a company’s environmental footprint. Alfredo Morales, regional head of Latin American beauty care retail for Henkel, says his team redesigned all kinds of processes in the beauty care production plant in Bogota, Colombia. Last year, 177 tonnes of cardboard boxes from deliveries of aluminium tubes, plastic bottles and folding boxes for their Schwarzkopf brand were reused, according to Morales.

“It starts with thinking out of the box,” he says. “You can save costs to the supplier and also the company, while at the same time thinking of protecting the environment and social responsibility.” The business asked suppliers to use sturdier corrugated boxes, set up quality-checking and reused each box 15-20 times. “We saved the equivalent of 3,300 trees and reduced 640 tonnes of CO2 emissions,” adds Morales.

Meanwhile, Dutch reusable packaging firm Schoeller Allibert makes a ventilated reusable plastic crate for transporting fruit and vegetables – the Maxinest [pdf]. The Ellen MacArthur Foundation [pdf] cites it as a good example of packaging innovation in the supply chain, because a Maxinest crate’s carbon footprint is about two thirds smaller than that of a standard size cardboard box.

3. Au naturel

Bio-based packaging is breaking down industry norms too.

Cosmetics chain Lush once used popcorn in its packaging for home deliveries, and now has compostable kernels made of vegetable starch and potato. Giles Verdon, head of Lush earth care, says that, so far this year, it has used almost 30,000kg of Ecoflo kernels; it also uses NatureFlex compostable and biodegradable films for wrapping products.

Although some worry that consumers can easily get confused by what constitutes bio-based packaging and how to dispose of it, innovation and investment in the sector is burgeoning.

There are challenges, admits Ilana Taub of Snact, whose fruit jerky startup using leftover or “ugly” fruit, is wrapped in Tipa compostable plastic packaging.

“We’ve just launched banana bars made from surplus bananas,’ she says. “We’re quite delayed, though, entirely because of compostable packaging. Because they’re such new materials and there is no blueprint, we’re the guinea pigs. There are no real alternatives if things go wrong (which they do), so there is a long waiting time between trials.” She adds, though, that the compostable packs cost just 1p more than conventional plastics per unit.

4. ‘Debond on command’

Flexible packaging – products such as pet food pouches and crisp packets – is frequently made from a combination of materials, adhesives and coatings. But these combinations – for example, in many hot drink cups – are often difficult to recycle.

A consortium of 38 European companies (CEFLEX) has come together to improve sustainability around flexible packaging.

Henkel’s market development manager Alexander Bockisch, who is working on the collaborative project, explains that you need many different qualities to achieve packaging performance, for example, “that protects from sunlight, oxygen and moisture, and can extend shelf life. Pet food, for instance, needs packaging to withstand sterilisation in an oven for 45 to 60 minutes at 131C.”

Henkel Adhesive Technologies is working on creating adhesives that will “debond on command”, so materials can be separated for recycling; developing plastics with compatible layers; and finding alternative coatings, to avoid using two incompatible plastics. “With CEFLEX, we want to further enhance the performance of flexible packaging in the circular economy,” he says.

5. What’s the story?

With the idea that nothing is waste, and with consumers often more likely to support something with a story behind it, a plethora of campaigns have emerged. From shampoo bottles manufactured with ocean plastic to outdoor gyms made from used cans, TerraCycle is one of the major proponents of “storifying”. Its campaigns often also have a social benefit, the gym in London’s Olympic Park being a case in point.

Dell, meanwhile, uses computer packaging made from materials such as bamboo and ocean plastics. Louise Koch, corporate sustainability lead for Dell EMEA, says the company uses packaging trays made from a blend of 25% recycled ocean plastics and other recycled plastics, with a view to collecting more than 7,000kg of discarded waste from waterways and beaches. Connecting sustainable materials with a strong narrative is good for consumer engagement and the bottom line, she says: “Using recycled ‘ocean plastics’ in packaging [meant] Dell was able to save on costs over prior packaging materials, even in the pilot phase.”

Like TerraCycle, Plastic Bank also adds a social element. People in some of the world’s poorest countries, such as Haiti, can collect plastic waste and turn it into “currency” – exchanging it for cash or services such as mobile phone vouchers. The material then goes on to be recycled.

Conversations around making packaging more sustainable have often centred around the worst offenders, such as single-use coffee cups or water bottles. But there are many strategies companies can employ to not only help engage hearts and minds, but also improve sustainability throughout the supply chain.

This article titled “Shrink it, reuse it, create a story around it: five sustainable packaging wins” was written by Senay Boztas, for on Friday 8th December 2017 14.58 UTC

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How Shrink Sleeve Labels Outbeat Brand Competitors and Make Products Sell

Shrink sleeve labels are changing the way marketers are pushing new products into the market.  This type of label offers a signature three hundred and sixty degree surface to advertise to potentional buyers. The durable materials that make up the label itself are printed using inks and patterns to create high impact graphics, thus making the product stand out from competitors. In fact, the striking labels grab attention of customers such that at times it entices the buyer to make unintended purchases as well.  Ninty percent of shoppers end up making last-minute, implusive purchases that were not originally intended.

The new method of bringing products to the notice of buyers by the use of shrink labels is an inexpensive and effective marketing technique. The traditional way to roll out a new product is often very expensive, sometimes costing hundreds and thousands just to create minimal awareness. However, for the company launching their new product, this could be a costly affair if he offering does not take off as expected.

How do buyers and sellers get benefited?

Today, shrink sleeve product marketing is making their brand rather affordable and appealing to the buyer simply because there is not much additional expense in the promotional campaigns. Consumers are flooded with choices and the seller too can conveniently launch a new product without much financial risk.

Lowers cost of marketing

It eases the toll on production and shipping cost, which the customer has to bear otherwise. Also, the buyer might just make few unplanned purchases. Again, from the seller’s point of view, this is beneficial and it can be a great deal for the buyer too if the product turns out to be good.

Compatible in design

The product shape, for instance for bottle and containers, is a key attention grabbing criteria. Shrink sleeves are compatible and adjust to the shape of the product, thus edging out the competition.

Solves content sizing problems

Often limited label sizes such as in traditional pressure sensitive sleeves is a tradeoff when it comes to fitting information properly. The newer shrink sleeve design solves these limitations with 360-degree complete container coverage.

Avoids designing complexities

Effective shrink sleeve label design requires special software and specialized professionals to create optimized appearances. Knowledgeable designers implement the seam into the design to benefit accurate application of the solvent.

Upgrades the appeal

In a brand competitive market, everything is about user appeal. The shrink label designs allow for highlighting existing products in a cost effective manner. A new label always makes the product refreshing and grabs attention, thus stimulating sales.

Labels work especially well when designed by professional shrink sleeve designers. Since they understand what appeals to a consumer and have the expert knowledge of graphics, it is best to choose quality shrink sleeve design for your campaign. Further, you can choose to machine design the prints from existing templates and glue on the product packaging, otherwise manual covering is also good to save costs.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at  To contact one of our label specialists call toll free at 800.748.0209 or via email at

Pouch filling operation sets new standard in quality, efficiency

Attention to detail differentiates contract packager Cascata Packaging LLC in the flexible packaging service market for viscous liquids like baby food and sports nutrition products. The company’s transparency, integrity and customer-friendly philosophy is helping food companies meet new consumer consumption scenarios with spouted and tear-top pouches.

During a private tour of the Salt Lake City headquarters and plant, the company’s modest elegance and precision processes were clearly evident. From the conference room with a wall of windows facing Packaging Room 1 to the careful staging of materials, the facility instills confidence.

“We see ourselves as an extension of our customers’ business,” says Asher Cameron, Cascata Packaging’s chief sales and marketing officer. “Our operation becomes part of their story where they can position that their premium products are produced in a premium facility.”

The company started in 2015 to serve an unmet need in the contract packaging market for flexibles. It’s a service greatly needed by brand owners making the switch to flexible packaging production platforms—as so many have been doing in the last eight to 10 years. Companies are often able to get new products to market more quickly by partnering with a contract manufacturer/packager—and without investing several hundreds of thousands or even millions of dollars on machinery and processing systems, and waiting months and months for delivery and installation of that equipment.

It’s that speed-to-market advantage that Cameron says customers value most.

But on-shelf differentiation and enhanced user experience matters, too, and spouted pouches continue to deliver both. The revolution started in the mid-2000s with applesauce and quickly moved into baby food, disrupting both categories. This packaging disruption continues today with smaller brands and with what Cameron calls the Amazon-ification of food—the growth of ecommerce for groceries. Cascata Packaging is tapping into both those trends, as well as a third: consumers looking for healthy/organic foods that are also convenient and shelf-stable (non-refrigerated).

Cascata is Italian for waterfall (think of “cascading” water). The company’s logo, cleverly designed, looks like both a spouted pouch and a waterfall. The contract manufacturer and packager’s flexible packaging product lines include spouted pouches, tear-top pouches, juice pouches with straws and vertical stick packs.


Visible quality

Still seeing a lack of adequate capacity today for flexible packaging production, Cascata Packaging has strategic plans for continued growth with added capabilities. The plant currently handles various pouch formats from spouted pouches to tear-tops, and juice pouches with straws to vertical stick packs.

Cascata Packaging runs two shifts, six days per week with about 85 employees. About 30,000 square feet of the 75,000 square foot facility is used for manufacturing, with about 35,000 square feet of finished goods inventory. Products are quarantined for a period of time before shipping for quality control reasons.

“All of the company’s executives have extensive experience in FDA [Food and Drug Administration] manufacturing operations,” Cameron says. “We appreciate the value of quality and embed it in all we do.”

But customers don’t have to just take them at their word. They can see it for themselves. Cascata Packaging’s open-door facility is designed so customers can see the entire production process without having to gown up. Windows in the walls throughout the plant let clients see into every corner of their operation when on-site. And high-definition cameras throughout the facility let customers remotely monitor the entire operation when their product is in production.

Throughout the facility, customers and visitors can view the entire manufacturing and packaging operations via windows without having to enter the rooms, keeping the atmosphere- and quality-controlled environment intact.


So what is different about Cascata Packaging’s operation that helps ensure the highest quality possible? Cameron identifies three ways:

1. The Salt Lake City plant was laid out from the ground up for optimal product flow, building efficiency in from the start.

2. Strict process design and control reduces variability and ensures product consistency. This is one way the company “systemizes” what they do, according to Cameron.

3. By capturing and measuring operational data to verify product was run correctly, they have “proof” of quality. This process monitoring/control—through the use of temperature and load sensors—goes far beyond recipes loaded into a packaging machine.

As a full-service business that is a USDA Organic, OU Kosher and SQF Level II certified facility, Cascata Packaging buys ingredients, formulates products and does the packaging. The quality management system also meets NSF Intl. standards. Quality starts with ingredients, including water, which is filtered three times (going through carbon, reverse osmosis and UV light filters) before being used in a recipe.

All production is done in batches. Batching/holding tanks—all stainless steel—are jacketed. This is one of several ways Cascata controls product temperature from batching through the entire process. Product moves through the facility in stainless steel pipes, keeping it in a contiguous closed system and unexposed to air from formulation until just moments before being packaged.


Inside the packaging operation

Packaging Room 1 holds four multi-head production lines for spouted pouch, tear-top, juice pouch and vertical stick pack pouches, all of which can operate simultaneously. And there is still ample space in the facility for expansion. The company is in discussion with several partners to start outfitting Packaging Room 2.

One operator manages each machine. All the equipment is high-speed form-fill-seal systems from Europe that were selected for their efficiency as well as speed. Company CEO/founder Bryan Wright explains, “Our strategy was to optimize the facility in terms of its pouch-per-square-foot ratio. That enabled us to invest in sophisticated, front-end batching/blending equipment and state-of-the-art pasteurization capability, as well as back-end post-fill temperature treatments to preserve the taste, texture, color and nutrient composition of our customers’ formulations.”

Filled pouches exit the packaging room on conveyors that lead directly into huge air-blown cooling towers. Cooling is necessary to maintain product quality with precise process control metrics. This prevents the product from continuing to “cook” after pasteurization, especially in unequal measures. Pouches in a case in the middle of a pallet, for example, will hold a high temperature for quite some time after packaging.

Despite the tight process control measures, the company also does extensive quality checks, with both on-line automated and manual inspection, and off-line sampling. Post-fill pasteurization ensures the temperature of the product fully sterilizes the inside of the packaging, in both pouch and cap areas. Volumes run from 3 milliliters to 150 ml of product and the company currently produces more than 25 formulations. During changeovers and between production runs, an automated clean-in-place (CIP) system takes out any potential for human error in sanitation.

Cascata Packaging’s production operation complies with Good Manufacturing Practices under 21 CFR parts 110 and 111, and can accommodate organic, gluten-free, kosher and halal label claims.


Location advantages

The facility—a short, 10-minute ride from the Salt Lake City airport—is also strategically located near major freeways, rail and freight lines, giving it an edge for sourcing and distribution, especially for the U.S. West Coast and Midwest. The city hosts distribution centers from several other major companies and is a base for a slew of network marketing companies, making the area rich with skilled employees.

And Cascata Packaging knows the value of quality people, too. At the end of October, Wright recognized the accomplishments of his team in a self-described “rare” LinkedIn post, congratulating them for earning the Mountain West Capital Network (MWCN) Emerging Elite Award, which recognizes new and upcoming companies for their growth, innovation and market impact—for the second year in a row.

Wright wrote: “In a few short years, we have built a state-of-the-art manufacturing facility unrivaled in the Western United States, attracting the largest companies in the world to utilize our capabilities. We have tripled our manufacturing capacity in the past year, certified as a SQF Level II operation, and we will have quadrupled the number of employees over the past year by early 2018. We have a lot yet to do, but everyone at Team Cascata deserves some recognition. Well done!”


As a nice touch for when customers visit during production of their product, Cascata Packaging can change the color of the LED lights in the ceilings and around its machinery based on the customer’s brand colors. It also has special suites where customers can work and collaborate when they are on site.

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Original Author: Lisa McTigue Pierce

Original Date: Jan. 2 2018

Bring Attention to Your Products with Durable Shrink Sleeve Designs

Most business owners around the world these days are curious to know new ways to highlight their brand in the market. If you are also searching for a trick, durable shrink sleeve labels are probably the best choice for you.

Custom-designed shrink sleeves, often known as shrink wrap labels, are made up of polyester or plastic material. Professionals reveal that this type of materials used in labeling has heat resistant properties and are some of the best label products in the market. They can easily bear friction, moisture, and other common damages without losing their aesthetics.

How can using shrink sleeves in labeling bring attention to your business?

Business owners need a reliable solution for labeling their products. However, there are so many methods and each one of them has unique pros and cons, so the selection of right technique may appear little difficult. As per the growing trends, shrink sleeves have gained more popularity in the market within past few years. They are currently holding almost 15% portion of the active labeling market and their potential is growing ahead. Whether you are dealing with a pharmaceutical industry, household cleaning products, beverages or food, shrink sleeves are always the most advantageous choice for labeling.

The best thing to know about shrink sleeve design is that they can ensure decoration of full container. For example, if we talk about bottle packaging, these shrink sleeves can cover the entire bottle with its wider surface area so that product marketers can find more ways to highlight impression of their business. If we talk about the traditional spot labels, they use to have limited display area to add required production information. The shrink sleeves are a creative option for labeling as they protect containers from tampering as well.

Making It Easy To Recognize For Your Customers

It is important to make additional efforts to make your product standout in the market. When you must beat other brands, it is important to find stylish ways to make your packaging functional. These shrink sleeves can be easily wrapped around any shape of the container and the ultimate impression appears like thing are directly printed on the bottle. Studies reveal that customers usually have an intention of buying the product by identifying the shrink sleeve labels. It is the easiest way for them to recognize their favorite brand among loads of collection available at general stores. It is easier to locate product name, brand details and packaging information from these shrink sleeves.

Choosing The Experts

Expert marketing professionals recommend shrink sleeves as a potential solution for leading successful marketing campaign. It is not good to overlook the importance of these creative labels for your business. It is good to hire knowledgeable designers to merge all essential details on this 360-degree wrapping so that it can create an impactful impression of your business. Make efforts to choose the right material and use expert ideas to optimize the appearance of your shrink sleeve labels; it must attract your audience with positive vibes. Soon your business will find great leads from the market.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at  To contact one of our label specialists call toll free at 800.748.0209 or via email at

Heat-sealable Paper as green flexible alternative


Feldmuehle Uetersen GmbH has launched a heat-sealable paper solution for packaging manufacturers and packing companies.

The coated flexible packaging paper with a heat-sealable reverse side can be easily used on existing packaging lines and can be recycled in the waste paper cycle. The Dutch copack service provider NOMI Co-Packing has already successfully produced and filled stand-up pouches with the new material.

With the new heat-sealable paper, Feldmuehle further expands its wide product range within its Packaging Solution business area. This provides brand owners with a natural and recyclable material option, which can be used in form-, fill- and seal packing lines similar to plastic films. Available with a high white, glossy or matt surface, the product is suitable for high-quality printed packaging as well as for simple inner pouch solutions.

“For applications which don’t require a barrier function from the material, our product offers an environmentally friendly alternative, made primarily from cellulose instead of plastics,” explains Stefan Eitze, Technical Marketing Manager at Feldmuehle. The material gets its sealing functionality during the paper production process with a water-based dispersion coating applied. It is re-pulpable in the waste paper recycling process, so that the raw materials can be reused.

The product performs well on existing form-, fill- and seal packing lines. “The new material is ideally suited for our stand-up pouch packaging line,” says René Beijsens, Technical Manager at NOMI Co-Packing, copack partner for many well-known brands. “On top of this, the change in material, from foil to heat-sealable paper, was possible without any additional changes to our machine setting.”

Convenience when opening The material is also extremely user-friendly, supporting a simple and controlled tearing opening of the packaging for the consumer. Therefore, perforations and notches that are necessary for opening film packaging are not required with this paper-based material.

Original Source:

Original Date: Dec 8 2017