Designing Product Labels When Space Is Limited

In label design space is limited.  It is important that designers deliver their message in a clear and concise manner within the limited space available on the label.  This needs to occur while making sure that key elements are not left out.  When designing a label, the graphic designer must work in conjunction with the manufacturer and design team to create something visually appealing and effective at marketing the product.

The product label holds a variety of information that is important to consumers.  Some key information that is needed on the label includes:

  • The product/brand name
  • A product logo if it is applicable
  • The size, quantity or weight of the product
  • A description of the product
  • Product tag line
  • Ingredient lists
  • Direction on using the product
  • Item barcode

Two of these items, the product story and directions tend to be longer and may need to be edited to avoid becoming too wordy.  If you want to have more product information available to consumers put it online or on the outside of the packages case.

With custom product labeling it is important that it is easily read.  Designers need to make sure that the label is clearly legible.  The font size and color are crucial elements.  For really important information designers should strive to use font that is ten points or larger.  Text that is not crucial should be no less than six points.  The color of the font is also significant.  It should contrast with the background color.   A bright font is often good because it is thought to entice people into making a purchase.  The color font that is used may also depend on the product and its existing aesthetic appeal.

In custom product labeling it is best to use a solid color for the background.  A pattern or photo when used for the background really affects the readability of the label.  Both options, a pattern or a photo, are not conducive to the readability and presentation of text.   It is important to have blank space, otherwise known as white space within your label.  This is favorable as it separates information and creates a visual distinction within the label as well.  White space within a label is an understated minimalist way to state what needs to be stated without being overwhelming.  It offers a calm and open feel to the label design.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Advantages Found With Shrink Sleeve Labeling

There is nothing more important to a products success then providing consumers with a quality and proper marketing.  It’s reasonable, in fact, to suggest that a quality product is even less important than superior marketing.  Without effective marketing consumers are less likely to purchase a product in the first place; the quality of the product doesn’t matter if consumers aren’t buying it.

Knowing that marketing is such a crucial element in your products success is only half the battle; a successful plan of action is the other.  A good place to begin any successful marketing campaign is with your products label.  Attention-grabbing designs, intense colors, and simple slogans used on a products package and labeling works really well in marketing.  A solid product label is marketing that your consumer takes home with them.

Companies have an advantage over their competition when they use labeling to present their product in a way that is compatible with their marketing plan.  The product label is a significant tool to help attract customers and identify brands.  One option that is transforming the product label design and manufacturing industry is shrink sleeves.  They offer a number of benefits over other options in labeling.

One of the leading advantages of shrink sleeve labeling comes from its flexibility.  Shrink sleeves can be used on any container no matter what the size or shape.  Labeling your product with shrink sleeves increase the products shelf appeal by making it stand out over the competition.  This being one of the prime reasons that shrink sleeve labeling has become so popular.

Within the food, beverage and pharmaceutical industries shrink sleeves are used more than any other type of labeling.  This is because shrink sleeves allow consumers to easily recognize if a product has been tampered with.  If a product is noticeably tampered with the consumer can reject the product and report a complaint to the related authorities.

Additional Benefits of Using Shrink Sleeve Labeling

  • Containers used in packaging can be thinner than ever before because of the added strength shrink sleeves offer. With a decrease in the needed wall thickness less glass or plastic is needed therefore decreasing the cost of packaging.
  • Containers that are colored are no longer needed because of the ability to wrap the entire container, no matter what shape or size, in a label that is colored.
  • Shrink sleeves are flexible and are manufactured to cover anything from the cap to the entire body of a products container.
  • Shrink sleeves offer label designers a three hundred and sixty degree space to market the product. This is advantageous to brand owners because it offers additional space to grab consumers attention and increase the products overall appeal.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.