Category Archives: Updates

Why Shrink Sleeve Labeling is Gaining Popularity

The demand for shrink sleeve labels have seen a significant growth in the last decade and its use is increasing in the global market of labels every day.

The rise in demand for this label is mainly attributed to its benefits in terms of brand identity, marketing and visual appeal to the customers. There is an improvement in the definition and quality of these labels on a regular basis. New developments are also taking place in the manufacturing processes and forms of shrink sleeve labeling.

The other factors affecting the demand for shrink sleeve labels are retail trends, economic influences and increasing demand from the consumers for the convenience products. Several studies on market research have shown that use of customized shrink sleeve labels can increase the sales by around 20% as compared to the age-old ‘pressure sensitive’ labels.

Shrink sleeve labels have a smooth finish, brilliant graphics and are considered as the most durable labeling products. Since these labels are printed on the polyester or plastic material, so they are most suitable for products that are exposed to friction or moisture.

There are several advantages of shrink sleeve labeling. Let us discuss them in details.

  • They are available in full color with a design coverage of 360 degrees.
  • They can be fitted onto most containers and can be contoured to other special shapes.
  • They are abrasion and moisture resistant.
  • No adhesive is required; hence the containers remain usable.

Using shrink sleeve labeling maximizes the marketing space on the products, thus providing more ways to impress the customers. Apart from providing a greater coverage than the regular labels, shrink sleeves are also a better option for those products that confront moisture heavy or humid environments. Such products include refrigerators and showers. The designs on the products do not get damaged in spite of rough handling or friction. This is because the printing of the graphics is done on the inside portion of the sleeve.

Generally, for full body labeling, the shrink sleeves fit into most of the containers. However, shrinking sleeve can be difficult on those shapes that get narrower downwards. This is because the sleeves will not be able to have a grip on the bottom of those containers. The other consideration that needs to be taken into consideration is the heat inside the steam tunnels. This means the shrink sleeve labels have to be made in such a way that they can withstand a certain degree of temperature, otherwise, the containers can get damaged.

We can also use shrink sleeve labels as tamper evident seals. This is very simple. We just need to add a perforation (horizontal of course) near the container’s cap. Thus, there is no need to purchase and apply 2 label products. Instead, our limited resources and time can be utilized in doing something productive.

Similarly, you must have heard of combination packaging. They use these labels for packaging and promoting multiple containers as a single unit. With ‘form-fitting’ shrink sleeve labels, combo-packs can be packaged in the easiest way. Later, these combo packs can be easily converted back into separate units be removing the external sleeve.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Challenges Marketers Face When Designing New Product Labels

Marketers face the challenge of creating a product that will compete in an already saturated market of consumer goods.  Products must differentiate themselves from the competition in order to thrive. One opportunity that is not wasted on marketing experts is the ability to transform a products label into something much more than an information gathering tool.  Appealing labels that entice consumers, drawing them from the nearby competition are changing the market place.  Below are some tips from label industry leaders to use whether you are launching a new product into the market place or planning on reinventing a classic.

If your products label is ineffective and doesn’t appeal to your target market then you have wasted one of the last marketing opportunities your product has.  Point of sale marketing is intended to draw attraction to your product using graphics in a different promotional manner.  Using a interactive, themed or other types of display option along with a well designed graphic label is a smart marketing method for new products and/or product reinvention.

In order to create a label that stands above the competition designers work to allow the colors within the label communicate their message to consumers.  Color communicates faster than both the written and spoken word.  The colors within your label should be consistent with your brand. In food product labeling it is important to use color to match the flavor of items as well.  Blue and green labeling on strawberry flavored beverages just isn’t as effective as using red and green.

Images on product labels work similarly to colors in that consumers are quickly influenced by the images message.  Images and colors work together to create a message within consumers faster than text ever can.  Color and graphic design allow for much more effective visualization.  The difficult part for custom product label designers is to balance this with text.

Text is an important part of labeling as well.  In food product labeling certain regulations mandate the information that must be included.  Choose a combination of fonts that speak for the image you are looking to create.  Fonts can say a lot about a product.  Look to use a combination that speaks to what works for your product.  The choice of fonts used for labeling can send their own vibe from classic to artsy; be sure you chose a combination of fonts that creates a clear message for your product.

Colors and images cannot communicate everything; words are essential. Make sure you select a typeface that contributes aesthetically to your brand.  Don’t overwhelm the audience by using too many fonts or a font that is difficult to read or in a type point that is too small for the average consumer.  Nothing turns a purchaser off of your product faster than confusion which is exactly what too many fonts in hard to read sizes does.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

 

Create A Product Label That Increases Sales

The launch of a new product is an exciting time for a company.  Introducing a product to the world can be made a little bit easier by designing an appealing label that really grabs the attention of consumers.  The label design that is created for your product will represent it to consumers around the world.  The old adage “you never get a second chance to make a first impression” is never truer than in labeling and product marketing.  The label must be notable from the shelf while providing something that moves the customer to make a purchase.

Guidelines in Creating a Label That Brings In Sales

Color: Color is used everywhere in the world to influence people.  Certain colors can influence how we feel.  Using colors in labeling has significance because of the effects they have on people’s emotions; purchasing consumer goods and services is an emotional process.  The use of the right colors together increases the emotional appeal of your product.  The colors in your label should allow your product to stand out when shelved next to competing products.

Font: Another major consideration in label design is the font that is used.  The use of font to reflect the personality of your product is important to increase appeal.  Avoid using fonts that are generic such as Times New Roman and Arial.  Along with using a font that adds appeal to your label it is important that the information contained within the label is readable.  Text needs to be easy to read whether consumers are near or far.  There are only seconds to catch the buyer’s attention, be sure the label is using a font that can be read upon first glance.

Name: This is pretty much a no brainer but here it goes anyhow; the label that you design must include the product, company and/or brand name.  Top brands will use this to their advantage as buyers remain consistent and loyal when they have found one that remains consistent.

Size:  The size of the label will depend a lot on the size of the packaging or container.  Do you want to use one label or multiple labels for one product? There are differences in designing a label that wraps around a product verse a product label that will be separately placed on the front and back of the product.  The front label may be used for designing and branding whereas the back label can be used for informative elements.

Barcode: A product barcode is used to convey a great deal of product information with the use of electronic scanning devices.  A Universal Product Code, otherwise known as a UPC is used to keep track of product inventory as well as to increase the safety of products.  This one manufacturer number offers a great deal of information to manufacturers.

Contact: A product label is not only good for grabbing the attention of consumers; it also gives consumers company contact information.  This info is used to foster communication between buyers and manufacturer’s, promotes the company and creates trust for the brand.  The contact information most helpful to consumers is the company’s telephone number, physical address, website and social media outlets.

Use the factors above to help create a label that is not only eye catching but leads to an increase in sales for your company and brands.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

 

Create A Custom Product Label That Draws Attention

How many times have you heard the old adage, “Don’t judge a book by its cover”? Yet, time and time again isn’t it true that you find yourself doing just that. It isn’t just the cover of a book we judge; its people, places, and products. If the outside isn’t what we visually expect we usually don’t take the time to explore any further. As consumers it is natural to only explore the familiar. This is why it is crucial when designing a label for your product that it is designed in a manner that commands attention and seeks to build a visual connection with consumers.

There are a number of labeling options available to product manufacturers from shrink sleeves to flexible packaging; the material used in labeling is important in delivering the products message. The label must match your brand on all levels to retain the company’s integrity. For instance, a company that specializes in environmental awareness and promotes recyclability will want to ensure that the labeling material that is chosen represents this objective as well.

The label needs to be designed in a manner that draws attention. Bold fonts, vibrant colors, familiar images and other emotion evoking techniques should be employed to maximize the visual nature of your label. Remember that when a product is on a stores shelf it is surrounded by the competition. It is crucial that for your product to be selected that is appeals to the emotions of the buyer. The shape and size of the labels itself must be in line with the packaging of the product. Consider if you desire the focus to be on the product itself or if you wish to give a smaller package a larger shelf appearance. The label size used has a lot to do with how the company wishes to market the product.

Don’t under estimate the usage of fonts in creating a brand image. The use of a variety of typography is a tool many marketers use to engage consumers visual senses. It is amazing the volume different fonts speak when setting the tone of your product. When you are considering font styles ask yourself what the font represents and match this with the target you wish to market your product to. The numbers of fonts available are endless. Whether you are going for genuine, creative, original, old school, fun, vibrant, spacey or more there is a font that will represent the image you are seeking for your product. Remember combinations of fonts, as long as they are clear and easy to read, are a great way to help set the product apart from its competition.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

The Significance of Labeling Food

Labeling within the food supply chain is impetrative and should never be ignored. The initial point of contact between a consumer and producer is its label. A custom label helps to distinguish one product from another. In addition it helps consumers make a purchasing choice between similar products. As a valuable marketing instrument, the label should be impressive and appealing to the consumer’s senses. When looking to sell any product a label that is disorderly, defiled or puzzling it will not succeed at alluring customers into making a purchase.

In order to thrive, product manufacturers should search for a custom label designer that offers the highest quality material that they can afford in relation to the overall value of the product.

The Function of Custom Food Labels

A products label gives consumers in order for them to gain valuable information about the product including: ingredients, uses, directions, products name and more.

A custom label act as a valuable marketing tool. It is a way to directly advertise your company, brand and product. Labels allow products to stand out when surrounded by other items that are similar to yours.

Labels create a distinction between similar products to establish your brand from others.

Labels are legally required. FDA – regulated foods are required to display a products identity, net contents, nutrition facts, manufacturing date, sell by date, ingredients, new weight and company information.

Instructions for food preparation as well as opening and storing the product.

Food labels often include examples of recipes that use the product.

In order to identify food products from one another the label needs to also include a bar code. This allows the product a unique code that offers a variety of specific information that is important in all aspects of the product development.

Custom labels need to include an array of information to be truly successful. The brand name or logo is important as it establishes your brand within the market. A brand should be defined in order for consumers to spot other products that are produced by the company. With consistency in labeling, loyalty to a brand is simplified. Consumers do not put a great deal of thought into the items that the purchase when it comes to food products. A lot of time a purchase is made simply based on familiarity to the brand itself. Establishing a consistent look within your product labels takes the guess work out of the purchase.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Trends in Product Labeling and Packaging 2016

Trends run the marketplace.  It doesn’t matter what avenue we are discussing, if something is trending market popularity will latch on to it until it over saturates the marketplace.  As the trend fades only those brands that have successfully integrated will stay to compete while others will follow what’s new.  With any luck the new niche will be exactly what their brand and product was looking for.

Trends occur everywhere from home designs to car colors to custom product labeling.  Below are some popular trends in package and labeling to hit the scene in 2016.  What trend will catch and bring success to your brand and new products hitting the market?

Popular Package and Labeling Options For 2016

In-Mold Labels: In-mold labels are just finding their way to the United States package and label market. Injection molded cups, tubs and such offer complete graphic coverage.  Graphics can cover all sides as well as the top and bottom of molded containers.

Thinner Labels: Thinner labels are trendy in 2016. This trend has been brought about because of consumer’s desire for eco-friendly labeling options along with manufactures desire to reduce costs.  Thinner labeling without changes in the labels performance is a win for consumers and producers alike.

Shrink-Film Labels: Shrink film labeling has been trendy for awhile now but what is new for 2016 is a white pigmented shrink sleeve film. The white pigment provides a barrier to light and can also yield more film per square inch.  Shrink sleeves offer a great deal of tamper proof protection verse other options in labeling.

Curved Containers With Flexibility: Contouring labels to product packaging continues to be a popular option. Shaped containers have been labeled using shrink sleeves as one of the only options for years.  A new pressure sensitive label is being introduced in 2016 to add another option to labeling curved product packages.

A “No Label” Label: This is a fad that is sure to take hold within the product labeling industry.  Pressure sensitive labeling manufacturers have identified and eliminated clear-film applicator enemies: static and dust.  This allows the label to be installed in a fashion that allows it to look like no label exists at all.

Labels without Liners: This is a trend that is slow in taking its hold on the marketplace.  The cost of labeling without liners is still at a peak without performing at the highest level possible.  Thus making it slow to emerge.  Over time it is thought that technology will catch on and that liner-less labels will be something that is a viable option for print and apply labels.

Our next article will continue to focus on trends that are impacting the package and labeling marketplace in 2016.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

 

Label Design Packaging The Two Key Elements In Marketing New Products

There are two main components that are used to draw consumers into making a purchase: label design and packaging.  In order for a purchase to be made the product must visually sell itself without this element your product may never make it off the shelf; the value of the product itself may never be seen to consumers without these two elements.   Positive brand exposure leads to purchases which ultimately lead to your company’s growth.

Flexible packaging is just one of the many arenas of product containment that is seeing growth.  Flexible packages offer a wide variety of advantages over other types of packaging available within the industry on whole.  Custom labeling printed directly onto the package is just one of the many improvements that are offered to manufacturers using flexible pouches in product containment.

Graphics, text and labeling information can all be printed directly onto the material chosen to package your product.  Flexible packaging can be designed out of paper or film materials depending on the product itself.   Paper is best used in flexible packaging with products that are solids or powders.  This option is the most economical option and is an affordable barrier for products that don’t require a thicker level of protection.

When packaging gels, liquids or products that have a wet consistency a film packet is a better barrier to use.  Film when used in flexible pouches offers more protection and is more flexible for the twisting and changes in shape that comes with most substances with a liquid consistency.  Both paper and film provide an air tight seal that protects the packages contents as well reducing spoilage and works to create a more tamper resistant option in packaging.

Custom labeling is an option on both materials.  Vibrant graphics, promotional text and valuable product information can all be easily adapted and printed on either paper or film when used for packaging your brand.  Popular product markets for flexible packaging include healthy and beauty products, beverages and condiments.  The size of the package is customizable which makes it a popular option with varying quantities.

Flexible packaging is also a unique method used in sales and marketing.  It is an easy material to attach to magazines, brochures and direct mailers.  It is also the perfect option for trade show, store and promotional samples.  The flexile packages can be attached to other product lines to expose consumers to other options within your brand.

Flexible packaging is a unique method of packaging that offers tremendous benefits to your product from custom labeling to re-sealable enclosure options while continuing to be cost effective.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

The Significance of Product Labels Within The Food Industry

Product packaging and custom labeling is an important aspect in marketing a company’s product. This is especially true when it comes to products in the food industry. When it comes to selling a food product it is important to realize that both the products packaging and labeling created for protection, freshness, marketing and compliance with government regulations. Within the food and beverage industry dry products can be filled with in flexible pouches or cartons and liquids in flexible packaging or solid plastic containers.

Food and beverage packaging manufactures need to ensure their clients have defined what they are looking for before they start working. Manufactures should have concrete answers to the following questions before they begin creating a package or label to fit the product.

1) It is important to know the quantity that is going to be sole before designing a package or label for any food product. Custom labeling should be created to decipher between a varieties of product sizes within a brand.

2) What type of packaging materials have been considered when thinking about a package that fits the products needs and the manufacturers wants? Common packaging materials include plastic, aluminum and cardboard. Different materials offer various advantages to the products they enclose. Plastic packaging is perfect for frozen, perishable, snack and bakery goods. Aluminum is a great material for packaging liquids like juice, soft drinks, beer and canned goods that are perishable. Cardboard packaging is a great material for packaging frozen, fresh, perishable and dry food products.

3) Once it has been decided what material will be used for packaging there are questions that need to be answered about shipping and displays. It is important to create a package and product label that represent the product that is being sold before the production of either the package or label for the product is designed and manufactured.

4) After the above has been discussed and decided upon production of the products package and label can begin.

It is important that manufactures have a clear understanding of the product and brand before a custom label and package is created to market and distribute a product. This is the same whether a brand is introducing a new product or a new brand is being introduced to the market. A custom label and package are a huge part of the marketing. It is crucial that attention is given to every detail of a creating a new product from product development, package creation and custom label design in order to have a successfully marketed product.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Bring Attention To Your Product Through Proper Labeling Design

Research and development are important elements when ensuring business success but they are certainly not the only ones that matter.  Marketing your product is just as important as the product itself.  The question for marketers is how to accomplish this.  The products label is an element that is necessary in a products packaging that also serve as a valuable marketing tools.  In order for companies to be effective when introducing a new brand or product they must create a functional packaging style along with an efficient label.

In order to design a product label that leads to success, without wasting time and effort consider the following advice.

The first and most important part in labeling is to design a label that emphasizes a number of your products benefits.  Marketers should emphasize what makes your product unique; what makes your product stand out from the competition.  Those are the elements you need to emphasize in your label design.  This will give your product to be noticed instead of blending in when sitting on the shelf next to the opposition.

The products label needs to reach your target market.  Designing a label takes a great deal of attention to the consumers you hope to reach; the buyers of your product.   Consumers will spend money on purchases that offer both quality and function.  Make sure your label gives off a vibe that will attract the consumer you are targeting.

Your label is meant to be read.  Be sure to offer something graphic to catch the buyer’s attention while offering them text to read.  Imprinting shrink sleeve, roll fed, cut & stack and pressure sensitive labels with text is necessary to encourage consumers to make a purchase.  If the text is unable to be read it becomes irrelevant.  Make the text readable in order to allow consumers the opportunity to make an informed buying decision.

Graphics play a huge role in label design.  The label needs to be visually appealing in order to attract the buyer’s attention when your product is lined up on a shelf next to the opposition.  The physical look of your product remains to be an important advantage in marketing and should not be overlooked.  Your products aesthetics will allow clients to recognize your brand above others that are available.

Even the most classic product label designs need to be updated and reintroduced to keep up to date with current label manufacturing.  If your product started out with a roll fed label it is important to look into the advantages newer technology offers to labels.  For instance, flexible packaging options are currently taking the product packaging and labeling industry by storm.  Consumers are looking for convince.  If you are used to wrapping your paint can with a roll fed label but like the advantages that flexible packaging offer look into a product re-design.  New, innovative packaging options are always popular amongst consumers

In order to avoid wasting time and money on packaging and label design styles that do not maximize on the benefits your product offers follow the guidelines mentioned above.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Packaging and Labeling Design Tips That Help Market Your Product Continued

In our last installment we talked about how there are six common rules of package and label design that will help ensure your product stands out over the competition.  We discussed how a clear and simple, honest and authentic label design works to draw consumers in.  Below we will discuss the last three common rules in package and label design that work together to create the masterpiece which will represent your brand and product.  A strong package and label design helps to ensure your product is chosen before one of the forty thousand competitors.

Shelf Impact

When creating a new package or label design a common problem exists in how the product will look on the shelf next to its competition.  In order to create something that has any shelf impact value you need to evaluate the packages and labels of the products next to yours on the shelf.  One thing that we need to be reminded of when designing a label is that never will your product be viewed alone or in great deal when seen by shoppers.

Your products label is arranged on a shelf in rows and columns along side of your competitors.  Until your products label design catches a consumer’s attention they are unlikely to take a closer look.

Go to the market today and stand in front of any shelf.  What do you see?  Which labels catch your attention?  What qualities do they possess that gives them the shelf impact you are looking for?  Is it a certain color, a special pattern or an image that catches your attention?  How can you emulate that within your own package and label design?

Extendibility

Consider the future of your brand; will the product package and label design that is created allow for an easy introduction of a new line extension?  Designs should always be created with your company’s future in mind.  Create something that offers a visually systematic design that allows for easy changes to both the visual and contextual content within your label.  This will allow for an easy transition as your brand and product lines expand.

Practicality

Practicality in product packaging and label design deals with the actual shape, size and function of the container.  A perfect example of this is with ketchup.  Certain brands of ketchup were sold in glass bottles.  It would take forever for the ketchup to come out.  Once this was realized the company’s redesigned the package into a squeeze bottle.  This in turn increased the products usability.  Consider this when designing a container for your food product.

Using the six rules outlined in our recent articles you can create a product package and label design that maximizes results.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.