Marketing Success With Shrink Sleeve Labeling

Product labeling is a significant aspect that helps impact a products success or failure.  In order to be sure of your products success it is crucial that you implore materials that will get the job done.  If your product is going to succeed it is crucial you maximize your chances of success and that starts with the choosing shrink sleeves for your products labeling.

Although there are a variety of materials to choose from when considering product labeling it is important, in order to succeed that you choose the label that offers your product the most benefits.  Shrink sleeve labeling offers more benefits over other labeling options and fits every budget.

In order to understand how shrink sleeve labeling can benefit your company and products it is beneficial to understand what advantages exist when you choose to use shrink sleeves in labeling.

Labels made from shrink sleeves are created from affordable materials.  You can manufacture shrink sleeves for a variety of products.  Shrink sleeves are incredibly versatile and can be designed to work with even odd shaped products.  So as a manufacture if you are looking for an affordable option in labeling and have a product that is uniquely shaped, look no further; shrink sleeve labeling is your best option.

If you are looking for a labeling option that offers a large visual impact you will find that when using shrink sleeves.  No matter what size or shape your product is packaged in, shrink sleeves offer an appealing label.  Shrink sleeves have been known to be a leader in labeling, often preferred by consumers over traditional labeling alternatives.

Once recent concern has been the footprint left behind with the use of shrink sleeves. It is crucial to understand that shrink sleeves can now be produced without causing harm to the environment.  Shrink sleeves are produced using biodegradable materials that do not harm the natural environment.  As a product manufacture it is important to understand that you can get results without leaving behind a giant black mark.

There are a number of options when it comes to choosing a material to create your products label out of.  Look at the advantageous offered and choose the right option for your product and company.  Labeling is one of the most basic components in product development.  When picking a label material you should look at the benefits it offers, the rewards it offers and the overall cost.  Shrink sleeve labeling offers a wide variety of benefits as well as being a financially conscience way in which to label your product.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your label design, printing and packaging needs.

Tips To Help Design An Appealing Product Label

In business when you create a new product one of the most important things to consider is the products packaging and label.  An appealing product label works wonders to help boost sales of your product. The package and label are the first things to draw consumers to your product.  The label is what creates the desire of the shopper; will they purchase your product or pass in favor of another more alluring product.

Visual appeal is the guiding force in marketing.  Consumers are lured in by a products visual appeal.  Your products label is the main attraction that will draw consumers in. With that in mind you must find a way to package and label your product in a tempting manner.  The label should be clear, concise and should grab the attention of a wide range of consumers. Creating a label is not difficult; creating a label that effectively markets your product is the challenging part.

When designing your products label there are a few things that can hinder the appeal if not considered carefully.  It is important to remember that too many colors can clutter the label and instead of drawing attention to your product it can turn customers off.  A classic label that can retain its appeal over time is what you are looking when designing your products label.

Different colors entice different feeling and emotions.  In label design it is important to understand what emotions are conjured when using a combination of colors.  Use appropriate colors to entice the emotions you are looking for with your product.  Brighter colors such as oranges and yellows elicit energy while blues and greens bring on feeling of calm and serenity.  Consider what impression you wish you leave on consumers when thinking about the colors to use in your new label design.

It is also important that after a design has been solidified that you ask the label printing company for a sample before ordering.  The color process that is shown on the screen when designing your label does not always come through after printing especially with the number of materials that labels can be printed on.  Shrink sleeve labeling, cut and stack labels, pressure sensitive and roll fed labels will all print color differently.  When contemplating a label you need to be one hundred percent sure about the decision as the label is what will be representing your brand and new product.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Five Tips When Designing Your Products Label

Your products label should be designed in a manner that is appealing and draws consumers in.  Your label should entice people to buy the products within your product line.  There aren’t a whole lot of ground rules when it comes to designing a perfect product label.  There are a few ground rules to consider following in order to guarantee that your product label is visually appealing.

Attractive Graphics

The graphics on your label are an incredibly important part of the overall design of the label.  Attractive graphics aren’t something that come easily.  A graphic designer should be employed to design the graphics on your label.  An impressive graphic will help to grab the attention of potential customer faster than any number of words that grace a products label.

Color Choices

Choosing the colors for your products label are super important to the growth of your brand.  The colors on your label will lead consumers to gravitate towards your product line as it continues to grow.  The colors on the label will evoke consumer’s feelings.  It is important that the colors you choose invoke the feelings you desire customers to feel about your product.  The colors on your label should accentuate the products packaging and create visual appeal.

Choosing Fonts

The font on your product is as important to the overall label design as is the color and graphic choices.  Choose a font outside the normal range of fonts.  Consider a font outside the realm of Windows font choices.  Fonts that are new, artistic and ground breaking will outweigh the frequently used fonts your competition uses.  The font should be easy to read, appealing and eye catching.  It is also important that you don’t use too many fonts on the label.  Limit the number of different fonts you use when designing your new product label.

Enticing Vocabulary

Remember that a first impression takes only a seconds.  The text on your label should influence your audience to buy the product.  Use words that are meant to grab attention; short catchy descriptions about your product work well to entice buyers.

Product/Contact Information

Your label not only needs to contain information about your product but also information on how to contact your company.  This information should be added to the label in a manner that does not detract from the graphics, colors or visual appeal.  The information needs to be located on the label where it is easy to spot, easy to read and does not detract from the labels message.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Industry Updates – Zip-Pak: Resealable flexible packaging innovations

Zip-Pak’s two new resealable flexible packaging innovations include PresSure Lok – which provides improved consumer convenience for liquid products such as shampoo, detergent, beverages and condiments, and Fragrance-Zip – which offers a unique zipper closure solution designed to emit a customized aroma upon initial and subsequent openings of a flexible resealable package.

PresSure Lok features Controlled-Chamber Technology which delivers a unique all-in-one solution that combines a flexible pouch with a flexible and self-contained fitment, eliminating the need for a separate dispensing component. The user simply squeezes the flexible pouch to open the seal, allowing liquid product to flow into the dispensing chamber. The package then automatically reseals itself for future use. This proprietary sealing mechanism is designed to allow the flexible package to lie on its side, or even upside down, without unintentional dispensing.

Consumers benefit from the light weight, easy-to-use package that offers controlled product dispensing. Sustainability goals are achieved through the use of far less materials required for production and transportation in comparison to rigid packaging. Marketers benefit from a brand differentiating product delivery system, as well as the high-impact graphics made possible with flexible packaging.

Fragrance-Zip, the latest in the company’s portfolio of Sensory Feedback Fasteners, is a new zipper closure solution: the scent is embedded in the reclosure during the manufacturing process. By working in close partnership with several fragrance companies, Zip-Pak can duplicate virtually any desired aroma, enabling a package to replicate a desired scent whenever opened. This versatile fragrance option can be incorporated into any style of resealable Zip-Pak closure.

Original Article Source: http://www.packworld.com/package-type/bagspouches/zip-pak-resealable-flexible-packaging-innovations

Industry News: Hellman’s Caught Red Handed Changing Product Labels from ‘Mayonnaise’ to ‘Mayonnaise Dressing’

Hellman's Mayonnaise

(Photo : Hellmans)

Hellman’s Mayonnaise Product Labels changed from “mayonnaise” to “mayonnaise dressing” on their official web site

From what it looks like, Hellman’s got a taste of its own medicine after it tweaked its web site to stress that some of their own products are not exactly mayonnaise after all.

After suing Hampton Creek for selling “Just Mayo,” a “mayonnaise-wannabe,” Unilever, Hellman’s parent company is caught red handed in a “hypocritical fashion” changing the mayonnaise product labels on their web sites.

Michele Simon, a public health lawyer discovered that customer reviews on Unilever’s web sites for Hellman’s and Best Foods were being changed from “mayonnaise” to “mayonnaise dressing” because the products did not have enough vegetable oil to qualify as mayonnaise.

Mike Faherty, vice president of foods for Unilever North America said that they had to change the web sites after issues started to pop out when the “mayo battle” began, and even admitted that they should have just taken down the customer reviews rather than editing them.

 “A mayonnaise is not a mayonnaise without eggs.”-that’s what retail giant Unilever said as it filed a lawsuit against Hampton Creek, a California startup for calling its egg-less, plant-based spread as “Just Mayo.”

In addition to the name, Faherty called out the image of a giant egg with a pea shoot inside it on Just Mayo’s jars, which he said makes people think there’s egg in the product.

 “They have an egg on their package but not in their product-they’re just not mayo,” strong words from Faherty.

The big company also argued that consumers equate “mayo” with mayonnaise, and therefore the label provides misleading information.

 “My mom and your mom are shopping for Thanksgicing right now, and there’s a false bale in the mayonnaise category. Their label right now should be ‘Just Not Mayo,'” Faherty continued.

Hampton Creek’s “Just Mayo” uses yellow peas instead of egg and according to Unilever, “Just Mayo” isn’t mayonnaise because it doesn’t have eggs, and based on the description of the Food and Drug Administration of mayonnaise, a real mayonnaise must contain vegetable oil plus egg yolk.

However, the California startup argues that its product is not “mayonnaise,” but “mayo,” which is strikingly similar but distinctly different. Furthermore, it stresses that it doesn’t mislead consumers since it actually advertises the absence of eggs in its products.

Original Article Source: http://www.franchiseherald.com/articles/13968/20141117/hellman-s-caught-red-handed-changing-product-labels-mayonnaise-dressing.htm