Creating A Label That Reflects The Image Of Your Brand

In creating a new product label it is important that it is designed and developed to ensure the proper message is being received.  There are so many different aspects to labeling that are often forgotten that lead to the demise of products newly introduced in the market.  Not only is the message on the label important, as well as the information that it contains it is also crucial that the material of the label best represents the product.  Below you will find an example of the impact improper labeling can have on your product, brand and companies success. You will also see what it takes to create the label your brand deserves.

A product that is created to impact the environment positively should be labeled using materials that also represent the same image.   Labeling a product made to help the environment should be done so in a labeling material that is created from recyclable, bio degradable materials.  This shows the brand commitment to their positive stance on the environment.

A food product that is created for children to snack on as they travel should be labeled and packaged in way that makes the product easily accessible, easy to use and reseal.  The labeling and packaging help to enforce the brand commitment to the creation of a product that is meant to be packed up and traveled with.

The message you want your brand/products to be should be reflected in the label.  This labeling material and style is just as important as the labels message and content.

If you wish to show that your brand/product is an authority or leader in the market then it is important to showcase its authority.  Label designers can show that something is trustworthy, confident and considered to be of top notch quality using a few different design techniques.  Capital letters, bold contrasting color and a high label placement all help give off an authoritarian vibe. Think about different brands/products which are considered superior.  When it comes to peanut butter one very specific brand comes to mind.  It will come to you in a jiffy. It is possible to see these three techniques within the brand/product label.

Honest and authenticity is something that many brands/products strive for.  To create a label that mirrors this image it is important to create a label that is made from materials that represent a real vibe with a label that design that follows suit.  Use a logo with font that is unlike any other on the market.  Custom colors and features that will become icon in projecting the image of the brand/product should be prominently displayed.  Create a label that is meant to stand the test of time. Design a label that can be used for years to come to represent the brand/products that your company offers.

Looking to show what consumers can expect out of a brand/product marketers seek to design a label that shows the products expectations.   This is done through labeling by conveying what is on the inside of the package within the outside label.  How does the product perform, how will it smell, what taste does it offer that is unique.  The pureness of a product is shown using clear colors, transparent blues, whites and pastels.  Bold brands/products show this message with valiant colors and daring fonts.

The label design is one of the most important factors influencing the marketing of your brand/product to consumers.  The message that you wish to prove is displayed first and foremost through the custom label.  The success of this objective is crucial to the overall success of a company.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at for all of your product label design, printing and packaging needs.

The Psychology Of Color In Custom Labeling

When it comes to custom labeling it is important to understand the psychology of color.  Knowing what feelings are invoked with color and when colors are used in combination of one another ensures a proper foundation to successfully package and market your product.  Color, when used in custom label design, is used to convey a message without saying a word.

When marketing a product color serves an important role in how consumers view your product or services.  In order to maximize a company’s brand and the impact it has on consumers colors are combined to reflect a desired message.  Then as time goes on and those colors are seen used together images of your brand will emerge.  Think about the first thing that comes to mind when you see the colors red and yellow together?  Do the golden arches of a certain popular food chain come to mind?  Color is how marketers work to create a successful brand.

Another thing to consider in the colors used in your products custom label is how different colors are perceived around the world.  The meanings of colors used in product labeling don’t mean the same thing to everyone in every culture.  Below you will get an idea of how color is used in labeling and what can be associated with each.


The color red can mean something completely different depending on the product type.  Red is a bold color that is known for presenting power, sexuality, velocity and vigor.  Red as a main label color represents something different than red lettering.  Red is a perfect color when designing a label for a product that is meant to be bought on a whim.  It is perfect for products that are to inspire purchase on an impulse.


When looking for a color that exudes energy, warmth and a bit of mischievousness, orange is the perfect color to use in custom labeling.   When orange is used consumers see adventures and confidence.  Marketers choose orange when looking to package products to give off freshness and vibrancy; often used in juices and products that wish to represent and era of sophistication.


Products wishing to appeal to nature and the environment choose green.  The color green is earthy, fresh and clean.  It attracts energy, movement, peace and an appeal to the earth.  When looking to exude how in touch your product is in with Mother Nature a variety of green shades should be used to design your products label.


The color blue offers feelings of professionalism, reliance and dependability.  Blue, especially darker blue shades are used in logos and custom labeling when looking to present class and trustworthiness.

When choosing colors and different combinations it is crucial to consider the message the colors used say about your product without saying a word at all.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at for all of your product label design, printing and packaging needs.