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Turn Heads with Functional Product Packaging

Flexible packaging and flexible pouches is an innovation within the packaging industry. More and more companies are opting for this kind of product packaging for the value and benefits that it renders to the business owners and consumer. Owing to this fact, flexible pouch manufacturing has surfaced as something which is here to stay for long run.

One thing that is unique to this kind of packaging is its functionality. Not only does the manufacturer get packaging for his product but also the consumer gets a package that is conveniently designed and easy to use. One other thing that has added to the fame of pouch packaging is its ability to turn heads both of the consumers and the manufacturers.  Designers are ensuring that flexible packaging labels are catching the consumer’s eye.  There are a number of ways designers can do this including:

Flexible Packaging Offers Greater Brand Recognition

Since you must have bought something of value in your life, let us ask you a question. What is the first and foremost thing that captures your eyes when you see a product? It is indeed the packaging of the product!

It is a well-established fact in marketing that a product is well recognized by its packaging. And when it comes to flexible pouches, they not only represent a new line of packaging but also allow the manufacturers a larger space to print their logo/message upon. Thus, with beautiful design and profound space, flexible pouches are going to create a win-win situation for you.

They Can Pack a Variety of Consumer Products

Looking at the variety of the consumer products in today’s market, one can assume the plethora of packaging types that they require. For a business owner, managing different types of packaging for same-phase products can be a headache. With the advent of the pouch packaging, this headache has been eliminated. Now, there is no need to order different kinds of packaging.

They Extend the Shelf Life of Products

Since they are made of plastics, flexible packaging extends the shelf life of products because they are not susceptible to degradation. They do not react with a majority of substances and thus the product that they contain stays healthy for longer.

In addition to this, they can be easily vacuumed for better product preservation. So, no matter if it is food or cosmetics, the flexible packaging saves all.

They are Wonder Windows

As stated above, having flexible packaging for printing the message of the manufacturer is important since it serves to capture customer interest. What adds to this interest is the ability of the package to reveal what it is holding inside. This can work great for the brand exposure of a business even if its name is new to the consumers. They can just look at the product through the packaging and be inspired to buy it.

From the above discussion, you must have sensed that flexible pouches are more than just packaging solution. They protect the product, enhance its life and also add to the value of a business. If you are looking for the right packaging for your product which is liquid-phased then you need to contact a flexible pouch manufacturing facility.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://anchorprinting.com/flexible-packaging.php.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

It’s a ‘game-changing’ plastic

A Richmond firm designed a plastic that degrades in landfill within 10 years

Plastic waste is notorious for taking too long to decompose, but a Richmond firm is changing that.

“This is absolutely game-changing for the plastic packaging industry,” said Mark Rose, vice-president of Flexible Packaging, Layfield Group at 11120 Silversmith Place.

The company’s new technology, the BioFlex package, allows its plastic packaging to degrade in 10 years, according to Rose, while regular plastic takes hundreds of years to degrade.

BioFlex
The package with BioFlex technology looks like an ordinary Ziploc bag. It can be used for packaging products such as coffee, peanuts or potato chips. Photo by Daisy Xiong/Richmond News

The package looks like an ordinary Ziploc bag. It has a closure strip and patterns on the cover, and comes in different sizes and colours. It can be used for packaging products such as coffee, peanuts or potato chips.

“The closure strip is degradable within 10 years, too,” said Rose.

He said many companies have agreed to converting their packaging to BioFlex, and the company is expanding to meet demand. Since its launch three months ago, the company has hired 25 new employees and is going to hire another 25, said Rose.

“My goal is, within 10 years, that all packaging will be BioFlex.

“People will feel good about using our packages because they know it will be degraded within our generation,” said Rose.

Rose added that the gas created from degrading 1,000 pound of these bags can power an electric car for a family for a year.

Rose’s father created the plastic company 40 years ago, when plastics production expended exlosively worldwide.

“It is interesting that when my father first started the business, everyone thought plastic was a great thing, and now people think it’s bad,” said Rose, who has worked for the family business for nine years.

But he believes plastic packaging has its own advantages and there is a way to make plastic environmentally friendly, despite plastic and the environment often conflicting with each other.

“Many people think containers such as glasses, metals and hard plastics are environmentally friendly because they can be recycled.

“But if you look at their environmental footprint, you will find that they take up so much land, while plastics are much more efficient – 50 coffee bags only weigh a pound.

However, most plastics go straight to the landfill and take up to 1,000 years to be turned into compost.

Rose and his team have looked at substitutes for traditional plastics, including corn and sugar polymers and recyclable barrier plastics.

But those options are either not resilient enough, too expensive or leave too large of a footprint on the environment.

“The sugar-based option looked good, but they were basically from sugar canes grown in the Amazon area. People are cutting down the Amazon, burning the field to grow the sugar cane, and then harvesting the sugar,” said Rose.

In the end, Rose and his team experimented with new materials and came up with BioFlex, which, according to Rose, is resilient, affordable and degrades in landfills faster.

“For each bag of food sold for 20-30 dollars, it only costs 20 or 30 cents extra to shift to our packaging. But you are making a contribution to our environment,” said Rose.

“And our packages are easy for companies to switch to from their previous packages. They don’t need to change their production lines.”

Original Source: http://www.richmond-news.com/business/it-s-a-game-changing-plastic-1.23090845

Original Author: Daisy Xiong

Original Date: Nov 102017

Strong Growth for Stand-up Pouches

Endless Options in Label and Package Design with Flexible Packaging

Flexible packaging is a cost-effective packaging solution to the traditional packaging options.  It attracts buyers both young and old as about fifty percent of consumers respond to innovative packaging using high-quality paper, cellophane, and other materials offer endless options for manufacturers to choose.  However, it requires knowing about all the different packaging materials to make the right choice.

Modern packaging options are designed to meet various needs including environmental, biodegradable purposes to protect the environment. The flexible package suppliers plays an important role product manufacturing serving the food and nutrition, pharmaceutical, creative, brand equity, agricultural, and technology manufacturers. Some packaging options available in the market today are listed below.

Considerations in Choosing Packaging

In a situation where there is more than one option to choose from, it is essential to know the criteria to follow before making a choice. As said above, flexible packaging serves various needs; it is within such needs that individual users will choose the packaging option that best serves their purpose.

The following are things to consider when selecting a package option:

  • The Environment of the Product

The manufacturer needs to consider the situation where the outcome will be subjected to pick a flexible packaging that will tolerate such environment. Consider dietary salt packaging, for instance; it needs a packaging that will prevent it from getting compromised with water. So it’s best to consider cellophane or waterproof packaging.

  • The Target Audience

Where the prospective markets for the product are young kids, it is best to consider aesthetics and quality design to choose a packaging option. Paper packaging will be an advantage here that cellophane material.

It is not all materials that are art tolerant in term of labeling and design. You will need a flexible packaging option that will allow for better design which will accentuate the artistic consideration of the packaging.

Packaging has the following options:

This packaging option is the most versatile type of packaging label. It can form correctly to the encased product giving it the right contour shape covering. They are used for boxes, great for beverage packaging and other food items.

  • Pressure Sensitive Labels

They are the best application in consumer food industry used in a variety of applications. They are available in different textures and adhesives; it is best for manual and automated uses.

  • Dry Labeling

Best packaging for removable packaging and coupons. Most often used as removable instant redeemable point of purchase packaging.

  • Reseal Booklets

This variation of dry labeling packaging is used in reseal booklets; it comes with an adhesive which makes the booklet to fold back into itself and reseal the package.

Where your industry labeling rules apply, flexible packaging options are best manufacturers ally in consumer product packaging as it provides the window to choose the best option relevant to your business.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Flexible friends: How automation is bolstering flexible packaging growth

Why Choose Flexible Packing for Your Product Needs

 

Packaging is a means of protecting, storing, transporting and prolonging the life of the product contained within. The next level is the flexible packaging, which is aimed at reducing energy consumption, using less overall materials and generating less CO2 emissions. All of these result in less waste.

Flexible packaging has several benefits over rigid packaging because:

  • Flexible packaging utilizes less materials and energy.
  • It creates less weight via source reduction that utilizes the least amount of materials for product packaging.
  • Flexible packaging represents 2% of municipal solid waste.

Flexible packaging is among the fastest growing segment of the packaging industry, which combines the best quality of aluminum foil, plastic paper and film, to deliver a variety of protective properties with the least possible materials.

What Is Flexible Packaging?

Flexible packaging is any package or any part of a package which takes the shape of a pouch, bag, overwrap or liner and whose shape can be readily changed. Apart from their being utilized for institutional and consumer products, flexible packaging is also desired in industrial applications for marketing, protection and distributing a fast array of products.

Flexible packaging, which is a leader in packaging innovation, helps to add value and marketability to both food and non-food products. It goes beyond ensuring food safety as it extends shelf life; provide barrier protection and aids even heating. Besides, it is easy to use and re-sealable. With its superb printability, the packaging industry continues to thrive and advance in an unprecedented rate.

Advantages of Flexible Packaging

  • Flexible packaging is light in weight, easily opened, carried, stored and re-sealed.
  • With flexible packaging, the shelf life of many products, for instance, food is prolonged.
  • Less energy is required for transportation, manufacturing and generating smaller quantities of greenhouse gases.
  • With flexible packaging, less consumer wastes which are being sent to landfills are generated.
  • It is an innovative process.
  • Flexible packaging widely extends into varieties of product categories.
  • It indicates and maintains freshness as well as offers consumer conveniences.
  • It provides re-closure and diverse dispensing options.
  • Ease of transportation and storage, enables visibility of contents and provides efficient product.
  • Flexible packaging creates lesser emissions and uses less energy.

Flexible packaging is manufactured from items like plastics, aluminum foils, paper, film or combination of these materials. It includes bags, liners, pouches, roll stock, labels and other flexible products. Packaging is not only critical to safety and modern lifestyle, but it saves more resources than it consumes. Flexible packaging on its own ensures the reduction of landfill waste protects products and preserves them until they are ready for consumption.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://anchorprinting.com/flexible-packaging.php.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Designing Shrink Sleeve Labels

If you are looking for someone who can help you with shrink sleeve design or labeling, then Anchor Printing is the one true destination.  Labeling is important for the recognition of a business. Whether it is domestic or abroad, without proper labeling, a business seizes to exist. After all, it is the label that finds itself engraved in the minds of the customers more than anything else. With proper labeling, all of your products are given the identity of your brand.

Thus, knowing all this requires the choice of a better printing facility which is situated in a better place with experience that speaks loud about their professionalism. Anchor Printing is the only company that fulfills these demands.

Experience

There are many other reasons why you should plan on contacting us and give us your order. We have experience of decades. Experience is a teacher. You must have known this adage, but Anchor Printing has embodied it.  We have been operating since 1947 and since then have produced plenty of quality printed and converted products for our customers. Now, at this stage, the company has reached into its third generation but hasn’t forgotten either its professionalism or the unflinching ethics with which it satisfies the clientele.

Repeat Customers

The stage we talked about also has brought up our company face to face with competitors in the shrink sleeve designing or labeling market. And as the demographics say, they aren’t much happy to see how in no time the market share of the Anchor Printing has increased and is still increasing.

The success of a business is not only indicated by the profits it makes. It is also shown by the number of customers that prefer to return again for orders. These permanent clients basically put their trust in the company and rely on their quality for the rest of the future.  Owning to this fact, we have clients that come over and over again to have their product shielded in our facility printed labels especially the shrink sleeve labels.

Perfection In Designs

Our shrink sleeve labels are beyond perfection.  As previously mentioned the fact is that we have dominated the market of printing when it comes to shrinking sleeves and continue to.  The perfection that we attain in the labels speaks volume of a number of efforts that we employ. With ample technical facilities, we create breathtaking 360 degrees graphics for all of the products that are entrusted to us.

The designs not only look glaring but also wrap around the product so impeccably that there is not even a single doubt left when we say that our designs are beyond perfection.  Whatever line of products you are manufacturing. If you need to wrap it up with shrink sleeve labeling, then with everything stated above, we can make it a reality through shrink sleeve designing in our 80,000-square-foot high-tech manufacturing facility that is well nestled among the major expressways.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com/shrink-sleeve.php.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

5 Packaging Design Must-Dos For Mass Consumer Appeal

According to Walmart’s corporate website, Wal-Mart Discount Stores offer 120,000 items and their Wal-Mart Super Centers offer approximately 142,000 different items in-store. That creates a very competitive environment in terms of shelf-space, and attracting consumer attention.

Package design is one way to draw eyeballs to your brand, leading consumers to select your item over the countless other options. Your branding, and packaging design specifically, can either make you or break you in a retail environment. To avoid collecting dust on the shelf, here are five must-dos when creating a package design that appeals to the masses.

1. Portray Products in an Honest Manner

A brand is going to want to portray its product in the best possible light, which is completely understandable, but it’s important that you show them in an honest manner. “If you enhance images or show products in a drastically different light, all you are doing is deceiving the consumer,” says Russell Nicolet, attorney at Nicolet Law. “This leads to disappointment, poor brand image and ultimately, horrible sales.”

It’s possible to present a product in a positive way without completely misleading the consumer and outright lying. It’s something that has undoubtedly happened to all of us before — that feeling when you open a box and think to yourself that the product looks nothing like the box. Consumers are a very intelligent, and if they sense any deception in your packaging they will look for an alternative option.

2. Be Practical

A great logo, wrap, label and graphics are all great, but if the actual packaging of a product isn’t practical you aren’t going to win over consumers. The actual packaging — box or container — needs to be the right shape and size.

When a product’s packaging is functional, it will sell better due to an improved customer experience. A brilliant example of practical packaging is Apple. The way their packaging opens and how the products are laid out inside is something that really connects with the consumer.

It’s important to focus on practicality first, as this will often lead to a product that is not only more appealing to the consumer, but also one that displays better for the retailer. Leading with this thought process will eliminate other package design obstacles.

3. Have Clarity

Your packaging must clearly answer two questions, within seconds of the consumer glancing at it — what is the brand behind the product and what is the product for, and more importantly, what problem does it solve.

“While there can be a bit of mystery for some product categories, being unable to identify a product in terms of brand identity is a practice that will result in poor performance,” explains Dr. Steven Shapiro, creator of Shapiro MD, a patented hair loss shampoo and conditioner company whose products are purposely minimalistically-packaged.

Be clear about your product and brand, as it affects buying decisions. Aside from looking good, your packaging must explain what’s inside. A clever and beautiful design won’t convert unless the consumer is clear as to what’s found in the box.

4. Radiate Shelf Appeal

Your product is never going to be seen by itself and a consumer is never going to see 100% of your packaging’s detail. Not all shelves position products at optimal vantage points and there is competition surrounding you — 141,999 competitors if your product is located in a Wal-Mart Super Center.

Packaging that is distinctive will sell better, and if your packages create a noticeable pattern when stacked together, it will attract additional attention. There is no secret formula for success when it comes to shelf appeal. You will need to test several concepts and designs until you physically see how you stack up surrounded by competing products.

5. Be Authentic

Being authentic is the most effective way to secure consumers’ attention that every single brand is competing for. In any category, there are hundreds of brands all after the same consumer.

While there isn’t a how-to guide on being authentic, you can do everything within your power to ensure that you don’t have boring or generic looking packaging. Think outside the box, and if you are in a stale industry, be innovative when it comes to creativity and make a packaging change that makes your brand impossible to ignore. Layouts, images, colors, fonts, etc. — these can all be changed to make you stand out.

Original Source: https://www.forbes.com/sites/steveolenski/2017/10/31/5-packaging-design-must-dos-for-mass-consumer-appeal/#3a5d6a0e117e

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McCormick’s recipe for packaging that’s more sustainable

Mike Okoroafor, vp, global sustainability & packaging innovation, discusses the key ingredients of McCormick & Company’s sustainable packaging projects.

Spice and food flavoring giant McCormick & Company, Hunt Valley, MD, announced new 2025 corporate goals that align with the United Nations’ Sustainable Development Goals (SDGs) and focus on reducing the company’s global environmental impact. These objectives include the company’s commitment to create packaging innovations that reduce packaging weight and overall carbon footprint, among other important environment goals such as greenhouse gas (GHG) emissions and water reduction.

In developing an integrated approach to meeting these commitments through its 4R framework of Reduce, Reuse, Recycle, Renew, the company reported progress that includes:

  • Redesigning its iconic OLD BAY and Black Pepper cans with a fully recyclable PET container, which equated to a 16% reduction in associated carbon emissions;
  • 10% reduction in material for all European glass jars, resulting in reduced weight and associated carbon emissions from production and transport;
  • Achieving 43% carbon footprint reduction by improving logistics and using fewer trucks for transport at its location in Hunt Valley, MD.

Packaging Digest connected with Mike Okoroafor, the company’s vp, global sustainability & packaging innovation, to discuss further details about McCormick’s sustainable packaging efforts.

How crucial is packaging’s role in the company’s overall sustainability initiatives?

Okoroafor: Packaging is a key priority for McCormick. It plays a crucial role in helping us prevent food waste, guaranteeing our high-quality standards and informing our consumers. It also helps us curb our resource and carbon footprint and contributes to other important objectives on our sustainability agenda, such as the elimination of BPA (bisphenol-A) from all of our packaging by the end of 2018.

 What’s the timing of the aforementioned projects?

Okoroafor:

  • Redesigning our iconic OLD BAY and Black Pepper cans with a fully recyclable PET container, which equated to a 16% reduction in associated carbon emissions, has new cans scheduled to be released in 2018;
  • Completed in 2017 is a 10% reduction in material for all European glass jars, resulting in reduced weight and associated carbon emissions from production and transport;
  • Also completing this year is a 43% carbon footprint reduction by improving logistics and using fewer trucks for transport at our location in Haddenham, England.

Which of these was the most complex or challenging project?

Okoroafor: The new PET container for Black Pepper and Old Bay was the most challenging project.  It involved not only a completely new package design for the container and the closure, but also a new production line in our manufacturing facility along with a new manufacturing line for the containers at our container supplier.

How do you prioritize McCormick’s packaging initiatives?

Okoroafor: Sustainable packaging design criteria are a part of our overall package design process. Our packaging designers and engineers are always on the lookout for ways to capture more environmental benefits. We prioritize packaging initiatives based upon those where we feel that we can make the greatest impact.

What options are there to addressing Reuse and Renew initiatives?

Okoroafor: The investigation into the use of renewable packaging materials for our packaging is an ongoing process where we are continuously exploring the possible use and application of these materials in our primary and secondary packages.

Is there any venue or incentives for managers or employees to offer ideas?

Okoroafor: Our new product/packaging projects are conducted using a highly collaborative, team-based approach that affords maximum opportunity for input and discussion.

Can the company point to any partnerships related to these programs?

Okoroafor: We partnered with key packaging component suppliers and packaging machinery manufacturers in the development of our PET container for Old Bay and Black Pepper.

 Does McCormick message these improvements to consumers?

Okoroafor: McCormick messages its Purpose-led Performance efforts, including its packaging improvements, via its consumer web site: https://www.mccormick.com/articles/mccormick/doing-well-by-doing-good.

What’s been your biggest lesson learned in sustainable packaging?

Okoroafor: There is a common belief that sustainable packaging is more costly, but this is not always the case. One important and significant learning from our sustainable packaging initiatives is that sustainable packaging often provides the best financial choice.

Have all the packaging projects represented cost savings as well?

Okoroafor: Yes, reducing raw materials and packaging waste has resulted in more than $2 million in savings in our location in Hunt Valley, MD, alone.

 What’s next over the short term? And then what?

Okoroafor: In our 2017 Purpose-Led Performance Report we laid out a series of 2025 goals, which includes a 25% reduction in carbon footprint from packaging. We will achieve this by…

  • Continued focused on reducing the quantity of packaging used in our products.
  • Increasing the use of recycled content in our packaging.
  • Partnering with our suppliers on sustainability initiatives.
  • Leveraging our supply chain to reduce the impact of transportation in the sourcing of our packaging.

 Final thoughts?

Okoroafor: We consider our sustainability program for packaging to be more of a journey than a destination.  Through this program, we are seeking to make a meaningful and measurable impact on our environment and to do what is best for the company, our consumers and our communities.

Original Source: http://www.packagingdigest.com/sustainable-packaging/mccormicks-recipe4-pkg-thats-more-sustainable1710

Original Author: Rick Lingle

Original Date: Oct 30 2017

Exploring the Flexible Packaging Industry

Packaging is a means of protecting, storing, transporting and prolonging the life of the product contained within. The next level is the flexible packaging, which is aimed at reducing energy consumption, using less overall materials and generating less CO2 emissions. All these result in less waste.

Flexible packaging has several benefits over rigid packaging because:

  • Flexible packaging utilizes less materials and energy.
  • It creates less weight via source reduction that utilizes the least amount of materials for product packaging.
  • Flexible packaging represents two percent of municipal waste.

Flexible packaging is among the fastest growing segment of the packaging industry, which combines the best quality of aluminum foil, plastic paper and film, to deliver a variety of protective properties with the least possible materials.

Flexible packaging is any package or any part of a package which takes the shape of a pouch, bag, overwrap or liner and whose shape can be readily changed. Apart from their being utilized for institutional and consumer products, flexible packaging is also desired in industrial applications for marketing, protection and distributing a fast array of products.

Flexible packaging, which is a leader in packaging innovation, helps to add value and marketability to both food and non-food products. It goes beyond ensuring food safety as it extends shelf life; provide barrier protection and aids even heating. Besides, it is easy to use and re-sealable. With its superb printability, the packaging industry continues to thrive and advance in an unprecedented rate.

Advantages of Flexible Packaging

  • Flexible packaging is light in weight, easily opened, carried, stored, and re-sealed.
  • With flexible packaging, the shelf life of many products, for instance, food is prolonged.
  • Less energy is required for transportation, manufacturing and generating smaller quantities of greenhouse gases.
  • With flexible packaging, less consumer wastes which are being sent to landfills are generated.
  • It is an innovative process.
  • Flexible packaging widely extends into varieties of product categories.
  • It indicates and maintains freshness as well as offers consumer conveniences.
  • It provides re-closure and diverse dispensing options.
  • Ease of transportation and storage, enables visibility of contents and provides efficient product.
  • Flexible packaging creates lesser emissions and uses less energy.

Many years ago, the only clear film that is used for packaging is cellophane. However, technology and innovations have made the development of printable substrates possible. This has helped in revolutionizing lighter weight packaging, which brings shelf appeal, seal-ability, product protection and strength.

Examples of innovations in product packaging are in the preservation of meat, drug packaging, and more. In fact, thousands of products are now made convenient, safer and enjoyable to consumers via flexible packaging. These and many more are possible as a result of advanced technology, innovation and sustainability, which is its hallmark.

Flexible packaging is manufactured from items like plastics, aluminum foils, paper, film or combination of these materials. It includes bags, liners, pouches, roll stock, labels and other flexible products.

Flexible Packaging Conclusion

Packaging is not only critical to safety and modern lifestyle, but it saves more resources than it consumes. Flexible packaging on its own ensures the reduction of landfill waste, protects products and preserves them until they are ready for consumption.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://anchorprinting.com/flexible-packaging.php.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.