5 Ways to Get Your New Product Noticed

As a business, the primary focus is working on the type of product or service that offers the best solution to their customers. Whether you are using flexible package manufacturing for your new product packaging to entice more customers, or implementing several marketing techniques, a good strategy for growing a business and making it effective is by discovering different approaches for getting your products out there.

Now, you have another product that you are amped up for. It tackles serious issue. It is something people are searching for. Your clients are in need of it. It ought to be a grand slam, since it is an awesome product, and it will also help individuals solve a known problem. It fits a specialty and fills a need. In any case, if nobody finds out about it, then its main purpose will be defeated.

The following are great ways you can get your new product noticed:

  1. Attend Trade Shows & Expos

This is an astonishing way you can get your new product noticed is by going to trade and public expos. These sorts of industry occasions are awesome for getting your new product out there as they enable you to blend with bunches of different entrepreneurs and potential customers.

  1. Make a Web Page for Your New Product

Introduce your new product on your website. Offer the problem that it can solve and include an opt-in form to enable potential customers learn more.

  1. Connect with Industry Influencers

When you connect with influencers, introduce your new product as an answer for a typical issue within the industry. Present yourself and utilize that your new product can help their current clients.  You’re attempting to get the message out that your new product exists. The most ideal approach to do this is to have somebody experiment with your product and give their information. So convey as much free product to influencers in your specialty as your organization’s financial plan can deal with.

  1. Target Consumers through Packaging

Quality packaging can be incredibly valuable in helping your new product noticed. Some colors, outlines or pictures can have a more appealing effect to one group than others, and can subsequently make your result of more prominent. Other than for promoting, product packaging is a powerful way to make an impression on your new product buyers. Advertising messages on the front of your new product can make the shopper prone to picking it up, gander at it and attract buying.

For best result, consider using flexible packaging when looking into your products packaging and custom label. A flexible packaging manufacturer will help you get the best out of packaging.

  1. Leverage on Using Social Media

Whatever social media platforms you utilize in sharing your new product, don’t promote to the extreme. The 80/20 method always gives great result. You can let 80% and posts and shares from others and your promotions 20%. Also, regularly participating in discussions might be the most ideal approach to accumulate interest in your new product on social media platforms.

Now you have them, go get your new product noticed to as many potential buyers as possible.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com/flexible-packaging.php.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

American Film and Machinery: Steam heat tunnel

American Film and Machinery has introduced the WSN-Gen S Steam Heat Tunnel; an all-in-one tunnel that includes its own steam generator, and is a perfect addition to shrink labeling lines in manufacturing goods industries, including food and beverage, pharmaceutical, nutraceutical, health and beauty, consumer goods, and chemical products.

The WSN-GEN S is designed for simple setup where in-plant steam generation isn’t readily available. Equipped with two adjustable tier manifolds, the unit directs the steam heat where needed to produce a precise, high quality finished appearance of PVC, PETG, OPS, and PLA labels and neck bands. The GEN S provides better contour than radiant heat and ensures a quality finish regardless of container size or shape.

The GEN S tunnel utilizes a 9 in. tall and 4 in. wide opening to accommodate a number of shrink sleeve products. The tunnel has a maximum temperature of 212 deg. F and features high quality steam heating elements and an adjustable manifold for uniform heat distribution. Changing containers or labels isn’t an issue, because tier adjustments and controls are done from the operator side of the tunnel, making adjustments safe, quick and easy.

Steam heat is typically the best source for shrink labeling due to the fact that the steam fully encompasses the product at once and provides a uniform, consistent shrink around the product. It is especially effective for irregular shaped products.

Original Source: https://www.packworld.com/article/machinery/multipackers-shrink-wrappers/shrink-tunnels/american-film-and-machinery-steam-heat

Original Author:

Original Date: June 29, 2017

Benefits of Shrink Sleeve Labeling When Introducing a New Product

Without adequate packaging and marketing behind it, a new product entering the market will struggle to attract market share. It’s the marketing, promotion, and packaging of a product that tells the public what the product is, how to get it, and how it can improve their lives.

To ensure the success of any promotional campaign a new product must be labeled in such a way that it achieves maximum exposure. One of the best ways to achieve that goal is to use shrink sleeve labeling.

Shrink wrap sleeves can be applied to products in many different ways. From covering just the cap to creating a full-body 360-degree wrap. This gives the benefit of a large canvas on which to create an appealing and attention grabbing design.

Shrink wrap sleeves labeling removes many constraints of packaging design as the process allows the wrap to conform smoothly to complex shapes, while remaining flexible and durable. The ability of the sleeves to wrap around almost any package design gives marketers an edge in creating a product design that stands out from the crowd.

Not only are shrink wrap sleeves tough they are also manufactured from biodegradable materials to increase consumer confidence. The added strength they add to the packaging means manufacturers can reduce the use of extra protection during transport. This saves on material, transportation costs and helps the environment!

In 2011 a study was conducted by AC Nielsen using 800 consumers to determine the value of packaging and create a better understanding of consumer preference.

The study showed that there was a higher emotional connection with shrink sleeve labels over the traditional variety of labeling. The study also determined a correlation between shrink sleeve labeling and long-term sales, and that labeling has a significant influence on the effectiveness of product trials.

With new developments in the manufacturing process, lowering costs, and continued refinement of the product. Demand is sure to continue as more manufacturers see the potential that shrink sleeve labeling can have for maximum visual impact and creating greater appeal for new product lines.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at www.anchorprinting.com.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

New Shelf-life Extending Packaging Technologies

I recently had discussions with experts from both Nova Chemicals (U.S. office in Moon Township, Penn) and Mitsubishi Gas Chemical America (U.S. office in New York City), regarding their new flexible, shelf-extending packaging technologies. Both companies will showcase these technologies at Pack Expo Las Vegas, Sept. 25-27.  Here’s the scoop:

Nova Chemicals has developed two easily recyclable flexible packaging film structures: one that is based on a moisture barrier formulation for items such as dry foods and mixes, frozen fruit, and confectionary; and, one with both a moisture and oxygen barrier formulation for nut mixes, granola bars, meats and cheeses and other snack foods that have traditionally required rigid or non-recyclable mixed-material packaging

These resin formulations, including LLDPE and HDPE, are based on Nova’s dual-reactor Advanced Sclairtech Technology which produces a broad range of single-site catalyzed octane copolymers.

Food packaging market manager Mike Cappelli says:

“Our design team set out using this technology to design polyethylene film resin formulations for multilayer packaging—some for stiffness, some for sealant, some for barrier…This is a win for customers, the industry and the environment. It speaks to the consumer desire for lightweight, economical and sustainable packaging.”

 Both base recipes are certified to carry the “In store drop-off” package label from How2Recycle, a rapidly growing program to help consumers understand end-of-life recycling options. Also, the designs are compatible with the #2 HDPE recycling stream.

The new structure designs can be used in a wide variety of package formats, including the popular and fast-growing stand-up pouch, pillow pouch, and flow wrapper. Also, packages can be customized for single-serve or multi-use through addition of zippers or fitments. Processors and converters can work with Nova’s experts at its Centre for Performance Applications to collaborate on film structures for the specific applications. The Centre recently completed installation of its new Effytec horizontal fill seal (HFFS) pouch maker, which will allow creation of prototype packages that can be tested on-site.  In addition to excellent barrier properties, Cappelli adds that field experience has shown that traditional printing and inks are used with no problem with reverse print so it’s not subject to a mess or surface printing.

MGC has developed a technology that potentially doubles shelf life for organic and natural foods. Embedded as a film layer in either LLDPE or PP retort packaging applications, it removes oxygen from within sealed bags and pouches. The technology is based on MGC’s oxygen-scavenging Ageless OMAC technology which is made by compounding an iron powder as the active ingredient and is sandwiched between a barrier layer and a sealant layer. The technology is now available as a resin to North American film producers and converters, and can efficiently run on legacy processing systems.

The embedded film layer has been shown to extend and protect food’s natural characteristics without sachets, added spices or sodium. It is said to be ideally suited for soups, sauces, processed fruit, dips, protein bars, prepared meals and wet pet foods, which are particularly vulnerable to food spoilage.

“We offer food processors a free-assessment to determine the increased shelf life that our technology will bring to their brands. Our technology will help food manufacturers build greater consumer preference and brand loyalty for their natural and organic and gluten-free products.” He also added that Mitsubishi will provide resin samples to film processors and converters to test run the technology.

Original Author: Lilli Manolis Sherman

Original Date: 7/6/2017

 

Eаѕу Opening Oрtіоnѕ For Flеxіblе Pоuсhеѕ

In mаnу dіffеrеnt іnduѕtrіеѕ, thеrе іѕ a расkаgіng shift tаkіng рlасе. Frоm foods and bеvеrаgеѕ tо lаundrу detergents, hоuѕеhоld items, soaps, ѕhаmрооѕ, реt fооdѕ and еvеn рhаrmасеutісаlѕ, mоrе and more соmраnіеѕ аrе mоvіng frоm rigid расkаgеѕ аnd соntаіnеrѕ tо flexible расkаgіng ѕuсh аѕ роuсhеѕ and bаgѕ. This tуре оf сhаngе аffесtѕ nоt оnlу thе соmраnу doing thе packaging, but the еntіrе расkаgіng industry іtѕеlf, аѕ ѕuсh a shift mеаnѕ nеw methods оf packaging рrоduсtѕ, new mасhіnеrу, аnd nеw рrосеѕѕеѕ.

The ѕhіft tо ѕuсh packaging ѕtеmѕ frоm ѕеvеrаl dіffеrеnt аdvаntаgеѕ оffеrеd by роuсhеѕ, bаgѕ, and оthеr flexible containers. For customizing packages, items ѕuсh аѕ роuсhеѕ mаkе unіԛuе ѕhареѕ аnd ѕіzеѕ muсh easier to fаbrісаtе and rереаt wіth соnѕіѕtеnсу.

In аddіtіоn, whеrе rigid соntаіnеrѕ frequently hаvе a small area or a labeled area fоr logos, photos, information or dесоrаtіоn, роuсhеѕ and оthеr flеxіblе расkаgеѕ аllоw thе freedom tо uѕе thе еntіrе соntаіnеr fоr the ѕаmе рurроѕе, gеnеrаllу gіvіng расkаgеѕ more сrеаtіvе freedom. Suсh packaging саn аlѕо be mоrе resilient thаn rigid соntаіnеrѕ, surviving drорѕ, аnd other іmрасtѕ mоrе frеԛuеntlу wіthоut thе dаmаgе thаt lеаdѕ tо lоѕѕ рrоduсt, refunds or rеturnеd products.

Aѕ fоr thе bоttоm line, a mоvе tо flеxіblе расkаgіng саn mean lower energy аnd shipping соѕtѕ as well. The uѕіng lеѕѕ material in and оf itself mеаnѕ uѕіng less energy and соmрасt flexible расkаgіng tаkеѕ uр less ѕрасе whеn ѕhірріng than thе rіgіd соuntеrраrtѕ. Thеѕе twо examples also соntrіbutе tо thе fасt that flеxіblе packaging is ѕіmрlу a more еnvіrоnmеntаllу frіеndlу, оr grееn, аltеrnаtіvе. Lеѕѕ еnеrgу аnd less material еԛuаl less wаѕtе. Fоr еасh іndіvіduаl расkаgеr, оnе or all оf thеѕе motives mау рuѕh a buѕіnеѕѕ tо mоvе frоm rіgіd соntаіnеrѕ tо flexible packaging.

But fоr thоѕе сurrеntlу using rіgіd соntаіnеrѕ, thе mоvе tо flеxіblе packaging can mean dоіng a lot more thаn just switching containers. Pасkаgіng mасhіnеrу buіlt fоr rіgіd bоttlеѕ аnd other соntаіnеr tуреѕ mау nоt allow fоr аn еаѕу ѕwіtсh tо роuсhеѕ or bаgѕ. At thе very least, some mоdіfісаtіоn mау bе nесеѕѕаrу, аnd аt wоrѕt, an entirely nеw расkаgіng line mіght be rеԛuіrеd. Fоr thоѕе uѕіng mасhіnеrу for lоwеr production runѕ, semi-automatic equipment mау bе easier modified than соmрlеtеlу аutоmаtеd packaging ѕуѕtеmѕ.

Semi-automatic equipment wіll bе activated bу a fооt оr fіngеr ѕwіtсh fоr fіllіng, sealing or other расkаgіng processes. The key to modifying such mасhіnеѕ for flexible расkаgіng will nоrmаllу lіе іn ѕtаbіlіzіng аnd роѕіtіоnіng thе расkаgе and, іn ѕоmе саѕеѕ, opening іt fоr thе іntrоduсtіоn оf thе product. Whеn dеаlіng wіth turnkеу, аutоmаtеd расkаgіng systems, nоt only muѕt each machine bе mоdіfіеd tо hаndlе the package, but thе trаnѕfеr system, tурісаllу роwеr соnvеуоrѕ, must аlѕо bе modified or соnvеrtеd. In ѕоmе cases, thе еxреnѕе оf соnvеrtіng such a ѕуѕtеm mау соѕt a соmраnу as muсh, оr more, than purchasing nеw еԛuірmеnt ѕресіfісаllу for роuсhеѕ, bаgѕ аnd оthеr flexible packages.

Thе bеѕt course of асtіоn tо tаkе when considering a switch frоm rіgіd tо flexible расkаgіng іѕ tо include your packaging machinery manufacturer frоm the outset. With numеrоuѕ орtіоnѕ available fоr flexible расkаgіng, thе mаnufасturеrѕ саn рrоvіdе insight аѕ tо thе required mоdіfісаtіоnѕ, аddіtіоnѕ оr рurсhаѕеѕ thаt wіll be nесеѕѕаrу for each аnd every расkаgе considered. Wаіtіng to іnvоlvе thе mаnufасturеr until аftеr thе расkаgе сhоісе has bееn mаdе саn lead to еxtrа time and expense thаt соuld have bееn avoided by ѕіmрlу аѕkіng fоr input аt thе bеgіnnіng оf thе рrосеѕѕ. And sometimes ѕіmрlе сhаngеѕ tо packages, сlоѕurеѕ оr оthеr соmроnеntѕ can make a hugе difference іn the mасhіnеrу required, without compromising the vіѕіоn of thе расkаgеr.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at www.anchorprinting.com.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Why You Should Choose Custom Designed Shrink Sleeve Labels

Custom designed shrink labels are changing the way marketers introduce and push new products. Shrink sleeve labels are an effective and inexpensive way to introduce a new product without having to spend heavily on advertisement. Traditionally, rolling a new product out would be very expensive.  It could cost several hundreds of thousands of dollars to get minimal consumer awareness. Some product campaigns even cost millions. This would be a very expensive gamble if the product did not take off as expected.

For your products to be better than the rest, they must be of high-quality and must be labeled in a matter that attracts consumers. Custom designed shrink sleeve labels are a great way to make merchandise more visible to customers. Marketing is a big part of having a successful product. Custom-designed shrink sleeve labels make it easier for companies to improve their sales.  With shrink sleeves, marketers have three hundred and sixty degrees of design area. With consumers attention spaces as limited as they are there is no time to waste when it comes to marketing your product.

Today, marketing via shrink sleeve labels is becoming a staple for marketers for brand appeal and market potential. Shrink sleeves are good for consumers and marketers alike. Consumers will get a more secure product and marketers can introduce new offerings without significant financial risk other than label production and shipping cost. Many shoppers will make unintended purchases just because a label caught their eye.

Shrink sleeve labels even allow for changes that may stimulate the sale of existing store products. Some products even though they are of high quality may become outdated. A custom-designed shrink sleeve label can add spice and appeal. The use of sleeves can stimulate sales and grab an increasing share of the product demand. Statistics show that bright colors with cool designs and short slogans are very effective marketing tools.

Another great thing about custom-designed shrink sleeve labels is that the customer takes the advertising home with them on the packaging rather than leaving the advertising on the display shelf at the store. When one looks at the same packaging over and over every time they open their cabinet, they become familiar with the looks of that particular product. Take a guess at which product stands out the most the next time they are shopping? It is the same one that they have stared at day in and day out in their own cabinet. It makes sense to find the right shrink sleeve manufacturer to make your product look the best that it can.

Marketing is a major cornerstone of success. Make sure when looking for a shrink or stretch sleeve manufacturer to look for one who takes pride in what they offer. It’s a common practice for a leader in the business to put customer satisfaction first. Without it, the sales seem impersonal, and it’s hard to build a working relationship. You can always require a company for references to make sure they provide the quality they advertise and that they deliver your product on time. Deadlines are crucial since we all know that “time is money.”

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at www.anchorprinting.com.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Comparing Custom Labeling Options

Custom labeling is an important aspect of marketing a company’s product in both large, small companies and entrepreneurs. They are basically the trademark of a brand or business and are used for a variety of purposes in the commercial world, but specifically for brand promotion and company reputation building. Labels have the ability to impress the customer and also influence a person’s mindset simply by looking at a particular label and identify with the quality of the brand.

Also known as shrink bags and vacuum pouches, shrink sleeves and flexible pouches are different types of packaging materials and are handled by different food packing machines. The vacuum packaging film is typically three to four times thicker than most shrink wrapping materials. The similarity is only that they both use:

  • Plastic polymer film or clear plastic bags for product visibility
  • They use a heat sealing on both ends once the product in placed inside
  • The exterior film conforms to the shape of the product in both

Shrink Sleeves

Shrink sleeves are probably the most popular sleeve solution to the bottling industry because they stand out and grab consumers’ attention on the shelf with their attractive coverage, full color, and 360° graphic design coverage on a product for a maximum shelf appeal.

  • The durable film used in most shrink sleeves is waterproof, scuff resistant and won’t get damaged purely through handling
  • Shrink sleeve labels provide a seamless fit for all types of container sizes and shape.
  • They are ideal for all types of products, from cleaning solutions, food and beverage containers and cosmetics
  • The ones applied to recyclable containers can be easily removed.
  • A full-body shrink sleeve provides the best tamper-proof seal solutions for a single product or multi-pack products

Flexible Pouches

Flexible materials such as bags and pouches are known to improve product packaging in the world today and for good reasons:

  • Flexible pouches use a smaller amount of materials than its counterparts and create 50% less waste, thus reducing greenhouse gas release and BTU use for sustainability
  • A lot less material is needed to create flexible pouches or bags making it cost effective in the overall packaging costs
  • The packaging is made from the top grade, FDA-approved plastic films of from be UV-resistant plastic to thwart off product deterioration from the sun
  • Flexible pouches help extend a product’s shelf-life because the re-sealing nature of packaged products helps keep foods better for longer
  • They offer up to a 20% in space saving compared to rigid packaging, meaning more can be shipped at a time, which in turn reduces transportation costs
  • Flexible pouches are very popular with the consumers because they are reusable, convenient and very portable and easy to be packed and stored away, for example, zip-lock bags.
  • Retailers like them too because it saves space on store shelves compared to rigid packaging
  • Flexible pouches are esthetically pleasing; they stand out on the shelf and very eye catching to customers

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at www.anchorprinting.com.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Benefits of Using Flexible Pouches Verse Other Options in Packaging

Manufacturers spend a great deal of money investing on research and advertising on products within the market place seeking out ways to increase their sales.  Often times they accomplish this with new and innovative packaging.  One packaging option that is chosen over others is flexible packaging as it is known to attract customers based on the benefits it offers to users.

Stand up pouches are just one type of flexible packaging.  Pouches are produced using various layers and a variety of materials including plastic, aluminum, and more.  The pouch is produced to protect food products from environmental and physical hazards that will be encountered during transportation and storage.  Many advantages make manufacturers consider flexible packaging.  This article will explore just a few.

  • Tailored to Specific Needs:  Flexible packaging can be altered to meet extreme requirements thus meaning it can be designed to fit a manufacturers specific wants, needs, and desires.  Pouches can be produced in a variety of shapes and sizes adjusting to fit the product, brand, and unique business requirements.  This gives manufacturers an advantage over their competitors.  Whenever an option in packaging is compared to flexible packaging it is then realized that they do not compare.
  • Flexible packaging is created from the highest-quality materials.  Stand up pouches and bags use materials that are approved for use in foods.  These materials are completely safe and free of impurities.
  • Added creativity in packaging doesn’t ever hurt when it comes to package and label design.  Creativity draws consumers in thus making them more likely to make a purchase whether planned or impulsive.
  • Eco friendliness in packaging is incredibly important in order to appeal to users.  Flexible packaging is recyclable. Along with being environmentally friendly, flexible packaging offers many user friendly features such as zip locks, spouts, and re-sealable seals.  All of these features that flexible packaging offer customers make a product more desirable.

Flexible packaging offers a number of advantages over other types of more conventional packaging options.  Not only does it offer a number of options for user friendliness it gives manufacturers a million and ten ways to label their product in a fashion that gains attention from consumers.  Labeling and packaging can’t sell a product on its own however a quality product that offers a convenient, quality, package that can withstand consumer use while attracting consumers.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at www.anchorprinting.com.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Shrink Sleeves Verse Traditional Labeling

Shrink Sleeve marketing is one of the essential approaches to popularize your item without spending too much money. Whenever you visit the market you will see that every single item utilize this sort of labeling. There are various explanations behind this however here are the five primary reasons that this marketing works.

Five Reasons Marketing Works Well Using Shrink Sleeves

The sleeves can fit over all type of product shape. On the off chance that you are offering raisins that is molded like the sun with little points sticking out from it then you will think that it’s difficult to fit many labels on it. Shrivel Sleeves labeling are dependably a perfect option in light of the fact that that they can’t fit around the item then you can simply wrap the item inside the label. Shrink Sleeves Labeling can adjust to any shape that you can see in your mind’s eye.

Shrink sleeve labeling can give an unparalleled level of security from item altering. In the event that you utilize this kind of label to totally cover and comply with the state of an item as I specified before then it makes harder to alter. That is the reasons that a variety of food makers utilize that kind of shrink sleeve labeling on their items.

In the event that you utilize a standard mark then you will undoubtedly put it on the front of the package. This kind of labeling gives a 360 degree circular segment of prime attractive land and it can be seen from any way.

Traditional Labeling:

Traditional Labeling conveys your business message. You can clarify what benefits you offer that competitors don’t. You likewise can create brand goodwill by indicating clients you share their qualities. For example, pictures of positive families, healthy entrants and green fields each address different sorts of shoppers. Traditional Labeling should satisfy your legitimate commitments. Food producers, for instance, must print detailed dietary data in a particular configuration and utilize promoting terms, for example, “low-fat” or “less cholesterol” that adjust to government controls. At last, your item may require an UPC, or all inclusive item code, particularly in the event that it will be sold in high-volume retail outlets.

Emerging:

A remarkable logo and color scheme is the best way to differentiate your item from your competitors, as can the product packaging shape. Brilliant colors grab the attraction and draw the client’s eye – unless your competitors have splendid packaging and labeling. All things considered, a repressed plan may emerge more. For instance, some potato-chip organizations utilize downplayed designs on gourmet-style items to separate themselves from brilliantly colors, mass-claim things on a similar rack.

Traditional Labeling can grab the attraction of customers, yet practicality it is similarly vital. For instance, if your competitors utilize resalable packaging for their items, buyers may support those items over yours just because of their down to earth benefits. Inconvenient packaging- for example, if the thing is gigantic or difficult to open – likewise can decrease sales.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at www.anchorprinting.com.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

In California Battles Over Product Labels, Industry Usually Wins

Nail polish and hair dye. Cleaning products. Plants and flowers for the garden.

All of these could get new labels under proposals being considered by California lawmakers, triggering an annual conflict in the state Capitol over how much to tell people about what they buy at the store or use at work.

The bills reflect a recurring tension in the statehouse: environmentalists and consumer advocates argue that people have a right to know what’s in everyday products, while industry lobbyists say putting too much information on a label could harm sales by creating unfounded fear.

In most cases, industry wins.

Already this year, the Democratic-controlled Legislature sidelined a bill to label soda and other sugary drinks with warnings that they contribute to obesity, diabetes and tooth decay — a proposal lawmakers have rejected for the last few years. They also killed a different bill that would have added warning labels to foods containing synthetic dyes. In past years, lawmakers rejected bills to label genetically engineered foods and require ingredients to be listed on the labels of cleaning products.

“You’re fighting the manufacturers, the retailers, the chemistry industry and a long list of business groups who are probably irrelevant with the general public but are highly relevant within the Capitol,” said Richard Holober, executive director of the Consumer Federation of California, which supports more information on labels. “It’s almost always an uphill battle.”

Business groups that oppose such bills work to influence the process in ways big and small. They donate to political campaigns, hire well-connected lobbyists and provide goodies to lawmakers and their staffs. As PepsiCo lobbied against the soda-labeling bill this year, it donated more than $3,800 worth of products to fundraising parties for four lawmakers, including $442 to an event for Sen. Ed Hernandez, chairman of the health committee in which the bill stalled.

The Personal Care Products Council, which opposes legislation to list ingredients on beauty products, hosts an annual reception for lawmakers and their staffs. Thirty of them attended last year’s event at a swanky restaurant near the Capitol, and the group gave gift bags to an additional 145.

A union representing janitors supports Senate Bill 258, which would require that cleaning products carry labels listing all ingredients.
A union representing janitors supports Senate Bill 258, which would require that cleaning products carry labels listing all ingredients. (Getty Images)

The business groups also make persuasive arguments about the downsides of slapping products with new labels: The supply chain becomes complicated if one state requires labels different from others, label requirements create the potential for new lawsuits and consumers could become confused by label information without much context.

“If you say there’s a chemical in something, the connotation is that it’s bad, when in reality chemicals serve a number of valuable purposes,” said Michael Shaw, a lobbyist for the California Manufacturers & Technology Association. “It creates concerns about the product that aren’t necessarily legitimate concerns.”

The possibility that new labels could change what people buy is exactly why these bills remain a perpetual battleground in Sacramento. Here are a few bills still pending that would require new product labels:

What’s in that window cleaner?

Senate Bill 258, by Sen. Ricardo Lara (D-Bell Gardens), would require that cleaning products carry labels listing all ingredients and a pictogram illustrating their potential health effects. Environmentalists, health advocates and a union representing janitors support the bill, arguing that it would allow people to avoid products that may cause them harm.

“I have seen firsthand how chemicals have impacted my coworkers through breathing problems or exposure to the skin,” janitor Marvin Mugallo testified at a hearing in March.

The chemical industry, as well as groups representing manufacturers and retailers, are fighting the bill. They say disclosing ingredients could give away trade secrets and listing potentially hundreds of chemicals on a label is impractical for companies and unhelpful to consumers.

“Just because a product might contain a certain chemical, it would be inappropriate to send a message that that product may somehow be harmful to human health and the environment,” said Tim Shestek, a lobbyist for the American Chemistry Council.

Lawmakers killed a similar proposal last year.

Hair dye and health concerns

Beauty products sold at the retail level already must list their ingredients. Assembly Bill 1575, by Assemblyman Ash Kalra (D-San Jose), would put a similar requirement on cosmetics used in beauty salons. The bill is supported by many groups that advocate for women’s health; their position is that hair stylists and nail salon workers are exposed to harsh chemicals on the job.

“At work, I often experience headaches and skin rashes that I believe may be related to the products I used. Many of my co-workers experience similar symptoms,” nail salon worker Kathy Pham testified.

The Personal Care Products Council opposes the bill, saying it already lists cosmetic ingredients on information sheets that salons are required to make available to their employees.

“Our companies often provide [this] information in multiple languages — not just English — in recognition of the diversity of the workplace professionals that use our products,” said Thomas Myers, a lawyer for the group.

Could your daisies hurt bees?

Advocates who want to stem the ongoing decline in the population of bees have proposed Senate Bill 602, filed by Sen. Ben Allen (D-Santa Monica), which would add a new label to flowers and plants that have been treated with certain pesticides. Nursery shoppers would see a label that says, “State of California Safety Warning: May harm bees,” on plants and seed packets treated with a class of chemicals known as neonicotinoids.

Those chemicals have been found in tomato plants, salvias and daisies, and remain in the plant long after the initial application, said Paul Towers, organizing director of the Pesticide Action Network, which supports the measure. Labels would help consumers, he said, because many “don’t have any knowledge that products they’re purchasing may in fact harm bees or kill them outright.”

Numerous agricultural groups and gardening stores oppose the bill. Their lobbyist, Louis Brown Jr., challenged the value of a new label, saying it “informs consumers of very little.”

“In our mind,” he said, “warning without context is nothing but … instigating fear to keep people from buying products.”

CALmatters is a nonprofit journalism venture dedicated to exploring state policies and politics. For more stories by Laurel Rosenhall, go to calmatters.org/newsanalysis.

Original Source: https://ww2.kqed.org/news/2017/06/01/in-california-battles-over-product-labels-industry-usually-wins/

Article Author: By Laurel Rosenhall

Date: JUNE 1, 2017