Product Introduction Using Shrink Sleeves

Shrink sleeve labels are changing the way consumer marketers introduce and push new products onto the market.  Shrink labels wrap around products such as bottles to allow the marketer 360 degrees of space to entice potential consumer to purchase their product.  Shrink sleeves are made from a material that allows for high impact graphics to stand out on the grocery store shelves.  The use of noticeable inks and patters on labels grab attention.  Many shoppers will make purchase they did not intend to because of the label alone.

Shrink Sleeves Used For New Product Introduction

Sleeve labeling is an inexpensive and effective way to introduce a new product without spending heavily on media advertising buys.  Traditionally a new product rollout would be very expensive costing several hundred thousand dollars just to get minimal consumer awareness.  Some campaigns are upwards of a million.  This is an expensive gamble to make especially if in the end the product does not take off as expected.

Product Branding With Shrink Sleeves

Shrink sleeve labels are one of the primary ways to brand your product without breaking the bank.  The next time you are walking through the grocery store take notice that products ranging from kitty litter to soft drinks use this manner of labeling.  There are many different reasons for this but here are the five main reasons that this type of marketing works:

  • Shrink sleeves can fit over any shape of the product. If you are selling a case of raisins that is shaped like the sun with little points jutting out from it, then you will find it hard to fit other types of labels on it.  Shrink sleeves are always an option because if they cannot somehow fit around the product then it can always encase the product within the label.  They conform to any shape product imaginable.
  • The sleeves can provide an unparalleled degree of safety from product tampering. If you choose this type of label to completely cover and conform to the shape of the product as mentioned earlier, then it makes it much harder to tamper with.  That is why so many food manufacturers use this type of label on their products.
  • If you use a standard label then you will most likely put it on the front of the package only. That leaves the sides and back as dead space.  This type of labeling provides a 360 degree arc of prime, marketable real estate that can be seen from any direction.
  • Marketing has always been an expensive undertaking for any product manufacturer. You have to be very careful with the types of labels that you make because they are so expensive to produce that you probably won’t change then often.  Shrink sleeve labels are made from a thin-film of plastic and are one of the cheapest ways to add advertising to your product.  Since it is so much cheaper to use shrink sleeves it allows you to change your advertising more frequently to try new things.
  • Another big selling point of shrink sleeve labeling is the vast array of looks and options that are available. You can have the labels printed with metallic, pearlescent, thematic or even make it look like etched glass.  If you want the look of your product to shine through the label then you can have the sleeves manufactured in semi-opaque that gives it that invisible look.

Final Thought On Shrink Sleeves

These labels even allow for changes that may stimulate selling of existing store products.  Some products even though they are of high quality may through time start to seem outdated.  A new label can add spice and appeal.  Their use can stimulate sales and grab an increasing share of the product demand.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com/shrink-sleeve.php.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

New, High Performance Binder for Lamination Inks

The flexible packaging industry is growing in complexity: as the variety of substrates widens and they become increasingly sophisticated, printing inks need to meet numerous, ever more demanding requirements. Inks for laminations have to withstand the lamination process and deliver the bond strength necessary for the respective application. They must also allow high speed printing and ensure excellent graphic quality.

Binders are a crucial component of lamination printing inks. HI-THANE™ A-890K from SONGWON is an aliphatic, solvent based polyurethane ink binder for use in the manufacture of gravure printing inks for a variety of laminates.

This new binder is distinguished by its exceptionally high lamination bonding strength on various plastic films, especially PET, nylon and OPP. Its outstanding heat resistance makes it suitable for use in both retortable and non-retortable flexible packaging laminates. With its very high re-solubility, HI-THANE™ A-890K counteracts scale formation in gravure printing cells, improving print quality and reducing machine maintenance. Thanks to its low viscosity, this versatile binder helps to boost the color strength of inks, promoting top quality printing results.

HI-THANE™ A-890K is suitable for use in pigment grinding to help achieve the required rheological properties and the smaller particle sizes that increase the color strength of prints. It can be used on its own or together with other binders, such as vinyl chloride vinyl acetate and polyvinyl butyral copolymers.

SONGWON will be giving a technical paper at the NPIRI Fall Technical Conference 2017, the venue for technical training, information exchange and professional networking in the graphic arts disciplines. The Conference takes place from October 10-12 at the Hilton Chicago Oak Brook Hills Resort and Conference Center.

Original Source: https://packagingeurope.com/new-high-performance-binder-for-lamination-inks/

Original Date: October 9 2017

 

Matte finish now available on aluminum cans

The high contrast of matte and gloss printed on packaging has added a sensory element that compels consumers to touch; and once a package is in hand, it’s often added to the cart. A new decorating option now gives aluminum cans this visual and tactile sensation.

The Matte & Mirror Impact is a direct print solution that will be commercially available in 2018 from Ardagh. Visitors to Drinktec 2017 (Sept. 11-15; Munich, Germany) can see samples of Matte & Mirror Impact in the Ardagh Group booth, #A1.539.

Nikola Kerkhoff, product manager for Ardagh Metal Beverage, tells us more.

 

What printing technology are you using to create this?

Kerkhoff: A special ink creates the matte effect in certain areas on the can. More information to follow in our press release within the next couple of weeks.

On this Standard can, the background is matte and the zebra is glossy.

On the Slim style can, the matte finish is on the zebra, with the background glossy.

 

Did it require any capital investment? If so, what?

Kerkhoff: We work closely with our customers to understand what they are seeking to do with their brand and their business so that we can innovate and create together a package and process, from conversion to filling to distribution to retail display, that delivers on their objectives and we invest appropriate resources into each project.

 

How does this compete with the trend towards shrink labels on cans?

Kerkhoff: Here are several aspects to consider:

Complexity: Printing the can directly in our production process enables our customers to get a can, including the nice finishing, without the necessary step to apply shrink wraps or labels later on.

Design: The can offers a 360-degree surface for brand communication. Additionally, you have the possibility to create a united design, such as by choosing the corresponding shell color.

Sustainability: From a sustainability perspective, it is wise to choose a permanent material like glass or metal. Metal is 100% and infinitely recyclable and a can can be back in the shelf within 60 days.

 

Is any brand owner using this yet? If so, who, how and where?

Kerkhoff: We are currently in the process of working through options with customers to launch in the coming months. More to come later this year.

Original Source: http://www.packagingdigest.com/packaging-design/matte-finish-now-available-on-aluminum-cans-2017-08-23

Original Date: August 23 2017

Original Author: Lisa McTigue Pierce

 

Flexible Packaging Makes On-The-Go Simple

Flexible Packaging Industry

One of the rapidly growing aspects of the packaging industry is flexible packaging. It combines the best characteristics of film, plastic, aluminum foil, and paper to convey a broad range of protective properties while utilizing less material as possible. Ordinarily taking the form of a liner, pouch, bag, or overwrap, flexible packaging is characterized as any package or part of a package that can change quickly in shape.

Flexible packages are utilized for institutional and consumers items and in industrial applications, to market, protect, and distribute a vast array of items. As the leading packaging innovation, flexible packaging adds marketability and value to food and non-food items alike. From guaranteeing the safety of food and extending shelf life, to offering to protect from heating, boundary insurance, re-sealing, ease of use and printability, the industry keeps on progressing at a remarkable rate.

Flexible Packaging Life Cycle

The life cycle details of flexible pouches show a variety of sustainable benefits. Flexible pouches begin with less garbage, thus greatly reducing landfill disposals. Technology and innovation have empowered flexible packaging industries to utilize less natural resources in the production of their packaging, and changes production process have lessened energy and water consumption, volatile organic compounds and greenhouse gas emissions.  What’s more, lighter-weight flexible pouches brings about less transportation-related energy and consumption of fossil fuel and pollution of the environment

Flexible packaging is at the forefront of important packaging trends in packaging design and performance, production protection, consumer convenience, and sustainability which impact the consumers, environment, and businesses positively.

In the past of packaging world, Cellophane was of highest popularity. Since the 1960s, technology and innovation have prompted the development of printable substrates which contributed to the revolution of lighter weight packaging that incorporates continued enhancement in product protection, shelf appeal, strength, and the ability to be sealed.

With its custom qualities, versatility, sustainability, and efficiency in conserving resources, it’s smart to consider flexible pouches for your new product line or to upgrade existing package.

Benefits of Flexible Packaging

  • Flexible pouches are lightweight and simple to carry, store, open and reseal
  • It extends the life of many items, particularly food, and has a positive profile of sustainability
  • It requires less energy to produce and to transport and releases small amounts of greenhouse gases on its while transported to the market.
  • It results in less consumer waste being sent to sanitary landfills
  • Creative
  • Broadly extendible into different item categories
  • Gives options in resealing and dispensing
  • Indicates and  maintains freshness
  • Provide consumer conveniences
  • Is easy to transport and store
  • Creates shelf appeal
  • Uses less energy
  • Enables visibility of contents
  • Creates fewer emissions
  • Provides efficient product to package ratio

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.