Category Archives: Industry News

Global Shrink Sleeve Label Market Is Expected to Cross 14 Billion by the End of 2022

Global Shrink Sleeve Labels Market Information by Type, Material, Application and region – Forecast to 2022

This press release was orginally distributed by SBWire

Pune, Maharashtra — (SBWIRE) — 05/15/2017 — Market Synopsis of Shrink Sleeve Labels Market

The key drivers for the growth of shrink sleeve labels market are its properties such as flexibility and added capabilities. The unique feature that sets it apart is tamper-evident packaging. Shrink sleeve labels are one of the most durable and ideal labels for products. The advantages of this particular market are 360 degree, design coverage, full color, abrasion, moisture resistance and wide capability. Shrink sleeve labels ensure protection from UV radiation. One of the biggest challenges of this particular market is recycling of the bottles they use it.

The competition in the labeling industry is growing due to continuous demand. Shrink sleeve labels are widely used in food and beverages, pharmaceuticals and personal care packaging industries. Labeling can have a strong impact on the buying decisions of customers. A colorful cover with quality labeling can attract customers. The Asia-Pacific region accounted for the fastest growing share in terms of value followed by North America and Europe. The Asia-Pacific region has developed significantly in the shrink sleeve & stretch sleeve labels market, with the fastest market growth happening in the regions of India and China. The region is marked with increasing demand for packaged food, easy availability of polymer films, and low labor cost. The global shrink sleeve label market is expected to cross 14 Billion growing at a CAGR of approximately 6% by the end of 2022.

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Market Segments of Shrink Sleeve Labels Market

Global Shrink Sleeve Labels Market Information segmented as:
-By Type (Stretch, and Shrink)
-By Material (PVC, PET-G, Expanded Polystyrene Films, PE, Polylactic Acid Films, and others)
-By Application (Food & Beverage, Pharmaceuticals, Personal Care, and others)

Key Players:

The key players of global shrink sleeve labels market report include
-Berry Plastics Corporation,
-Bonset America Corporation,CCL
-Industries Inc.,
-Fuji Seal International Inc.,
-Huhtamaki OYJ,
-Hammer Packaging Corp.,
-Klockner Pentaplast Corp.,
-Mac Farlane Group UK Ltd,,
-Polysack Ltd,

Browse Report Details @ https://www.marketresearchfuture.com/reports/shrink-sleeve-labels-market

Study Objectives of Shrink Sleeve Labels Market

To provide detailed analysis of the market structure along with forecast for the next 6 years of various segments and sub-segments of the Global Shrink Sleeve Labels Market

To provide insights about factors affecting the market growth

To analyze the Global Shrink Sleeve Labels Market based on various factors- price analysis, supply chain analysis, porters five force analysis etc.

Target Audience

-Manufactures
-Raw Materials Suppliers
-Aftermarket suppliers
-Research Institute / Education Institute
-Potential Investors
-Key executive (CEO and COO) and strategy growth manager.

Regional Analysis of Global Shrink Sleeve Labels Market

The Asia-Pacific region is the fastest growing market for global shrink sleeve labels, followed by North America and Europe. The Asia- Pacific region has developed significantly in the shrink sleeve & stretch sleeve labels market, especially countries like India and China.The region offers a lucrative market to packaging and labelling manufacturers due to changing market dynamics and economic development. The region has seen increased consumption of packaged food & beverages items along with healthcare awareness.This induces the demand for such labels from both food & beverages and pharmaceutical industries.

Product Analysis

-Product matrix which gives a detailed comparison of the market for different recycled product types

Additional Information

-Regulatory Landscape
-Pricing Analysis
-Macroeconomic Indicators

Geographic Analysis

-Geographical analysis across 15 countries

Company Information

-Profiling of 10 key market players
-In-depth analysis including SWOT analysis, and strategy information of related to report title
-Competitive landscape including emerging trends adopted by major companies

About Market Research Future
At Market Research Future (MRFR), we enable our customers to unravel the complexity of various industries through our Cooked Research Report (CRR), Half-Cooked Research Reports (HCRR), Raw Research Reports (3R), Continuous-Feed Research (CFR), and Market Research & Consulting Services.

MRFR team have supreme objective to provide the optimum quality market research and intelligence services to our clients. Our market research studies by products, services, technologies, applications, end users, and market players for global, regional, and country level market segments, enable our clients to see more, know more, and do more, which help to answer all their most important questions.

In order to stay updated with technology and work process of the industry, MRFR often plans & conducts meet with the industry experts and industrial visits for its research analyst members.

Original Source: http://www.digitaljournal.com/pr/3344849

Custom Designed Shrink Sleeves

Custom designed shrink sleeves as we know are shrink wraps, are made of plastic or polyester film material. These are very much heat resistant and happen to be great label products. Moisture, friction they can easily encounter without losing their great durability.

Why Shrink Sleeves

This is an absolute necessity seeing from the point of view how we are using industrial products in our everyday lives. The shrink sleeves can generally be applied over, around the intended goods. Then they are heated either by using heated guns or are sent through shrink tunnel, for shrinking. So we can say it is kind of an overwrap that is done on various types of packaging. Cartons, beverage cans, boxes and pallet loads are few of the many products that cannot be completely done without shrink wraps being used. Not just industrial goods, shrink sleeves are many times used on book wraps, beverages, and pharmaceuticals.

The More Designed, the Better       

Shrink sleeves are manufactured in ways to give a great presentation. So, you can say the look and feel part in shrink sleeves happen to be of great importance. Be it a beverage container or your favorite water sipper, a great shrink sleeve can immediately draw attention to your thing in a jiffy. There are several manufacturers in the industry who cater to all kinds of your shrink sleeve needs. And they give 360 degree graphics coverage on all your containers and applications that you want to cater to your consumers for some great visibility. Presentation is precisely the reason that people use to go for custom designed shrink sleeves.

Using the Shrink Sleeves

As far as use of the shrink sleeves are concerned, they are absolutely many. These sleeves wrap buildings. Countries or regions affected by natural calamities use these sleeves in great amounts to cover rooftops post the powerful storms. For environmental containments too these can be used. They are largely used while removing environmental hazards like lead, asbestos etc. While buying CDs or DVDs most of you have noticed your favorite CDs, DVDs in these shrink sleeves. Foods such as some vegetables, meat, cheese, plants are often covered using shrink sleeves. Therefore, you can easily see how the use of shrink sleeves actually covers all the necessary areas of our lives.

Shrink sleeves as already mentioned before, come in various customised frames and they fit most of your containers of choice and can actually made to special shapes. The films that are used on the shrink sleeves are high-gloss OPS, PETG or PVC and they are equipped with the abilities to resist any kind of moisture and abrasion. The goods makers are sincerely concerned with the kinds of shrink sleeves they are using on their products. They believe the kick that they give to the products on shelves, the gloss, the presentation, is really important to make your products stand out from the rest.

At Anchor Printing, we take pride in offering our clients cut & stack labelling, pressure sensitive labels, roll-fed labelling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

How to increase recycling of flexible packaging

How can you increase the recycling of your flexible packaging? Would a demand for recycled-content material in new flexible packages help? Jeff Wooster, global sustainability director at The Dow Chemical Co., weighs in on the idea.

On Fri., Mar. 3, Wooster spoke about flexible packaging recycling at the 2017 Flexible Packaging Assn. annual meeting, giving an update of where the industry currently is and what projects are in the works. He outlined five potential solutions to increase the recycling of flexible packaging:

1. Creative Designs—to make more flexible packages easily recyclable.

2. Increased Collection— to get more materials back into the system.

3. Better Sorting—to allow separation at scale.

4. More End Uses—to maximize the value of collected materials.

5. New Technologies—for mechanical and feedstock recycling.

For other types of packaging end-of-life scenarios, though, the use of recycled-content material helps fuel the market for recyclables—polyethylene terephthalate (PET) bottles, for example. Is this a missing piece in the flexible packaging recycling puzzle?

Let’s find out what one packaging recycling expert thinks.

Jeff, at one point during your presentation, you said “We’re not going to make flexible packaging back into flexible packaging.” Why not?

Wooster: For food packaging…We’re not going to be able to recycle flexible food packaging back into new flexible food packaging because of the [Food and Drug Administration] FDA requirements for purity and cleanliness and all the other things that are required for direct food contact compliance. But we can make flexible food packaging into other products.

We could, for example, take flexible packaging and make it into something like a heavy-duty shipping sack for fertilizer or lawn-and-garden use. So it can be made into new packaging applications, even flexible packaging, just not for direct food contact.

For food, and pharmaceuticals, and certain delicate consumer electronics that have high purity requirements, most likely we won’t use recycled content for those applications in the short-term because of the difficulty assuring that recycled materials are completely suitable for use with food.

For PET bottles by comparison…PET bottles can be recycled into PET bottles used for food and beverage applications. That’s compliant. The FDA has said that the process is fine, that it’s safe for consumers, and because of the way PET is recycled, it’s easier to assure safety and compliance. There is also a limited amount of high-density polyethylene in the marketplace that’s available for use in food packaging for things like bottles for juice. But it’s only one or two suppliers that have availability of the material that have received the FDA “no objection” letter, which says they don’t see any problem with this. The FDA doesn’t technically give their approval. What they say is they don’t object to it based on the scientific evidence submitted for their review.

But for packaging food in flexibles, there are few of the right kinds of materials available that typically need to be used in those packages that also have FDA compliance.  That’s why that particular application is not going to be in play, probably for in the near future. I wouldn’t say it’s impossible in the long term, but in the near future, recycled content plastics will not be used for flexible food packaging.

 

Do you see an increase in the near future, though, in the use of recycled content in other types of flexible packages, for non-food applications?

Wooster: I do expect to see an increase in the use of recycled content in things like heavy-duty shipping sacks, bags for lawn-and-garden, for fertilizer, even resin bags and in lots of other applications as well. There are some applications where recycled content may currently be used in a small amount, and I expect more would be used there.

However, the types of materials that feed into those applications are going to depend on the performance requirements of the individual application and the particular materials that are used. If you’re making an all-polyethylene bag, most likely you would only put polyethylene, or compatible materials, into that application. For example, you might recycle a bread bag and put it into a heavy-duty shipping sack for fertilizer because that’s polyethylene going into a polyethylene application.

If the materials are multilayer laminates of flexible packaging that contain multiple polymers, then those materials probably won’t be used in film applications because the physical properties are reduced when you use multiple materials together, even if you compatibilize them. I’m talking about truly incompatible materials here, such as a complex lamination containing PET, nylon, EVOH [ethylene vinyl alcohol], polyethylene and several tie layer materials.

If the materials can be compatibilized, then they can be used. Polyethylene and EVOH, for example, can be compatibilized with a compatibilizer. And they can be used in what would otherwise be an all-polyethylene application. So you could take that combination and put it into a shipping sack, a merchandise bag, a grocery bag, a mattress bag, or a newspaper bag. Most kinds of polyethylene films that contain recycled content, or could contain recycled content, can use simple multilayer structures that can be compatibilized.

But if you look at a more complicated structure—like a lamination that’s PET laminated to metallized PET laminated to a barrier film laminated to a sealant film—those types of structures are not going to be mechanically recycled back into films any time in the near future, I don’t think.

 

Do you think an increase in recycled content being used in some applications of flexible packaging…do you see that as important to help drive further flexible packaging recycling?

Wooster: I don’t think it’s necessary to have the use of recycled materials be in flexible packaging specifically. I do think it’s necessary to have the use of recycled materials in some applications that can drive enough volume to grow the demand part of it.

Let’s say, for example, some company decides to make plastic pallets with recycled films and they need more recycled films to be able to make the number of pallets that they have orders for. That will drive collection and recycling of the films that are used as the feedstock to make the pallets.

Collected flexible packaging doesn’t have to go into new flexible packaging application to drive demand. It can go into any application. But you want to find an application where specifically flexible packaging is useful. So the composition of materials, the melt flow and other characteristics of the polymers needs to be right—you have to find an application where that’s useful for the end-use requirements to drive the demand that will then help to generate the supply and make the whole system work. It’s a complex system that will take some coordination, but I believe there’s a lot of opportunity ahead.

 

Original Source: http://www.packagingdigest.com/flexible-packaging/how-to-increase-recycling-of-flexible-packaging-2017-03-15

Designing Product Labels When Space Is Limited

In label design space is limited.  It is important that designers deliver their message in a clear and concise manner within the limited space available on the label.  This needs to occur while making sure that key elements are not left out.  When designing a label, the graphic designer must work in conjunction with the manufacturer and design team to create something visually appealing and effective at marketing the product.

The product label holds a variety of information that is important to consumers.  Some key information that is needed on the label includes:

  • The product/brand name
  • A product logo if it is applicable
  • The size, quantity or weight of the product
  • A description of the product
  • Product tag line
  • Ingredient lists
  • Direction on using the product
  • Item barcode

Two of these items, the product story and directions tend to be longer and may need to be edited to avoid becoming too wordy.  If you want to have more product information available to consumers put it online or on the outside of the packages case.

With custom product labeling it is important that it is easily read.  Designers need to make sure that the label is clearly legible.  The font size and color are crucial elements.  For really important information designers should strive to use font that is ten points or larger.  Text that is not crucial should be no less than six points.  The color of the font is also significant.  It should contrast with the background color.   A bright font is often good because it is thought to entice people into making a purchase.  The color font that is used may also depend on the product and its existing aesthetic appeal.

In custom product labeling it is best to use a solid color for the background.  A pattern or photo when used for the background really affects the readability of the label.  Both options, a pattern or a photo, are not conducive to the readability and presentation of text.   It is important to have blank space, otherwise known as white space within your label.  This is favorable as it separates information and creates a visual distinction within the label as well.  White space within a label is an understated minimalist way to state what needs to be stated without being overwhelming.  It offers a calm and open feel to the label design.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Label Design Tips To Increase Sales

Designing product labels for food products can be quite a challenge.  It is important to design a label that depicts the food while capturing the company behind it.  The test comes from creating a design that is marketable that increases sales over the competition for the targeted audience.  Below are some tips that can be employed for food product labels to ensure they keep going through the checkout line.

Know The Targeted Audience

Before you can even begin designing a concept for a food label you must know what your customers are looking for.  What problems do your consumers have and how does your product solve it for them?  Food labels have to do everything a normal product label does and so much more.  Food labels must promote quality and freshness.  In order to design a food label that accurately reflects the product it is crucial to understand what the audience is expecting.  Keep in mind the demographics of your target; anything from age to income level can affect the way a consumer views a product label.

Know The Competition

In a sea of competitors it is important that your product stand out.  Your label should be different from your competition without ignoring the expectations of the consumer.  Meet consumers at the shelf in a fresh and insightful manner that grabs their attention and sets you apart from the competition.

Show The Food

It is one thing to design a label that showcases and image of the food inside but an entirely different thing to actually show the product inside.  Consumers that actually get to see the actual product and treat they are about to taste are more drawn into the purchase.

Emphasize Ingredients and Product Features

Instead of showing consumers the end products showcase the products that went into making it.  Highlight features in an easy to appreciate way on the label itself.  Showcase the features that set your product apart from others on the shelf right next to it.  If your product has won contests or has all organic ingredients the label is the appropriate place to display this information.

Post-Sale Marketing

Never underestimate the power of your label.  From the backside to the inside companies have valuable real estate to use to market their products.  Don’t waste any space when designing your food label.  A valuable way to use the interior of the label is to include recipes or a coupon on their next purchase.

Marketing food products is a challenge but a fun one.  Using these tips when designing your next food label will help to ensure your product moves from the shelf into the consumer’s tummy.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Top Reasons To Choose Shrink Sleeve Labels

What efforts are you making to ensure that your product is standing out amongst your competitors? One way many product manufacturers consider is to re-design your products existing label.  Shrink sleeve labels are a new style of label that has recently become popular when designing custom product labels.  These labels are designed to wrap around the entire product container. Shrink sleeves are adaptable, appealing and strong.

Top Reasons To Choose Shrink Sleeve Labels

Shrink sleeves are perfect for manufacturers looking to wrap their product containers in a three hundred and sixty degree labeling option. The entire product is covered in labeling meaning that no matter how the product is held the consumer is getting information on your product.  The design is genius for getting the most exposure for your money.  It won’t matter how your product is displayed your shrink sleeve label will allow consumers to know it is from the manufacturers brand of products.

Some products are packaged in odd shaped containers making them difficult to properly label. An ill-fitting label will leave consumers with the perception of a low quality product.  Shrink sleeves are a high quality option in labels that fit even the oddest container.  Take odd shaped containers and enhance them with a label designed to boost the benefits of the products shape.

Shrink sleeve are easily the best option in labeling if manufacturers are looking for the ability to add a tamper proof seal. A seal is added to shrink sleeve labels to secure products.  This helps to prevent the product from being accessed prior to purchase without breaking the seal.  This makes it impossible to tamper with a product without it being noticed.

Another major benefit of using shrink sleeves in product labeling is how well it holds up during transit. This type of labeling over other options is resistant to scuffing, rips and outside damage.  In shrink sleeve labeling the graphics and print is mirrored meaning that the label is actually printed on the inside, the side that sits against the product package.  This allows the label to be handled without worry of discoloration or tarnishing especially during the shipment and unloading phases of the logistics process.

In order for shrinks sleeves to be applied they must be heated then allowed to melt perfectly into the shape of the container.  This process of application is what allows shrink sleeve labels to conform perfectly to most any container size, shape or material.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Labeling Plays an Important Role in Marketing

Your products label and package design plays a number of rolls in product marketing.  Together the elements create a product story and will get consumers to take notice.  The industry has taken the idea of labeling and packaging and combined the two elements thus creating flexible packaging.   Customized flexible packaging helps increase company growth by increasing brand exposure and product sales.

Flexible packaging consists of a pouch or packet style container that is made from a variety of materials to create and all inclusive, resilient package and label in one.  Depending on the manufacturers goals flexible packets can be beneficial to both sales and marketing tactics.  Flexible pouches are frequently used to replace bottles, create a single use variation or even in sample distribution.

Flexible packets are one of the newest additions available to the packaging and labeling community.  They are one of the most technical products that packaging and labeling companies offer to manufacturers.  The label graphics and text are printed directly onto the pouch material.  Flexible packaging materials vary from paper to thick film.  Flexible paper packaging is ideal for solids and powders whereas film packets are better for liquids, gels, and lotions.  Both paper and film will create a reliable seal that protects the packaging contents, reduces spoilage and protects against product tampering.

Flexible packaging is popular within several different product markets including health and beauty, beverages, condiments and more.  One of the main reasons why manufacturers choose flexible packets over other options in packaging and labeling is ease of use and consumer convenience.  Not only can flexible packets are used to package large quantities they are ideal for packaging single-servings for on the go consumers.

Flexible pouches can be used for a number of products in a wide range of industries.  The benefits of this style of packaging and labeling go well beyond the design and function.  They are ideal for the sales and marketing of the products they hold.  Some of the valuable ways in which flexible packaging can be used to benefit brand and product awareness include:

  • Flexible packets can be fastened directly onto other products within the companies brand for sampling. This type of marketing is often used in magazine advertisements, brochures and direct mailings.
  • Flexible packaging is also a perfect way for marketers to distribute samples within store locations, promotional events and trade shows.
  • They are a great option for the distribution of travel sized products.
  • Another genius way marketers use flexible product packaging is to acquire consumer information. Consumers that request a free sample often fill out a consumer card that gives their information to manufactures.

No matter how you incorporate flexible packages in your lineup there are a number of ways it can be done to benefit your business.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

 

Differentiate Your Product With Shrink Sleeve Labels

As manufacturers seek to differentiate their products from their competitors they often look into custom labeling options.  A popular option that allows products to distinguish themselves is by using shrink sleeve labels.  Shrink sleeves are a relatively new option within the labeling industry.  Their popularity stems from several different reasons including durability, security, and its full body design.

Shrink sleeves tend to be a bit more costly than other labeling options however the increase in market share often offsets the additional expense.  Many times the packaging expense decreases when using shrink sleeve wraps because a more generic container can be used.  The shrink sleeve encases the entire container.  Using a basic, less expensive container can help to offset the increase in expenses incurred with shrink sleeves.

There are many reasons that manufactures should choose to label with shrink sleeves over other options in labeling.  Studies done about consumer demand have shown an increase in sales of up to twenty percent when using shrink sleeve labels.  Some of the reasons why include:

  • Shrink sleeves can be applied to a variety of packaging containers such as plastic, glass and metal.
  • The material that shrink sleeves are made from is highly resistant to penetration and damage.
  • Even the most uniquely shaped packaging from bottles to containers is flawlessly emphasized.
  • Product safety is achieved through the tamper evident protection seal that shrink sleeve labeling incorporates in its design.
  • Shrink sleeves offer a larger visual area, three hundred and sixty degrees, that allows designers to display more information, art and consumer information.
  • The printing is done on the inside of the shrink sleeve. The design does not easily smear, blur or distort.
  • They offer the ability to use numerous marketing and promotional methods including multi-packs, promotional band labeling, on-pack sample promotions, and cross-merchandising.

It is interesting to see the number of industries that can benefit from using shrink sleeve labels.  From the food and beverage industry to pharmaceuticals and household cleansers, shrink sleeves offer benefits that other labeling options cannot.

  • Food and Beverage: The tamper proof nature of shrink sleeves seals the product and prevents the product from being accidentally opened.
  • Pharmaceutical: Product safety is of the utmost important in the pharmaceutical industry. The packages structural design along with the added security that is provided by shrink sleeve labeling the chance of the product being opened unintentionally is extremely limited.
  • Household Cleaners: Shrink sleeves are one labeling material that can withstand moisture, friction and varying degrees of temperature.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Food Industry In The News….

SPECIAL REPORT: The Food Industry Responds to Trump’s Victory

As the dust begins to settle following the most contentious US election in history, the global food industry begins to react to president-elect Donald Trump and his Republican Vice President Mike Pence taking the reigns for the next four years and what the immediate and future implications will be.

Just as with Brexit, immediately after Trump beat Hillary Clinton last Wednesday, currency markets were affected as investors steered clear of the US dollar – a sure sign of uncertainty. Unsurprisingly this was most evident in Mexico, where the peso took a severe hit, dipping by more than 13 percent in aftermarket trading, which was a record decrease since 1994.

It’s too early to tell if Trump’s manifesto promises – the infamous wall, the highly controversial immigration policy and contempt for climate change to name but a few – will actually come to fruition, especially in the hardline guise that he pledged as a candidate. Indeed the Trump speech that directly followed his victory was his most statesman-like yet. But as of yet, many within the food industry and surrounding sectors believes it’s too early to tell exactly what this US administration will actually look like – and, more importantly, what policies the US can expect for food, farming, sustainability, labor workforces, labeling, immigration and so on.

Questions about environmental issues like climate change are likely to be prominent – especially as in the past Trump has severely criticized climate change policies. Concerns for the food industry remain under question after Trump’s new victory, with a widespread belief among anti-GMO activists that Trump is opposed to GMOs and favors labeling. This belief first arose in October, 2015, during the run up to the Iowa Republican caucus.

The New York Times reported that Trump is hoping to become America’s first fast food President. He has, on several occasions, posed for social media pictures with burgers and fried chicken from fast food chains on his private plane.

Then there is the US food stamps program, officially knowns as the Supplemental Nutritional Assistance Program (SNAP) which provides nutritional assistance to more than 45 million low-income families and saves children, the disabled and the elderly from going hungry. Prior to the election, the Democrats had supported SNAP calling to maintain or perhaps increase funding, whilst the Republicans have spoken about possible cuts to the program and possibly taking it away from the USDA.

Having said that, many organizations are coming out in support of the new Republican government and voicing their hopes for the future security of food production and agricultural policy – or at least diplomatically offering their congratulations and looking to build relationships with the newly elected leaders for the benefit of their respective sectors.

A spokesperson from Grocery Manufacturers Association (GMA) told FoodIngredientsFirst: “The food, beverage and consumer packaged goods industry is a vital part of our nation’s economic engine, as the single largest US manufacturing industry with 1.7 million manufacturing jobs in 30,000 communities across this country. We look forward to working with the new Trump administration and the new Congress to continue the bipartisan support for laws, regulations and policies that enable us to continue providing Americans with the most safe, healthy, convenient and affordable food, beverage and consumer products in the history of the world.”

One that has been a supported from the start is Tom Nassif, the chief of Western Growers, the trade association of California, Arizona and Colorado farmers who grow, pack and ship almost 50 percent of America’s fresh produce. He says that like the silent majority of voters who elected Trump, fruit and vegetable producers want to see a functioning government which “mends broken fences”.

“In the aftermath of a historically- divisive political season, we encourage our elected leaders to mend broken fences and redouble their efforts to solve the many challenges facing our country. Like the silent majority of voters who turned out at the polls all across the country, our members want a government that functions, one that is responsive to the needs of our nation and industry. We are optimistic that President-elect Trump, the administration he installs and the 115th Congress will work together to pursue pragmatic solutions to key agricultural issues, including immigration reform, water supply, environmental regulations, international trade and the farm bill,” he says.

Nassif has been a supporter of Trump since the start of the campaign and pledges to stand by the new government and push on subjects critical to the fresh produce industry including water, immigration and environmental reform.

Also congratulating the newly elected leaders is Robert Guenther, senior vice president, public policy, from the United Fresh Produce Association. He says: “United Fresh welcomes the opportunity to work with our newly elected leaders as we focus on key issues that impact our industry including food safety, immigration reform, nutrition, federal agricultural policy, international trade, and tax reform policy. We are honored to be your voice in the nations’ capital, working day-in and day-out in a bipartisan manner on an unwavering produce industry public policy agenda. We believe this is one of the most valuable strengths we offer to our association’s membership by bringing all friends to the table – Republican and Democrat, rural and urban, liberal and conservative. In turn, with any new election, our industry needs to continue building strong relationships and develop new ones that are vital to our success in enacting policy initiatives that promote our ability to deliver the most nutritious and abundant food supply to the American consumer.”

Echoing Guenther’s comments about bipartisan collaboration, is president and CEO of America’s National Retail Federation Matthew Shay. He says: “With the holiday season upon us, retailers are glad that this unprecedented election is over, along with the divisive rhetoric and the impact it had on consumers concerned about their future. It is time to bring all Americans together, working in a bipartisan fashion to address the pressing needs of the day.”

“The next few months will offer many opportunities for us to educate lawmakers on our priorities, such as tax reform and investment in our nation’s infrastructure, as well as pro-growth policies that create jobs and reward capital investment. If this election taught us anything, it is the importance of focusing on policies and programs that not only benefit today’s economy, but the economy of the future and our next generation of workers.”

Meanwhile Dawn Sweeney, president and CEO of the National Restaurant Association, says: “As the country ushers in new leadership in Washington, we will ensure that America’s restaurants have a seat at the table. As the nation’s second-largest private sector employer, restaurants contribute $782.7 billion to the economy every year and employ 14.4 million people in roles ranging from entry-level to ownership.

“Working with President-elect Trump, his Administration, and members of Congress, we will continue to advocate for restaurants, our employees and our customers. We are committed to working with both sides of the aisle to find solutions that grow our economy and help all Americans succeed in the work force.”

Meanwhile, others are a little less enthusiastic, offering a more philosophical approach. A spokesperson for the US global food processing and commodities trading corporation, Archers Daniels Midland Company (ADM), tells FoodIngredientsFirst: “At ADM, we have prospered for 115 years under 20 US presidents, and nothing in the US presidential election changes our positive outlook for the food or agriculture industry or for ADM specifically.”

Paul Collins, Director of International Sales and Marketing at GNT Group, also commented on Trump’s presidency: “The food industry and therefore the ingredient industry is quite robust and not so affected by the swings and roundabouts of economic changes that other industries experience.”

“People will always need to eat and have the desire for it, so it will always be pretty solid, compared to some other industries,” he explains. “It is difficult to see how it will shape out in terms of trade agreements, but we are positioned to supply all of the markets and the best option is to have free movement of goods. But if there are changes to trade agreements that come into play, we will obviously just deal with them as they occur.”

Sue Pitman, MA, RD, FoodMinds Founder and Executive Vice President in the Washington DC office spoke with FoodIngredientsFirst and noted that the food and agriculture sector is now at a crossroads, domestically and globally.

“Given the challenges inherent in nourishing our growing world population and helping people adopt healthier lifestyles and with all branches of the US government “going red” in last week’s presidential election, Obama’s food policy legacy may be on the chopping block,” she said.

Under President Obama, America saw some fairly significant changes to food policies like banning trans fats, introducing farm subsidy reforms, reducing sodium and the GM food labeling bill that was signed into law earlier this year.

When it comes to food policy, Donald Trump’s allegiances and inclinations are yet to be defined, but FoodMinds “expect regulation across all industries to ease up.” Food and how it’s grown has an enormous impact on the health, economy, environment and security of America. Pitman says: “Under the new administration, we expect to see many functions of food and nutrition policy to be reviewed and analyzed based on costs and needs. This in turn may lead to changes in standards, funding and requirements for national food assistance programs and renewed efforts to fight new food labeling rules.”

“Trump has a vision to slash regulations and re-negotiate trade deals to create jobs and support American agriculture growth through exports. And he has made immigration a major part of his campaign, which will impact migrant farm labor in ways that are yet to be determined,” she adds.

Despite all of these anticipated changes, there is one thing both parties seem to agree on. According to findings of the FoodMinds Food Temperance Survey (2016), both Democrat and Republican opinion leader grocery shoppers support government intervention to improve the food environment. “While federal food policy stalls, local level activities are likely to become more active and we expect that best practices among community groups, local policy councils, and advocates will be successfully replicated across the country in other cities and states,” says Pitman.

“Clearly change is in store for the US food and nutrition landscape. The incoming President isn’t likely to put food policy at the top of the national agenda, but we’re optimistic that another leader on Capitol Hill will step up to advocate for healthy, safe and sustainable food for all,” she states.

The future health of Americans is undeniably important under a new President and as an industry, the global food sector is reliant on a stable and well informed leader. The hugely anticipated election has, of course, attracted public health scrutiny, uncertainty and criticism and once Trump takes up his new role in January 2017 this will certainly continue.

by Gaynor Selby and Elizabeth Kenward

Original Source: http://www.foodingredientsfirst.com/news/SPECIAL-REPORT-The-Food-Industry-Responds-to-Trumps-Victory.html?frompage=index&tracking=Headlines

The Importance of Product Packaging and Labeling

In business there are always a million and one questions that need to be addressed.  It is important when you are selling a new product or rebranding an existing product that the products labeling and packaging are thoroughly evaluated.  Product labels and packaging have a strong impact in the marketing mix.  It is crucial that product labeling conveys the message that the company is trying to send to consumers.  The appearance of the product is what draws many initial purchases while the products quality creates repeat purchases.

Packaging plays the important role of protecting the company’s product from damage.  Not only does the package offer protection during transit from the manufacturing facility to retailer but also while it is on displayed on store shelves and transported for end user consumption.  Most products that consumers will purchase have some type of packaging.  Crackers for instance have a package in which they are sold to consumers in and a separate package for transport while produce may only have a package for transit but not for sale.

The attraction of your product mainly comes from the way in which it is labeled.  The products label is used to market your product to consumers.  Companies do extensive research to determine the best options in color scheme, logo design, label material and overall product packaging to appeal to consumers.

Another important role that product labeling and packaging has is to promote the product and key information about it.  The label may contain a list of ingredients, recommended uses, pricing, company information and additional information that consumers need to make an educated purchasing decision.  This detailed, factual information about the product propels the purchase on its own without assistance from a direct sales person.

Brands need to stand out from one another.  Choices in package and label design ensure that competing products are differentiated from one another.  The colors used on the label and packaging, along with distinct branding marks, such as a company logo, help consumers to tell the difference between similar products that are shelved close together.  The idea behind this being that consumers should easily recognize the brand and product by the packaging and label colors and design upon initial site.

Shoppers use all of their senses to identify specific company brands.  This propels them to purchase the product.  When a company looks to redefine its brand it should consider the residual effects of completely changing the colors, logos and distinguishing markings on the products packaging and label.  It is crucial to remain true to the products original identity to a point when considering a change to the products package or label because consumers find a certain level of comfort in familiarity.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.