Turn Heads with Functional Product Packaging

Flexible packaging and flexible pouches is an innovation within the packaging industry. More and more companies are opting for this kind of product packaging for the value and benefits that it renders to the business owners and consumer. Owing to this fact, flexible pouch manufacturing has surfaced as something which is here to stay for long run.

One thing that is unique to this kind of packaging is its functionality. Not only does the manufacturer get packaging for his product but also the consumer gets a package that is conveniently designed and easy to use. One other thing that has added to the fame of pouch packaging is its ability to turn heads both of the consumers and the manufacturers.  Designers are ensuring that flexible packaging labels are catching the consumer’s eye.  There are a number of ways designers can do this including:

Flexible Packaging Offers Greater Brand Recognition

Since you must have bought something of value in your life, let us ask you a question. What is the first and foremost thing that captures your eyes when you see a product? It is indeed the packaging of the product!

It is a well-established fact in marketing that a product is well recognized by its packaging. And when it comes to flexible pouches, they not only represent a new line of packaging but also allow the manufacturers a larger space to print their logo/message upon. Thus, with beautiful design and profound space, flexible pouches are going to create a win-win situation for you.

They Can Pack a Variety of Consumer Products

Looking at the variety of the consumer products in today’s market, one can assume the plethora of packaging types that they require. For a business owner, managing different types of packaging for same-phase products can be a headache. With the advent of the pouch packaging, this headache has been eliminated. Now, there is no need to order different kinds of packaging.

They Extend the Shelf Life of Products

Since they are made of plastics, flexible packaging extends the shelf life of products because they are not susceptible to degradation. They do not react with a majority of substances and thus the product that they contain stays healthy for longer.

In addition to this, they can be easily vacuumed for better product preservation. So, no matter if it is food or cosmetics, the flexible packaging saves all.

They are Wonder Windows

As stated above, having flexible packaging for printing the message of the manufacturer is important since it serves to capture customer interest. What adds to this interest is the ability of the package to reveal what it is holding inside. This can work great for the brand exposure of a business even if its name is new to the consumers. They can just look at the product through the packaging and be inspired to buy it.

From the above discussion, you must have sensed that flexible pouches are more than just packaging solution. They protect the product, enhance its life and also add to the value of a business. If you are looking for the right packaging for your product which is liquid-phased then you need to contact a flexible pouch manufacturing facility.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://anchorprinting.com/flexible-packaging.php.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

It’s a ‘game-changing’ plastic

A Richmond firm designed a plastic that degrades in landfill within 10 years

Plastic waste is notorious for taking too long to decompose, but a Richmond firm is changing that.

“This is absolutely game-changing for the plastic packaging industry,” said Mark Rose, vice-president of Flexible Packaging, Layfield Group at 11120 Silversmith Place.

The company’s new technology, the BioFlex package, allows its plastic packaging to degrade in 10 years, according to Rose, while regular plastic takes hundreds of years to degrade.

BioFlex
The package with BioFlex technology looks like an ordinary Ziploc bag. It can be used for packaging products such as coffee, peanuts or potato chips. Photo by Daisy Xiong/Richmond News

The package looks like an ordinary Ziploc bag. It has a closure strip and patterns on the cover, and comes in different sizes and colours. It can be used for packaging products such as coffee, peanuts or potato chips.

“The closure strip is degradable within 10 years, too,” said Rose.

He said many companies have agreed to converting their packaging to BioFlex, and the company is expanding to meet demand. Since its launch three months ago, the company has hired 25 new employees and is going to hire another 25, said Rose.

“My goal is, within 10 years, that all packaging will be BioFlex.

“People will feel good about using our packages because they know it will be degraded within our generation,” said Rose.

Rose added that the gas created from degrading 1,000 pound of these bags can power an electric car for a family for a year.

Rose’s father created the plastic company 40 years ago, when plastics production expended exlosively worldwide.

“It is interesting that when my father first started the business, everyone thought plastic was a great thing, and now people think it’s bad,” said Rose, who has worked for the family business for nine years.

But he believes plastic packaging has its own advantages and there is a way to make plastic environmentally friendly, despite plastic and the environment often conflicting with each other.

“Many people think containers such as glasses, metals and hard plastics are environmentally friendly because they can be recycled.

“But if you look at their environmental footprint, you will find that they take up so much land, while plastics are much more efficient – 50 coffee bags only weigh a pound.

However, most plastics go straight to the landfill and take up to 1,000 years to be turned into compost.

Rose and his team have looked at substitutes for traditional plastics, including corn and sugar polymers and recyclable barrier plastics.

But those options are either not resilient enough, too expensive or leave too large of a footprint on the environment.

“The sugar-based option looked good, but they were basically from sugar canes grown in the Amazon area. People are cutting down the Amazon, burning the field to grow the sugar cane, and then harvesting the sugar,” said Rose.

In the end, Rose and his team experimented with new materials and came up with BioFlex, which, according to Rose, is resilient, affordable and degrades in landfills faster.

“For each bag of food sold for 20-30 dollars, it only costs 20 or 30 cents extra to shift to our packaging. But you are making a contribution to our environment,” said Rose.

“And our packages are easy for companies to switch to from their previous packages. They don’t need to change their production lines.”

Original Source: http://www.richmond-news.com/business/it-s-a-game-changing-plastic-1.23090845

Original Author: Daisy Xiong

Original Date: Nov 102017

Strong Growth for Stand-up Pouches

Endless Options in Label and Package Design with Flexible Packaging

Flexible packaging is a cost-effective packaging solution to the traditional packaging options.  It attracts buyers both young and old as about fifty percent of consumers respond to innovative packaging using high-quality paper, cellophane, and other materials offer endless options for manufacturers to choose.  However, it requires knowing about all the different packaging materials to make the right choice.

Modern packaging options are designed to meet various needs including environmental, biodegradable purposes to protect the environment. The flexible package suppliers plays an important role product manufacturing serving the food and nutrition, pharmaceutical, creative, brand equity, agricultural, and technology manufacturers. Some packaging options available in the market today are listed below.

Considerations in Choosing Packaging

In a situation where there is more than one option to choose from, it is essential to know the criteria to follow before making a choice. As said above, flexible packaging serves various needs; it is within such needs that individual users will choose the packaging option that best serves their purpose.

The following are things to consider when selecting a package option:

  • The Environment of the Product

The manufacturer needs to consider the situation where the outcome will be subjected to pick a flexible packaging that will tolerate such environment. Consider dietary salt packaging, for instance; it needs a packaging that will prevent it from getting compromised with water. So it’s best to consider cellophane or waterproof packaging.

  • The Target Audience

Where the prospective markets for the product are young kids, it is best to consider aesthetics and quality design to choose a packaging option. Paper packaging will be an advantage here that cellophane material.

It is not all materials that are art tolerant in term of labeling and design. You will need a flexible packaging option that will allow for better design which will accentuate the artistic consideration of the packaging.

Packaging has the following options:

This packaging option is the most versatile type of packaging label. It can form correctly to the encased product giving it the right contour shape covering. They are used for boxes, great for beverage packaging and other food items.

  • Pressure Sensitive Labels

They are the best application in consumer food industry used in a variety of applications. They are available in different textures and adhesives; it is best for manual and automated uses.

  • Dry Labeling

Best packaging for removable packaging and coupons. Most often used as removable instant redeemable point of purchase packaging.

  • Reseal Booklets

This variation of dry labeling packaging is used in reseal booklets; it comes with an adhesive which makes the booklet to fold back into itself and reseal the package.

Where your industry labeling rules apply, flexible packaging options are best manufacturers ally in consumer product packaging as it provides the window to choose the best option relevant to your business.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.