- Simple and Clear
When you are at the supermarket next time go to the shelves and choose a few different products at random. Look at each products label and ask yourself; what the product is used for and what is the brand behind it? You will instantly see the difference between the good and bad labels. Those with a simple, clear message and distinct labeling design will be able to answer those two questions for you within seconds, those without will not. Consumers will dedicate four seconds to you product. Make sure your product label answers those questions clearly and quickly in order to appeal to your market. Your label needs to be simple and clear while acknowledging your brand and product.
When you are creating a label or product package be sure to show an honest depiction of your product. Don’t over exaggerate the benefits of the product. If you are selling a cookie that is dipped in chocolate don’t drench the cookie in chocolate. Honest representation is better than extreme exaggeration. People want to visualize what they are actually getting. Find the best manner in which to present your actual product on the label and package.
The heart of your brand is based on its authenticity. A generic label with an uncommon design style can have a terrific visual impact. When it comes to authenticity, stay true to your brand and product. If a competitor uses real photos, use illustrations, if most are using a horizontal label layout, choose a vertical one. Stay true to the original spirit of your brand which creates authenticity while designing something that stands out above the competition.
- Shelf Impact
Your product will never be seen on the shopping market shelf alone. With this in mind understand that you are creating a label to stand out amongst similar products arranged in rows and columns. The impact your product has on the shelf makes a world of difference when it comes to consumers choosing yours over the competition. The impact your product has while on the shelf surrounded by the competition will determine success or failure. The label should be distinct, appealing and grab the attention of consumers on first glance.
When you design a brand package or product label be sure you leave room for your concept to grow as your company does. When you create variations of your products the product label design and packaging should allow for continued evolution. An example of this comes with different flavors of your product. For instance, if you are labeling juice be sure the shrink sleeve label can easily change with the creation of other flavors. Keep in mind product extensions when creating a label or package design as this will save you from a lot of redesigning later on.
Practicality comes into play when you are thinking about the shape, function and size of your products package. The more practical your package the easier it will be to design a label that works with your product. Thanks to shrink sleeve labeling a variety of product shapes become more possible to choose from. When thinking about function consider the creation of wide mouthed jars for spreads. The more practical the product the more likely consumers are to purchase it.
Remember the tips above when you are creating your new product label design as well as your products packaging. Keeping these six things in mind will allow you to enjoy success when marketing a new product or brand.
At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your label design, printing and packaging needs.