Designing Shrink Sleeve Labels

If you are looking for someone who can help you with shrink sleeve design or labeling, then Anchor Printing is the one true destination.  Labeling is important for the recognition of a business. Whether it is domestic or abroad, without proper labeling, a business seizes to exist. After all, it is the label that finds itself engraved in the minds of the customers more than anything else. With proper labeling, all of your products are given the identity of your brand.

Thus, knowing all this requires the choice of a better printing facility which is situated in a better place with experience that speaks loud about their professionalism. Anchor Printing is the only company that fulfills these demands.


There are many other reasons why you should plan on contacting us and give us your order. We have experience of decades. Experience is a teacher. You must have known this adage, but Anchor Printing has embodied it.  We have been operating since 1947 and since then have produced plenty of quality printed and converted products for our customers. Now, at this stage, the company has reached into its third generation but hasn’t forgotten either its professionalism or the unflinching ethics with which it satisfies the clientele.

Repeat Customers

The stage we talked about also has brought up our company face to face with competitors in the shrink sleeve designing or labeling market. And as the demographics say, they aren’t much happy to see how in no time the market share of the Anchor Printing has increased and is still increasing.

The success of a business is not only indicated by the profits it makes. It is also shown by the number of customers that prefer to return again for orders. These permanent clients basically put their trust in the company and rely on their quality for the rest of the future.  Owning to this fact, we have clients that come over and over again to have their product shielded in our facility printed labels especially the shrink sleeve labels.

Perfection In Designs

Our shrink sleeve labels are beyond perfection.  As previously mentioned the fact is that we have dominated the market of printing when it comes to shrinking sleeves and continue to.  The perfection that we attain in the labels speaks volume of a number of efforts that we employ. With ample technical facilities, we create breathtaking 360 degrees graphics for all of the products that are entrusted to us.

The designs not only look glaring but also wrap around the product so impeccably that there is not even a single doubt left when we say that our designs are beyond perfection.  Whatever line of products you are manufacturing. If you need to wrap it up with shrink sleeve labeling, then with everything stated above, we can make it a reality through shrink sleeve designing in our 80,000-square-foot high-tech manufacturing facility that is well nestled among the major expressways.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at  To contact one of our label specialists call toll free at 800.748.0209 or via email at

5 Packaging Design Must-Dos For Mass Consumer Appeal

According to Walmart’s corporate website, Wal-Mart Discount Stores offer 120,000 items and their Wal-Mart Super Centers offer approximately 142,000 different items in-store. That creates a very competitive environment in terms of shelf-space, and attracting consumer attention.

Package design is one way to draw eyeballs to your brand, leading consumers to select your item over the countless other options. Your branding, and packaging design specifically, can either make you or break you in a retail environment. To avoid collecting dust on the shelf, here are five must-dos when creating a package design that appeals to the masses.

1. Portray Products in an Honest Manner

A brand is going to want to portray its product in the best possible light, which is completely understandable, but it’s important that you show them in an honest manner. “If you enhance images or show products in a drastically different light, all you are doing is deceiving the consumer,” says Russell Nicolet, attorney at Nicolet Law. “This leads to disappointment, poor brand image and ultimately, horrible sales.”

It’s possible to present a product in a positive way without completely misleading the consumer and outright lying. It’s something that has undoubtedly happened to all of us before — that feeling when you open a box and think to yourself that the product looks nothing like the box. Consumers are a very intelligent, and if they sense any deception in your packaging they will look for an alternative option.

2. Be Practical

A great logo, wrap, label and graphics are all great, but if the actual packaging of a product isn’t practical you aren’t going to win over consumers. The actual packaging — box or container — needs to be the right shape and size.

When a product’s packaging is functional, it will sell better due to an improved customer experience. A brilliant example of practical packaging is Apple. The way their packaging opens and how the products are laid out inside is something that really connects with the consumer.

It’s important to focus on practicality first, as this will often lead to a product that is not only more appealing to the consumer, but also one that displays better for the retailer. Leading with this thought process will eliminate other package design obstacles.

3. Have Clarity

Your packaging must clearly answer two questions, within seconds of the consumer glancing at it — what is the brand behind the product and what is the product for, and more importantly, what problem does it solve.

“While there can be a bit of mystery for some product categories, being unable to identify a product in terms of brand identity is a practice that will result in poor performance,” explains Dr. Steven Shapiro, creator of Shapiro MD, a patented hair loss shampoo and conditioner company whose products are purposely minimalistically-packaged.

Be clear about your product and brand, as it affects buying decisions. Aside from looking good, your packaging must explain what’s inside. A clever and beautiful design won’t convert unless the consumer is clear as to what’s found in the box.

4. Radiate Shelf Appeal

Your product is never going to be seen by itself and a consumer is never going to see 100% of your packaging’s detail. Not all shelves position products at optimal vantage points and there is competition surrounding you — 141,999 competitors if your product is located in a Wal-Mart Super Center.

Packaging that is distinctive will sell better, and if your packages create a noticeable pattern when stacked together, it will attract additional attention. There is no secret formula for success when it comes to shelf appeal. You will need to test several concepts and designs until you physically see how you stack up surrounded by competing products.

5. Be Authentic

Being authentic is the most effective way to secure consumers’ attention that every single brand is competing for. In any category, there are hundreds of brands all after the same consumer.

While there isn’t a how-to guide on being authentic, you can do everything within your power to ensure that you don’t have boring or generic looking packaging. Think outside the box, and if you are in a stale industry, be innovative when it comes to creativity and make a packaging change that makes your brand impossible to ignore. Layouts, images, colors, fonts, etc. — these can all be changed to make you stand out.

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McCormick’s recipe for packaging that’s more sustainable

Mike Okoroafor, vp, global sustainability & packaging innovation, discusses the key ingredients of McCormick & Company’s sustainable packaging projects.

Spice and food flavoring giant McCormick & Company, Hunt Valley, MD, announced new 2025 corporate goals that align with the United Nations’ Sustainable Development Goals (SDGs) and focus on reducing the company’s global environmental impact. These objectives include the company’s commitment to create packaging innovations that reduce packaging weight and overall carbon footprint, among other important environment goals such as greenhouse gas (GHG) emissions and water reduction.

In developing an integrated approach to meeting these commitments through its 4R framework of Reduce, Reuse, Recycle, Renew, the company reported progress that includes:

  • Redesigning its iconic OLD BAY and Black Pepper cans with a fully recyclable PET container, which equated to a 16% reduction in associated carbon emissions;
  • 10% reduction in material for all European glass jars, resulting in reduced weight and associated carbon emissions from production and transport;
  • Achieving 43% carbon footprint reduction by improving logistics and using fewer trucks for transport at its location in Hunt Valley, MD.

Packaging Digest connected with Mike Okoroafor, the company’s vp, global sustainability & packaging innovation, to discuss further details about McCormick’s sustainable packaging efforts.

How crucial is packaging’s role in the company’s overall sustainability initiatives?

Okoroafor: Packaging is a key priority for McCormick. It plays a crucial role in helping us prevent food waste, guaranteeing our high-quality standards and informing our consumers. It also helps us curb our resource and carbon footprint and contributes to other important objectives on our sustainability agenda, such as the elimination of BPA (bisphenol-A) from all of our packaging by the end of 2018.

 What’s the timing of the aforementioned projects?


  • Redesigning our iconic OLD BAY and Black Pepper cans with a fully recyclable PET container, which equated to a 16% reduction in associated carbon emissions, has new cans scheduled to be released in 2018;
  • Completed in 2017 is a 10% reduction in material for all European glass jars, resulting in reduced weight and associated carbon emissions from production and transport;
  • Also completing this year is a 43% carbon footprint reduction by improving logistics and using fewer trucks for transport at our location in Haddenham, England.

Which of these was the most complex or challenging project?

Okoroafor: The new PET container for Black Pepper and Old Bay was the most challenging project.  It involved not only a completely new package design for the container and the closure, but also a new production line in our manufacturing facility along with a new manufacturing line for the containers at our container supplier.

How do you prioritize McCormick’s packaging initiatives?

Okoroafor: Sustainable packaging design criteria are a part of our overall package design process. Our packaging designers and engineers are always on the lookout for ways to capture more environmental benefits. We prioritize packaging initiatives based upon those where we feel that we can make the greatest impact.

What options are there to addressing Reuse and Renew initiatives?

Okoroafor: The investigation into the use of renewable packaging materials for our packaging is an ongoing process where we are continuously exploring the possible use and application of these materials in our primary and secondary packages.

Is there any venue or incentives for managers or employees to offer ideas?

Okoroafor: Our new product/packaging projects are conducted using a highly collaborative, team-based approach that affords maximum opportunity for input and discussion.

Can the company point to any partnerships related to these programs?

Okoroafor: We partnered with key packaging component suppliers and packaging machinery manufacturers in the development of our PET container for Old Bay and Black Pepper.

 Does McCormick message these improvements to consumers?

Okoroafor: McCormick messages its Purpose-led Performance efforts, including its packaging improvements, via its consumer web site:

What’s been your biggest lesson learned in sustainable packaging?

Okoroafor: There is a common belief that sustainable packaging is more costly, but this is not always the case. One important and significant learning from our sustainable packaging initiatives is that sustainable packaging often provides the best financial choice.

Have all the packaging projects represented cost savings as well?

Okoroafor: Yes, reducing raw materials and packaging waste has resulted in more than $2 million in savings in our location in Hunt Valley, MD, alone.

 What’s next over the short term? And then what?

Okoroafor: In our 2017 Purpose-Led Performance Report we laid out a series of 2025 goals, which includes a 25% reduction in carbon footprint from packaging. We will achieve this by…

  • Continued focused on reducing the quantity of packaging used in our products.
  • Increasing the use of recycled content in our packaging.
  • Partnering with our suppliers on sustainability initiatives.
  • Leveraging our supply chain to reduce the impact of transportation in the sourcing of our packaging.

 Final thoughts?

Okoroafor: We consider our sustainability program for packaging to be more of a journey than a destination.  Through this program, we are seeking to make a meaningful and measurable impact on our environment and to do what is best for the company, our consumers and our communities.

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Original Author: Rick Lingle

Original Date: Oct 30 2017

Exploring the Flexible Packaging Industry

Packaging is a means of protecting, storing, transporting and prolonging the life of the product contained within. The next level is the flexible packaging, which is aimed at reducing energy consumption, using less overall materials and generating less CO2 emissions. All these result in less waste.

Flexible packaging has several benefits over rigid packaging because:

  • Flexible packaging utilizes less materials and energy.
  • It creates less weight via source reduction that utilizes the least amount of materials for product packaging.
  • Flexible packaging represents two percent of municipal waste.

Flexible packaging is among the fastest growing segment of the packaging industry, which combines the best quality of aluminum foil, plastic paper and film, to deliver a variety of protective properties with the least possible materials.

Flexible packaging is any package or any part of a package which takes the shape of a pouch, bag, overwrap or liner and whose shape can be readily changed. Apart from their being utilized for institutional and consumer products, flexible packaging is also desired in industrial applications for marketing, protection and distributing a fast array of products.

Flexible packaging, which is a leader in packaging innovation, helps to add value and marketability to both food and non-food products. It goes beyond ensuring food safety as it extends shelf life; provide barrier protection and aids even heating. Besides, it is easy to use and re-sealable. With its superb printability, the packaging industry continues to thrive and advance in an unprecedented rate.

Advantages of Flexible Packaging

  • Flexible packaging is light in weight, easily opened, carried, stored, and re-sealed.
  • With flexible packaging, the shelf life of many products, for instance, food is prolonged.
  • Less energy is required for transportation, manufacturing and generating smaller quantities of greenhouse gases.
  • With flexible packaging, less consumer wastes which are being sent to landfills are generated.
  • It is an innovative process.
  • Flexible packaging widely extends into varieties of product categories.
  • It indicates and maintains freshness as well as offers consumer conveniences.
  • It provides re-closure and diverse dispensing options.
  • Ease of transportation and storage, enables visibility of contents and provides efficient product.
  • Flexible packaging creates lesser emissions and uses less energy.

Many years ago, the only clear film that is used for packaging is cellophane. However, technology and innovations have made the development of printable substrates possible. This has helped in revolutionizing lighter weight packaging, which brings shelf appeal, seal-ability, product protection and strength.

Examples of innovations in product packaging are in the preservation of meat, drug packaging, and more. In fact, thousands of products are now made convenient, safer and enjoyable to consumers via flexible packaging. These and many more are possible as a result of advanced technology, innovation and sustainability, which is its hallmark.

Flexible packaging is manufactured from items like plastics, aluminum foils, paper, film or combination of these materials. It includes bags, liners, pouches, roll stock, labels and other flexible products.

Flexible Packaging Conclusion

Packaging is not only critical to safety and modern lifestyle, but it saves more resources than it consumes. Flexible packaging on its own ensures the reduction of landfill waste, protects products and preserves them until they are ready for consumption.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at  To contact one of our label specialists call toll free at 800.748.0209 or via email at

Importance of Flexible Packaging and Product Labeling

Packaging is extremely vital when it comes to the production and sale of goods. Proper packaging helps in promoting the product, explaining the product’s usefulness, containing the contents safely, protecting the contents from harmful elements and minimizing negative environmental impacts.

Flexible packaging is a form of packaging used to protect products in a format that can be readily altered. Flexible packaging manufacturers use various forms of materials such as aluminum, plastics, and other materials to create attractive designs with different features which make product consumption more convenient and easy to use.

Advantages of Flexible Packaging

  • Flexible packaging manufacturers are able to customize the requirements of different customers to suit their specialized needs. This adaptability of flexible packaging manufacturers gives them a competitive edge over their competitors.
  • Consumers are increasingly looking for ways to make their lives easier and more convenient and product features such resealable seals, zip locks, and spouts can help flexible packaging manufacturers boost their sales.
  • Flexible packaging manufacturers are required by law to follow the highest standards of packaging quality to ensure products are safe for consumption. Some flexible packaging manufacturers have gone a step further and incorporate additional features such as ultraviolet protection.
  • Flexible packaging manufacturers offer a variety of options to retailers who want to incorporate a high level of creativity to attract customers to purchase their merchandise.
  • Flexible packaging is more environmentally friendly and does not use up as many resources during production which makes it cost-effective and profitable for flexible packaging manufacturers.

Importance of Labeling Products

Product labeling is an essential feature in the marketing of products. Labeling helps to identify and differentiate different products on the shelves. Labeling provides information and knowledge to customers about a particular item; the ingredients used, and provide necessary information such as uses and instructions.

Product label specialists incorporate a variety of shapes, color, materials, sizes, and texture to communicate information about products. The expertise and creativity of product label specialists determine how successful the labeling and packaging grabs the attention of customers and translates that visual appeal into an actual purchase.

Product labeling is also essential for communicating information to customers on how to use a product properly and how to effectively dispose of it. Product labeling is thus used for security reasons and many companies incorporate a trademark or logo on their products as a way of communicating their standard of quality and commitment to consumers.

The combined importance of packaging and labeling thus serves the important roles of:

  • Grabbing the attention of potential customers and increase the visual appeal of products.
  • Encouraging potential buyers to purchase a product.
  • Transmission of important information such as how to use and handle a product, how to transport products, how to recycle and how to properly dispose of the package or product itself.

Product label specialists are required by law to provide the following information to customers:

  • Consumer product information standards e.g. best before dates or use by dates.
  • Labels for imported goods e.g. country of origin.
  • Industry-specific regulations such as quantity information.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at  To contact one of our label specialists call toll free at 800.748.0209 or via email at

Green Giant creates new twist on microwavable packaging

Brand owner B&G Foods and vendor Sonoco expound on the breakthrough packaging for Green Giant Veggie Spirals, an all-in-one PrimaPak bowl/bag/carton/tray packaged on f/f/s machinery.

As a new kind of food product in a new kind of packaging, Green Giant Veggie Spirals from B&G Foods, Inc., Parsippany, NJ, takes a big stride in packaged convenience.

The frozen foods are made of 100% vegetables without sauces or seasonings, and each variety is gluten-free, Paleo-friendly, low calorie and offers from 65-90% fewer carbohydrates than traditional pasta. The products will be available in zucchini, carrots and butternut squash varieties when introduced in early 2018.

Notably, the Spirals are packed in a first-of-a-kind microwavable PrimaPak that’s a custom twist on the patented PrimaPak packaging that just debuted earlier this year for Perfetti Mentos flavored mints. However, the 12-oz package requirements for this application, the first for a frozen food, were far more challenging.

The versatile PrimaPak technology, produced by a joint venture that included Sonoco Flexible Packaging, is a kind of all-in-one, semi-rigid rectangular packaging that acts as a bowl while replacing a bag and or a carton traditionally used for microwavable packaging found across different products and categories in the frozen foods aisle. It is a convenient-for-consumers heat-and-serve format that does not require additional dishes and is resealable. The PrimaPak is produced on modified form/fill/seal machinery.

Jordan Greenberg, vp of Green Giant, and Roman Forowycz, CMO of supplier Sonoco Elk Grove (formerly Clear Lam Packaging, Inc.), part of Sonoco Flexible Packaging, provide answers to Packaging Digest’s questions about the innovative packaging.

Tell us about PrimaPak packaging.

Greenberg: The proprietary PrimaPak packaging is designed to replace older forms of packaging such as bag-in-box, stand-up pouches, pillow bags, chipboard cartons or rigid trays. The patented technology produces a rectangular, flexible, stackable package that provides six crisp panels for maximum graphics coverage. As a leader in the frozen vegetable category, the Green Giant brand selected PrimaPak for our Green Giant Veggie Spirals because of its ground-breaking and patented next generation hybrid form. We believe the single-serve consumer meal innovation provided by the PrimaPak packaging will enhance the Green Giant brand’s leadership position in the frozen category.

 What are the key benefits of this format?

Greenberg: PrimaPak packaging is stackable and enhances cube efficiency throughout the supply chain allowing for more packages on a truck, in a warehouse and on the store shelf.

PrimaPak packaging is flexible as it is made from a single roll of flexible film that is a suitable lightweight replacement for preformed cans, bottles, jars and trays.

It’s convenient and can be used as a single-use bowl or a multi-serving dish with an intuitive peel/reseal opening allowing for easy ingredient blending and quick microwave heating.

What are the advantages of having a flexible package that stands upright?

Greenberg: The PrimaPak is designed to stand up on end, providing a perfect and consistent facing every time.  Retailers appreciate the enhanced merchandising capabilities of PrimaPak packaging over bags and pouches that typically fall down and look messy on store shelves.

What’s notable about the Green Giant PrimaPak from your view?

Forowycz: It’s a first-of-its-kind, cubed package designed for steam cooking in the microwave. As such, the Green Giant PrimaPak was a completely custom design developed to handle veggie spirals or noodles and to merchandise much more effectively in retail cases while providing a consumer-friendly opening and reclosing option. Formed as a rectangular to allow it to be more space efficient, the unique shape also allows it to act as a serving dish. Consumers can open and remove the label providing full view of the product and enjoy the benefit of “selectability.”


What’s the film structure?

Forowycz: PrimaPak film structures vary depending on the product being packaged (other examples shown below). Some require higher oxygen barrier, and in those cases ethylene vinyl alcohol (EVOH) may be included. Others may require higher moisture barrier. The Green Giant film structure is a multilayer lamination that also includes a reclosable front panel.

Tells us about the peel-and-reseal, easy opening front panel.

Greenberg: The peel/reseal front panel label functions with an easy-open pull tab that incorporates a tamper-evident feature.  When opened, consumers gain a full view of the product, get easy access to spirals, can add additional ingredients, reseal the label and microwave cook in minutes. The PrimaPak containers for our Green Giant Veggie Spirals have incorporated steam venting on the top panel that is clearly marked for safety reasons.

 Please explain the statement that this packaging “uses less plastic compared to traditional trays.” 

Greenberg: PrimaPak containers for our Green Giant Veggie Spirals are made from a single roll of flexible film that are formed on a specially outfitted vertical form/fill/seal packing machine. They serve as a suitable lightweight replacement for preformed cans, bottles, jars and trays, with weight savings of 20%-65%.

Is PrimaPak referenced on the package?

Greenberg: Yes, consumers are referred to a Sonoco Elk Grove website link for information about the PrimaPak.


How did B&G Foods hear about PrimaPak?

Greenberg: B&G Foods’ co-manufacturing partner, Growers Express, presented the PrimaPak packaging to B&G Foods during the development of Green Giant Veggie Spirals.  Nearly six months’ development and negotiations between Growers Express and Clear Lam Packaging led to this packaging format that’s exclusive to frozen cut vegetables in North America.

Please tell us more about Grower Express’s f/f/s machine.

Forowycz: The PrimaPak equipment is made by licensed vertical f/f/s machine manufacturer Ilapak with a cubing interface from Sonoco Elk Grove.

What was the biggest packaging-related challenge? 

Greenberg: That was the technical development of complimentary materials and adhesives that would survive a cold and wet packing environment which led directly into a spiral freezer, a sub-zero cold chain that was ultimately microwave cooked reaching content ingredient temperatures that could exceed 165°F.

Forowycz: The microwave temperature range was definitely a challenge. Other challenges included the need for the packaging to fold and seal effectively while keeping its shape to enhance merchandising.

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Original Author: Rick Lingle

Original Date: Oct 17 2017

Labeling Your Product with Shrink Sleeves

The process of creating brand identity is not an easy on by any means. There are all kinds of strategies and methods that can be implemented of this purpose, but one of the most popular right now and most notorious for branding is the shrink sleeve label. In case you are wondering what this is, you have probably seen products like yogurt bottles that are covered in a plastic that adapts the shape of the container perfectly. Almost like some kind of spandex made out of plastic with printed graphics. That is what shrink sleeves are.

Shrink Sleeve Coloring

One of the most important things about shrink sleeve labels is that they can have very vibrant prints due to the use of plastic that is very print friendly. This is the main reason why so many corporations and also small business ventures are using this method of branding because it has become quite accessible.

Shrink Sleeve Appeal

These shrink sleeve labels are becoming extremely popular all over the world because products look notoriously appealing in supermarkets when they are on shelves with this kind of packaging and printing. It has been proven that people are more likely to buy products that have an initial visual appeal. They will feel more attracted to the labels than to any product that might contain better ingredients.

Shrink Sleeve Marketing

One of the most reliable marketing tactics that anyone can use is visual appeal. This is definitely a very powerful strategy and that is the reason why the shrink sleeve is so popular now. Being able to create the best looking designs all over the wrapping of your product is an extremely essential part of the process.

Shrink Sleeve Graphics

Hiring a good graphic designer that can give you the most effective graphics for your shrink sleeve prints is very important. This allows people to get the most out of the design when they first look at it on shelves. Marketing experts have mentioned that the shrink sleeve is probably the best product labeling method you could ever use.

Final Thoughts on Shrink Sleeves

If you are looking for the most efficient strategies for your product marketing, it should all start with the immediate appeal that people will get from the presentation of that product. This is going to help you maximize the conversion and get more people to choose your products over the competition. Once this is achieved the rest is easy.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at To contact one of our label specialists call toll free at 800.748.0209 or via email at

Using Flexible Pouches over Traditional Package

Flexible pouches are changing the face of product packaging and improving product value chain globally. It is doing more than just having a package to house a product but also enhancing the aesthetics of the product. Buyers are attracted to beautiful things, and that is what flexible pouches offer the packaging industry today. When compared to traditional packaging and labeling packaging alternatives, using flexible pouches stand a world of difference far away from its conventional cousins.

Flexible Pouches Can Be Seen Everywhere

From industrial to domestic use items, flexible pouches can be seen changing the face and attraction of products everywhere you go. It is not only beautiful but its flexible feature also helps in reducing the bulkiness of products makes it easy to carry around. No wonder flexible packaging is used today in almost every facet of the packaging industry from pharmaceutical to fast food and groceries stores.

Manufacturers are using flexible packaging because, apart from supporting the delivery of their products to the final consumer, it offers more advantages in marketing and sales of the products. It is easy to brand the flexible pouches than it is possible with the traditional packaging options.

Benefits Of Flexible Pouches

Overall, the flexible pouches offer the following benefits to it users:

  • Highly adaptive: Flexible packaging can conform to the requirement of packaging any product without going through a whole new chain of activities to meet a new product packaging. It does not matter the shape of the product; the same branded flexible pouch can meet all product shape requirements without losing the quality or sacrifice the branding. Therefore, it does not only give manufacturers a cost-efficient benefit; it offers hassle-free packaging, so there is no need worrying about packaging once the product is ready.
  • It’s always beautiful. The average consumer is attracted to beautiful things and the aesthetics of the product packaging isn’t an exception. Flexible pouches being a product of the highest quality and beauty gives manufacturers the tool to attract customers to buy their product just by looking at the package.
  • Innovation and creativity. When a manufacturer feels like bringing innovation and creativity to their product packaging, like identifying with a cause, it is easier to do that with flexible packaging. World stars in music, sport and science can be branded on flexible packaging to enhance the sales of a product and bring more goodwill to the brand.
  • Innovation and creativity. When a manufacturer feels like bringing innovation and creativity to their product packaging, like identifying with a cause, it is easier to do that with flexible packaging. World stars in music, sport and science can be branded on flexible packaging to enhance the sales of a product and bring more goodwill to the brand.
  • Environmental friendly. There is a wall of difference between a metal can of milk and a dairy product in flexible packaging when it comes to disposal of the used item. Of course, flexible pouches are easier to dispose of and recycled than with traditional packaging materials. In most cases, flexible packaging with zip locks and re-sealable design can be used over and over again after the initial product it came with was consumed.

Flexible pouches are all users friendly

While the manufacturers find the flexible pouch so useful for packaging their products, the end consumers also find the packaging re-usable after they are done with the product. For the environment, it is an eco-friendly option that keeps the earth clean. In term of cost, flexible pouch is cheaper, easy to label and better than traditional packaging.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at To contact one of our label specialists call toll free at 800.748.0209 or via email at

Fashion, fun, and entertainment inspire granola bite graphics

Breaking the mold for what better-for-you, nutritious snack packaging should look like, Nourish Snacks has redesigned the graphics for its flexible stand-up pouch packaging with a festival of colors and patterns that convey the snack’s playful and delicious position. Nourish founder, Joy Bauer, is a registered dietitian, a health expert on NBC’s Today show, and a New York Times best-selling author. Says Libby Inchalik, Brand Manager for Nourish, “Keeping in mind that a strong voice travels far, our expectations for our new design were to bring Joy’s personality, as well as the personality of the brand, to life.”

Nourish was founded in 2014 with the belief that snacks should be both delicious and good for you—an idea the company calls “nourishing indulgence.” The original packaging for its granola bite snacks, however, failed to convey that message. “In a word, our old packaging was conventional,” says Inchalik. “Let’s be honest, the better-for-you snack aisle is cluttered with snacks that focus on trends and food certifications du jour. Nourish Snacks has something new to say, and we wanted our packaging to reflect that. Our story is all about the nutrient-rich ingredients we use and their benefit to your body.”

Working with design firm Collins in summer 2017, Nourish sought inspiration though a category audit, interviews with experts in the food space, consumer ethnographies, in-store shopalongs, and in-home interviews. What it learned was that people are actively seeking healthier food options, but they hate having to sacrifice taste in order to do so. Nourish felt it could meet this unmet need, and its packaging was an integral part of conveying that to consumers.

The new design is arresting, standing out from the competition on shelf. It consists of bold colors that Inchalik says were inspired by the purposeful ingredients used in the granola bites. The patterns—circles against diagonal stripes—are drawn from fashion, venues of fun and entertainment, and food itself. With registered dietician Joy Bauer developing all of the snacks, the circular logo is meant to be reminiscent of a seal of approval. The Nourish name is also presented with each letter—in lower case—held in a different circle. Other circles hold product variety names and product information.

“Even our approach to front-of-pack product photography is fresh,” says Inchalik. “In the age of air-brushed magazine covers, consumers are calling the bluff on unrealistic food photography. While we do show a granola bar on the front, we allow the colors and patterns to cue taste appeal, then let the back of our pack tell our nutrition story. The contrast in the front-of-pack and back-of-pack designs helps us convey both our indulgent and nourishing values—a true nourishing indulgence.”

The 1- and 4-oz gusseted, low-density polyethylene bags hold five varieties of granola bites. The pouches are flexo-printed in eight colors plus a matte varnish by CL&D, which Inchalik says created a unique touch plate that allows the colors to be printed right up to the edge of the package, for a “virtually seamless canvas.”

The new packaging was rolled out in May 2017, and Inchalik says consumers love it. “We’ve received countless compliments for breaking the mold, and people love that our packaging is truly standout—nothing at all like what’s currently in the grocery aisles,” she says. “It sparks smiles and conversation. It’s something people can see living with at home, in their bags, in their cars—an accessory to their everyday lives.”

Nourish Snacks’ are sold in Target, Wegmans, Safeway, and Stop & Shop, in hundreds of travel, business, industry, and education foodservice accounts, and on Amazon.

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Original Date: Oct 23 2017

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A Look at Commercial Printers Entering Packaging Markets

There are many factors that commercial printers should consider when adding package printing into their mix of offerings. An industry expert and commercial printers share what they have learned along the way.

As package printers are well aware, the packaging segment of the printing industry is one of consistent growth. Meanwhile, many commercial printers that have either found their growth at a plateau, or even on a decline, have caught onto this trend and are looking into adding packaging services to their repertoires.

Shown is part of the digital print area within OTC Group’s facility.

According to Kevin Karstedt, CEO of Karstedt Partners, the folding carton market is a good place to start for commercial printers because it relies mostly on sheetfed offset printing. But before a printer can go ahead and start printing packaging jobs on an offset press, Karstedt says it’s important for them to assess whether their current equipment is up to the challenge.

“If a commercial printer only has a four-color press, they’re going to be challenged for producing packaging, unless they can produce work that is CMYK oriented, and there are no special or corporate colors,” Karstedt says. “Some older sheetfed presses also don’t handle paperboard very well, so they’re not going to be able to produce folding cartons.”

Karstedt adds that commercial printers should determine if their diecutting equipment can be used for folding cartons, and if they have the prepress capabilities in-house to be able to do prepress for packaging. “If printers don’t have these capabilities, they should look to outsource that work to local companies and establish a relationship,” Karstedt explains. “Work like diecutting, folding and gluing, embossing and foil stamping, if not completed in-house, can be outsourced.”

As part of his consulting work, Karstedt says he holds “voice of the customer” meetings, in which he talks to commercial printers interested in packaging to learn first hand about their interest in the label or folding carton markets.

He explains that the two main drivers for commercial printers to seek out opportunities in packaging are that it can provide an additional source of revenue and, if they already serve small or boutique brands, it can serve as an opportunity to enter the market. If a printer is doing commercial work for a client in need of packaging, adding these capabilities can help them bring that work in-house.

“Commercial printers are looking for ways to strengthen their product offerings and their bottom lines; packaging may be a way to do that,” he explains. “Another reason to consider packaging is the growth in small business, such as the recent surge of microbreweries and small wineries.”

Short-Run Packaging Specialist

One example of a commercial printer that has added a substantial portion of packaging to its mix of services is The OTC Group, headquartered in London, Ontario. According to Adam Egan, VP of high-performance packaging, entering the packaging segment seemed like the next logical move to help fill in work on its press during the slower periods. Today, short-run packaging accounts for about 30% of the print jobs that the company produces.

Kevin Karstedt, CEO of Karstedt Partners, shares what commercial printers should consider right away when deciding to branch out into the package printing market.

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The OTC Group outputs highly serialized and highly variable packaging for the pharmaceutical industry, and produces both consumer packaged goods and food products. In addition, the company prints labels for a number of markets, including small wineries and pharmaceutical companies.

Additionally, with its short-run capabilities, Egan says The OTC Group has partnered with traditional folding carton print shops that are not as well-positioned for short runs. “We’ve worked a lot with other folding carton manufacturers producing short-run orders for them,” he says. “By developing these relationships, we were able to take on a lot of their short-run work that was costing them money to produce.”

The vast majority of the packaging work The OTC Group produces is printed on its five Xerox iGen digital presses and Egan says the company plans to add more printing capacity. Additionally, the company has two coating machines, three gluers and two diecutters.

When entering the packaging market from the commercial world, The OTC Group did encounter some challenges, ranging from substrate issues to catching print errors. “You’re not printing on paper anymore; you’re printing on box board,” he says. “So there’s the whole finishing element, which is different. I wouldn’t say it’s harder, but it’s different than [traditional] bindery services. Mistakes can also be costly. If there’s an error in running a job, and it makes its way through the plant, it will cost a lot more than what would have happened in the same sort of scenario in the commercial printing world.”

Exploring New Market Opportunities

Color Ink, a Sussex, Wis.-based commercial printer, along with FunDeco, its consumer products division, added packaging capabilities after seeking out new ways to utilize its existing equipment and enter new markets with minimal investment.

When first considering the package printing market, Todd Meissner, president of Color Ink, says the company needed to learn what was needed to design a package and the infrastructure that would be required to accomplish that.

“We asked ourselves how we could design a folding carton from a structural standpoint to get the best yield on paper,” he recalls. “And how we could automate every part of the process — to be able to print efficiently, diecut and then scrap, fold and glue that carton efficiently. We also needed to invest in training our people in the structural and graphic aspect of package design.”

Color Ink and FunDeco now produce litho labels, direct-to-corrugated, clamshell inserts and sample runs of prototype folding cartons. It utilizes both offset and digital printing presses, running longer-run jobs on its six-color, 40˝ Komori Lithrone press configured with UV printing and coating capabilities. Shorter runs are produced on a Fujifilm J Press 720S cut-sheet inkjet press, along with a five-color Ryobi 755 press with UV coater.

“We’re seeing that digital printing processes are really being used much more than they were before, at least with our customers,” Meissner says. “For short-run cartons, it’s very cost-effective to be able to print digitally, so we’re printing a lot of packaging digitally.”

Acquiring Expertise Proved Challenging

While many commercial printers have actively sought out opportunities in packaging, Asheville, N.C.-based BP Solutions Group entered the packaging space in 2005 at the request of one of its commercial customers. Packaging now comprises 35% of its product mix, and VP Scott Cotten expects to see that number increase.

This package was made using 15 mil clear PETG and 18-pt. C1S SBS, printed digitally on an Inca Onset Q40i wide-format press. Image courtesy of Color Ink.

This package was made using 15 mil clear PETG and 18-pt. C1S SBS, printed digitally on an Inca Onset Q40i wide-format press. Image courtesy of Color Ink.

Cotten reveals that one of the biggest challenges the company faced initally was finding packaging expertise to bring in-house. Coming from the commercial world, BP Solutions Group did not anticipate the additional knowledge required to produce packaging.

“The cost of the equipment was the first thing we considered when looking for equipment but, looking back, the first thing we should have considered was the knowledge and experience needed to produce the packaging,” he recalls. “There’s an awful lot of knowledge and experience that goes into diecutting and folding and gluing that is not immediately apparent to a commercial printer when you’re getting into the business.”

At first, heid was using a standard commercial press for packaging but, as it took on additional packaging work, the company found that the press was prone to marking when printing heavy-weight board stocks. So the company installed a Heidelberg Speedmaster CD 74 press that’s designed to run heavy-weight paper board. A Xerox iGen 4 digital press is used to create prototypes.

Cotten advises that when first entering the packaging market, try to network with companies that are already experienced in the space. As long as they’re not competing directly, many package printers will be happy to spread their knowledge to the commercial world.

“The easiest way I’ve found to do that the past couple years is to attend the annual Digital Packaging Summit in Ponte Vedra Beach, Fla.,” Cotten says. “I’ve made friends with several printers from across the U.S. who would never compete with us. They’ve even asked if I would like to visit their facilities to learn how they handle package printing production.”

Written By: Julie Greenbaum

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