5 Ways to Get Your New Product Noticed

As a business, the primary focus is working on the type of product or service that offers the best solution to their customers. Whether you are using flexible package manufacturing for your new product packaging to entice more customers, or implementing several marketing techniques, a good strategy for growing a business and making it effective is by discovering different approaches for getting your products out there.

Now, you have another product that you are amped up for. It tackles serious issue. It is something people are searching for. Your clients are in need of it. It ought to be a grand slam, since it is an awesome product, and it will also help individuals solve a known problem. It fits a specialty and fills a need. In any case, if nobody finds out about it, then its main purpose will be defeated.

The following are great ways you can get your new product noticed:

  1. Attend Trade Shows & Expos

This is an astonishing way you can get your new product noticed is by going to trade and public expos. These sorts of industry occasions are awesome for getting your new product out there as they enable you to blend with bunches of different entrepreneurs and potential customers.

  1. Make a Web Page for Your New Product

Introduce your new product on your website. Offer the problem that it can solve and include an opt-in form to enable potential customers learn more.

  1. Connect with Industry Influencers

When you connect with influencers, introduce your new product as an answer for a typical issue within the industry. Present yourself and utilize that your new product can help their current clients.  You’re attempting to get the message out that your new product exists. The most ideal approach to do this is to have somebody experiment with your product and give their information. So convey as much free product to influencers in your specialty as your organization’s financial plan can deal with.

  1. Target Consumers through Packaging

Quality packaging can be incredibly valuable in helping your new product noticed. Some colors, outlines or pictures can have a more appealing effect to one group than others, and can subsequently make your result of more prominent. Other than for promoting, product packaging is a powerful way to make an impression on your new product buyers. Advertising messages on the front of your new product can make the shopper prone to picking it up, gander at it and attract buying.

For best result, consider using flexible packaging when looking into your products packaging and custom label. A flexible packaging manufacturer will help you get the best out of packaging.

  1. Leverage on Using Social Media

Whatever social media platforms you utilize in sharing your new product, don’t promote to the extreme. The 80/20 method always gives great result. You can let 80% and posts and shares from others and your promotions 20%. Also, regularly participating in discussions might be the most ideal approach to accumulate interest in your new product on social media platforms.

Now you have them, go get your new product noticed to as many potential buyers as possible.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com/flexible-packaging.php.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

American Film and Machinery: Steam heat tunnel

American Film and Machinery has introduced the WSN-Gen S Steam Heat Tunnel; an all-in-one tunnel that includes its own steam generator, and is a perfect addition to shrink labeling lines in manufacturing goods industries, including food and beverage, pharmaceutical, nutraceutical, health and beauty, consumer goods, and chemical products.

The WSN-GEN S is designed for simple setup where in-plant steam generation isn’t readily available. Equipped with two adjustable tier manifolds, the unit directs the steam heat where needed to produce a precise, high quality finished appearance of PVC, PETG, OPS, and PLA labels and neck bands. The GEN S provides better contour than radiant heat and ensures a quality finish regardless of container size or shape.

The GEN S tunnel utilizes a 9 in. tall and 4 in. wide opening to accommodate a number of shrink sleeve products. The tunnel has a maximum temperature of 212 deg. F and features high quality steam heating elements and an adjustable manifold for uniform heat distribution. Changing containers or labels isn’t an issue, because tier adjustments and controls are done from the operator side of the tunnel, making adjustments safe, quick and easy.

Steam heat is typically the best source for shrink labeling due to the fact that the steam fully encompasses the product at once and provides a uniform, consistent shrink around the product. It is especially effective for irregular shaped products.

Original Source: https://www.packworld.com/article/machinery/multipackers-shrink-wrappers/shrink-tunnels/american-film-and-machinery-steam-heat

Original Author:

Original Date: June 29, 2017

Benefits of Shrink Sleeve Labeling When Introducing a New Product

Without adequate packaging and marketing behind it, a new product entering the market will struggle to attract market share. It’s the marketing, promotion, and packaging of a product that tells the public what the product is, how to get it, and how it can improve their lives.

To ensure the success of any promotional campaign a new product must be labeled in such a way that it achieves maximum exposure. One of the best ways to achieve that goal is to use shrink sleeve labeling.

Shrink wrap sleeves can be applied to products in many different ways. From covering just the cap to creating a full-body 360-degree wrap. This gives the benefit of a large canvas on which to create an appealing and attention grabbing design.

Shrink wrap sleeves labeling removes many constraints of packaging design as the process allows the wrap to conform smoothly to complex shapes, while remaining flexible and durable. The ability of the sleeves to wrap around almost any package design gives marketers an edge in creating a product design that stands out from the crowd.

Not only are shrink wrap sleeves tough they are also manufactured from biodegradable materials to increase consumer confidence. The added strength they add to the packaging means manufacturers can reduce the use of extra protection during transport. This saves on material, transportation costs and helps the environment!

In 2011 a study was conducted by AC Nielsen using 800 consumers to determine the value of packaging and create a better understanding of consumer preference.

The study showed that there was a higher emotional connection with shrink sleeve labels over the traditional variety of labeling. The study also determined a correlation between shrink sleeve labeling and long-term sales, and that labeling has a significant influence on the effectiveness of product trials.

With new developments in the manufacturing process, lowering costs, and continued refinement of the product. Demand is sure to continue as more manufacturers see the potential that shrink sleeve labeling can have for maximum visual impact and creating greater appeal for new product lines.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at www.anchorprinting.com.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

New Shelf-life Extending Packaging Technologies

I recently had discussions with experts from both Nova Chemicals (U.S. office in Moon Township, Penn) and Mitsubishi Gas Chemical America (U.S. office in New York City), regarding their new flexible, shelf-extending packaging technologies. Both companies will showcase these technologies at Pack Expo Las Vegas, Sept. 25-27.  Here’s the scoop:

Nova Chemicals has developed two easily recyclable flexible packaging film structures: one that is based on a moisture barrier formulation for items such as dry foods and mixes, frozen fruit, and confectionary; and, one with both a moisture and oxygen barrier formulation for nut mixes, granola bars, meats and cheeses and other snack foods that have traditionally required rigid or non-recyclable mixed-material packaging

These resin formulations, including LLDPE and HDPE, are based on Nova’s dual-reactor Advanced Sclairtech Technology which produces a broad range of single-site catalyzed octane copolymers.

Food packaging market manager Mike Cappelli says:

“Our design team set out using this technology to design polyethylene film resin formulations for multilayer packaging—some for stiffness, some for sealant, some for barrier…This is a win for customers, the industry and the environment. It speaks to the consumer desire for lightweight, economical and sustainable packaging.”

 Both base recipes are certified to carry the “In store drop-off” package label from How2Recycle, a rapidly growing program to help consumers understand end-of-life recycling options. Also, the designs are compatible with the #2 HDPE recycling stream.

The new structure designs can be used in a wide variety of package formats, including the popular and fast-growing stand-up pouch, pillow pouch, and flow wrapper. Also, packages can be customized for single-serve or multi-use through addition of zippers or fitments. Processors and converters can work with Nova’s experts at its Centre for Performance Applications to collaborate on film structures for the specific applications. The Centre recently completed installation of its new Effytec horizontal fill seal (HFFS) pouch maker, which will allow creation of prototype packages that can be tested on-site.  In addition to excellent barrier properties, Cappelli adds that field experience has shown that traditional printing and inks are used with no problem with reverse print so it’s not subject to a mess or surface printing.

MGC has developed a technology that potentially doubles shelf life for organic and natural foods. Embedded as a film layer in either LLDPE or PP retort packaging applications, it removes oxygen from within sealed bags and pouches. The technology is based on MGC’s oxygen-scavenging Ageless OMAC technology which is made by compounding an iron powder as the active ingredient and is sandwiched between a barrier layer and a sealant layer. The technology is now available as a resin to North American film producers and converters, and can efficiently run on legacy processing systems.

The embedded film layer has been shown to extend and protect food’s natural characteristics without sachets, added spices or sodium. It is said to be ideally suited for soups, sauces, processed fruit, dips, protein bars, prepared meals and wet pet foods, which are particularly vulnerable to food spoilage.

“We offer food processors a free-assessment to determine the increased shelf life that our technology will bring to their brands. Our technology will help food manufacturers build greater consumer preference and brand loyalty for their natural and organic and gluten-free products.” He also added that Mitsubishi will provide resin samples to film processors and converters to test run the technology.

Original Author: Lilli Manolis Sherman

Original Date: 7/6/2017

 

Eаѕу Opening Oрtіоnѕ For Flеxіblе Pоuсhеѕ

In mаnу dіffеrеnt іnduѕtrіеѕ, thеrе іѕ a расkаgіng shift tаkіng рlасе. Frоm foods and bеvеrаgеѕ tо lаundrу detergents, hоuѕеhоld items, soaps, ѕhаmрооѕ, реt fооdѕ and еvеn рhаrmасеutісаlѕ, mоrе and more соmраnіеѕ аrе mоvіng frоm rigid расkаgеѕ аnd соntаіnеrѕ tо flexible расkаgіng ѕuсh аѕ роuсhеѕ and bаgѕ. This tуре оf сhаngе аffесtѕ nоt оnlу thе соmраnу doing thе packaging, but the еntіrе расkаgіng industry іtѕеlf, аѕ ѕuсh a shift mеаnѕ nеw methods оf packaging рrоduсtѕ, new mасhіnеrу, аnd nеw рrосеѕѕеѕ.

The ѕhіft tо ѕuсh packaging ѕtеmѕ frоm ѕеvеrаl dіffеrеnt аdvаntаgеѕ оffеrеd by роuсhеѕ, bаgѕ, and оthеr flexible containers. For customizing packages, items ѕuсh аѕ роuсhеѕ mаkе unіԛuе ѕhареѕ аnd ѕіzеѕ muсh easier to fаbrісаtе and rереаt wіth соnѕіѕtеnсу.

In аddіtіоn, whеrе rigid соntаіnеrѕ frequently hаvе a small area or a labeled area fоr logos, photos, information or dесоrаtіоn, роuсhеѕ and оthеr flеxіblе расkаgеѕ аllоw thе freedom tо uѕе thе еntіrе соntаіnеr fоr the ѕаmе рurроѕе, gеnеrаllу gіvіng расkаgеѕ more сrеаtіvе freedom. Suсh packaging саn аlѕо be mоrе resilient thаn rigid соntаіnеrѕ, surviving drорѕ, аnd other іmрасtѕ mоrе frеԛuеntlу wіthоut thе dаmаgе thаt lеаdѕ tо lоѕѕ рrоduсt, refunds or rеturnеd products.

Aѕ fоr thе bоttоm line, a mоvе tо flеxіblе расkаgіng саn mean lower energy аnd shipping соѕtѕ as well. The uѕіng lеѕѕ material in and оf itself mеаnѕ uѕіng less energy and соmрасt flexible расkаgіng tаkеѕ uр less ѕрасе whеn ѕhірріng than thе rіgіd соuntеrраrtѕ. Thеѕе twо examples also соntrіbutе tо thе fасt that flеxіblе packaging is ѕіmрlу a more еnvіrоnmеntаllу frіеndlу, оr grееn, аltеrnаtіvе. Lеѕѕ еnеrgу аnd less material еԛuаl less wаѕtе. Fоr еасh іndіvіduаl расkаgеr, оnе or all оf thеѕе motives mау рuѕh a buѕіnеѕѕ tо mоvе frоm rіgіd соntаіnеrѕ tо flexible packaging.

But fоr thоѕе сurrеntlу using rіgіd соntаіnеrѕ, thе mоvе tо flеxіblе packaging can mean dоіng a lot more thаn just switching containers. Pасkаgіng mасhіnеrу buіlt fоr rіgіd bоttlеѕ аnd other соntаіnеr tуреѕ mау nоt allow fоr аn еаѕу ѕwіtсh tо роuсhеѕ or bаgѕ. At thе very least, some mоdіfісаtіоn mау bе nесеѕѕаrу, аnd аt wоrѕt, an entirely nеw расkаgіng line mіght be rеԛuіrеd. Fоr thоѕе uѕіng mасhіnеrу for lоwеr production runѕ, semi-automatic equipment mау bе easier modified than соmрlеtеlу аutоmаtеd packaging ѕуѕtеmѕ.

Semi-automatic equipment wіll bе activated bу a fооt оr fіngеr ѕwіtсh fоr fіllіng, sealing or other расkаgіng processes. The key to modifying such mасhіnеѕ for flexible расkаgіng will nоrmаllу lіе іn ѕtаbіlіzіng аnd роѕіtіоnіng thе расkаgе and, іn ѕоmе саѕеѕ, opening іt fоr thе іntrоduсtіоn оf thе product. Whеn dеаlіng wіth turnkеу, аutоmаtеd расkаgіng systems, nоt only muѕt each machine bе mоdіfіеd tо hаndlе the package, but thе trаnѕfеr system, tурісаllу роwеr соnvеуоrѕ, must аlѕо bе modified or соnvеrtеd. In ѕоmе cases, thе еxреnѕе оf соnvеrtіng such a ѕуѕtеm mау соѕt a соmраnу as muсh, оr more, than purchasing nеw еԛuірmеnt ѕресіfісаllу for роuсhеѕ, bаgѕ аnd оthеr flexible packages.

Thе bеѕt course of асtіоn tо tаkе when considering a switch frоm rіgіd tо flexible расkаgіng іѕ tо include your packaging machinery manufacturer frоm the outset. With numеrоuѕ орtіоnѕ available fоr flexible расkаgіng, thе mаnufасturеrѕ саn рrоvіdе insight аѕ tо thе required mоdіfісаtіоnѕ, аddіtіоnѕ оr рurсhаѕеѕ thаt wіll be nесеѕѕаrу for each аnd every расkаgе considered. Wаіtіng to іnvоlvе thе mаnufасturеr until аftеr thе расkаgе сhоісе has bееn mаdе саn lead to еxtrа time and expense thаt соuld have bееn avoided by ѕіmрlу аѕkіng fоr input аt thе bеgіnnіng оf thе рrосеѕѕ. And sometimes ѕіmрlе сhаngеѕ tо packages, сlоѕurеѕ оr оthеr соmроnеntѕ can make a hugе difference іn the mасhіnеrу required, without compromising the vіѕіоn of thе расkаgеr.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at www.anchorprinting.com.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.