Why to use shrink sleeve labeling for your products

Shrink sleeves are a type of label that so many food and beverage companies use on their products. These labels provide vital information such as the products name, ingredients, directions, price, catch phrase, and more. Shrink sleeves are easy to read and brightly colored making it easy to catch the eye of consumers as they pass by. That truly might be the end of it there, the last thing you really think about shrink sleeves but there is so much more to shrink sleeves than just a marketing purpose.

Shrink sleeves are one of the most durable labeling products on the market today.  In fact the uses are pretty much as endless as your imagination and creativity. Shrink sleeves are printed on plastic or a polyester film material which makes them great for places that encounter moisture or friction. They can withstand a real beating and still look amazing and perform as they are meant to.

Why would you want to use a shrink sleeve? Other than the sleek look they offer a full color design that provides 360 degree coverage making these one of the more popular choices in this line. So, now on to the big question why would you want to partake in shrink sleeve labeling for your products? Allow me to show you exactly why you would want to do this.

  1. Marketing – Let’s face it as consumers we tend to be drawn to bright colors, certain words, certain health claims, and ingredient lists which is why it can be a huge benefit for your company to label products with shrink sleeves. They give consumers and easy to read and notice label that will catch the eye and draw them in.
  2. Brand Identity – Putting a high quality label on your products really tells consumers your brand is worth something. Your brand takes the time to care about their products by providing awesome looking and fabulously functioning labels for the products.
  3. Savings – Shrink sleeves are comparably less expensive when compared to other types of labels. Not to mention they look much better and are more appealing to consumers.

If you are looking for an innovative approach to marketing your brand give the shrink sleeves some serious consideration, they are versatile, colorful, and durable.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

5 Reasons Your Business Needs a Professional Custom Label

In today’s world, starting a small business and becoming an entrepreneur is not only about inventing products and getting them to the market it also includes the finer details such as elegant and exquisite labeling. In fact, getting customized labeling for your products helps to market them and by using articulate designs, they appear a class apart from the products of your competitors. So is it better if you design your own custom labels or would a custom label specialist perform a better job? Well, to answer this question and inform our readers about the reasons they need a custom label specialist we have compiled an interesting list of “5 Reasons Your Business Needs a Professional Custom Label Specialist”.

  1. Produce Elaborate Designs: To stand out from your competitors, you don’t only need quality products but also need attractive labeling and packaging. Because both the labeling and packaging of your products could prove to increase their sales and help you maximize your profits. To serve this purpose, you could hire professional custom label specialists since they always have a team of professional designers which efficiently produces elaborate designs for a variety of products and services.
  2. Quality and Durability: In many instances, as an attempt to save money, small business owners compromise on quality and buy cheap custom labeling. Such cheap labels almost always come off the products or become a victim of the wear and tear products go through from packaging to the supermarkets. Therefore, cheap labeling does not prove to be durable and do no good in enhancing the image of the brand. Thus, to get custom labeling and packaging that is durable and of high-quality you need to hire professional custom label specialists. Professional custom label specialists never compromise on quality and take care of everything from material and laminate to the size and custom shape.
  3. Quick Turnaround: Quick turnaround is another essential feature you would not get by using cheap custom labeling. Professional custom label specialists, on the other hand, always provide a quick turnaround. They would complete the packaging process of your products in an efficient manner and more importantly, in a considerably short time.
  4. Reasonable Pricing: The pricing of professional custom label specialists is always quite reasonable considering the high-quality solutions they provide. So, although professional custom label specialists might charge a bit more than the cheap labeling but there would always a huge difference in the quality both these custom labeling options provide.
  5. Hassle Free: The most worthwhile reason why you need to prefer a professional custom label specialist over cheap custom labeling is that they make the whole packaging process hassle free. Hiring a professional custom label specialist is like outsourcing the packaging and labeling process of your products to professionals who know their trade very well. This outsourcing would allow you to focus more on the marketing, finance, quality control, and many other essential aspects of your business to run it

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

How to increase recycling of flexible packaging

How can you increase the recycling of your flexible packaging? Would a demand for recycled-content material in new flexible packages help? Jeff Wooster, global sustainability director at The Dow Chemical Co., weighs in on the idea.

On Fri., Mar. 3, Wooster spoke about flexible packaging recycling at the 2017 Flexible Packaging Assn. annual meeting, giving an update of where the industry currently is and what projects are in the works. He outlined five potential solutions to increase the recycling of flexible packaging:

1. Creative Designs—to make more flexible packages easily recyclable.

2. Increased Collection— to get more materials back into the system.

3. Better Sorting—to allow separation at scale.

4. More End Uses—to maximize the value of collected materials.

5. New Technologies—for mechanical and feedstock recycling.

For other types of packaging end-of-life scenarios, though, the use of recycled-content material helps fuel the market for recyclables—polyethylene terephthalate (PET) bottles, for example. Is this a missing piece in the flexible packaging recycling puzzle?

Let’s find out what one packaging recycling expert thinks.

Jeff, at one point during your presentation, you said “We’re not going to make flexible packaging back into flexible packaging.” Why not?

Wooster: For food packaging…We’re not going to be able to recycle flexible food packaging back into new flexible food packaging because of the [Food and Drug Administration] FDA requirements for purity and cleanliness and all the other things that are required for direct food contact compliance. But we can make flexible food packaging into other products.

We could, for example, take flexible packaging and make it into something like a heavy-duty shipping sack for fertilizer or lawn-and-garden use. So it can be made into new packaging applications, even flexible packaging, just not for direct food contact.

For food, and pharmaceuticals, and certain delicate consumer electronics that have high purity requirements, most likely we won’t use recycled content for those applications in the short-term because of the difficulty assuring that recycled materials are completely suitable for use with food.

For PET bottles by comparison…PET bottles can be recycled into PET bottles used for food and beverage applications. That’s compliant. The FDA has said that the process is fine, that it’s safe for consumers, and because of the way PET is recycled, it’s easier to assure safety and compliance. There is also a limited amount of high-density polyethylene in the marketplace that’s available for use in food packaging for things like bottles for juice. But it’s only one or two suppliers that have availability of the material that have received the FDA “no objection” letter, which says they don’t see any problem with this. The FDA doesn’t technically give their approval. What they say is they don’t object to it based on the scientific evidence submitted for their review.

But for packaging food in flexibles, there are few of the right kinds of materials available that typically need to be used in those packages that also have FDA compliance.  That’s why that particular application is not going to be in play, probably for in the near future. I wouldn’t say it’s impossible in the long term, but in the near future, recycled content plastics will not be used for flexible food packaging.

 

Do you see an increase in the near future, though, in the use of recycled content in other types of flexible packages, for non-food applications?

Wooster: I do expect to see an increase in the use of recycled content in things like heavy-duty shipping sacks, bags for lawn-and-garden, for fertilizer, even resin bags and in lots of other applications as well. There are some applications where recycled content may currently be used in a small amount, and I expect more would be used there.

However, the types of materials that feed into those applications are going to depend on the performance requirements of the individual application and the particular materials that are used. If you’re making an all-polyethylene bag, most likely you would only put polyethylene, or compatible materials, into that application. For example, you might recycle a bread bag and put it into a heavy-duty shipping sack for fertilizer because that’s polyethylene going into a polyethylene application.

If the materials are multilayer laminates of flexible packaging that contain multiple polymers, then those materials probably won’t be used in film applications because the physical properties are reduced when you use multiple materials together, even if you compatibilize them. I’m talking about truly incompatible materials here, such as a complex lamination containing PET, nylon, EVOH [ethylene vinyl alcohol], polyethylene and several tie layer materials.

If the materials can be compatibilized, then they can be used. Polyethylene and EVOH, for example, can be compatibilized with a compatibilizer. And they can be used in what would otherwise be an all-polyethylene application. So you could take that combination and put it into a shipping sack, a merchandise bag, a grocery bag, a mattress bag, or a newspaper bag. Most kinds of polyethylene films that contain recycled content, or could contain recycled content, can use simple multilayer structures that can be compatibilized.

But if you look at a more complicated structure—like a lamination that’s PET laminated to metallized PET laminated to a barrier film laminated to a sealant film—those types of structures are not going to be mechanically recycled back into films any time in the near future, I don’t think.

 

Do you think an increase in recycled content being used in some applications of flexible packaging…do you see that as important to help drive further flexible packaging recycling?

Wooster: I don’t think it’s necessary to have the use of recycled materials be in flexible packaging specifically. I do think it’s necessary to have the use of recycled materials in some applications that can drive enough volume to grow the demand part of it.

Let’s say, for example, some company decides to make plastic pallets with recycled films and they need more recycled films to be able to make the number of pallets that they have orders for. That will drive collection and recycling of the films that are used as the feedstock to make the pallets.

Collected flexible packaging doesn’t have to go into new flexible packaging application to drive demand. It can go into any application. But you want to find an application where specifically flexible packaging is useful. So the composition of materials, the melt flow and other characteristics of the polymers needs to be right—you have to find an application where that’s useful for the end-use requirements to drive the demand that will then help to generate the supply and make the whole system work. It’s a complex system that will take some coordination, but I believe there’s a lot of opportunity ahead.

 

Original Source: http://www.packagingdigest.com/flexible-packaging/how-to-increase-recycling-of-flexible-packaging-2017-03-15

Flexible Packaging Is Changing The Package & Label Industry

Flexible packaging is known to be one of the fastest growing sections of the packaging industry. The process of flexible packaging combines the qualities of plastic, paper, aluminum, and film. Moreover, it uses the minimum amount of each material.
Bags made with flexible packaging can take the shape of a pouch, liner or overwrap. However, the shapes of these bags can be readily changed.

This type of packaging can be used for consumer products, institutional and industrial applications. Flexible packaging is has been quite useful for the business industry. It helps not only ensure food safety but extend shelf life as well. Furthermore, it can protect against heat, provide barrier protection, and easy printability.

Here is a list of advantages that the flexible packaging is responsible for:

• It is quite easy to handle flexible packaging. It is light in weight and can be carried around. It is quite easy to open up. Later, it can be resealed without hassle and storage is no problem either
Flexible packaging consumes a minimum amount of energy to manufacture. Easy to transport, it also produces less amount of greenhouse gasses when being moved to the market
• It is the face of innovation in the packaging industry
Flexible packaging can be used for a variety of products and has the potential to be extended to a more diverse set of products as well
• It can maintain the freshness of any product and indicate when it is not
Flexible packaging is not just profitable for the business industry but highly convenient at the consumer end as well
• It can also provide product visibility through the packaging
• When flexible packaging is being manufactured, the industry can greatly reduce the amount of waste produced as compared to other types of packaging
• At the consumer end, the waste is also being reduced using flexible packaging. This can greatly reduce the amount of waste being discarded into landfills
• It is highly advantageous for efficient product to package ratio
• For marketing purposes, this type of packaging is beneficial for improving shelf appeal

One essential favorable position of flexible packaging is the way that that less material is utilized to make flexible packaging. This makes less waste and is consequently more naturally well-disposed in light of the fact that less material is left in the landfills. Moreover, less water and energy is used in the making of flexible packaging and since the items have a tendency to weigh less, there are fewer transportation expenses and less waste of energy. It is truly an innovative step towards making the packaging industry more environmentally friendly.

Flexible packaging is at the bleeding edge of imperative packaging patterns in the protection of products, packaging outline and execution, buyer accommodation, and manageability which emphatically impacts the earth, shoppers, and organizations.
Flexible packaging makes a number of items more helpful, enjoyable, and more secure for purchasers. This has been possible all on account of the dedication to advancement, innovation, and maintainability that is the sign of flexible packaging.
At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.