The Meaning of Colors When Used In Custom Labeling

As product manufacturers the concept of outsourcing is nothing new.  This is so true when it comes to all of the activities outside of product development such as packaging, labeling, marketing, distribution and the list goes on and on. Our focus in this article will be on custom product labeling.  Although manufacturers are able to outsource the designing and manufacturing of the label they need to have the final say.  It is crucial that product manufacturers have a basic understanding of these key elements even down to the affects color has on consumers.

Choosing a combination of colors to create the identity of your brand is vital to its success.  The colors chosen will continue to represent your brand and product lines for years and years to come.  It is essential that the colors used function to create the emotion and feelings that you expect consumers to have when making a purchase.  When this process is done effectively your brand will be recognized by the products label without the use of any words or information; the colors and graphics alone will be enough for people to recognize your brand.

The Symbolism of Color in Custom Labeling

Red is color that represents feelings of passion, love, excitement.  It is a color that attracts consumers and is in fact one of the most popular colors used in custom labeling.  Think about products that incorporate the color red in them.  How do you feel when you see these products?  Whether I am thinking about food or places I enjoy visiting the color red is abundant.  In the restaurants I like the interiors are red, my favorite foods and drinks all red.  Pasta sauces, wines, apples, peppers and more all make me feel new, whole and full of vigor.  This is what the color red does when used within custom labels.

The color blue is often used when trying to create a sense of authority, professionalism and dominance.  This is why many corporate logos use the color blue.  Consider businesses that you consider to be powerful.  What color do you see?  Most likely it is a shade of blue.  From financial institutions to pharmaceutical companies blue signifies trust and control.  It is a color that you can lead and therefore allowing consumers to have the confidence to follow.

If you are looking to represent your product in the most environmentally friendly light possible the color green is your best bet.  The color green offers visualizations of nature and therefore invokes the splendor, lightness and freedom consumers seek when surrounded by the elements of nature.  Calm and growth, if this is the image you seek for your product be sure to use the color green, in a variety of shades within your products label.

In our next installment on custom labeling we will look into the appeal of other popular colors often used in labeling.  Orange, purple, black, white and combinations of colors all say something unique about your brand.  The key to brand success is the understanding of what feelings and images are perceived when using them in custom labeling.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at for all of your product label design, printing and packaging needs.

Trends to watch out for in 2016 for plastic packaging

When it comes to packaging, plastic dominates the market beating out metal, glass and paper in the food and beverage category. And there’s no slowing down as the future looks bright with recent economic reports forecasting that the demand for rigid plastic food and beverage packaging and containers will grow at a rate of 5% a year until the total market reaches $5.4 billion in 2017. Flexible packaging is also on the rise, too. Global demand for flexible packaging is growing at an annual rate of 3.4% and expected to reach $248 billion by 2020. Right now, the food industry accounts for 70% of the demand for flexible packaging. Contributing to this significant growth are recent advances in plastics-processing technologies.

With all this projected growth in the next few years, it’s no surprise that this past year the plastic packaging industry was full of exciting innovations that emerged into the market. And 2016 looks no different as PlasticsToday predicts to see more and more of these pioneering trends further develop. Here we present some concepts which companies are implementing using plastic.

Plastic cans   

In 2015, we saw a handful of packaging manufacturers targeting the canning industry, making the case for plastic as a revolutionary alternative to the staple metal can. It’s now possible to make the switch from a metal cannery to a plastic packaging company due to technical advances in PET and plastic blowmolding. Plastic packaging manufacturers can now offer a viable alternative to food makers once solely dependant on metal for oxygen barriers and other required preservation techniques.

Last year, PlasticsToday reported on how the Klear Can from Milacron Holdings Corp. (Cincinnati, OH) recently passed a critical food safety test and is undergoing further testing with a number of select prospects. So, expect to read more about this.

Milacron’s Klear Can technology is an ideal alternative to metal cans for fruits, vegetables, soups, meats and other products. It uses the same filling, seaming and retorting machinery as metal cans so minimal downstream investment is required. Manufacturers can also produce/mold cans at the filling site (through the wall operations), be cost competitive to the metal can, and allow brand owners to demonstrate quality of the product to consumers.

Global packaging leader Sonoco (Hartsville, SC) also recently brought to market its TruVue can, made with its proprietary Fusion Freshlock Technology, which consists of a highly engineered, multilayer plastic substrate that makes it transparent and the enclosed product visible to the consumer. It has an easy-open metal lid and metal bottom that consumers prefer on a traditional metal can.

Also, TruVue is the first clear plastic can to withstand the rigors of continuous retort systems without overpressure, performing in high-temperature and high-pressure environments. In addition, the distinctive construction of the TruVue can provides a more uniform heating experience, a quicker retort cycle and greater strength performance throughout the supply chain, compared to competitive formats. The package is non-BPA (BPA-NIA) for food contact.

Intelligent packaging

Consumers today are more tech savvy than ever. Companies are responding to this with intelligent packaging, which makes it possible to connect with buyers through track-and-trace technologies, otherwise known as bar or QR codes. The wine and spirits market is currently a huge adopter of this.

Another factor contributing to this concept is that food and beverage companies are becoming increasingly worried about counterfeit goods, mainly overseas. In the coming years, many companies will likely explore custom product packaging with bar codes and other forms of authentication as significant growth is predicted in the anti-counterfeit packaging (ACP) market.

In a recent report from Allied Market Research (AMR), the ACP market is likely to grow at a CAGR of 16.1% through 2020, reaching $62.5 billion by 2020.

The forecast is revealed in AMR’s new report, “World Anti-counterfeit Food & Beverage Packaging Market- Industry Analysis, Size, Growth, Trends, Opportunities, and Forecast, 2014-2020.”

The report predicts that holograms will hold on to the leading position in overall authentication technology market through to 2020, while radio-frequency identification (RFID) technology exhibits fastest growth at 20.4% CAGR during the forecast period.

Near-field communication (NFC), RFID, smart labels, and smart caps are a few examples of where brand owners are tracking the quality and safety of food products at various points during the supply chain to ensure product integrity.

Recloseable, resealable packaging

Many cost-conscious consumers are purchasing their food in bulk today, which makes the ability to securely reclose the package to keep food fresh critical to eliminate food waste.

Last year, UK-based Pulse Flexible Packaging Ltd. won the Silver award in the Food category of the prestigious 2015 Starpack 

Awards with their bespoke pack for M&S eatwell Seed & Nut Mix. The pack comes with a number of high level consumer convenience features, including an easy-open and reclose format, highly visible tamper evidence and good portion control.

The application of Macfarlane’s Reseal It technology to the reverse of the pack allows the consumer to easily open and reseal the pack, allowing for effortless portion control. An additional tear strip, also developed in conjunction with Macfarlane, was incorporated into the tamper evidence feature to ensure the brand owner’s food safety regulations were not compromised and gives additional peace of mind to the consumer.

Also taking home an award last year was a new packaging solution from Bemis Co. (Neenah, WI) using DuPont (Wilmington, DE) advanced materials. Bemis Co. developed a new BelGioioso Mild Provolone packaging solution using DuPont Selar PA and DuPont Bynel in a resealable package. The package is made up of two individually sealed compartments. This transformational package provides consumer convenience by allowing the user to easily peel and reseal the package 20 times or more with fingertip pressure. What’s more, the package is perforated which allows the consumer to easily separate the two compartments without using a knife or scissors.

“High-performance materials add value to packaging in many ways, but especially in protecting food and keeping food fresher and more appealing longer,” said Yasmin Siddiqi, Global Packaging Relationship Manager, DuPont Packaging & Industrial Polymers. “As the packaging industry converges on this global issue, more and more solutions like this resealable system will be required.”

Bemis won a Silver Award in the 2015 DuPont Awards for Packaging Innovation, demonstrating excellence in the Enhanced User Experience criteria.

Written By Kari Embree 
Published: January 12th, 2016

Original Source:

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The Purpose Of Custom Labels In Product Packaging

Product manufacturers, marketing experts, custom product label designers and consumers all view the purpose of the packaging label differently.  The one thing that is a common element between the ways people view package labeling is that it is the one way to tell the difference between products available on the market today.  The difference in the importance of the label depends on the role they play in the product’s production, distribution and marketing process.

Product manufacturers are looking at the expense of the label and how the label affects the packaging of their product.  Marketers are looking at the label and the importance it plays in creating brand awareness and how it draws consumers to choose the product over the competition.  Custom product label designers are looking to create a label that provides the information the manufacturer needs it to while creating something that is graphically engaging.  Consumers look towards a label to provide product information that allows them to make an educated purchasing decision.  The fact is using a custom product label is important for a variety of reasons; choosing the correct label for the product is essential to the products success on the market.

Below are common choices that are available in custom labeling for product manufacturers to choose from.

Pressure Sensitive Labeling: Pressure sensitive labels offer a great deal of flexibility for single label or front and back applications. Manufacturers offer a variety of different substrates and have many types of coatings and laminates that can be used for your application. The label manufacturer’s technical team will ensure that your requirements are met and your application will be a success and meet quality standards.

Shrink Sleeve Labeling: Label manufacturers push the boundaries to become leaders in shrink sleeve manufacturing. Manufacturing capabilities are endless, technical expertise is highly valued and the quality will be determined by who manufacturers the product label. Shrink sleeves offer 360° graphics for all different types of containers and applications. Label manufacturers will use various material options and applications when creating a custom shrink sleeve label.  Shrink sleeves can be manufactured in single cut sleeves or sleeves on rolls for machine application.

Of course not every label available on the market for manufacturers to choose from will be right for your product, marketing standpoint or packaging.  It is essential to have choices.  As a custom label manufacturer the more options you offer to your clients the more likely they are to choose you to design, create and manufacturer custom labels for their products.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at for all of your custom product label design, printing and packaging needs.