Category Archives: Shrink Sleeves

Pre-Planning Goes a Long Way In Product Labeling

Designing a label for your products is a big endeavor for your company.  It requires companies to consider many different aspects of the product and the end user.  Information is gathered and then given to graphic artists who use the collected data to create an end design.  This complex process is not something that business’s can ignore.  A label designed without consideration of the product and users will ultimately fail. In this installment on label and packaging design we will discuss what goes into the pre-planning process.

Pre-Planning for Custom Label Design

There is a lot to consider even before taking pen to paper or mouse to screen when label design is involved.  Companies need to take time to research their competitors, their target market and demographics, the products packaging material, the shape of the package, and label material options.  Once this is accomplished, the information is passed on to the graphic designer and from there they will be able to more effectively create a label for your product’s needs.

Designing a product label for your ideal customer means that you have established who your ideal customer is.  Consumers respond differently to visual cues like text font, images, and colors.  It is important to find out how hold your target market it, gender, values, education level, and familiarity of the brand.  Once this has been established you can take this one step further and create a visual aide of the person or people you want the designer to consider when designing the new product label.

Knowing Your Competitors

Examine your competitors and analyze what they are doing.  This will allow you to differentiate your self from them.  Everything about their product label should be carefully identified.  Take note of the colors used within the label, the font style, images, and ratio of label to package.  Similar products often are targeted towards the same demographics.  These people are your direct competition.  It is important to know everything about their label attributes and do it better.

Flexible Packaging And Shrink Sleeve Options

There are a number of options available to choose from when it comes to packaging and labeling.  One popular option is a package and label all in one in the form of flexible packaging.  Another is shrink sleeves where the label is shrunk using heat on to packages of any size and shape.  One of the benefits of both of these options is that they offer label designers the ability to design a three-hundred-and-sixty-degree space.

Your products label has the opportunity to make or break your product line.  Up to 75% of shoppers make buying decisions while in the store.  This is what makes the task of designing a products label so crucial.  The label must be well-designed, demand attention, and influence consumers into making a buying decision.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com.  To contact one of our label specialists, call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Professional Shrink Sleeve Design Helps Increase Product Sales

Professional shrink sleeve labels are changing how consumer marketers introduce new products and services into the market. Product labeling is one of the principal ways to brand your product while sticking to a budget. Custom product label design as seen in shrink sleeves allows marketers a 360-degree space to lure a potential consumer.

Marketing is a major part of having a successful business.  Shrink sleeves offer companies a way to boost sales in an economy where attention spans are short and immediate gratification is something consumers seek.  If you are looking for a boost for a new product line or just an increase in product sales here are five reasons to consider shrink sleeves:

  • Shrink sleeve labels are designed to fit any product shape or size. Whether you are selling a case of peanuts in plastic peanut shaped container or a standard convenience store milk, shrink sleeves can give you a label that does more than encases your product. Not only are shrink sleeves perfect for individual product labeling they are a perfect way in which to encase the products within the label.  Custom shrink sleeve designs can comply with any imaginable product shape.
  • Shrink sleeve labels provide an unparalleled amount of safety from product tampering. Shrinks sleeves totally cover and conform with the product shape while encompassing the entire product, as stated earlier, making it much harder to tamper with. This is one reason that so many food, pharmaceutical, beverage, and chemical companies are using them today.
  • Typical labels only encompass the front of the package leaving the sides and back blank, basically useless space. Whereas shrink sleeves offer 360 degrees of marketable real estate that can be seen from any direction.
  • Marketing is an expensive venture for just about every product manufacturer. Certain product label options are not cost effective for your product.  Shrink sleeves however are produced from a thin-film of plastic material and is one of the least expensive options in labeling.  It is also the most cost friendly method of labeling if your marketing mix requires your product labels look to change frequently.
  • Another benefit of shrink sleeves in labeling is the huge selection of looks and choices that exist. They can be completely transparent, sparkle, semi opaque, completely solid, and more.

When looking to have a custom shrink sleeve design and manufactured for your new product look no further than the professionals at Anchor Printing.  They have experience in making shrink sleeve labeling work for you!

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com/shrink-sleeve.php.  To contact one of our label specialists, call toll free at 800.748.0209 or via email at info@anchorprinting.com.

5 Ways Flexible Product Packaging Can Improve Sales

Did you know that forty percent of online shoppers say they are more inclined to buy a product that is well-presented? Having a great product on the market is one thing, but what the above statistic suggests is that business owners have a unique opportunity to control how consumers view and engage with their products. Packaging is an extension of your brand identity. How you chose to present your products to the world should speak volumes about your business and innovative packaging can generate a buzz effortlessly without you having to hold a full-blown campaign to advertise or market your product.

Exactly what flexible packaging does. It functions as a cost-effective advertising technique that simultaneously protects your product, enhances its aesthetics, inspires confidence, and makes your products stand out. Customers will always respond positively to personalized and creative packaging, therefore, details matter, which is why any effort you put toward making your products as enticing as possible goes a long way.

The following are ways that flexible packaging can improve sales:

  • Increased Safety

Flexible packing such as stand up pouch bags or resealable zipper pouches are made from FDA approved high-grade materials, which are contaminant-free, safe and strong enough to protect packaged products from physical damage during transportation and exposure from environmental hazards. Consumers are bound to purchase a product that they are confident that it won’t be harmful to them.

  • Convenience

Label specialists have ensured that flexible packages are designed with added features such as zip locks, sprouts, resealable seals, to make them re-usable and continent. This ease of convenience has been well-received especially by parents who look are constantly looking for manageable ways to pack their kid’s lunches and its also good news for manufacturers and entrepreneurs because they know that their product will move instead of stalling on the supermarket shelves.

  • Inspires Loyalty

Attractive packaging evokes a positive reaction from consumers looking through a wide variety of products. Flexible packaging makes products stand out on the shelves from the competition’s, it increases brand visibility and most importantly, it leads to repeat purchases, increased sales, and referrals from satisfied customers.

  • Environmentally Friendly

In addition to enhancing product safety, flexible packaging’s unique attributes allow brands to achieve compactness and durable barrier while leaving the lowest possible carbon footprint. Not only are flexible packages recyclable, but they also reduce, transportation costs, energy output and most importantly, reduce carbon emissions because it’s easier to ship than rigid materials and manufactures can move more products with fewer trucks. Businesses that use sustainable business practices to meet both environmental and consumer demands yield benefits because environmentally-conscious consumers are more likely to become loyal customers.

  • Attractive Packaging

How many times have you bought something even though you weren’t planning to just because it looked attractive? The flexible packaging design process produces vivid graphics that not only elicit interest from buyers, but it also evokes impulse buying, which in turn increases sales.  Ninety percent of all product purchases are made on instinct, another great reason for an attractive, eye-catching package and label design.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://anchorprinting.com/flexible-packaging.php.  To contact one of our label specialists, call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Custom Labeling Has Never Been Easier

Companies are always seeking a way to differentiate their products from their competitors.  Ultimately one of the best options to do just this is through custom product labeling.  It is easier than ever to work with a manufacturer to design and produce a custom label that is customized to fit your unique desires.  There are many options to choose from in product labeling from shrink sleeves to flexible packaging.  Many producers of product throughout the United States struggle to comprehend just how many options there are when it comes to product packaging and custom product labels.  Below we will look at the five most popular options available within the industry.

Shrink Sleeves

Shrink sleeve labeling is a fairly new concept to hit the market and is quickly becoming a favorite with the beverage, pharmaceutical, and chemical industries.  This type of label offers a three-hundred-and-sixty-degree area in which to market your product.  No matter what shape your product is, shrink sleeves can conform to it.

This is particularly useful for uniquely shaped bottles which are comprised of multiple curves and edges.   Shrink sleeves will adjust to the shape of the bottle which allows graphic designers to design a label that attracts consumers from all angles.  Custom shrink sleeve labels work on a number of packaging materials including aluminum, glass, and plastic.  They are incredibly durable and offer the ability to create a tamper-proof seal to any product.

Flexible Packaging

One of the trickiest labels is for products that require no definite shape. This includes your pet food, detergent, snack foods, and more.  Flexible packaging offers a way to label and contain these products.  Flexible pouches can be designed using any type of device you desire for containment from press to close zippers to spouts that open and close.  Flexible packaging is a cost-effective manner in which to package your product and customize a unique label.

Roll-Fed Labeling

This type of labeling also allows an all-around, 360 degrees coverage. The difference here is that roll-fed labels work best for regular shapes. Let’s say if your product was a uniquely shaped bottle, then the roll-fed label wouldn’t fit. This limitation makes this type of labeling economical. The new printing methods that have been introduced allow an enhanced graphic print on roll-fed labels.

Cut and Stack Labels

The regular items that do not have anything unique to them can stick with the cut and stack labels. The label is customized to the exact size of the item. Generally, this label type is used for tin packaging. It is also well-suited for household use. The label is shrink-wrapped onto the container to ensure the perfect application.

Of course, the choice of your custom labeling method will depend on the nature of your product as well as the aim you have. For example, if you want an attention-grabbing label, shrink sleeves will work best. If you’re looking for something economical, roll-fed labeling will be your best choice. Bottom line is that custom labeling has been made easier than it ever was, all with the help of these multiple different types of labeling techniques.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

 

The Positive Effect Eco-Friendly Product Labeling Has on Your Company’s Brand

The world is more conscious of the part they play in making the environment a better or worse place to live in. Laws have been put in place to encourage and ensure that companies use best practices in their processes to conserve the environment. While these laws are standard, a company can improve its brand and grow business by going an extra mile to show their commitment to the environment.

Flexible packaging should ensure easy access to the product, it should keep the product safe from damage and contamination, and is made from eco-friendly materials, that makes it an even better option in package and labeling design.

Labeling your products as eco-friendly on the flexible packaging has many positive effects that include:

  • A Competitive Edge

Customers today are attracted by services and products that are eco-friendly. Choosing to label your products as eco-friendly will give you an edge over the competition. However, it is important to note that you can’t just label them as such for the sake of it, there are laws that govern what products can be deemed as eco-friendly and which ones don’t.

  • Improved Sustainability

Companies take pride in conserving the environment by not depending on natural resources. Often, using alternative materials can make the products more affordable and even when it’s not cheaper, the long-term benefits are overwhelmingly good. Because of climate changes, dependence on natural products means that in the long run you might not have adequate materials to produce goods.

  • Re-Using and Recycling Saves Money

Flexible packaging that has the eco-friendly labelling on it encourages those who buy the product to recycle and re-use it. This will help conserve the environment, but it also means that your customers get added advantage when they buy your product because the flexible packaging can be reused, recycled or reduced.

  • Stand-Out from The Competition

Many companies don’t use the eco-friendly labels on their flexible packaging. The reason most don’t do it is because they do not use eco-friendly practices in their processes. So, if your company is putting attempts to be environment friendly, then you should tell the world about it so that they know your products/services are a better option.

Don’t miss out on growing your business and attracting more clients by failing to use the eco-friendly labels on your product’s flexible packaging.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Characteristics of a Product Label That Will Go the Distance for Your Brand

What is the first thing consumers notice about your product?  If you answered the products package and label you would be correct.  You want to grab the attention of consumers and one of the easiest ways this can be accomplished is through innovative packaging and eye catching labeling.  To help get your idea gears going we have compiled a list of objectives to consider when designing or re-designing your products label and packaging design.

Obvious Imagery

The absolute, most important aspect when it comes to marketing your product is clarity.  You need to make sure that what you are offering clearly comes across in the representation of your products image. If it is not completely obvious or consumers are confused about what it is that is being offered failure is imminent. An initial clear and precise representation is crucial to a products success.

Confident Use of Color

Not all products are best suited to use bold colors in their product packaging and label design.  The use of color is important in the overall design, but it is important that the coloring used conveys the desired message.  Color should be used to draw attention in on purpose and not in a manner that consumers are taken aback.  The use of bold colors when appropriate can be beneficial to promoting your product. They can also be detrimental when used incorrectly.

 Unique Elements vs Essential Elements

The perfect blend between what is required on a label and what adds interest is required for any product label that is hoping to stand the test of time.  Elements of a label that are necessary for sale can include: barcodes, ingredients, nutritional information, price, quantity, name of manufacturer, product name, and more depending on the type of product being offered.  The unique elements are what your product offers to its target market that the competition may not or how you do it better.   Add something quirky to individualize your product while bring attention to the unordinary aspects of your product.

Complimentary Fonts

Font choice is as important, if not more, than the images used on custom designed product labels.  Fonts that are chosen must be easily read while complimenting one another and matching the overall character of your product.   Choosing a font perceived as childish for an adult diaper label could give off the wrong message.  Adult incontinence is a very serious issue that should in no way should give off a vibe comparing it with children’s diapers. The wrong choice of font could do just that.

The product packaging and label set the overall tone of your product.  Be sure to incorporate elements that present it in the most positive light possible.  The wrong message being sent by your product label could spell disaster even if the product itself is amazing.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Flexible Packaging: What Does the Future Hold?

Flexible packaging is gaining grounds in the field of primary packaging. Advancements in material science have allowed manufacturers to create flexible packaging the food and beverage industry better than before. This packaging can maintain the primary function of protecting its contents while providing the advantages of lower weight, better performance, and a much lower scope of contamination. Flexible packaging is also easier to handle and store, making transportation of goods a lot smoother.

The number of developments in the field of packaging materials and packaging technologies in the last few years has significantly impacted the global flexible packaging market in a positive manner. These developments have helped boost the scope of use for flexible packaging for various end use application areas as well as product varieties in the food and beverage, pharmaceutical, and consumer goods sector. This in turn has led to the growth of this market. Some of the other factors behind the increasing demand for flexible packaging include light weight of packaging, increase shelf life of perishable products, easy identification of tampering on the packaging, and effective resistance against foreign adulteration.

While there are many benefits of flexible packaging, there are a few issues which is expected to restrict the growth of the market. The use of multiple layers of a variety of materials in this form of packaging makes recycling a difficult and complicated procedure. In many instances the combination of plastic and metal is used for flexible packaging which makes the recycling process difficult because plastic is easy to recycle as compared to metals. With environmental sustainability norms becoming stringent why the day, the aforementioned issues with regards to flexible packaging will act as a challenge for the market.

Original Source: http://www.editiontruth.com/flexible-packaging-what-does-the-future-hold/

Original Date: Mar 23 2018

Original Author: Pragati Pathrotkar

Trends to Watch for in Flexible Packaging

Flexible packaging has been the mainstay of the packaging industry for many years especially in food packaging. The label and packaging industry has risen to surprising heights since flexible film innovation. Packaging has grown and evolved to acclimate to the needs of products around the globe because of the development and utilization of these films, manufacturing practices, and continual improvements. Flexible film’s abundant characteristics such as the application of various manufacturing methods and supplementary polymer provide the means to increase the appeal to a broad spectrum of products.

Standing Out in the Crowd

Today, technical advancements have also dramatically changed how packaging is viewed. Shrink sleeve labeling is a new trend in flexible packaging changing the way consumer marketers introduce and push new products. Shrink sleeve labels wrap around products such as a bottle and or container allowing the marketer 360 degrees of space to entice a potential consumer to try their product. High impact graphics usually stand out on the grocery shelf when shrink Sleeve labeling material are used. The use of noticeable inks and patterns on the label grab attention. Many shoppers will make unintended purchases by reading these labels. Hence, to introduce a new product without spending heavily on media advertising buys, shrink sleeve labeling is an inexpensive and effective way to choose.

 

Traditionally, a new product rollout would be very expensive costing several hundred thousand dollars just to get minimal consumer awareness. Some campaigns would be in the millions. This is a very expensive gamble if the product did not take off as expected.

Adding New Appeal To a Product

Nowadays, marketers use shrink sleeve product marketing to affordably check their brand appeal and market potential. The shrink sleeve labeling is a new trend that is good for consumers and marketers alike. Consumers will get more choices and marketers can introduce new offerings without a major financial risk other than production and shipping cost. However, consumers may make more unplanned purchases but even this may be a good thing.

 

These shrink sleeve labels even allow for changes that may stimulate sell of existing store products. Some products even though they are of high quality may start to seem outdated as time goes on. A new label can add spice and appeal. The use of the shrink sleeve labeling can stimulate sales and grab an increasing share of the product demand.

Choosing a Expert to Work With

Labels work well in marketing your product especially if designed and produced by a professional shrink sleeve design and manufacturer. They must understand the consumer for which the product is targeted and have an expert knowledge of graphics and images that sell. Choosing the right shrink sleeve labeling partner is vital to any campaign. Look for a company that has experienced and has won many awards in the industry for their labels when looking to produce new product labels.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://anchorprinting.com/flexible-packaging.php.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

5 common food labeling mistakes to avoid

Food labels include information about the product such as the protein and sugar content, minerals, vitamins, and other relevant information. It is an essential part of product manufacturing and reports have shown that buyers pay close attention to the “facts” on a product label before making a purchase. It is important to have a well prepared manufacturing plan – no matter the size of your operation, as this will ensure you avoid common labeling mistakes. Here are a few mistakes you must steer clear from.

Legal Requirements

Following basic legal requirements for the labeling of your food product is crucial to the success of your business. Requirements such as country of origin, net contents, place of business, product name, manufacturer’s details, expiry dates, legibility, nutrition facts, and warnings/statement about allergens. In order to ensure you meet the food labeling requirements in your country, it would be ideal to review the labeling laws and approval process.

Illegible or Unreadable Labeling

Legible labeling is one of the basic requirements for a good food product label. Your products would hardly make any fruitful outing in the market if the labeling is illegible and difficult to read. Your business may even nosedive if your food products miss important information. This is because if the product makes it to the shelf and a consumer purchases it, you may be exposing such one to high level health risks.

Illegible labeling is a common occurrence with those who produce food products in large quantities at a go since maintaining a regulated labeling order could be difficult. Shrink labeling is a flexible packaging type that is ideal for high volume manufacturers. Aside its colorful and appealing designs, shrink labeling has a full body label space where you can input as much relevant information as possible.

Incorrect or Uncommon Ingredient List

Have you listed in the ingredients on your food labeling? Are they correct? Will your target consumer easily relate with the list on your product? Using uncommon names such as trade names or abbreviations would do your product no good. Always ensure you strictly adhere to FDA food labeling regulations – do not take any shortcuts while listing the items used in manufacturing the food you produce.

Nutrition Data Issues

Many consumers scrutinize the nutritional facts on your product before making purchase especially when they are managing certain health issues. These issues could include high blood pressure, high cholesterol level, and obesity. Hence, you have to be sure of the data on your labels – and you must be honest too. Details such as servings per container, your serving size, and the real item values must be double checked. Publicizing wrong information can have severe negative impact on your brand loyalty in the long term.

 Health Claims

It is common for food products today to have common claims such as low fat, gluten free, no sugar, high protein, organic, and farm fresh. It is not just enough to convince a consumer with such health claims. Make sure your claims are verifiable so do not fall fowl of any food legislations. It would not bode well for your business if you do not have credible evidence to support your claims and your product eventually affects a consumer’s health negatively.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

What Makes For a Powerful Shrink Sleeve Message and Design

Shrink sleeves are perfect for beverage packaging, food packaging, home, and personal care packaging as well as certain industrial products.  In fact shrink sleeves are a great packaging option for most products that are packaged in containers such as bottles.

Bringing together all of the elements in shrink sleeve design and manufacturing require careful thought.  In some cases a customer can simply move from a traditional self adhesive label to a shrink sleeve without the need to change the container type.   This is made possible by the properties of shrink sleeves and the ability to fit containers of all shapes and sizes with ease.

This design often means a shift in the design process to ensure that all of the space on a sleeve is utilized effectively and shrink sleeves can certainly help you achieve this goal via the ability to decorate the full 360 degrees of your product.

When starting a new packaging project a shrink sleeve opens up many other possibilities in terms of the type of containers that can be used meaning that you really have a blank canvas.  This means that your packaging designer is able to be as creative as they like when considering the overall package.

With products needing to compete more and more for prime retail space on the supermarket shelves, the need to develop more eye-catching, innovative packaging approaches is greater than ever.  Consumers can’t ignore a dramatically differentiated product with enhanced shelf presence, regardless of brand.

Shrink Sleeve Design

Shrink sleeve designs are handy and versatile.  They can be made of PC or polyolefin materials. These materials are incredibly strong and abrasion resistance. Both PVC and polyolefin are recyclable. The sleeves can wrap an entire bottle or just the neck.  Shrink wrap can also come in tube form or bags. They can be stretched or wrapped to the packaging container.

Shrink Sleeves Labels

Shrink sleeve labels have captured the labels market. It offers quite a range of benefits from security enhancement to cost advantages. The top benefits of shrink sleeve labels are the 360 degree coverage of the product or container.

Shrink Labeling Benefits

  • Branding – Full display graphics marketing on all sides of the package.
  • Unique packaging change – They catch consumer’s attention with bright colors and 360 degrees of marketing.
  • Shelf impact – Shrink sleeves offer a large body of advertising and are engaging for shoppers.
  • Adaptable – Label that fits all different sizes and shapes of product packaging.
  • Printing – Printing of shrink sleeve labels does not need to be printed directly on the container.
  • Transparent – Labels can be printed on transparent material allowing the contents to be visible.
  • Eco-Friendly – Recyclable and able to leave less of a carbon foot print that other products and packaging materials and use less energy and resources to create them.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com/shrink-sleeve.php.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.